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경영과 정보연구 [Management Information Systems review]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    대한경영정보학회 [Daehan Academy of Management Information Systems]
  • pISSN
    1598-2459
  • 간기
    계간
  • 수록기간
    1997 ~ 2025
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 경영학
  • 십진분류
    KDC 325 DDC 658
제9권 (9건)
No
1

6,000원

The Information System is now becoming a very important part of our livers. It encompasses technical and spactial characteristics that are much more different from the order information systems used up until now. Therefore, as various fields within the Information Center are researched, the proper usage of those fields must be well thought-out. This study presents the application of quality management systems in Library, Korea. The purpose of this study is to build a framework of improving the management system and planning and performing the service of high quality in Library. To achieve this goal, a theoretical approach was tried through the previous study and the performed with the subject of the 4 steps by Damming' quality management theory. This study may enable domestic organizations to draw up a concrete and practical plan in Library.

2

확장된 Fuzzy 집락분석방법에 관한 연구

임대혁

대한경영정보학회 경영과 정보연구 제9권 2002.06 pp.25-39

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4,800원

We consider the Fuzzy clustering which is devised for partitioning a set of objects into a certain number of groups by assigning the membership probabilities to each object. The researches carried out in this field before show that the Fuzzy clustering concept is involved so much that for a certain set of data, the main purpose of the clustering cannot be attained as desired. Thus we propose a new objective function, named as Fuzzy-Entroppy Function in order to satisfy the main motivation of the clustering which is classifying the data clearly. Also we suggest Mean Field Annealing Algorithm as an optimization algorithm rather than the. ISODATA used traditionally in this field since the objective function is changed. We show the Mean Field Annealing Algorithm works pretty well not only for the new objective function but also for the classical Fuzzy objective function by indicating that the local minimum problem resulted from the ISODATA can be improved.

3

전문대학 경영정보관련 학과동향 분석

노현섭, 주원식, 김정찬

대한경영정보학회 경영과 정보연구 제9권 2002.06 pp.41-63

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6,000원

Recently junior colleges in Korea have been working to meet changes in industrial and educational surroundings by establishing new departments, integrating and abolishing existing ones, or adjusting departmental quotas. These endeavors need to be based on analysis of industrial policies, both national and international, and of the industrial trend of the region in which the particular college is located. They also need to take into consideration change in educational policies and the direction of the college's specialization. This study aims to provide some foundation materials for these endeavors. As a result, it has considered changes in industrial and educational surroundings and analyzed the whole spectrum of departments existing at Korean junior colleges, with a focus on business-related ones. To summarize, each college offers departments, having taken into consideration its regional, industrial, and educational environments. The result of this study may be utilized by colleges when they establish new departments, integrate and abolish existing ones, and adjust departmental quotas.

4

4,900원

As the growth of Internet business, many web sites have been developed their own Internet business strategies. Yet, many web sites have difficulties to make profit. In this paper, an economic model is developed to analyze web sites' quality and pricing strategies when they initiate their services as free services and develop advertising services and other charged services. By analyzing the economic model, optimal quality and prices was found. And by analyzing the optimal strategy, I found that web sites should properly decide their market share on initial customer. Finally, the importance of web sites' productivity to make profit is emphasized.

5

개인형 쇼핑몰 구축에 관한 연구

노정구

대한경영정보학회 경영과 정보연구 제9권 2002.06 pp.81-97

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5,100원

In the beginning of the Web history, the main function and importance of the Internet was focused on the content of the data. However, that focus has been switched to the search engines because of the abundant, humongous amount of data that are spread all over the globe. The Webmasters are now implying flasy, beautiful graphics and newly developed technologies to make their websites attract the Internet users. The significant change was mainly caused by the companies that thought cyber shopping malls were going to be very simple and profitable. They believed that the decreasing prices of hardware and easy-to-use software were going to attract the potential customers, resulting in a new, massive market. A website needs to be extremely captivating and attractive, in order to bring in new customers and induce them to return. The Webmaster has to devise methods to find out what kinds of contents would bring in a bigger audience, as well as checking the validity and correctness of the contents. In the thesis, the necessity and concept of a personalized Internet shopping mall will be discussed through the theoretical examination of the one-to-one marketing and the concept of the current shopping malls. The scheme of the personalized shopping mall will be presented, which will encourage the formation of loyal customers, in the ever-growing competitiveness of the marketing environment, by satisfying their wants faster and more precisely.

6

벤처기업 종업원의 조직몰입에 미치는 영향요인에 관한 연구

최승욱, 변상우

대한경영정보학회 경영과 정보연구 제9권 2002.06 pp.99-115

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5,100원

This study focuses on forces and correlation among such independent factors as the style of leadership, motivation and relationship in order to find out what kind of ingredients have an effect on the employees' organizational commitment in a venture company. It is likely that the organizational commitment of the employees in the organization in a venture company may be different from that of existing enterprises since they differ 100 percent in their nature. In an attempt to prove it, actual corroboration has been made. As a result, it turned out that transformational leadership had a great impact on the organizational commitment while transactional leadership did not; in the motivation factor, the more vision the employees envisage, the more organizational commitment they show followed by management goals and self-admiration; in the relational factor, more openness in the communication led the employees to devote themselves to their companies, which was valid in the range of 90% in the confidence index. This study reveals that there is not much difference between venture and general companies in the factors that affect employees' organizational commitment in the organization. Therefore, the Chief Executive Officer in the venture company should make a favorable environment with transformational leadership and obvious vision through free and open communication with colleagues so that his or her employees can devote themselves to the organization to which they belong, since venture companies are usually staffed by young workers with high education.

7

인터넷 웹사이트 평가모형 도출에 관한 탐색적 연구

김정선

대한경영정보학회 경영과 정보연구 제9권 2002.06 pp.117-137

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5,700원

As attention to the Internet from both companies and individuals is rapidly on the increase, hundreds of new websites are opening in a single day. Along with such a high attention to the Internet, to set up an effective website needs efficient evaluation and reliable evaluation criterions for the website. The existing homepage contests and evaluation models are limited to certain websites in a special field or to the systemic side and to the contents, which in fact weakened the development of detailed evaluation sections and items possibly measured. This study is designed to integrate and seek out methods and success factors that should be considered when a website is built up, discovering evaluation criterions and making evaluation models objectively possible to be measured. The study focused on investigation into a new measurement standard and model by considering the previous studies, in order to suggest the followings: Centering the 7 top evaluation sections by type of each website such as (1) Service, (2) Mechanism, (3) Structure & Navigation, (4) Usability, (5) Contents (6) Community, (7) Communication, the study suggests an objective and reasonable website evaluation model on a basis of common factors considered in an integral and optimum view.

8

올림픽마케팅에서의 스폰서십 효과에 관한 연구

천명환, 김우희

대한경영정보학회 경영과 정보연구 제9권 2002.06 pp.139-163

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6,300원

While the corporate practice of sponsoring major events has existed since the turn of the century, it has only recently become one of the fastest growing areas of advertising and promotion. Despite its long history and recent growth, however, event sponsorship has yet to receive the same kinds of rigorous theoretical and methodological attention that marketing researchers have devoted to other areas of advertising and promotion. Also, the recent Olympic Games in Sydney serve as excellent showcase of the sponsorship phenomenon. On the hand it becomes very clear that an event of such magnitude cannot take place without the commercial support of the sponsors. At the same time, there is a growing concern that the Olympic Games are losing their spirit and are over-commercialized because of the excessive sponsorship-linked marketing activities. At the centre of the debate is the impact and the reaction of the consumers to the growing use of sponsorship to stage major events. While the Olympic Games might be an extreme example of the growth and impact of sponsorship, the proliferation of the phenomenon is widespread across other sports events as well as other cultural and community based events. But a comprehensive model of sponsorship is not currently available in the literature. This research is the aim of the current research to investigate consumer attitude constructs towards sponsorship such as sport involvement, attitude towards the event, attitude towards commercialization. The results still have potentially significant applied and theoretical implication. First, This investigation is the first known effort, grounded in consumer behavior theory, to model antecedent variables believed to influence consumer response to event sponsorship in Korea. Second, these findings are in line with previous research, as sports involvement attitude towards the event, and attitude towards commercialization are found to be significant influences on respondents' ability, motivation and opportunity to process sponsorship information, as well as directly and indirectly impacting emotional response.

9

法定地選擇合意와 仲裁契約의 適用範圍

김성훈

대한경영정보학회 경영과 정보연구 제9권 2002.06 pp.165-177

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4,500원

The purpose of this comparative study is to compare and evaluate international arbitration and forum selection agreements. Recent decades have seen an unparalleled expansion of global trade and investment. Business enterprises of every description ann find themselves entangled in legal proceedings with foreign companies or government entities. Thus, the costs of these proceedings and the consequences of losing are often substantial. Almost, every international commercial controversy poses a critical preliminary question - 'where, and by whom, will this dispute be decided?' the answer to this question often decisively affects a dispute's eventual outcome. It can mean the difference between winning and losing. between de minimis damages and a multimillion dollar award. The same dispute can have materially different outcomes in different forums. Because of the importance of forum selection, parties to international contracts often include contractual dispute resolution provisions in their agreements. These provisions significantly reduce the uncertainties inherent in international commercial disputes, and can offer a substantial measure of partisan advantage. as a consequence, it is almost always advisable to include a contractual dispute resolution provision in any international contract. These provisions typically take the form of : (1) forum selection clauses, or (2) arbitration agreements.

 
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