Earticle

초록

영어

This article illustrates the relationship with visual communication value and MICE Brand Identity through the design management. In integrated visual communication value, factors of design management is very important. Rational, Emotional, and kinesthetic value of design will enlarge the impact of Brand Identity in MICE industry. In this article, it is founded that Integrated communication brand identity of exhibition and convention industry is influenced by the design strategy and designer's mind. Therefore, design factors of MICE industry will be strongly emphasized in the future. Selection and strengthness of adjustable design factors will be newly competitive forces in MICE industry, and will be differentiated aspects.

목차

Abstract
 I. 서론
 II. 디자인경영과 통합적 비주얼 커뮤니케이션 관련성 분석
  1. 디자인 경영과 가치
  2. 통합적 비주얼커뮤니케이션과 디자인 가치
 Ⅲ. 연구 설계 : 연구모형 및 연구방법론
  1. 변수의 조작적 정의
  2. 연구 모형 및 가설 설정
  3. 연구 방법론
  4. 설문지 구성과 자료수집
 Ⅳ. 실증분석 및 연구 결과
  1. 조사대상자의 일반적 특성
  2. 측정의 타당성 및 기술통계적 분석
  4. 가설의 검증
 Ⅴ. 결론 및 시사점
  1. 요약 및 결론
  2. 시사점 및 한계
 참고문헌

키워드

전시컨벤션산업 브랜드 아이덴티티 디자인경영 통합적 커뮤티케이션 가치 Exhibition and Convention industry Brand identity Design management Visual communication value Exhibition and Convention industry(전시컨벤션산업) Brand identity(브랜드 아이덴티티) Design management(디자인경영) Visual communication value(통합적 커뮤티케이션 가치)

저자

• 이승열 [ Seung-Yeol Lee | 한림국제대학원대학교 석사 ] 주저자
• 황희곤 [ Hee-Kon Hwang | 한림국제대학원대학교 컨벤션이벤트경영학과 교수 ] 교신저자

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