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Since the birth of animation, the United States has created many classic characters. For example, Mickey Mouse and Minnie, Tom and Jerry, Lion King, and Nemo, which are imaged with animal images, include Snow White, Bell, Mulan, and Aladdin. In addition, there are villain characters designed with strong personality and personality design, such as Snow White's stepmother Grimheel, Ursula, Bad Girl Crew El Radville, Scar, Captain Hook, and so on. These animation characters have been remembered for a long time with stories in people's minds, and have also brought laughter and emotion to people all over the world, which has brought a lot of business value to animation companies. Recently, the villain of American animation works is becoming more and more suited to the taste of the audience. The villain is not a symbolic image of the brutality we have seen before. They are not only visual images with rich and diverse personalities, but are also designed to suit the tastes of the public with a multifaceted inconsistency. They appear as ordinary people in our lives in works, or as powerful people who are not realistic. The villain characters designed in this way are real human miniatures appearing in the relationships in our lives, and they cannot judge good or bad only by their appearance. Through the study of villains in American animation, many villains in American animation were summed up, and villains could be classified into three types: brutal, violent, and sneaky. Based on this, it was possible to analyze the appearance and attire of the villain character in American animation, and to create a vivid and popular image of the villain, it was found that the character of the character should be emphasized when constructing the shape and costume of the villain character. In conclusion, the attractive formation of villain characters is an important part for successful animation. The production of vivid and long-lasting villain characters must begin with detailed settings such as personality, shape, and dress from the planning stage, which is not only the intention of the producer, but also a reflection of the aesthetic psychology that society should pay attention to today.

Previous studies on the relationship between stress and performance have shown inconsistent results. Thus, this study focused on the effect of challenging stress among the two types of stress types and investigated the nonlinear relationship between the challenging stress and the performance. In particular, performance was divided into job performance, which is related to in-role behavior, and organizational citizenship behavior, which is characterized as extra-role behavior. Empirical results using 222 samples of Chinese workers have showed that challenging stress had a nonlinear relationship with job performance and organizational citizenship behavior. However, it was found that the shape of nonlinear relationship of the challenging stress on job performance and organizational citizenship behavior was slightly different. Finally, the theoretical and practical implications of this paper and future research directions are discussed.

During the last decade, social live streaming service like Periscope, Ustream, and YouNow has developed from a niche market into a mainstream activity. In this media environment, social live streaming service has a tremendous impact on the social behaviors of users. Despite the rapid development, there are a lack of studies to make better understand the media environment changes through social live streaming service. This study adopted an affordances approach that leads us to identify six distinctive social affordances (visibility, accessibility, information sharing, social interaction, role-taking, interactive revenue) for user engagement in social live streaming service. Specifically, this study explores the impact of social affordances on perceived flow, followed by user engagement including passive and active engagement. Empirical data analysis with 258 questionnaires suggests that social affordances affected users’ flow perception, and flow has an effect on active as well as passive engagement. Contrary to the expectation in a hypothesized research model, only the impact of accessibility on flow was rejected.

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.

The Human Resource (HR) system comprises of various interrelated HR practices that forms the bundles. These bundles of Human Resource practices impact the organizational performance. The hard and soft HR bundles are the two sets of the same continuum that describes the strategic approach of the HR system. The purpose of this study is to identify the hard and soft HRM practices from the literature and then empirically test them with the help of factor analysis. The study is conducted on the service industry employees in India. The survey includes the employees from the middle and top-level executives of the service firms. The sample size for the study is 160. Principal component analysis with VARIMAX rotation and Confirmatory Factor Analysis was used to obtain the results. The data analysis was done on SPSS V.20 and AMOS V.22. The results provide knowledge of the HR practices under the hard and soft HRM bundles implemented in the service industry.

Cloud computing is rapidly increasing for achieving comfortable computing. Cloud computing has essentially security vulnerability of software and hardware. For achieving secure cloud computing, the vulnerabilities of cloud computing could be analyzed in a various and systematic approach from perspective of the service designer, service operator, the designer of cloud security and certifiers of cloud systems. The paper investigates the vulnerabilities and security controls from the perspective of administration, and systems. For achieving the secure operation of cloud computing, this paper analyzes technological security vulnerability, operational weakness and the security issues in an enterprise. Based on analysis, the paper suggests secure establishments for cloud computing.

This study attempts to derive critical success factors and prioritize activities for implementing the automation of software test. Software testing proceeds in five steps of test plan, test case design, test scripting & test environment setup, test execution & evaluation, and test closure. From the literature, twenty influence factors in the five steps were identified. Focus Group Interviews with ten experts in software testing selected fourteen factors on the basis of importance and feasibility. Some factors were further divided to clarify their meanings and the number of influence factors finally became twenty one. A survey on the influence factors was conducted with 75 IT professionals. An importance-feasibility analysis was applied to the survey responses and classified the influence factors into four groups of essential factors, critical factors, low priority factors, and minimal factors. Essential factors include objectives for test automation, strategies for test automation, test automation training, test automation education, setting up test automation environment, setting up test environment, test automation tool selection. Critical factors include management's continued support, management's continued interest, role of automation engineers, and skills of automation engineers. This result suggests that a lot of efforts should be put into SW test plan for the successful SW test automation and SW automation should proceed in consideration with the priorities and resource consumption.

This research analyzes the factors that affect the consumers’ participation of the internet-only banks, and suggests effective financial sales strategies and methods to attract more users. Through prior research review and interviews with experts, the factors affecting the consumers to sign up for the internet banks are identified. The actual user data from the internet banks are used for the analysis, providing more systematic and credible results. The research shows that social media buzz positively affects the user growth, proving Granger Causality relation of increasing social media buzz on K Bank increases K Bank users. The research also shows that marketing activities noticeably impacts K Bank’s positive user growth. On the other hand, the event of Kakao Bank’s grand opening shows negative effect. The results from the research validates the need for periodical monitoring process of social media buzz. Moreover, the research proves that the integrated analysis of social media buzz and marketing effect is also essential.

The job mismatch between job seekers and SMEs is becoming more and more intensifying with the serious difficulties in youth employment. In this study, a bi-directional content-based metric learning model is proposed to recommend suitable jobs for job seekers and suitable job seekers for SMEs, respectively. The proposed model not only enables bi-directional recommendation, but also enables HR matching without relearning for new job seekers and new job offers. As a result of the experiment, the proposed model showed superior performance in terms of precision, recall, and f1 than the existing collaborative filtering model named NCF+GMF. The proposed model is also confirmed that it is an evolutionary model that improves performance as training data increases.

The Educational Restitution Rate is an important parameter that determines the quality of university education. This paper analyzed data from 148 private universities over the 10 years from 2009 to 2018 using data mining techniques in Korea. A significant causal relationship is detected in the fixed effect model as a result of the panel estimation. And the scale of faculty expansion and fund management, which are the university evaluation indicators, and the size of basic funds, respectively, have a positive effect on the ERR, which is within the confidence interval. In the analysis, the more private universities improve the tuition dependence rate, the more decisively positive affecting ERR. As a result of nonparametric regression estimation, when the faculty expansion ratio is reinforced, the effect of economies of scale is detected in some sections, the improvement of the tuition dependence rate, and the result value is generated through the improvement that results are derived at a certain point in time. We hope that the university based on this study can be a basic Indicators for the diagnosis of basic competencies and policy of student-centered education.

With the recent increase in asthma, asthma has become recognized as one of the diseases. The perception that bronchial asthma is a chronic disease and requires treatment has been strengthened. In addition, asthma is recognized as a dangerous disease due to environmental changes and efforts are made to minimize these risks. However, the environmental impact on asthma is hardly a factor that individuals in asthmatic patients can cope with. Therefore, this study was conducted to see if the asthma disease could be replaced by the individual efforts of asthma patients. In particular, since the management of asthma is important during adolescence, we conducted research on asthma in teenagers. Utilizing support vector machines, artificial neural networks and deep learning techniques that have recently drawn attention, we propose models to predict the asthma of teenagers. The study also provides guidelines to avoid factors that can cause asthma in teenagers.

Based on the resource-based perspective, this study seeks to understand the relationship between the organizational slack and innovation, and to demonstrate that there exists a difference in the influence of the organizational slack according to the type of innovation by dividing the types of innovation into exploratory and exploitative innovations. They also want to understand the role that network diversity plays in the relationship between organizational slack and innovation. For this purpose, hypothesis and research models were presented based on resource-based perspectives and empirical analysis was conducted on 171 companies. The analysis confirmed that the impact of organizational slack on exploitative innovation is linear, not non-linear, as expected. In other words, the more resources available, the more productive the enterprise is, and the more resources available to the organization have a positive impact on the innovation. On the other hand, exploratory innovation represented an inverse U-shaped relationship between organizational slack and nonlinearity as expected. The control effect of network diversity was only seen in the relationship between organizational slack and exploratory innovation. Through this study, it provides implications such as the importance of network diversity, which is a relationship between companies, and the difference in the utilization of organizational slack according to the type of innovation.

Mobile games have become one of the most important driving forces of the game industry. We focus on the continuous intention to use Chinese mobile games from the perspective of experiential marketing and network externalities. We integrate user experience, network externalities and flow theory into expectation confirmation model and explore the influencing factors of continuous usage intention of Chinese mobile game and propose a research model. Game experience, service experience, perceived enjoyment, social interaction, challenge, perceived number of users and perceived number of peers were employed as independent variables, while flow, perceived value and satisfaction as mediating variables and continuous intention as the dependent variable. After surveying 426 samples, the model is tested with structural equation model. The results reveal that perceived enjoyment significantly positively influences perceived value, flow, satisfaction, and continuous intention. The greater the enjoyment of the game, the greater the satisfaction of the game and the greater the willingness to use it continuously. Game experience has a significant direct effect on continuous intention, which indicates that a better game experience can retain more users. Service experience and perceive number of peers positively influence satisfaction. Another finding is that social interaction and perceived number of users positively influence perceived value and flow, which indicate that social attributes are critical roles for retaining users. Game challenge also positively influences flow. The proper level of challenge is more likely to cause users to enter the state of flow. Flow indirectly influences continuous usage intention through the satisfaction of the game, which indicates that satisfaction is driven by flow experience and further retaining users. Empirical results implied that mobile game companies need to focus on improving user experience, expectation satisfaction and extending network externalities to improve the continuous intention of using mobile game.