Earticle

초록

영어

In the beginning of the Web history, the main function and importance of the Internet was focused on the content of the data. However, that focus has been switched to the search engines because of the abundant, humongous amount of data that are spread all over the globe. The Webmasters are now implying flasy, beautiful graphics and newly developed technologies to make their websites attract the Internet users. The significant change was mainly caused by the companies that thought cyber shopping malls were going to be very simple and profitable. They believed that the decreasing prices of hardware and easy-to-use software were going to attract the potential customers, resulting in a new, massive market. A website needs to be extremely captivating and attractive, in order to bring in new customers and induce them to return. The Webmaster has to devise methods to find out what kinds of contents would bring in a bigger audience, as well as checking the validity and correctness of the contents. In the thesis, the necessity and concept of a personalized Internet shopping mall will be discussed through the theoretical examination of the one-to-one marketing and the concept of the current shopping malls. The scheme of the personalized shopping mall will be presented, which will encourage the formation of loyal customers, in the ever-growing competitiveness of the marketing environment, by satisfying their wants faster and more precisely.

목차

I. 서론
 II. 이론적 배경
  1. 일대일 마케팅
  2. 고객 개인형 쇼핑몰의 필요성
 III. 데이터베이스 및 알고리즘에 대한 고찰
  1. 개인형 쇼핑몰 DB 구조
  2. 개인형 쇼핑몰 구축 알고리즘
  3. 선호도 계산
 IV. 전자상거래 시스템의 구현
  1. 전자상거래 시스템의 개요
  2. 개인형 쇼핑몰의 구축
  3. 선호도 테이블을 이용한 개인형 쇼핑몰 구현
 V. 결론
 참고문헌
 Abstract

저자

• 노정구 [ Roh, Jeong-gu | 포항1대학 인터넷비즈니스학부 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  경영과 정보연구 [Management Information Systems review]

• 간기

  계간

• pISSN

  1598-2459

• 수록기간

  1997~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658