Earticle

The Virtual organization is a alternative organization for redesigning the classical organization. With the advantages of the quickness of decision making and also connection with other organization, it can be well prepared for the consumer's need. With recent increased interest in virtual organization, there are many companies that consider the virtual organization as practical use. However, it is still in an early stage of the research and the concept has not been established for the virtual organization. The purpose of this research is to systematize the understanding of the virtual organization for the future organizational model. The differences of existing organizational structure can be compared with these three reasons of practical use for the virtual organization, the development of information technology, the importance of strategic choice and unreliable environment. Also, the framework for the virtual organization can be presented with its profiles. The use of this research can be appeared by analyzing the given framework from the companies that are already made practical application of the virtual organization. For the future, this research will give the direction and its viewpoint how this will be used for achieving the competitive advantage of companies and practical use for actual aspects with the pursuit of this research.

The purpose of this study is to find the 'Integrated Marketing Communication(IMC)' strategies for the reinforcement of brand power in the insurance company. First, from theoretical backgrounds, I have investigated acquisition effects, strategies for changing brand power, decisions on a product differentiation and Brand portfolio, market segmentation and Brand Positioning under various strategic marketing factors based on the reinforcement strategies of brand power. Second, there is a significant difference between insurance company names recalled first and brand names recalled first. Third, in terms of consumers' preferences, there exists a substantial difference between insurance company and brands. From this study, the following conclusions are drawn. First, insurance company and brand power should be carefully developed and used as a tool to secure competitive advantages. Second, insurance company and brand power should be considered and continuously enhanced as an important asset for the insurance company. With growing brand importance, brand management is an essential step for powering brands.

The inner and outer environment surrounding companies becomes more insecure and unpredictable due to sudden changes. Because the change of environment surrounding companies can deeply affect the existence of companies, continuous innovation of organization is required to develope management ability. Also, to conquer insecure present and future of companies effectively, organizations of companies have voluntarily coped with insecurities and intense competitions through endless organization innovation. Externally, globalization, openness, and relaxed regulation intensify competitions; consumers' requests get varied; consciousness of members of organizations have changed. Due to those factors, companies are placed in a situation that they should practice endless inner innovation. Internally, competitive power has weakened due to decline in productivity and inefficiency of indirect parts of company has increased. From those factors, managers increasingly request inner innovation and pursue organization innovation for the purpose of effective usage of extra resources and being prepared for the future. The managers who operate organization innovation think that systematized approach to organization innovation is the most practical, and actually operate the thought. However, the negative side of the thought is not neglectable. To minimize inner and outer resistance and to operate organization innovation successfully, some innovation strategies that properly reflect several issues related to organization innovation should be prepared. Another words, organization innovation should be operated differently by cases that if it focuses on personal perspective or on organization's. For many cases of our country, several techniques of organization innovation have been adopted in a short time and operated without making its original use. Therefore, this study looks into major Issues that should be considered for more successful operation of organization innovation, from both personal aspect and organizational aspect. When considering such aspects and operate organization innovation, there is more possibility to succeed on organization innovation. Now, Korean companies have overcame trial period and reborn as global companies. Take warnings by the ordeal under IMF administration, this is time to secure international competitive power by using developed innovation techniques and transform to superior company. Managers need to recognize that to try successful organization innovation is the shortcut to reborn as competitive company, and should take a continuous and profound search for decisive factors to succeed on organization innovation. To operate successful organization innovation, first, at the step of planning organization. innovation, the company should understand the company's capability, position in market and relationship with competitors. Then, the company should establish a distinguished innovation strategy which is of the whole company's aspect, so that the company can freely choose various technique of organization innovation that suits for the company's capability and needs, and unfold the organization innovation movement. Establishing strategy in the aspect of the total company is very important because it offers clear focus of the purpose of adopt, priority and distribution of resources. Second, at the step of operating organization innovation, the company should define concrete purpose and method to evaluate the results that are expected to obtain by adopting organization innovation in advance. While pushing forward, the company should set proper time of examination(milestone) and inspect if expected results are shown. Third, at the step of afterward management of operating organization innovation, the company requires a thorough afterwards verification if targeted results are obtained and of confirmation of successful or failure factors. Also, the company should cultivate specialists in the company who can accumulate and continuously spread the know-how learned during organization innovation promotion, so the know-how don't remain only in certain departments or to a few people in charge. The company should also give effort to maintain the accumulated innovation techniques to be continued.

Nowadays, to change our country into advanced economy, the factor of growth obstacles was to be eliminated, or it is so important that the logistics base establishment enlarges to improve potential productivity. The best strategy to enforce the competition power is that we should be ready for some condition which can do cooperations and association very well. Also it is necessary for actors, government, firm and logistics field, to part their role. The national effort that firm supported by government and community participates in is reduced to achieve rational logistics system because logistics is complicate action flowing to final consumer. That is, self effort is needed for logistics competition system, adjustable arrangement of logistics field, the establishment of comprehensive informations system, logistics rationalization.

Although advertising plays an important role of information source for consumer, also advertising affect negative influence to the consumer and social system. Under the such a concept, this study reviewed the social responsibility of advertising and the freedom of expression including the foreign country's advertising regulation system as the theoretical background of advertising regulation. In addition, this study analyzed the case of the advertisement reviews by Korea Advertising Review Board(august 1, 2000, the business concerning prior deliberation of broadcast advertisements was entrusted to the Korea Advertising Review Board, a civilian self-regulatory body, by the Korean Broadcasting Commission) and Fare Trade Commission. As the result of data analysis, some problems of regulation system and codes are suggested and discussed as follows: (1) the high ratio of rejection (2) using the unnecessary foreign language (3) inconsistency application of deliberation standard.

Most of social service agencies experiences the lack of funds. This situation is casued mainly from the lack of donor development techniques. Therefore, the social service agencies need to develope marketing strategies to develop donors. The study was begun with the idea that a business philosophy will not conflict with professionalism, and the two can be entirely compatible, and synergistic as well. Some of the main principles of marketing can be used to construct a model that will help the social service agency devise the appropriate plan for developing donors. The social service agency's marketing plan should begin with a statement of its mission and goals and the product suggested by each goal. Social marketing process to develop voluntary contributions include marketing environment analysis, market research, selecting marketing goals and objectives, market segmentation, marketing program development, and marketing action. These techniques can be used with some modifications at each social service agency.

In many countries the demographics clearly informs us that an aging population represent a serious problem. To this extent senior citizens welfare does matter it has developed into a public debate and genuine concern. it seems that the social issues are focused on how the socity views the social welfare policies. In a modern welfare state where the emphasis lies in pursing a high standard of living and thereby high quality of life. This does not cover the very well the old people in society, but the government clearly carries an obligation to look after and care for the retired & old people in the society. This obligation the social and economic impact that an old person faces as he/she grows old. it is important ensure that their lives carries a meaning and that they as a group will not be estranged from the mainstream of society just because they are considered to be part of the aging population. The key issues that must be addressed are 1) The impact of reduced spending power from less income. a lower income stream; 2) increasing health problems and costs; 3) the natural degradation of ones physical & mental powers; 4) and thereby an isolation from the public in general. So clearly the social policy related to the old people in society should be developed with the consent of what they believe is important to them. To ensure their minimum income level that a beneficiary of an old person's pension will receive, the monthly pension should be reflected by the official price index and be adjusted accordingly. by making the job market open for the senior citizens, expending the mandatory retirement age, give companiesincentives to hire senior citizens, there maybe an opportunity to extend to the aging population the possibility to continue to participate in the society at large.

In the contemporary society that changes radically, the problems of Juvenile Delinquency shows a tendency to become out-rageous. Organized, intellectual and lower-aged qualitatively together with its qualitative increase to the extent that it may exceed adult crimes, and it is the circumstances that it emerges as an important social problem. Juvenile Delinqurncy is developing into one of the most pressing and critical issues. But, there is no explicit maesure in any country. Above all, Juvenile Delinqurnce is resultd from various factor. For example, personality, family relation, social and environmental problem.