Earticle

초록

영어

In the recent age of excessive exposure to information, the fashion information industry is more important than simple assistant relations. The purposes of this study were: 1) to classify the fashion information systematically from user's perspective and 2) to compare the awareness and practical using behavior of fashion information among user groups in apparel industry. For an empirical research, online survey was conducted with questionnaire about the awareness of information service and information searching behaviors. 221 samples collected from textile/garment manufacturing businesses, exporting businesses, retailers and each of the work areas of designing and product planning of fashion assisting industries and 216 samples were finally analyzed As a result of an exploratory factor analysis to identify the structural dimensions of fashion information, three factors were extracted; marketing research information, fashion trend forecasting information, and market trend information. Differences in the awareness of importance and practical applications of on line based fashion information according to type of fashion industry and work area were tested by compared t-test. The results of this study suggest that the contents of daily fashion information accessible at real times are becoming important and fashion information may be classified by the level of processing.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 패션정보산업과 온라인 패션정보서비스
  2. 패션기업의 마케팅정보시스템
  3. 패션기업의 패션정보의 활용
 III. 연구방법
  1. 연구문제
  2. 연구방법
  3. 실증적 연구대상의 특성
 IV. 연구 결과 및 논의
  1. 온라인 패션정보서비스에 대한 평가와 패션정보 분류
  2. 온라인 패션정보 서비스의 이용실태
  3. 패션산업 특성에 따른 온라인 패션정보 서비스 인식의 차이
 V. 결론 및 제언
 참고문헌

키워드

저자

• 윤남희 [ Yoon, Nam Hee | 한국컬러&패션트랜드센터 ]
• 최미영 [ Choi, Mi Young | 덕성여자대학교 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국패션디자인학회지 [Korean Society of Fashion Design]

• 간기

  계간

• pISSN

  1598-3749

• 수록기간

  2001~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 592 DDC 687