Earticle

The purpose of this study was to analyze the difference of the store attributes importance, such as facilities, atmosphere, and environment of the store, according to the demographic characteristics, the purchasing power, and the purchase frequency of the clothing-product consumers. A questionnaires was administered to clothing-product consumers who live in Daejeon city. The final sample size was 319. The results were as follows: 1) As a result of factor analysis, four factors(Factor 1: the store facility and the purchase convenience, Factor 2: the atmosphere of the store, Factor 3: the subsidiary facilities and display, Factor 4: the convenience of transportation and accessibility) had been identified.2) The importance of facilities, atmosphere, and environment of the store according to the demographic characteristics was varied by the four factors.3) The differences among the groups on the purchasing power shifted in three factors while the difference between groups on the frequency of purchase varied in the all four factors.The findings of this study propose that the importance of facilities, atmosphere, and environment of the store is one of the key factors which should be considered in marketing planning process. It is because the importance of the facilities, atmosphere, and environment of the store is varied by the demographic characteristics, the purchasing power, and the shopping frequency of the clothing-product consumers.

The purpose of this research is to investigate what implications there are in value changes of consumers who put their focuses on LOHAS lifestyle, which has been emerged throughout the world in recent days in conjunction with business enterprises and their brand activities. Also, this research aims to examine the cases of brand design at national and abroad where LOHAS trend has been reflected, and marketing strategy as well. As the new environmentally friendly lifestyle trend continues, well-being became to put more emphasis on the quality of internal life as well as the comfort in life as seen from outside. In LOHAS, the environment refers to the natural environment of earth for the destiny of earth, life of human being and sustainable development, which has an educational purpose to emphasize the spiritual and emotional lifestyle. In the sense it pursues the environmentally friendly products and elements throughout the society and culture, LOHAS is a futuristic trend and a part of the effort to create the ideal environment where the earth and human being can coexist. Therefore, it is expected that the LOHAS trend and the brand marketing strategy based upon it that pursue the preservation of the health and environmental awareness, and will continue to seek for a more variety of means.

In modern society, various ways are being sought to promote the culture of a country and other additional icons associated with it. South Korea is no stranger to such trend, and it is making tremendous efforts to promote its presence all over the world. There may be a wide range of ways to promote one’s own culture, and Hanbok (Korean traditional dress) is a popular cultural icon that best represents Korean style. Hanbok is symbolically at the fore of making a powerful country equipped with a sophisticated culture through globalization. It is backed up not only by widespread interest in traditional culture, but also continual expansion of the Korean wave phenomenon. Consequently, many Korean designers currently feature the traditional beauty of Koreans in the field of fashion, further taking it into the world stage. In addition, the modern fashion industry requires fresh, unique and personalized materials. As the beauty inherent in the material itself is preferentially considered at the stage of design and interest in wellbeing-themed natural materials and natural dye is increasing due to environmental issues, environment-friendly materials are drawing considerable attention. Native Korean Paper has a unique natural beauty and simplicity that evokes a feeling of affinity. It is made from bast fiber from paper mulberry. It is durable, light, tough and soft. It also has good air permeability, excellent storage quality and does not pose harm to the human body. With such properties, Korean Paper is excellent for fashion materials, contributing to the future development of Korean fashion design. In this respect, the study proposes that our unique Korean Paper can be used in designing Korean style dresses. This study aims to suggest the possibility of traditional beauty in terms of modern and creative aspects. Moreover, it aims to promote the excellence of Korean culture to the world and develop differentiated designs at the same time. The study has significant implication in that it brings renewed awareness regarding the excellence of Korean Paper as a material in making practical dresses.

The purpose of this study was to express design motive by the application of fractal geometry through digital textile printing(DTP), and then apply it to fashion design. Through this process, this study intended to develop unique pattern and create value-added fashion. The results of this study were as followings: First, ‘Kai’s Power Tools(KPT)’ can create a great number of different fractal images with one image. This can be an important tool to create unique and creative textile design pattern. Second, the characteristics of fractal images such as variation, proportion, and self-similarity can represent various impressions according to different views when they are applied to fashion. Third, the expressions of fractal images generated by computer and Digital Textile Printing(DTP) were simple and convenient so that they could produce fashion design within a short period. These aspects correspond to the recent fashion trend, pursuing shorter fashion cycle, and emphasize the importance of personal taste.Furthermore, it seems that combination of the fractal images and their formative properties promotes a new artistic motivation. The fashion design, appling the fractal images to its expression can be developed into an advanced design which creates the harmony of art and science.

The new consumption trends in the 21st century are the desires of variety based on individuals. The trading up phenomenon that leads the changes of consumption culture spreading over the whole industrial sections satisfies the desire of consumer's senses. In addition, as the art generation that is taking root as a new consumption stratum is increasing, approach to art works is getting fast and preference is getting higher. This influence can be called a motive to expedite collaboration with designers and brands. Furthermore, collaboration with famous artists leaped into a social overall trend and the reason why its area is expanding is not because it means that a fashion is trend but because it means that fashion is expanding to ‘lifestyle of fashion’ so that the consumer's desire area is changing. This study investigated cases in order to realize how collaboration influences the win-win effect of designers and brands and the image raise of brands and products and whether it is in compliance with the purpose of marketing activities by analyzing collaboration in progress of various fields. The various discussions on the meaning and development method of collaboration that is rising as an active marketing skill in lest than a few years can be considered to be an important variation in marketing activities in the future. Fashion evolves as time passes on and accordingly fashion and its related surroundings are developing together. In this connection, consumer’s desires also differentiate and as a countermeasure of this, the role of collaboration will be a more important rising factor as trading up in the design industry and marketing industry in the future.

The purpose of this study was to analyze the trouble type for clothing during care process and wearing. 13,929 clothings which were complained to Consumer's Union of Korea were investigated. Among them 7,536 clothings which trouble was caused by consumer were analyzed the factor.The results were as follows:The trouble types of clothing were breakage, size change, color change, pilling, bleeding stain, snagging, hair drop, bonding loss, in order. The trouble of clothing was caused by 54.1% consumer, 28.9% manufacturer, and 4.1% dry cleaner. The trouble by consumer araise during care process and wearing. The trouble type for care process was 10.5% careless washing, 4.0% careless keeping, and 3.5% unskilled aftertreatment, and that for wearing was 62.1% unsuitable wearing and 16.3% staining. The careless washing included the factor of wrong washing method, excess use of detergent, and bleeding stain. The careless keeping included the factor of sunlight exposure and moth and microbial attack. The unsuitable wearing included the factor of pilling, damage by force, breakage, and snagging. The staining included the factor of foreign stain, complex stain, bleaching stain, and perspiration stain.

This paper compares Korean and US college students' attitudes toward apparel consumers' misbehavior (shoplifting and immoral return), and the effects of ethical ideology on their attitude toward consumer misbehavior. Using the Oaxaca model, we sepeate the attitude diference two part: one is attitude difference caused by ethical ideology and the other is caused by other factors. 227 Korean and 193 US college students enrolled at a large university located in a metropolitan area participated in the study. Major findings were: 1) ethical ideology(idealism and relativism) significantly affected US college students' attitude toward shoplifting and immoral return behaviors; 2) idealism was negatively related to the college students' attitude toward consumer misbehavior, while relativism was positively related to it; 3) decomposition shows that there is not much difference on the attitude toward shoplifting between Korean and US students, but most of those differences were explained by students' difference on the relativism.

In old age, people tend to display a wide range of body types that differ significantly from the average or standard body type. In order to obtain an accurate understanding of the characteristics of body type of people who are in their old age, an analysis of deformed body type that deviates considerably from the overall average is highly important. This study has sought to examine closely their distinctive features of deformation in each part of the body and suggest the criteria for assessing the deformation of lateral body. The subjects are 220 elderly women who are over 60 years of age and the research data was collected by the direct measurement and indirect measurement using the photographs of lateral body of subjects. First, based on a visual observation of the lateral body of subjects, the five body parts which were related with the deformation of lateral body were chosen. They were the parts which were based on the five landmarks, Cervicale, Back Protrusion, Abdominal Protrusion, Buttock Protrusion and Midpatella.Second, in order to reveal the characteristics of deformation of the lateral body, this study has come up with a set of criteria for assessing the deformation by computing the sum and the difference of thickness of the front and back in five body parts, the angle of the knee. The criteria include the five sum items of thickness of the front and back, three difference items of thickness of the front and back, and two items of knee angle. And the criteria include the mathematical formula that is if the sum or the difference of thickness or the angle of the knee of the subject are x and '(χ-2σ)<=x<(χ+2σ)', the subject has the normal body type. If the x<(χ-2σ) or x>=(χ+2σ), she has the deformed body type. The study has also examined the distinctive features of lateral posture, BMI and the categories of upper/lower lateral body type of deformed shape.