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This study was performed to find out the possibilities of improvement for the culture-tourism-oriented traditional market places by improving the foodservice quality in the market. A questionnaire-survey was also performed for those 6 major market places relatively selected to collect demographic data, consumption characteristics data and satisfaction toward foodservice quality. Satisfaction toward foodservice quality in the market place had significant differences according to age, gender, foodservice type and market region. Men, under 20, street venders and Seoul, Kyonggi, Kangwon showed relatively higher satisfaction. The result of analysis for visitors’ revisit intention and satisfaction toward foodservice quality showed the attribute of ‘foodservice communication(employee kindness, problem solving, famous, easy-for-information, reliability of information)’ had statistically significant and visitors’ satisfaction positively contributed to the revisit intention. This results finally showed it is possible for culture-tourism-oriented traditional market places to make visitors come back again by improving the foodservice quality in the market places. This study will be differentiated to former research because this was performed for foodservice in the culture-tourism-oriented traditional market places for the first time.

This study aims to understand how domestic flight users perceive the service quality of full service airlines and low-cost airlines, and also to understand the similarity and difference between customer satisfaction and behavioral intention in accordance with the service quality of these airlines. For the empirical analysis, the frequency analysis, reliability analysis, factor analysis, multiple regression analysis, and simple regression analysis were conducted. In order to analyze differences in users of full service airlines and low-cost airlines, t-test was performed. The selection attributes of airline use revealed by this study were largely classified into five factors(F1: convenience & diversity of in-flight facilities, F2: in-flight cleanliness & staffs' kindness, F3: quickness of ticketing/ boarding/ baggage handling, F4: convenience of booking & propriety of airfare, F5: airline promotion & image). In the results of factor analysis and reliability analysis, the value of KMO (Kaiser-Meyer-Olkin) was .903, and the value of Bartlett's Test of sphericity representing the matter of propriety of factor analysis was 3160.704, and the significance level was .000, which was suitable for the use of factor analysis. For the verification of reliability, Cronbach Alpha values for each five variable were in .823~.924, so that the internal consistency of the questionnaire was verified. In the results of this study, first, all the factors except for F2(in-flight cleanliness & staffs' kindness) had significant effects on the airline use satisfaction. To increase the airline users' satisfaction, it would be necessary to have service-improvement education/programs that increase the in-flight cleanliness and staffs' kindness. Second, the positive satisfaction of airline use had positive(+) effects on the reuse and recommendation intention, so that the research model was verified. In other words, the results of preceding researches were verified. Lastly, in the results of verifying differences in the selection attributes between full service airlines and low-cost airlines, all the factors except for F1(convenience & diversity of in-flight facilities) did not show particular differences. In other words, in case of the use of full service airlines, the convenience & diversity of in-flight facilities were more excellent than low-cost airlines.

The objectives of this study are to suggest more effective directions for effectiveness enhancement of human resource administration to the convention industry through the survey of the industry employees' perceptions regarding the differences of job satisfaction and organizational commitment level according to recognition of leadership and LMX(leader-member exchange) level. To achieve the objectives, as a conceptual framework of the study, the literature on leadership, LMX, and the relationships between leadership, LMX and job satisfaction, organizational commitment were reviewed, and the empirical study on the perceptions of convention industry employees concerning the research topic was conducted. According to the findings of this study, recognition of leadership and LMX had significant impacts on job satisfaction and organizational commitment.

This study examined the influence of Hallyu and Hallyu contents on country image of Korea and Korean language learners' satisfaction theoretically and empirically. The empirical study showed that country image of Korea is significantly influenced by the preference of K-food, K-animation/cartoons/characters, K-literature, and the use of K-Pop, K-entertainment programs, K-food, K-fashion/cosmetics. Korean language learners' satisfaction is significantly influenced by the preference of K-drama, K-fashion/cosmetics, and the use of K-drama, K-animation/ cartoons/characters, K-literature and K-online/mobile game. Also Korean language learners' satisfaction is significantly influenced by country image of Korea. The result provides some suggestions for establishing long-term and short-term policy and strategy of Korean government and bodies related to Korean language in order to spread Korean-learning population.

The purpose of this study is to investigate whether the factors of neuroticism, extroversion, openness, affinity, and integrity are important variables in predicting the personality traits of the food industry workers and to clarify the influence on organizational commitment and job satisfaction. The results of this study are as follows: First, five factors (neuroticism, extroversion, openness, affinity, sincerity) of personality characteristics of employees in food industry were found to influence on emotional commitment. Openness, affinity, and sincerity showed positive (+) influence, and neuroticism and extroversion did not influence on emotional commitment, Second, among the five factors (neuroticism, extroversion, openness, affinity, and sincerity) of personality traits of the food service industry, openness, extroversion and sincerity showed positive effect positively(+) but neuroticism and affinity worked negatively(-) on persistent commitment. Third, as a result of examining the influence of the organizational commitment of human resources in the food industry workers, on the job satisfaction both emotional commitment and persistent commitment showed a positive (+) influence on job satisfaction. As the result of the study, to take a personality test on the interview for recruitment is advised to employ the workers who are the best.

This survey was done from 2016. 6. 1. to 8. 30. The survey results based on empirical analysis were performed reliability analysis and factor analysis, frequency analysis using the SPSS statistical package 23.0, depending on the destination and research purposes of the analysis, but also to verify hypotheses, exploratory factor analysis, multiple regression analysis were performed. The results of the study are summarized as follow. First, the result of verifying the effect of the university dietary lifestyle on convenience of HMR, among the four configurations factors, safety-oriented tasteoriented, economics-oriented effected positively, but health oriented showed no impact. Second, the result of verifying the effect of the university dietary lifestyle on price of HMR, among the four configurations factors, taste oriented, economy oriented, health oriented showed positive impact but safety oriented showed no impact. Third, the result of verifying the effect of convenience of HMR and price of HMR on purchasing intention, both convenience of HMR and price of HMR effected positively.

The purpose of the study was to examine the effects of emotional variables such as emotional labor, emotional dissonance, emotional exhaustion on turnover intention among personal trainers. A personal trainer employed in deluxe hotels and professional fitness centers near Seoul metropolitan was set as a study population and a sample of 313 personal trainers were selected using a convenience sampling method. Statistical techniques used for the data analyses were frequency analysis, exploratory factor analysis, internal consistency reliability analysis, and logistic regression. The results were as follows. First, the emotional variables take account for 80.2% of turnover intention of the personal trainers. Second, in the emotional labor, surface acting, emotional dissonance, and emotional exhaustion had a positive effect on the turnover intention while deep acting had a negative effect on the turnover intention. Third, surface acting had a weak effect size, whereas deep acting had a very strong effect size following by emotional dissonance and emotional exhaustion which also had a strong effect size. Based on the results, conclusions and implications are presented in the article.

The purpose of this study was to examine influential factors for the educational environments of teaching factor and educational facilities and for student satisfaction among students in high schools and colleges including junior colleges, which were all selected from Chungcheong Province. As a result of analyzing the collected data, it could be predicted that educational environments would improve when teaching factor, educational facilities and student satisfaction become better in the educational institutions of the high schools. Out of these, student satisfaction was most influential, followed by teaching factor and educational facilities. In the educational institutions of the colleges, it also could be predicted that educational environments would improve when teaching factor, educational facilities and student satisfaction become better. Specifically, student satisfaction was most influential, followed by educational facilities and teaching factor.

In this study, a cook looking at cooking related broadcasting programs wanted to study the social distance and job values between the task environment given to him. The population group is cook in Republic of Korea, and the sample group was collected from the Seoul and Gyeonggi Province, and recorded the data in the 1st day of July 1, 2016. A total of 500 copies of the questionnaire were distributed and 490 copies were collected, and finally, 460 copies were used to analyze the questionnaire. Using SPSS 21.0 and AMOS 18.0 to analyze data, we sought to establish causal relationships between factors for frequency analysis, discovery factor analysis, reliability analysis, verification factor analysis, and hypothesis analysis. This study emphasizes not only the working environment issues but also importance of cooking and occupational values, as well as the importance of cooking and occupational importance. Based on the results of the cooking program and improvement in the cooking environment, it will guide the chef and the food industry in the future. It will enhance the efficiency of the chef's work and enhance the professionalism of the chef's work, improving the image of the chef, and improving the working environment.

Various measures have been devised to accommodate the rapid increase in the number of foreign tourists, especially amid the rapid influx of Chinese tourists, and adapt to the field. Due to the increasing number of tour guide in match of the increasing number of tourists, there is a rapid rise in policy demands for the service of the tour guide that will parallel the increased the number. For the current circumstance where there is a need for improvements in quality that will parallel the increase in number, a systemic policy direction measures are to be come up with. Accordingly, a survey was conducted on behalf of the acquisitors of the tour guide in this study. Simultaneously, to promote the quality improvement plan of tour guide service, reform of the qualification system and the amendment of the Act is systematically suggested.

This study examined The Effect of Justice and Relationship Equity of Airline Service on Affect Response and Relationship Continuity of Agents when airline provides airline service for travel agent. This research was conducted to offer the basic data of Airline Service as a method of relationship recovery between Airline and Travel Agent. Finally, airline should cope with dangerous situations by establishing relational marketing under the awareness of close cooperative partnership with staffs of travel agents, which take about 65% of airline ticket sales. In addition, we can also find working-level contribution to indicate that they need to build up trust between airline and travel agent as B2B in the future. Therefore, it proves it is important for the airlines to establish measures for good management of affect of travel agents and to put them into practice rather than formal process.

Gangwon province has a lower proportion of manufacturing than other regions and the proportion of primary industries is relatively high due to the characteristics of the natural environment, which is disadvantageous to economic growth conditions. The purpose of this study is to understand the economic situation and characteristics of Gangwon area and especially to figure out the role of tourism industry in this region. In order to find out the effects of local industries on Gangwon province and to stimulate the regional economy of this area, interindustry analysis were used. Locational quotient, backward linkage effect and forward linkage effect have been obtained to derive the priorities of sub-industry structure. The regional characteristics of Gangwon province have been analyzed to see how the tourism industry affects the economy of this area, and the importance of detailed industrial fields has been measured to determine their priorities.