Earticle

The number of internet users in China continues to rise and the country has begun promoting e-commerce development since 2011. Various supportive policies have created an ideal environment for the development of e-commerce. Under their combined effect, Chinese e-commerce market has developed rapidly. The COVID-19 pandemic’s impact has compelled retail enterprises that insist on operating offline chain stores to realize the defects of the traditional model and the need to transform to the e-commerce model. SUNING.COM is an enterprise that started its transition to e-commerce earlier than its competitors. It has made certain achievements in e-commerce but also exposed many problems. This paper takes SUNING.COM as the research object, analyzes its problems, proposes countermeasures, and provides a certain reference significance for the development of e-commerce enterprises. Considering the limitations of traditional financial analysis methods, this study adopts the more systematic and rigorous Harvard analysis framework to carry out a detailed analysis from four aspects: strategy, accounting, finance, and prospect. The analysis finds that SUNING.COM has both opportunities and risks, slow inventory turnover, high operational risks, poor solvency, and insufficient profitability. In response to the problem, the suggestions are as follows: First, SUNING.COM should give full play to the advantages of its offline retail stores, build a community-based e-commerce platform, and reshape its own brand image. Second, they should speed up the implementation of corporate projects and accelerate the release of restricted funds. Third, they must optimize the main business structure, eliminate non-essential businesses, and improve the online and offline "dual line" business model. Fourth, they must optimize the debt structure of enterprises, reduce current liabilities, and reduce the risk of bad debts.

Nowadays, live-streaming e-commerce is one of the major emerging marketing methods in China. The realization of live-streaming platform traffic depends on how to correctly enhance followers' purchase intention. Scholars have been studying this issue ever since the introduction of the live-streaming e-commerce mode. Researchers have found that as an important part of dealing-making in live-streaming e-commerce, Internet celebrities are an important reason influencing consumers' purchase intention. Therefore, it is very necessary to explore the factors of how Internet celebrities influence consumers' purchase intention. This study aims to explore the factors influencing Chinese TikTok users' intention to purchase products recommended by Internet celebrities. The study takes product discounts, entertainment, and expertise as independent variables and takes user trust and perceived value as intervening variables in a mediator model to explore the direct and indirect impacts of Internet celebrity characteristics on the purchase intention. Using a quantitative research method, the study issued online questionnaires to 265 users who have experience in purchasing products from live-streaming marketing on TikTok; then using the SPSS 25 and AMOS 23 software, the study analyzed 209 valid questionnaires and found that entertainment and expertise have a direct and significant impact on the purchase intention, and they also influence the purchase intention by influencing the intervening variables, namely user trust and perceived value. In addition, according to the findings, for the live-streaming platform of TikTok, product discounts are just an insignificant variable that does not have any significant impact, either direct or indirect, on the purchase intention. The results of this study will help deepen our understanding of how live-streaming e-commerce and Internet celebrity characteristics influence users' mentality and behavior. From the perspectives of people in the Internet celebrity live-streaming marketing industry, besides maintaining positive interactions between Internet celebrities and followers and improving Internet celebrities' popularity, Internet celebrity live-streaming marketing should focus more on improving Internet celebrities' expertise on the commodities they sell, thereby boosting the healthy development of the commercial ecosystem. Moreover, marketing personnel need to learn about the factors influencing live-streaming platform users' purchase intention, so as to better supervise this marketing channel.

China's automobile industry has developed very rapidly after China's reform and opening-up policy. The automobile industry, which is China's core industry, has developed at a high growth rate in recent years, and its automobile production and export volume ranks high in the world. Of course, China's automobile industry has achieved remarkable results, but it still has many problems compared to advanced and mature countries such as the US, Japan, Germany, and Korea. Therefore, this study uses the diamond model of Porter to compare and analyze the international competitiveness of the automobile industry in China, the US, Japan, Germany, and Korea to learn the experiences of developing the automobile industry in advanced countries and to develop the automobile industry in China. In order to achieve this, we would like to suggest ways to improve the problems that exist in the Chinese automobile industry. To this end, the international competitiveness scores of the above five countries were calculated in terms of factor conditions, demand conditions, strategy, structure, and competition, related and supported industries, which are the four elements that constitute the diamond model, and the results were analyzed. As a result of the analysis, China had the highest international competitiveness in factor conditions. Since 2006, China's international competitiveness index for factor conditions has continuously risen, while other countries' competitiveness index has shown a relatively gradual decline. And in terms of demand conditions, it was found that China maintained the highest competitiveness with an absolute advantage among the five countries. In addition, it was analyzed that China has the highest competitiveness in related and supporting industries. On the other hand, in the international competitiveness of corporate strategy, structure and competition, Germany had an absolute advantage over the other four countries, and compared to the highest level of competitiveness, China's international competitiveness was the lowest.

Under the background of COVID-19’s worldwide outbreak, trade and cultural exchanges among countries have received very strong impacts. In South Korea, most Universities’ international exchange business encountered an immediate Waterloo slide. Korean students can't go out meanwhile foreign students can’t come in. This situation has led to a serious crisis of Korean Universities, especially local private Universities which are already suffering from the decreasing enrollment issue and financial difficulties. However, in the long run, exchanges between China and South Korea will continue to deepen. 2022 is the 30th anniversary of the establishment of diplomatic ties. Both countries have subjective and objective needs to expand exchanges and deepen cooperation, and the trend of Chinese students studying in South Korea will continue. As the COVID-19 pandemic continues, Korean Universities are seeking ways to escape the crisis and conduct exchanges under the guidance of the Korea Ministry of Epidemic Prevention and the Ministry of Education. Local Universities have also begun to explore the transformation of teaching, from the traditional way of attracting foreign students to study in Korea, to the new way of focusing on online teaching in the pandemic period. In this transformation, live-streaming online teaching is the most concerned by the academic circle. Although online teaching course has its limitations, no one doubts it is the most feasible way under the current pandemic situation. Its implementation, development and effect are worthy of academic circle’s continuous research, doing related research has important theoretical and practical significance. By sorting out and analyzing the existing literature, this paper found that there is still a huge space in both depth and breadth in this research area, especially the research on live-streaming Korean teaching is very deficient. In this paper, questionnaire survey and statistical analysis were used to investigate the effect of live-streaming basic Korean courses which were conducted by a Korean University, and targeted Chinese college students to enhance their motivation to learn Korean and Korean culture, and their willingness to study in Korea. This study found that the most students improved their Korean proficiency, learned more about Korean culture and Korean Universities by studying live-streaming basic Korean. Meanwhile most of the students have increased their willingness to study in Korea, while the willingness’ degree varies according to the students’ sex, age and diploma.

Energy is a basic element of human social progress and economic development; however, energy-related issues are typically related to economic development, social stability, and national security. Rural energy construction is one of the key links in rural infrastructure construction. It is the important material basis of the rural economy and social development. However, China’s rural energy consumption is characterized using more inefficient energy and the irrational rural energy consumption structure. Therefore, issues related to the energy utilization of farmers has received increasing attention in recent times. Solving the energy issues faced by farmers in their daily lives as well as their production processes can help to promote the coordinated development of the rural social economy and ecological environment. China is a big energy consumer and hence, energy utilization is very important in the country. Owing to their large population, rural areas are an important part of China’s energy utilization structure. In recent years, China has vigorously promoted the integration of urban and rural areas. The rational development and utilization of rural energy is directly related to the construction of new socialist countryside. In this context, this paper study utilized the census data of Hebei Province to study household and production energy use in rural areas. First, an analysis of the overall characteristics and existing problems of rural energy use showed that the rural energy consumption structure in Hebei Province is relatively unitary. Additionally, the rural production electricity consumption increases year by year and the demand for hydropower construction is large. Second, an empirical analysis indicated a gap in farmers’ energy consumption in 11 regions of the Hebei Province. The main reasons for this gap were the level of economic development and the geographical location of the regions. Although farmers are increasingly using more energy. But the problem remains acute. Finally, practical suggestions are put forward for rural energy problems.

This study compared the widely used technical terminology in the field of Oral and Maxillofacial Radiology in Korea and China to determine the similarities and differences between the technical terms used in both languages and to identify their strengths and weaknesses. This study extracted all the terms marked as Oral and Maxillofacial Radiology from the “Dental Terminology English-Korean, Korean-English” published by the Korean Dental Association (2005) and then analyzed which Chinese terms correspond with them. In the case of Chinese, the terminology was based on the “Chinese Terms in Medical Imaging Technology” published by the Committee for Unifying Medical Terms. Additionally, the use of terms in the Chinese academic database “www.cnki.net” was also investigated. Two types of concordance emerged, namely the type that is consistent with Chinese characters and the English transliteration method type. The incongruent types were classified as follows: differences in the word order of constituent elements, in the use of other Chinese characters with similar meanings, by adding or omitting meaning, between transliteration and paraphrasing, and differences by translating into different meanings. In addition to these types of classifications, examples of representative terms belonging to each category were presented and examined in detail. Since the comparative study of terminology requires both linguistic knowledge and an understanding of the specialized field, the completion of this paper could be improved through collaboration between the two fields. This study was conducted in cooperation with Chinese linguistics majors and dentistry majors. Looking at how dental terminology is translated and used in China, a Chinese character culture like Korea, can be used as a reference to the ongoing standardization of dental terminology and can help further academic and clinical exchanges with China in the future.