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In order to discover the dimension of service quality and examine the interaction mechanism among the perceived value of the logistics industry, consumer satisfaction, consumer experience and service quality, we construct a service quality-perceived value-consumer satisfaction structural equation model. We focus on the consumers who have experience of using the third party logistics in China. For the purpose we collected 524 respondents among the college students in Zhejiang province of China. The results of analysis using SPSS and AMOS show that the service quality, perceived value, consumer satisfaction and consumer experience of third-party logistics companies are significantly relevant. We found that ①the tangible nature of logistics has the biggest coefficient on its functional value, and it has no significant positive impact on its social value and cost perception; ②the reliability has the significant impact on the all perceived values; ③the responsiveness has impact on its emotional value and social value but has no significant for functional value and cost perception. ④the assurance and empathy have significant impact on all perceived values. ⑤And we found consumers perceptions except emotional value have significant positive impact on consumer satisfaction. ⑤-1)Social value has the greatest impact on consumer satisfaction, indicating that college students are most concerned with good personal feelings, self-identity and sense of acquisition mostly in the process of using the logistics. ⑤-2)And the price factor of logistics also have positive impact on the consumer satisfaction. ⑤-3)Functional values such as consistent and good quality of services has positive impact on the consumer satisfaction. ⑤-4)But emotional value including relaxed and enjoyable to the services as factors has no effect on the consumer satisfaction. At the same time, ⑥-1)the consumer experience has negative adjustment effects among functional value on consumer satisfaction, emotional value to consumer satisfaction, and its cost perception to consumer satisfaction. ⑥-2)But there is positive adjustment effect among social value and consumer satisfaction. Consumers are addicted to the company if they form a consumption habit of a particular logistics company that relieves their worries. And then it has effect on the perceived functional value of third-party logistics, so even the company has not well made facilities, consumers don’t care for it. When consumers form a good consumer experience, they will neglect the decision-making role of emotional perception, and reduce the effect of consumers' emotional value on the satisfaction of third-party logistics companies.

This paper intends to suggest three perspectives to explain the characteristics and purposes of China’s Belt and Road Initiative. The three aspects of the BRI are in fact inseparable and deeply interlinked with each other. The paper aims at suggesting the three perspectives as useful viewpoints for future research to observe and analyze further progress of the BRI. First, the BRI is viewed as China’s economic strategy for facilitating continuous growth and preventing the Chinese economy from falling into a stagnant phase. The vast range of globally pursued projects of the BRI will serve as new growth engine for the Chinese economy. It will promote economic development of China’s inland areas and expand markets and investment outlets for the large Chinese state-owned enterprises. The construction of sea ports, pipelines and railroads will also contribute to securing supply lines of oil and natural gas, and reducing transportation costs. Secondly, the BRI is viewed as a critical international strategy with which Beijing is seeking a hegemonic power in Asia. By way of constructing infrastructures and specialized economic zones, China seems trying to connect Asian countries and incorporate their markets to China. Through the investment of infrastructures in Central Asia, China is tapping into affluent minerals and energy sources in this region and incorporating this region into Chinese economic influence. Also the maritime silk road is a counter-strategy to contain the US naval power in the Indian ocean. It is critically important to secure energy supply lines from Middle East to China crossing over the Indian Ocean. The maritime silk road is indispensable for the purpose of increasing the Chinese power in Asia and Africa in competition with the US. Thirdly, the BRI is regarded as China’s global hegemonic strategy to increase its global soft power and political influence. Many developing countries in Asia, Africa, Central and Eastern Europe particularly, are eager to receive China’s investments and increase trade with China. The Chinese influence in these countries will increase as the Chinese investment continues to grow. China seems to pursue a global hegemonic power through the expansion of its economic might to developing countries in Asia, Africa, Central and Eastern Europe etc. This argument is also supported by the fact that Beijing established the AIIB, which is considered as a competing counterpart to the existing international financial institutions, like World Bank and IMF. Finally, the positive aspect of the BRI in the realm of international political economy is that it is actually able to contributes to economic development of less-developed countries. China regards it as rebalancing of globalization. On the other hand, the worrisome side of the BRI is that not a few partners of the BRI are authoritarian or corrupt leaders in developing countries. And a debt-crisis may occur in a recipient country as a result of inefficient and unaffordable Chinese investments. Recent stories of Malaysia and Sri Lanka tell that lesson.

This paper analyzes the syntactic and semantic features of the causative construction “X+shi+NP+VP” by using metonymy theory, according to the strength of causality, the meaning of this construction can be divided into “causative reason—causative object— causative result” and “influencer—(influence force)—influenced people or things—influence results”. The causative reason consists of two parts: the causer and caused behaviour, and can be understood that an action or the influence of something becomes causative reason, then acts on the causative object causing the object to produce a certain causative result. Metonymy serves as a cognitive reference point, things with high degree of prominence often become references to things with low prominence, reference is the main function of metonymy. In a cognitive domain, metonymy is a conceptual mapping that maps from the source domain to target domain. Metonymy allows us to pay more attention to some specific aspects of the things we refer to, and the metonymy forms of causative construction “X+shi+NP+VP” are “causer—causative reason” metonymy and “caused behaviour—causative reason” metonymy. According to the influence degree of the causer on the causative object, a causer can be divided into direct causer and indirect causer, and under the effect of the principle of cognitive prominence, the relatively prominent behaviour can effectively activate causative reason and form a complete conceptual framework in the process of experience-based cognition. We understand and interpret metonymy in communication based on relevance theory, metonymy is a kind of association-appointment, various factors will be related to each other in the events. In causative construction “X+shi+NP+VP”, the intrinsic relevance of information creates certain conditions for the realization of metonymy mechanism. Metonymy can be interpreted from the following three aspects: firstly, the proximity relationship in the same cognitive domain provides a possibility. Secondly, source domain can be mapped to target domain. Thirdly, associative logical structure can be established from the communication. Fourthly, the principle of relevance in cognition and communication is helpful to the projection of cognitive objects.

Tag question is a special sort of the non-interrogative sentence, which is one of the Chinese general question sentences, including the special questions, the non-interrogative sentence, the positive questions and the select questions. X-shiba, which is one of the main tag questions, consists of a statement X and a tag form shiba. X-shiba presents strong settability in syntax because of the weak replaceability in paradigmatic relations and strong stability in syntagmatic relations. In addition, the meaning of the construction, which can be generalized as strongly convinced and weakly interrogatory, is solidified and unanalyzable. In an interactive approach, of the construction X-shiba reflects four functions. The first is weakly interrogatory function, which can be supported by the corpus analysis based on BBC. The second function is the desire for approval. An analysis based on the BLCU Corpus Center shows that most of the answers to X-shiba are positive, and the answers should be clear and detailed if they are negative. The third one is turn-taking, which means the speaker can exchange the role with the listener with the help of the construction X-shiba when he/she doesn’t want to continue the topic. The last function is that the construction can highlight the conversational implicature and propel the communication. The interactional construction grammar declares that the constructions with similar meaning or function can be regarded as a group, in which some constructions are basic and others are derived from the basic construction(s). The Tag question construction X-shiba is a derived one of the low hierarchy in the question construction group.

With the development of the Chinese economy, the standard of living, including health and wellness, has improved rapidly. Sports, as an essential part of life, have promoted the development of Chinese sports brand industries, giving rise to the increased sales of sports products year after year. However, foreign brands like Nike and Adidas have occupied a large part of the market share in China, due to successful brand marketing strategies. In recent years, companies have faced fierce competition due to numerous market changes, and brand marketing strategies have expanded their market shares by many means, such as maintaining relationships with current customers, developing new customers, and establishing brand trust for an improved brand experience marketing strategy. In this study, we explore the effect of brand experience on brand trust in the Chinese market. Specifically, we compare Chinese and overseas sports fashion brands, focusing on post-90s consumers. The results of our questionnaire surveys show differences in the effect of brand experience on brand trust between Chinese and overseas sports fashion brands. Based on the results, we propose academic and practical implications for sports fashion brands in the Chinese market.

During the process of comparing the farewell poems of Qiao Zhang, the poet during the late Tang dynasty, and Choi Chi-Won, the Silla poet, we can not only see the similarities and differences in farewell poems, but also the traits of the cultural communications between Silla and Tang dynasty. This article has compared the objects, forms and content of the fare poems of the two people. By connecting their social background, they have similarities and unique styles in creating farewell poems. The farewell objects of the farewell poems of Choi Chi-Won and Qiao Zhang are very diverse. By analyzing the identities of Silla people-the objects of Qiao Zhang’s farewell poems, including literati, monks and envoys, the literati, monks and envoys in this period play a very important role in the cultural communication of the two countries. Choi Chi-Won and Qiao Zhang are all good at using allusions during the process of creating farewell poems. Besides, the scope involved in is very broad. From the precise and broad application of allusions, it can be seen that the two people both have high literary attainments and outstanding creation capacity. From the poems, forms, the usage and options of the poems, it can be seen the characteristics of the two people in creating the farewell poems. Qiao Zhang appears more reserved and euphemistic in expressing emotions and Choi Chi-Won is more bold, unconstrained and direct. The forms of the titles of the poem of Qiao Zhang appear more single, most of which are of the five-character verse and pay attention to the natural sequencing of the scenery, in order to render the feeling of separation. The title of the poems of Choi Chi-Won is diverse, most of which are of the seven-character quatrain and are commonly used the ingenious numbers, or empty words and reiterative words.

One of the most important factors to maintain and improve competitiveness is to encourage voice behavior of an organization’s members. Leaders have an responsibility to create an atmosphere for members to express their own views freely, and to encourage members to improving the organization’s function. To fully understand the influence process of authentic leadership on members voice behavior, we argue that the affective commitment should be considered. We posit that authentic leadership positively influence affective identification, supportive voice behavior, challenging voice behavior, and affective commitment moderate the effect of relationship identification on voice behavior. Data from 367 respondents supported most of our hypotheses. Targeting the general workers in Beijing, China, we examine a mediated model of authentic leadership, voice behavior, and relational identification, with affective commitment as a moderator. We conducted an empirical analysis using the collected data and concluded based on the results of the study. First, our results confirmed that authentic leadership have a positive influence on both supportive voice behavior and challenging voice behavior. Second, relational identification partially mediated the interaction between authentic leadership and voice behavior. No significant indirect effect was found between authentic leadership and supportive voice behavior. Our results also showed that affective commitment has as a moderating role in the relationship of affective identification and member voice behavior. Members with high affective commitment showed more supportive voice behaviors than those with low affective commitment. This study advances prior research on the relationship of authentic leadership and voice behavior by demonstrating how the affective commitment level of individuals has different effects on their voice behavior. Finally, we presented the implications of this research and recommendations for future research.

There is considerable agreement on the importance of promoting entrepreneurial education to stimulate economic development and employment. Additionally, entrepreneurial education is considered essential for enhancing the entrepreneurial attitudes and intentions of potential entrepreneurs. However, the factors that affect an individual’s decision to start a business remain ill-defined. We conducted an empirical study to explore the factors that influence entrepreneurial intentions. This study aimed to examine the relationship between entrepreneurial education and entrepreneurial intentions using Ajzen’s theory of planned behavior and entrepreneurial cognition theory. In this process, we also identified the mediating roles of entrepreneurship and self-efficacy in the relationship between entrepreneurial education and entrepreneurial intentions. The data were collected using a questionnaire-based survey distributed at four universities in China between September and November 2017. We obtained 198 valid responses and analyzed them using SPSS, AMOS, and bootstrapping procedures. The results are as follows. First, entrepreneurial education had a significant positive effect on entrepreneurship and self-efficacy. Second, entrepreneurship and self-efficacy had positive effects on entrepreneurial intentions. Additionally, self-efficacy and entrepreneurship mediated the relationship between entrepreneurial education and entrepreneurial intentions, respectively. This study has significant theoretical and practical implications. The results statistically support the effect of entrepreneurial education on entrepreneurial intentions, which is consistent with Ajzen’s theory of planned behavior. Additionally, our results suggest the need to design and develop entrepreneurial education courses based on the current status of the field and the needs of the students. Because students lack working experience, it is necessary to establish an entrepreneurial education course that teaches them how to identify opportunities and overcome obstacles. The training or entrepreneurial education program must also consider cultural differences.

Low female labor force participation has been an important issue in Asian countries like Korea and Japan. China’s female labor force participation rate has been relatively high, but is beginning to decline. The previous literature on determinants of female labor participation reached a consensus that age, education, marital status, and children are the main factors. However, the previous research does not address the role of parents, or only the effect of cohabitation with parents due to the lack of data. This is problematic since the presence of parents in vicinity may also have a similar effect to cohabitation with parents. This paper analyzes the effect of parents on the labor market participation of married women in China by taking into account the residence type of parents. A 5-year panel dataset of China Health and Nutrition Survey (CHNS), covering the period between 2000 and 2011, was utilized for the analysis. The analysis is carried out in three steps. First, all different types of residence are regressed as dummy variables to determine the threshold of “vicinity to parents.” Then, using the new indicator variable and instrument variables, a 2SLS method is applied to address endogeneity issues. Finally, sub-sample regressions are implemented to investigate the mechanism of parents’ impact. There are four main findings in this paper. First, the participation rate of women increases when they live with their parents and reside with or next to their parents-in-law. Second, living in close proximity to parents’ generation has a positive effect on women’s labor participation before and after controlling for the confounding factors. Third, this paper analyzes the property of the endogeneity between living close to parents and female labor participation, proving the existence of negative correlation between them. Last but not least, it is found that parents' influence is greater in the sub-sample of women with children less than 3-years old than in other groups, confirming that living near to parents improves female labor supply because parents help raise children.