Earticle

This study examines the theories of the processes in which the image of witches was constructed in the midst of socio-cultural changes. The goal of this study is to analyze the costumes and the characters of the movies based on such theories, and to examine how the typical images of the witches are understood in movie characters and their costumes. The result of the study follows. Traditional characteristics of witches, which appear in its formation process, include typicality, hybridization, deconstruction, destruction, exoticism, sensuality and intelligence. Similarly, the costumes of witches in movies present typicality, hybridization, destruction, sensuality, and exoticism. In the case where the character of a witch goes against the evil nature of typical witches, even when its name and role clearly present itself as one, the costume takes the most typical form of witch costumes, in order to identify it clearly as a witch. Witches exist only in human imagination. Therefore, the costumes for witches can have diverse interpretation. According to the result of the costume analysis, however, typical characteristics of witches appear on the whole.

Short-sleeve clothes or sleeveless clothes which is usually worn after wearing basic costume is common in many countries, worldwide. Dapho is an outer garment which wear after putting on po(coat) like chupri or acjurum. And it is similar to junbok. Dapho is used with junbok and houi is a kind of junbok and it is also called as deugeure. According to the old record, queja was also used with the same meaning of junbok or dapho, which means dapho, junbok, houi and queja meant same costume. Costumes which adapted dapho is used in hanbok companies and not much of work done to make it as modern designed clothes. This study made 4 coats, one of modern women's costume which adapted feminine silhouette on shape of dapho's side slit and back slit's length difference and open shape and various git(collar), and sleeves' length goes wider when it is going down and flaring. Design points are quilted straight git from Munsu temple dapho, knife-shaped git from 15C, knot-button and long side slit from 19c. They transformed one side git or attachable git for various modern coordination. Because dapho is a design which has no or short sleeve, it doesn't matter clothes wore inside, so coat was chosen. And this costume would be an easy way to wear in modern society which hanbok is used as ceremonial costume. By this study it is hoped that information of beautiful traditional costume is spreaded and developed as a usual wear by making it modern designed and popularization of hanbok.

In the recent age of excessive exposure to information, the fashion information industry is more important than simple assistant relations. The purposes of this study were: 1) to classify the fashion information systematically from user's perspective and 2) to compare the awareness and practical using behavior of fashion information among user groups in apparel industry. For an empirical research, online survey was conducted with questionnaire about the awareness of information service and information searching behaviors. 221 samples collected from textile/garment manufacturing businesses, exporting businesses, retailers and each of the work areas of designing and product planning of fashion assisting industries and 216 samples were finally analyzed As a result of an exploratory factor analysis to identify the structural dimensions of fashion information, three factors were extracted; marketing research information, fashion trend forecasting information, and market trend information. Differences in the awareness of importance and practical applications of on line based fashion information according to type of fashion industry and work area were tested by compared t-test. The results of this study suggest that the contents of daily fashion information accessible at real times are becoming important and fashion information may be classified by the level of processing.

This study is purposed to extract natural colors of bamboo forests which can be used as design motif. Many of noticeable designs for fashion design have started from the western perspective or so-called naturalism, which stems from a motif from their own nature. The research topic is bamboo forests as a Korean natural object to satisfy an Eastern taste and fashion designs in a Korean style. I try to have a deep analysis about bamboo forests as a Korean natural object. The symbolic images of bamboo forests were a mosaic of vitality, integrity and holiness. In addition, I selected and studied 16 pictures of the forests of bamboo. In this process I could also distinguish 64 colors of bamboo forests. I took my steps further when I separated these bamboo colors from a temperate/subtropical zone and those from a tropical zone and analyzed the colors' arrangement in 40 hue circle, Hue & Tone and Value & Chroma. I noticed that the colors of a bamboo forests from a temperate/subtropical zone were much different from those from tropical zone. The temperate/subtropical zone has four distinguishable seasons and various weather changes while the tropical zone is usually hot and rainy all the time. The difference in weather also causes the difference in color of bamboos from each zone. The tones of bamboo colors are usually arranged in a middle, but some are close to dark tone. As a result, the hues of bamboo forests were GY(59％), G(23％), Y(9％), YR(6％), BG(2％) in Munsell's 40 hue circle. In addition, the tones of bamboo forests were d(27％), s(19％), dk(13％), sf(13％), b(9％) using PCCS.

This paper tries to find social-cultural implications of economic depression and change in consumer behavior caused from such events and also attempts to compare and analyze the relationship between the two along with fashion trend. Since the beginning of fashion industry in South Korea, there have been three major economic crises. The objective of this paper is to categorize and study the type of the changing fashion trend depending on the economic status. The scope of this study ranges from 1973 oil shock, 1998 IMF bailout, and to the 2008 oil price & foreign currency crisis and tries to study the relationship between fashion trend and economic depression centering the above three events. As a study tool, a survey was conducted focusing on fashion magazines and relevant web sites and social and economic aspects of fashion trend and the formative characteristics of fashion trend were analyzed. The results of the study can be summarized as follows. First, common characteristics of the overall trend were the emphasis in feminine beauty. Second, easy casual wear was more preferred compared to formal suits. Third, the common characteristics in 1973 oil shock and 2008 crisis was the preference in colorful looks, showy printing, layered look, and an attempt to escape from mini phenomenon. Fourth, after the IMF bailout, the consumers' propensity to consume was changed; e.g. rise in Dongdaemoon shopping mall, increase in Internet shopping. In conclusion, it is expected that this study will be used as basic data to understand and counteract to the change in fashion trend in preparation for another economic crisis in the future.

In digital age two female characteristics conspicuously stand out: one is 'female thinking trends' which imply that the way of thinking and behavior of female influence on the business, another is 'female leadership' which heads for sensitive creativeness and comprehensiveness in rigid industrial structure. These characteristics are not concerned with female gender identity in contrast to male gender. They rather represent the growth of the worthy womad that leads the 21st digital age. Womad is a hybrid made from woman and nomad. The meaning of this hybrid is based on the concept that females are superior to males in digital society which requires delicacy, alertness and sensitivity. Digital society is different from industrial society in that the latter is maintained with power and labor. The birth of womad including multiple forms in overall socio-cultural fields has supplied fashion with an impetus that brought about the variety of style, and independence and openness of expression. This study has elucidated the socio-cultural characteristics of womad by examining the environment and theoretical background of its emergence. And it has analyzed the ethics of womad, the identity of neo-gender, the trends of highly sensitive expression, and esthetic worth of womad. The present researcher has surveyed the concept of womad and its background that accepts the socio-cultural paradigm, and analyzed the trends and characteristics of fashion which express the desire accompanying the thinking of womad. The researcher has finally presented the possibility of expanding the domain of esthetic expression and the importance of the role of gender that grants fashion its social appropriateness.