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동북아관광연구 [Northeast Asia Tourism Research]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    동북아관광학회 [Tourism Institute of Northeast Asia]
  • ISSN
    1738-8929
  • 간기
    계간
  • 수록기간
    2005~2018
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 관광학
  • 십진분류
    KDC 326.39 DDC 910
제4권 제2호 통권7호 (11건)
No
1

持続可能な開発における小規模な観光開発 -中国雲南省の農村地区の事例 ―

清水苗穂子

동북아관광학회 동북아관광연구 제4권 제2호 통권7호 2008.11 pp.1-22

※ 원문제공기관과의 협약에 따라 모든 이용자에게 무료로 제공됩니다.

The purpose of this paper is to examine small sized tourism management by the local people in rural areas of Asian developing countries, using the concept of “Sustainable Tourism Development” from UNWTO as the indicator. The six small Chinese rural ecotourism cooperatives in Lashi village in Lijiang, Yunnan province were analyzed as the case study. People in the village, an ethnic minority called Naxi, have been engaged in agriculture and fishery through the ages. Since the designation of the Lijiang Old Town as a UNESCO World Heritage site in 1997 however, quite a few tourists have recently come to Lashi village, which is close to Lijiang. This caused the local people to become involved in tourism business. The key conclusion is that the rural areas have benefited from the tourism management in three aspects: environmental, economical, and social.

2

集客装置としてのコンベンション施設

金錦香

동북아관광학회 동북아관광연구 제4권 제2호 통권7호 2008.11 pp.23-40

※ 원문제공기관과의 협약에 따라 모든 이용자에게 무료로 제공됩니다.

In recent years, even though holding international and domestic convention in Asia is becoming more competitive, no action has been taken to review the convention industry in Japan until today. Accordingly, the aim of this article is to clarify the possibilities and the problems of convention facilities as attraction apparatus, which are necessary factors to hold the conventions. It became clear that the convention facilities which are attraction apparatus in the city serve functions as places of international exchange, cultural facilities, and places to collect and dispatch information, functional improvements to the city, sightseeing resources and so forth, and bring enormous economic benefit. However, there is an increasing demand to extend convention facilities because of their decrepitude, and the recent tendency to hold larger scale conventions. The problem arose on how to get hold of financial resources and land to fulfill the demand. Also, appropriate training and appointment of personnel is needed in order to hold the international conventions, and enrichment of management and software is an unresolved problem.

3

企業文化によるサービスへの影響に関する比較研究 ― 中国における日系ホテルと国有ホテルを事例として ―

殷娟

동북아관광학회 동북아관광연구 제4권 제2호 통권7호 2008.11 pp.41-61

※ 원문제공기관과의 협약에 따라 모든 이용자에게 무료로 제공됩니다.

It is generally said that foreign affiliated hotels are more competitive than government-owned hotels in China. There are various factors to be thought of when looking at reasons why this is the case. The aims of this thesis are to compare and examine the characteristics of and differences between Japanese and Chinese corporate cultures by focusing on offering and maintaining the level of service, and to search the influence on services from a viewpoint of the corporate culture theory through fieldwork by using a Japanese-affiliated hotel and a government-owned hotel as examples. The case studies were done based on a hierarchy idea called "the surface culture / the middle layer culture / the core layer culture". As a result, the characteristics and differences between Japanese and Chinese corporate cultures were inspected and the influence of corporate culture to the quality of service was proved.

4

韓国「インバウンド旅行業」の市場構造分析

金相俊

동북아관광학회 동북아관광연구 제4권 제2호 통권7호 2008.11 pp.63-82

※ 원문제공기관과의 협약에 따라 모든 이용자에게 무료로 제공됩니다.

Abstract As the popularity of traveling has progressed into an era of mass tourism, the number of Japanese visiting Korea has grown smoothly since 1999; more than 2 million Japanese are visiting Korea every year. This is excluding 2003, when Japanese overseas tours went into a self-discipline mode due to the influence of SARS. By going through rough periods due to mismanagement, the business of inbound tour has met a crisis they have not experienced before. They took decisive action to restructure and reduce the organization. However, ultimately they became bankrupt and went out of business which only served to aggravate the situation. One of the principal causes of this situation is thought to be excessive competition in the low pricing of tour packages. This has caused the quick-returns policy and income has continuously decreased, giving negative effects to the inbound tours as the present condition does not go under the theory of statistics. This thesis is written with the intention to analyze the structure of the inbound tour market in the view of an industry structure theory and thus, to disclose the cause of low priced tour packages. After thorough research and analysis, the causes of forming low prices have been found to be (1) the excessive numbers of companies derived from the ease of establishing a new business, (2) outdated business management that could not create a distinctive brand, and (3) the excessive full free-competition among tour agencies. It is also seen that each tour agency may employ all possible means in the market to compete with other agencies. While the researcher was studying, it was seen that it would be crucial to investigate the cause of abnormal business behaviors or patterns. This is another subject to study in the future.

5

海外パッケージツアーの顧客満足の実現における観光通訳案内士の役割 -旅行会社の顧客アンケートの考察から-

李貞順

동북아관광학회 동북아관광연구 제4권 제2호 통권7호 2008.11 pp.83-102

※ 원문제공기관과의 협약에 따라 모든 이용자에게 무료로 제공됩니다.

In today's travel industry, there is increasing competition in price and travel products commodities. The following factors are thought to be the reasons of the increasing competition in the travel industry. ・The development of the traffic and informatics industries has reached a matured phase. ・The special characteristics unique to the travel products commodities. In the case of package tours, the inclusion of a fixed menu of commodities, airmail and hotel make them hard to be distinguished from each other. Therefore, we can only tell the difference between package tours by what is often called the “soft part” of the tour, which are the human services - for example, the tour conductors and the local tour guides. Based on the above mentioned viewpoints, this report attempts to examine the importance of tour guides service methods by analyzing a travel agency’s surveys conducted on its customers.

6

여행사와 항공사의 파트너십 관계에 관한 연구

이인희, 김희성

동북아관광학회 동북아관광연구 제4권 제2호 통권7호 2008.11 pp.103-121

※ 원문제공기관과의 협약에 따라 모든 이용자에게 무료로 제공됩니다.

This study is essential for airlines and travel agencies in order to present needed materials to both suppliers and purchasers in response to the changing market in a highly competitive condition. By testing the hypotheses through an estimation of a study model, almost all causal relationship hypotheses were found to be significant. Regarding the validation analysis it is considered that communication, distribution channel characteristics, partnership between travel agency and airline, and partnership effect factors such as commitment, confidence, and bond are measurable variables for the next study. As we can see from the structural equation modeling, this model of study is to ensure that it has a standard to explain and the interchange of ideas are able to effect positively on the distribution relation characteristic therefore, it is important for the next study.

7

레스토랑의 마일리지 프로그램, 신뢰, 만족과 브랜드 충성도와의 관계

이상동

동북아관광학회 동북아관광연구 제4권 제2호 통권7호 2008.11 pp.123-138

※ 원문제공기관과의 협약에 따라 모든 이용자에게 무료로 제공됩니다.

Though the mileage program in the family restaurant industry is very important in theoretical and practical perspectives, an extant study has not yet been created. This paper examines empirically the effect of mileage programs in restaurants on brand loyalty, and the mediating role of customers' trust and satisfaction. The results show that customer's benefits and the convenience of mileage programs significantly influences customer's trust. In addition, customers' satisfaction has a mediating effect on the relation between trust and brand loyalty. Further research suggestions and limitations of this study are mentioned.

8

국립수목원 방문객의 방문경험에 따른 동기요인 및 만족도 분석 - 최초방문객과 재방문객의 비교 -

임연진

동북아관광학회 동북아관광연구 제4권 제2호 통권7호 2008.11 pp.139-154

※ 원문제공기관과의 협약에 따라 모든 이용자에게 무료로 제공됩니다.

The purpose of this study is to examine the differences between visitors' motivations by looking at their past experiences at the Korean National Arboretum. Data was collected using a structured questionnaire at the Korean National Arboretum. 573 samples were used for statistical analysis, and the following data analysis methods were used crosstab analysis, K-S Z test, factor analysis, and multiple regression analysis. The results of this research showed that first-time visitors' motivation was composed of four factors; Rest & Relaxation, Novelty, Education of Self, and Accessibility. Returning visitors’ motivation was composed of three factors; Sightseeing & Experience, Education of Self, Accessibility. Visit motivation appeared different between first-time visitors and returning visitors. The result of this paper may help the Korean National Arboretum planner and managers with visitor management.

9

도시민의 농촌체험활동에 대한 지불의향 분석

이상호, 박재동, 이응진

동북아관광학회 동북아관광연구 제4권 제2호 통권7호 2008.11 pp.155-168

※ 원문제공기관과의 협약에 따라 모든 이용자에게 무료로 제공됩니다.

This paper examines urban residents' willingness to pay for agro-tourism in Korea. Agro-tourism is adopted by many countries around the world as one of major rural policies to generate off-farm income. We estimated the willingness of agro-tourists to pay for rural amenities using an ordered logit model. The main results are as follows: The positive coefficient of age variable indicates that willingness to pay increases as the age of the visitor increases. The positive coefficient on the dummy variable, representing whether male or female, indicates that males are more willing to pay than females. The negative coefficient of size of family variable indicates that willingness to pay decreases as the size of the family increases. Despite the supply of agro-tourism by central governmental support, the demand for agro-tourism is limited. Therefore it is necessary to intensify marketing activities to create the need for green tours.

10

WEB기반 GIS를 활용한 관광정보시스템 개발사례 연구

연상호, 최승국

동북아관광학회 동북아관광연구 제4권 제2호 통권7호 2008.11 pp.169-182

※ 원문제공기관과의 협약에 따라 모든 이용자에게 무료로 제공됩니다.

Recently tourists could use the Tourism Information System by accessing various digital image data and the advanced geographical methods on the GIS environments. Air photos and satellite sensor images were basically used for generating the 3-D spatial images to match with the map coordinates using elevation data from digital topographic files, and to match the 3-D spatial image contents through perspective view condition composed along the designated roads until arriving at the corresponding location. This new Information system will provide people with guidance to get to cultural assets in the web-based environments. It will also be more convenient for tourists to get the Tourism information and to locate it easier in the corresponding area. In the meantime, the tourists will be able to decide their destination effectively and it would raise the customer's satisfaction in the field of Tourism education and Tourism development business.

11

日本のゲーミング産業

佐々木 一彰

동북아관광학회 동북아관광연구 제4권 제2호 통권7호 2008.11 pp.183-199

※ 원문제공기관과의 협약에 따라 모든 이용자에게 무료로 제공됩니다.

There is big gaming market in Japan. They include Lottery, horse racing, motorcycle racing, bicycle racing, motor boat racing, and pachinko and pachinko-slot machine. Lottery, horse racing, motorcycle racing, speed boat racing, bicycle racing are managed by the public sector, while pachinko and pachinko-slot machines are managed by private companies. However, there is a legal defect concerning pachinko and pachinko-slot machine and the conversion into money. The Japanese gaming market is about 318 billion US dollars. The current state of the gaming industry in Japan is analyzed in this report. At the same time, working university students in Japan were questioned regarding the Gaming Industry on May 21st, June 17th in Tokyo, June 24th in Nagoya, July 29th in Niigata, and September 17th in Osaka during 2005. Population parameters of the questionnaire were 225 people, and the answer rate was 97%. 101 were male, while 124 were female. The result was analyzed.

 
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