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경영과 정보연구 [Management Information Systems review]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    대한경영정보학회 [Daehan Academy of Management Information Systems]
  • pISSN
    1598-2459
  • 간기
    계간
  • 수록기간
    1997 ~ 2026
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 경영학
  • 십진분류
    KDC 325 DDC 658
제5권 (10건)
No
1

정보통신기술 변화에 따른 가상대학의 구축방안

채기수, 최길림, 박용수, 이재동

대한경영정보학회 경영과 정보연구 제5권 2000.12 pp.1-32

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7,300원

2

문제진단 및 정의단계의 DSS 사용효과

권오탁, 이재관

대한경영정보학회 경영과 정보연구 제5권 2000.12 pp.33-59

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6,600원

Problem definition is as important as problem solving in decision making. Decision makers, however, tend to see problem partly or to define it unclearly. The researchers on decision making tend to lay a focus only on the Process of solving the given problem. This dissertation empirically studied the Problem diagnosis and definition in the decision making process. This study developed three kinds of DSS(Decision Support System) for the research and analyzed the effectiveness of the problem diagnosis and definition using DSS developed in this study. The three kinds of DSS are K-T(Kennel and Tregoe) DSS which is a method of table-styled information Presentation, and F-N(Fact-Net) DSS and C-E(Cause and Effect) DSS which are methods of graphic-styled information presentation. The empirical study was conducted twice; the pilot test and the main test. The samples of experiment are 218 students for the pilot test and 259 students for the main test. The author used K-T DSS and F-N DSS for the pilot test, and the revised K-T DSS and C-E DSS for the main test. A questionnaire survey method was included in the main test process The result of the study shows that the group using DSS in problem diagnosis and definition is more effective than the group not using DSS. A table-styled information presentation DSS, K-T, turns out more effective than a graphic-styled information presentation DSS, F-N, K-T DSS and C-E DSS showed no significant differences in the effectiveness in the main test. These results indicate that the use of DSS in the stage of problem diagnosis and definition is very effective and the methods and types of system design are a significant factors for DSS development.

3

인터넷 기반 고객관계관리의 전략적 도입에 관한 연구

노경호

대한경영정보학회 경영과 정보연구 제5권 2000.12 pp.61-79

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5,400원

This research suggests the strategic adoption methodology of Customer Relationship Management. The backgrounds of CRM is the business environment changing that Market power is shifting to the customer who has unprecedented powers of choice today. The strategic adoption of Customer Relationship Management determines the value, needs and preferences of each customer or customer segment. Customer Relationship Strategy is an explicitly defined plan for how a company has decided to connect with, relate to, and focus on its chosen customers to create value. Deliberate decisions must be made, often involving trade-offs, so that investments are aligned with customer needs and value. Plan defined in terms of target customers value proposition, role in value delivery, and risk/reward sharing. All customers are not created equal; specific customers and/or customers segments are more desirable/valuable to pursue. Key premise of CRM is that value can be created by changing company's business model to better connect with customers. Area of service of Customer Relationship Management are as follows. Portfolio strategy, Market Opportunity Assessment, Brand Equity, Market Positioning, Pricing, Channel Strategy, Market Segmentation. Target Market Identification, Customer LifeTime Value Analysis, Customer Profitability, Customer Connections Economics Analysis. The objects of CRM are maximizing customer service effectiveness, improving customer loyalty, increasing customer service efficiency, optimizing intelligence about customer behaviors and preferences.

4

5,700원

The purpose of this comparative study is to compare and evaluate venture business of electronic and communication industry by Data Envelopment Analysis(DEA). DEA is a linear programming-based technique that converts multiple input and output measures into a single comprehensive measures of productive efficiency. In this paper, the CCR model and trend analysis model are used to examine the efficiency of 18 venture business. Input variables are number of employees. raw-material costs and production capability and output variables are real production, sales revenues and net income after taxes. DEA approach broad information like as efficiency level of each Decision Making Unit(DMU), reference group of efficiency improvement and trends of efficiency shift. Finally, the correlation of input and output variables are examined to examine the relationship among variables.

5

전략유형, 혁신의 차원 및 성과의 관계에 관한 이론적 연구

김우희, 최원일

대한경영정보학회 경영과 정보연구 제5권 2000.12 pp.103-122

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5,500원

In recent years many companies have faced with significant environmental changes. To cope with these changes, companies have shown considerable interest and commitment to innovation, In their quest for superior performance, these companies have explored different types and sources of innovation. This study examines how competitive strategy influences companies' emphasis on different innovation types (product, administrative. and process) and sources (incubative, acquisitive and imitative). This study suggests that different strategies are associated with distinct patterns of innovation types and sources. Further, the fit between competitive strategies and innovation types and sources is associated with superior company performance. Based on this concept this study suggests several hypotheses. These hypotheses, if supported by empirical study, will be very useful to the company to improve financial performance.

6

중소기업을 위한 전자교환기술과 전자상거래에 관한 연구

곽두진, 공문수, 주원식, 김성국

대한경영정보학회 경영과 정보연구 제5권 2000.12 pp.123-138

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4,900원

본 연구는 기업의 경쟁전략으로서 크게 공헌하고 있는 전자교환기술, 특히 EDI(전자 자료교환)의 다양한 이점에 대하여 기술하고 있다. 선행 연구된 문헌을 통해서 중소기업이 전자적 기술을 채택하지 않으면 안 되는지에 대하여 살펴보았다. 이 연구에서 중소기업에서 전자상거래 기술을 완만히 수용하는 주요 요인을 밝혔는데, 이러한 요인으로 인하여 중소기업에서는 전자상거래의 장점을 살리고자 전자교환기술을 광범위하게 채택하고 있다. 향후 이 연구는 이러한 주제에 대하여 심도 깊은 연구를 하고자 한다.

7

한국 사립대학 재정운영의 합리화방안

이경오

대한경영정보학회 경영과 정보연구 제5권 2000.12 pp.139-160

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5,800원

Todays our private universities have been facing with serious survival competition according to the opening of education market, the diminishment of college voluntarists and the increase of education supply. In coming the beginning of the year of 2000, though the equal formula. 'The fixed number of students of universities = The number of graduates of high schools' will he formed, even though the tendency of the fixed number of students of universities is maintained as it is, and it has been expected the unlimited competition would be unvaoidable, so private universities and private junior colleges which are weak in financial power are roaring the crisis consciousness that they may have to close doors before making every effort. Based on such presentation of problem as its study object, the range of study is limitted to the educational financial portion related to higher education field. Especially, the financial portion of private universities of higher educational field is discussed in priority. Besides, the present status of financial condition of our universities was portionally compared with that of in the advanced nations. It is true that pursuing the academic superiority of university education in our country, and attaining object of university as well as developing reflection in future should stand side by side. Therefore, payment of fee, supporting subsidy, etc. is attached too much importance to the financial problem. In our country, the financial allotment is attached too much importance to national universities. This is against the principle of equity to the tax payers, and equality of opportunity, so the level of supporting national funds should be upward formed and supported from 1.0% to higher than 20%. In conclusion, our private universities should adopt as many alternatives of rationalization of finance as possible, such as securing lots of funds and subsidies, and rationalized management of finance, and ensuring finance according to the increasing number of students after university specialization, etc.

8

미국 회계교육연구의 동향 및 함의

노현섭

대한경영정보학회 경영과 정보연구 제5권 2000.12 pp.161-184

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6,100원

Accounting education research addresses a wide range of topics related to students, educational processes, educational outcomes, faculty, administrative structures, and the programs and constituents of accounting education. This study examines accounting education researches for the purpose of identifying changes in this research literature and opportunities for enhancing its development. The total number of accounting articles published each year has increased. More significant is the increase in the portion of articles based on empirical research and the decrease in the portion of non-empirical articles. And the empirical studies were classified by type of study, by type of statistics used in the study, and by whether the study referred to other accounting or non-accounting literature. These analysis suggests a number of opportunities for the development of future accounting education research: (1) review relevant non-accounting literature, (2) seek empirical tests of fundamental relationships, (3) design multi-institutional and longitudinal tests, (4) provide for aptitude-treatment interactions, and (5) focus on educational outcomes.

9

6,300원

A review of shows that past research has focused predominately on foreign market entry strategy issues in relatively well-established firms. These studies have either ignored venture firms or have failed to treat these firms separately. Only recently, researchers have broadened their search to include aspects of the foreign market investment of the venture. The purposes of this study are to identify and explain the impact factors such as ownership specific advantage, transaction cost, and location specific advantage on the choice of foreign market entry strategy for venture firms. To find the perceived the foreign market entry strategy and determinant factors, 130 venture CEOs from the computer and communications equipment industries were asked to describe their venture's foreign market entry strategy through 17 questionnaire items on competitive method. Using factor analysis, the six determinant factors were categorized. To test the relationships between the foreign market entry strategy and factors such as ownership specific advantage, transaction cost, and location specific advantage, the data collected by questionnaire from 92 ventures. The main results of this research are as follows. First, the factors of ownership specific advantage have partially significant impact on the foreign market entry strategy of venture firms, Second, the factors of transaction cost have significant impact on their foreign market entry strategy. Third, the factors of location specific advantage have significant impact on their foreign market entry strategy. This study has produced evidence to demonstrate that the foreign market entry strategy profile of venture firms can be distinguished from those of relatively well-established firms. An expanded study would allow for stronger conclusions regarding the relative explanatory power of individual variables in the method. Additional research is also needed to examine other determinant variables connecting foreign market entry strategy.

10

유엔에서 협약한 국제거래법규(CISG)의 이론적 구성에 관한 연구

김성훈, 최승욱

대한경영정보학회 경영과 정보연구 제5권 2000.12 pp.211-225

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4,800원

유엔에서 협약한 국제거래법규는 국가간의 물품매매 계약시에 지대한 영향을 행사하며 앞으로의 국제거래법에서 중요한 표준규범이 되리라 전망된다. 특히 국제거래법규는 영미법의 표준거래규범과 유사한 점이 많지만 세부적으로 살펴보면 상이점 또한 지대하다고 하겠다. 본 연구는 국제거래법규의 형성과정을 영미법을 근간으로 하고 있는 표준거래규범의 측면과 대륙법적 측면에 대한 이론적 구성을 계약형성과정을 통하여 세부적으로 검토하고자 한다. 아울러 국제거래법규의 입법취지의 이해를 돕고자 유엔에서 협약했던 유사한 국제거래규범들의 입법에 관한 역사를 연대순으로 정리하였다. 본 연구의 결론은 계약형성과정에서의 이론적 구성이 대륙법적 측면보다 영미법의 표준거래규범 측면에 있다는 것이다. 그러므로 본 연구는 영미법의 표준거래규범(U.C.C)과 더불어서 물품거래 계약시에 지대한 영향을 미치는 국제거래법규(CISG)에 대해서 근접적인 접근방식으로 고찰하였다.

 
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