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This paper examines the role of web atmosphere on the web image and customer online shopping trust and their impact on customer stickiness which related to revisit intention, continual purchase intention, and recommendation intention. A conceptual model of atmospherics cues (including navigation, structure, informativeness and information content effectiveness) is developed based on a review of existing findings and tested with a large sample (331) of consumers who responded to a questionnaire in view of the existing web site (TaoBao) they mostly visit. SEM (Structural equations modeling) was used to test 11 hypotheses. Among the key findings, structure and informativeness have no positive influence on web image and customer online shopping trust. Meanwhile, web image and online shopping trust that customers perceived play an important part in making decisions of revisit and recommendation. These findings contribute to the theoretical and management understanding of the role of web atmosphere on shoppers' behavior.

The Patent Reexamination Board(PRB) of China now belongs to administrative institutions. In dealing with some problems of patent right verification mechanism in China, such as links too much, time is too long, or even cycling and other ills, there is a kind of view claims that the PRB should be qualified as a quasi-judicial institution, and the patent reexamination as the first-instance judgment. But, this above mentioned advice meets with obstacles of both practice and theory: Firstly, The PRB review cannot guarantee the "trilateral" structure needed by quasi-judicial because of the lacking of the construction of the judicial process. Secondly, Private rights nature of patent has nothing to do with the Board nature, and PRB Can't be defined as a civil referee simply relying on the private rights nature of Intellectual Property. Thirdly, the procedure rules nature can't determine the nature of the legal entity, let alone the rules of the Board review process are not the same with the civil trial procedure rules. It should be pointed out at the same time that the efficiency and cost considerations cannot support the "quasi-judicial" position of the PRB, either system design abroad. To solve the above problems need combined with Chinese Intellectual Property trial pilot experience and development trends of the reform of the judicial system, the implementation of Intellectual Property Rights trial fairness and efficiency, strengthen the exclusive jurisdiction, and the function of substantive patent court.

The Internet Corporation for Assigned Names and Numbers (ICANN) established the Uniform Domain Name Dispute Resolution Policy (UDRP)for the generic top-level domains in 1999. The Policy’s operation can be described as fruitful and has obtained remarkable successes. Following the UDRP, the China Internet Network Information Center (CNNIC) adopted the Domain Name Dispute Resolution Policy for China ( a country code top-level domain) in 2001. The policy of CNNIC, binding the international practice and Chinese reality, not only protects the rights of the trademark owners, but also balances the interest of the domain name holders. With the appearance of many new top-level domains, It is necessary to analyze the differences and similarities between two policies in order for domain name holders and trademark owners to protect their own interests.

Since the enactment of the 1984 Chinese Patent Law, China has undergone more than 30 years of development of IP undertakings. Chinese IP legal framework and judicial system have both been established, making great contribution to the protection of IP rights in and out China. With China’s patent application ranking 1st for four successive years worldwide, the task of enforcing and protecting IPR becomes exceedingly important to China. The Chinese government attaches great importance to the upgrading of judicial protection of Chinese IPR, and have been exploring ways to reform Chinese IP judicial system. By the end of 2014, three specialized IP courts had been established successively, unveiling the reform process of Chinese IP judicial system. Against the backdrop, this article seeks to sort out the development of Chinese IP judicial system, pointing out existing problems, analyzing them, and trying to provide reasonable solutions for consideration. Since Chinese IP judicial system has originated from the general Chinese Judicial system, the first part, therefore, is dedicated to the examination of the overall Chinese judicial system after 1949, locating major problems with current Chinese judicial system, which are also the origins for the problems with the IP judicial system. The second part presents the status quo Chinese IP judicial system, particularly the two major characteristics: double-track protection system and three-in-one trial mechanism, and explains their merits and demerits. The third part analyzes the major issues to be addressed by the current IP system reform and makes several suggestions for consideration. The fourth part delineates the vision of the future Chinese IP judicial system.

The purpose of this study is to analyze about music of Jeong Yulseong’s anti-Japanese independent movement and future possibility of Chinese culture exchange with Korea. The findings of this study are as follows: First, Jeong Yulseong has suffered from a lot of difficulties as anti-Japanese independence fighter and was excluded in Korea's compensation because of his ideological background. Second, Jeong Yulseong’s diasporic life geographically intersected with China-North Korea-China, his anti-Japanese independence movement and music activity is combined to local Shanghai, Nanjing, Yenan, North Korea etc. Third, Jeong Yulseong’s life was forced diasporic life to Chinese in North Korea to Korean in China, but his music at least transcended spirit of nation and ethnic. Fourth, Jeong Yulseong could not overcome political backdrop of China, although tried to separate the music world from the politics world until his last life. Fifth, Jeong Yulseong’s music activity was effected a lot by his forcing in China and Chosun and impacts his diasporic life. In conclusion, the findings of the study suggest that Jeong Yulseong’s diasporic life is advise to transcend and revaluate thoughts and political ideology.

Ever since 1990 when Shanghai Stock Exchange and Shenzhen Stock Exchange were opened, China's stock markets have steadily developed. In December 2001, China joined WTO membership, forming overall capital markets, and afterwards, it activated foreign investments. But, the Chinese government is somewhat cautious about opening its capital market. Also, the Chinese stock markets have a state-owned-style ownership structure, making the state equity be more powerful. Thus, this study examined the state equity vs. foreign equity on financial performance in listed Chinese companies in China's stock market with such unique equity structure and characteristics. This study analyzed 1,239 firms which have been listed in Shanghai Stock Exchange and Shenzhen Stock Exchange for twelve years from 2002 to 2013. This study used ROA, ROE, and ROS as dependent variables, and corporate size(total assets) and debt ratio which can influence corporate financial performance - as industry dummies, and the tear dummy as the control variable, in conducting a fixed-effect model panel regression analysis. The analysis revealed that as the state equity ratio increased, ROA and ROE decreased. It was found that foreign investor equity ratio did not influence the dependent variables such as ROA, ROE, and ROS.

China is the hometown of the world's oldest wine. In 5,000 years of Chinese civilization, the drinking culture always occupies very important position in life. Since the reform and opening up in 1978, the Chinese liquor industry has made great developments. However, most of them are only consumed in the domestic market, but the share of the international market so far is still very low in spite of many production of wine in China. In 2012, the total out put of the Chinese liquor reaches 265,000 tons, the amount of the total out put about 600 million dollars, accounting for the 50 percent of total domestic production in China. First, Constructing the correlation system related to technical barrier to trade, the industry of exporting wine should actively establish an international standard certification, as well as the establishment of foreign certification authority to each other. Second, Liquor enterprises have actively spread the culture of the Chinese wine, and let more foreigners to understand the Chinese wine and wine culture, such as holding free wine tasting events in the supermarket, wine brewing culture education in the cultural center and so on. Third, To cater to the requirements of international standard, Chinese liquor package must also be solved. Fourth, To ensure the normalization of the circulation market of the wine, products and business departments need to get strictly control of improving the safety of the enterprise, thus fundamentally reduce the illegal circulation. Fifth, Manpower training must be conducted in wine companies and areas associated with it, especially strengthening training the foreign language ability of the market research staff in the field of alcohol output.

Development of Saemangeum Korea-China Economic Cooperation Area is a project between Korea and China starting from the agenda at the summit between the two countries towards to be the ‘Suzhou Industrial Park in the Pan Yellow Sea Region’. The Suzhou Industrial Park is a project that was conducted at the level of the central governments between China and Singapore, which was created upon the excellent experiences of Singapore. The Suzhou Industrial Park is one of the most competitive development zones in China. Behind the success of the industrial park are considered to be the organizational system that has been run periodically by both governments, the operation system separated into administration and development, the effective government operation system, reference of Singapore experiences and operation of the one-stop service center. The case analysis of the Suzhou Industrial Park proposes the policies to develope a system to develop the Saemangeum Korea-China Economic Cooperation Area; to build the SKCD integrating administration and development; to relocate the Saemangeum Development Agency to Saemangeum; to create the business-friendly environment; and to make the Saemangeum Korea-China Economic Cooperation Area as a mecca for innovation, as a necessary implication.