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In recent years, the number of university graduates has increased steadily. Therefore, the competition for graduate jobs in various industries has been more and more fierce. Since the COVID-19 outbreak, there has been an increase in the number of studies analyzing the impact of the epidemic on student employment. Prior to this outbreak, researchers had already investigated the impact of previous public crises like the SARS epidemic and the financial crisis on student employment. According to certain researchers, the epidemic has augmented employment conflicts in China and worsened the unemployment issue. Furthermore, the rapid development of artificial intelligence and digital transformation has brought about new challenges for university students in terms of employment. This technological revolution has led to a reduction in certain traditional professions while also creating new employment opportunities. However, these opportunities often require distinct skills and knowledge. As a result, university students must continuously adapt to this rapidly changing job market, thereby increasing their employment pressure. This study conducted a questionnaire survey in August 2023 on college students from various regions, with 302 valid questionnaires gathered to validate the research objectives. SPSS 24.0 statistical software has been used to analyze the questionnaire survey results. The following results were obtained: First, Social support has a positive effect on career decision-making self-efficacy and a negative effect on employment stress. Second, Career decision-making self-efficacy has a negative effect on employment stress. However, career decision self-efficacy does not mediate the relationship between social support and employment stress. The primary objective of this paper is to mitigate the employment pressure faced by university students. To achieve this goal, it is advocated that society, educational institutions, and relevant stakeholders intensify their efforts in providing encouragement and support to university students in the post-COVID-19 era. This, in effect, is anticipated to augment the internal state of career decision-making self-efficacy among students, thereby contributing to the alleviation of employment-related stress.

International communication is important for nation-states to carry out public diplomacy to promote their soft power. It also contributes to resolving global conflict and promoting mutual understanding among nations. Technological changes and the vigorous development of new media have promoted the digitalization of communication content and online activity which has completely changed international interaction. The People's Republic of China has been committed to improving its international communication capacity. However, China's international communication ability has yet to improve to the level of its comprehensive national strength and international status. The content disseminated by Chinese media into international cultural communication lacks attractiveness and does not fit well with the expectations of overseas audiences. Therefore, to break through the dilemma of China’s international communication, it is necessary to learn from the experiences and lessons of international communication from other countries, especially non-Western countries. Over the past 20 years, South Korean cultural products have swept the world, from dramas to movies to music. Especially with the rapid development of new media via the Internet, international communication of South Korea has created the New Korean Wave (Hallyu 2.0) which is seen as a strong contra-flow in the face of Western international communication powerhouses. This article explores and analyzes the four elements of "Who", "Says What", "To Whom", and "With What Effect" in the process of spreading the New Korean Wave, based on Lasswell's communication model. Then, this article continues by comparing and discussing these four elements with the current situation of China's international cultural communication in the new media era. Conclusions are drawn that show that China’s international cultural communication in the new media era should give private companies more room and autonomy for their own development; the content should pursue the greatest degree of resonance and create a sense of legend among viewers, the primary communication should be to foreign audiences who have cultural proximity with China; the process of conducting China’s International cultural communication should prevent and minimize the negative effects and engage in the two-way equal communication. While it is absorbing the useful experience of other countries, especially non-western countries, China should combine its own reality and use advanced technology to explore a unique path of international cultural communication with Chinese characteristics.

The pandemic has accelerated digital transformation and driven the growth of online consumption. The results of this study emphasize the significant role of e-commerce anchors characteristics, perceived value, and online reviews in purchase intentions. Through empirical analysis of the sample, this study demonstrates the following: 1) e-commerce anchors characteristics have a positive impact on perceived value. The credibility, professionalism, and attractiveness of e-commerce hosts significantly influence consumers' perceived value 2) Consumers' perceived value positively affects their purchase intentions. This suggests that the higher the perceived value of a product or service, the more likely consumers are to have the intention to purchase it. 3) Consumers' perceived value acts as a mediator in the impact of e-commerce anchors characteristics on consumers' purchase intentions. This means that e-commerce anchors' characteristics indirectly affect purchase intentions by influencing consumers' perceived value. This study holds theoretical and practical significance for the future of the e-commerce industry. 4) Online word-of-mouth did not demonstrate a meaningful moderating effect on the influence of perceived value on purchase intentions. Online word-of-mouth may have certain limitations and may not necessarily exhibit a significant moderating effect in all situations. Individual differences, competitive environments, and market saturation, among other factors, can also influence the effectiveness of online word-of-mouth. It underscores the complex interplay among key elements in the e-commerce sector, which is crucial for e-commerce businesses and online retailers. They can enhance the perceived value of their products or services by improving the professionalism and credibility of e-commerce anchors and by actively managing online reviews, thereby stimulating consumers' purchase intentions. Furthermore, this research contributes to the theoretical and practical understanding of consumers' purchasing decision processes, offering valuable insights for companies to refine their sales strategies.

Language, a mirror reflecting culture, is undergoing a dynamic evolution through the birth and dissemination of new words. These linguistic innovations are not merely linguistic phenomena; they sum up societal changes, technological advancements, and cultural evolution. Exploring the lexicon offers profound insights into the transformative shifts in emotions, states, and cognition within a given era. Amidst profound changes in modern society, language adapts absorbing the essence of contemporary existence. Among the words that go through evolution, some words are transient fads, reflecting the ephemeral nature of trends, while others seamlessly integrate into the Chinese vocabulary, marking enduring societal transformation. This research searches and analyzes representative new words from 2020 to 2022, elucidating their semantic nuances and unraveling the societal tapestry from which they emerge. This exploration provides a preliminary understanding of shifts in Chinese societal consciousness post-COVID-19, capturing the trajectory of Chin's development in societal, cultural, economic, educational, and technological spheres. These new words transcend linguistics, becoming dynamic tools for Chinese language learners for a better understanding. They bridge the gap between traditional and contemporary education, offering a real-word supplement to enhance vocabulary acquisition and deepen learners' connection with the living language. In conclusion, the study of new words reveals a clear understanding of subtle differences in modern Chinese vocabulary and profound insights into social change. This linguistic evolution serves as a vital guide, illuminating pathways through which society navigates change. In an era marked by transformation, language stands resilient as a compass, guiding us through the myriad facets of societal metamorphosis.

This study empirically verifies how tax avoidance affects corporate value among companies listed in the Chinese capital market, targeting A shares that can be invested and traded by individuals and companies in China. This study establishes a research hypothesis by reviewing various references and previous studies. This study conducts empirical analysis to verify the research hypothesis, targeting A stocks listed on the Chinese capital market from 2003 to 20021. This study basically verifies the relationship between tax avoidance and firm value, and additionally confirm through empirical analysis whether there is a moderating effect of corporate governance-related variables on the relationship between tax avoidance and firm value. The empirical analysis results of this study can be summarized as follows. First, Tobin's Q, which proxies for corporate value, and proxy variables for corporate tax avoidance activities(BTD, PBTD, DDBTD) all show a significant positive relationship. Second, the corporate governance scale(CG) has a significant positive moderating effect on the relevance of tax avoidance to corporate value, thereby promoting the relationship between tax avoidance activities and corporate value. Third, the stock holding ratio of the largest shareholder(TOP 1) shows a negative direction in relation to corporate value, but plays a positive regulating role in increasing the relation to corporate value of tax avoidance. This study provides new insight so that Chinese companies can view tax avoidance activities rationally and objectively by verifying the impact of tax avoidance activities on corporate value and the moderating influence of corporate governance on the relationship between tax avoidance and firm value. In addition, this study is expected to be of great help in increasing corporate value by serving as a reference for Chinese companies' tax decision-making. However, this study has a limitation in that it could not include companies in the B stock market, which are traded exclusively for foreign investment in the Chinese capital market. Therefore, in the future research, it is necessary to analyze and compare both B stocks, which are for foreign investment only, and A stocks, which are for domestic investment.

In the rapidly changing modern society, it is important to investigate and analyze the motivations and attitudes of media users. On the other hand, as movies are made to display the works of creators to the audience, it is critical to study consumers’ tendencies and understand their attitude and viewing behavior in choosing movies. In particular, the changes of women’s status are reflected in all aspects of social life, as well as in the field of film and cultural exchanges. Therefore, with the theme of women’s living environment, the female visual films with unique female consciousness are very popular. However, judging from the previous studies on female visual films, majority of them are about film production, and only a few studies on consumer. Accordingly, this study will master the watching motivation of consumers of female visual films, identify factors that form the watching motivation to analyze the impact of these on watching commitment and watching satisfaction. Based on the results, it can put forward a practical plan that could address the re-viewing intention of female visual film audience. Therefore, a total of 474 valid questionnaires were collected from Chinese audiences who had seen female visual films in this study. SPSSV.22.0 and AMOSV.22.0 statistical software were used for empirical analysis, and frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, correlation analysis, structural equation model and other analytical methods were used for analysis. From the results of the study, First of all, the audience’s watching motivation has a significant positive (+) effect on watching commitment. Secondly, watching motivation has a significant positive (+) effect on watching satisfaction. Thirdly, re-viewing intention is obviously positively (+) effected by watching commitment. Fourthly, re-viewing intention is obviously positively (+) effected by watching commitment. Fifthly, watching commitment play a mediating role between watching motivation and re-viewing intention. Finally, watching satisfaction play a mediating role between watching motivation and re-viewing intention. Sixth, there is no difference in the relationship between watching motivation, watching commitment, watching satisfaction, and re-viewing Intention according to the demographic characteristics of the audience.

The COVID-19 outbreak has had a huge impact on global tourism, leading to strict travel restrictions and restrictions on international mobility. In this global crisis, people need to find new ways to travel to meet their needs for exploration and leisure. Due to its proximity to nature, outdoor characteristics and relatively low population density, camping tourism has become a popular way to relax in nature and stay away from the hustle and bustle of the city. This study used the Q method to understand the diverse needs and preferences of Chinese campers. Using the prepared Q questionnaire, we conducted an interview survey targeting people in their 20s to 50s in the Dalian area who had camping experience. The survey was conducted from June 19 to June 30, 2023. Dalian, China, was selected as a survey site because it was judged to be an area with a variety of natural scenery and camping facilities concentrated there. In order to better understand the different needs and preferences of campers, Q method is used to analyze the different types of camping in China. The results show that Chinese camping can be divided into five main types: social camping, lonely camping, family camping, glamping camping and infrastructure camping. These categories reflect the preferences and considerations of different campers when choosing camping methods. Specifically, most campers prefer social camping, preferring to share outdoor experiences with family, friends or colleagues, emphasizing social interaction and environmental awareness. However, there are also a few campers who prefer to camp alone, seeking to enjoy the tranquility of nature alone in the wild. In addition, some campers are more focused on camping infrastructure and prefer camps with more facilities. Furthermore, with the development of Chinese society, young people, who are emerging as major customers in the camping market, are reported to have a tendency to prefer glamping/infrastructure camping over traditional camping, so products related to glamping/infrastructure camping are becoming important. This study increases the satisfaction of camping users by presenting the form and direction of camping tourism suitable for each type of preference through classification and interpretation of users' subjective preference types regarding camping. And it was carried out for the purpose of helping with campsite operation and strategy.