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This study explored the impact of travel agency employees’rapport-building behaviors on customers’trust and long-term relationship orientation. In order to verify this, a total of 208 surveys were collected from tourists who had a consulting experience with employees at travel agencies before. By examining prior research, the rapport-building behaviors were classified into four factors; uncommonly attentive behavior, courteous attitude, connecting behavior, information-sharing behavior. As a result of study, uncommonly attentive behavior and informationsharing behavior positively influenced customers’trust and long-term relationship orientation. Connecting behavior had no influence on trust while courteous attitude showed no effect on long-term relationship orientation. This study also confirmed that trust played a mediating variable between uncommonly attentive behavior, information-sharing behavior and long-term relationship orientation. Based on these results, several managerial implications and suggestions were discussed,

The objectives of this study are to suggest useful directions to SNS providers and tourism information providers who provide tourism information through them like tourism related organizations and product suppliers in tourism industry, by investigating the effect relationships between SNS tourism information service quality and information sharing intention, and moderating effects of user's social network and information self-efficacy. To achieve the objectives, as a conceptual framework of the study, the literatures on SNS tourism information service quality and the factors affecting information sharing intention were reviewed, and the empirical studies on the perception of the users about the services was conducted. The findings showed that the 'functionality' and 'convenience' factors of SNS tourism information service quality had significant effects on the information sharing intention, and the effect of the functionality factor on information sharing intention was different in accordance with users' social network level.

This study aims to investigate the effect of social face sensitivity on occupational stress, job satisfaction, and organizational commitment of cabin crew members employed in large Korean domestic airlines that operate in teams. This study suggests that cabin crew members experience high levels of occupational stress caused by the state of being conscious of managing their social face not only to passengers, but also to crew members and it is expected that the resulting occupational stress will affect their levels of job satisfaction and organizational commitment. In this study, I have set consciousness for others, consciousness of shame, and consciousness of formalities as the sub-factors of social face sensitivity and have surveyed cabin crew members employed in large domestic airlines from January 5th, 2019 to February 20th 2019. A total of 223 questionnaire responses were used for analysis. The analysis of this study demonstrates that the consciousness for others, the consciousness of shame, and the consciousness of formalities have a positive (+) effect on the levels of . Second, occupational stress has a negative (-) effect on the degree of job satisfaction. Third, occupational stress has a negative (-) effect on the organizational commitment of the crew members. Fourth, it was concluded that job satisfaction has a positive (+) effect on organizational commitment.

This study investigated the relationships among attributes of resorts, experience pleasure of resort visitors, their memory on the positive experiences, overall satisfactions and loyalty to the resorts. A self-administered questionnaire was distributed to a sample of visitors of three resorts(High 1, YongPyong, WelliHilli Park) in Gangwon Province during July 21~August 31, 2018. 553 questionnaires were submitted to final data analyses. Descriptive statistics analysis, exploratory and confirmatory factor analyses, and structural equation modeling were performed with SPSS 25.0 and AMOS 25.0. Major findings were: first, such sub-dimensions of resort attributes as price, attractiveness, variety, and cleanliness had significant influences on visitor’s experience pleasure, Visitors’ memory on positive experience was significantly influenced by price, attractiveness, and variety. Second, visitor’s experience pleasure had a significant influence on visitors’ memory on positive experience. Third, both visitor’s experience pleasure and visitors’ memory on positive experience had a significant influence on visitors’ overall satisfaction. The influential power of the latter was greater than that of the former. Fourth, visitors’ loyalty to resort was significantly influenced by visitor’s experience pleasure, memory on positive experience, and overall satisfaction. The magnitude of the influence was the greatest in visitors’ memory on positive experience, followed by overall satisfaction and experience pleasure. We discussed of theoretical and practical implications along with future research directions.

This study investigated the effect of super leadership on job enthusiasm and job performance among Seoul's first-class hotel staff. A total of 320 questionnaires were distributed from March 5, 2018 to March 20, 2018, and finally 287 valid questionnaires were used for the empirical analysis. The results of the analysis are as follows: First, it has been shown that super-leadership has a positive effect on job enthusiasm. Second, the results of the Super Leadership's verification of the impact of positive on job performance were rejected. Third, job enthusiasm had a positive (+) effect on job performance. This study shows that hotel employees' job enthusiasm is affecting their job performance, and it will be possible to plan ways to enhance the performance of hotel employees. Therefore, the purpose of the act was to present suggestions for realizing the hotel manager's effective personnel management policy in order to enhance the job enthusiasm and performance through super-leadership.

The research on tourism in Huangshan has been mainly performed by major geological, natural environmental and ecological researches. So far, there are not many journals about Huangshan tourism image registered in China, so that Huangshan tourism image, satisfaction, There is no research on the subject. The purpose of this study is to analyze the cognitive image, emotional image, tourist satisfaction, and behavioral intention before and after tourism in Huangshan, and to utilize it as reference material for tourism management, management and tourism activation. This study was conducted on the internet tourists who visited Huangshan city except the residents who visited Huangshan from September 26 to October 26, 2018 (1 month). Finally, the statistical program SPSS 22.0 was used as the statistical program. The analysis of demographic, tourism behavior, average difference of images before and after sightseeing, analysis of cognitive and emotional image factors after sightseeing, and reliability analysis were carried out. Multiple regression analysis was conducted to investigate the relationship between referral intention and referral intention. Based on empirical analysis, the results of each hypothesis are as follows. First, the average difference of cognitive images before and after sightseeing in Sulfuric acid showed that the most significant difference was observed among nature preservation (-0.26), tourist guide expertise (-0.25), tourism event variety (- 0.22), buildings and natural environment (-0.22), nature, culture, arts and localities (-0.22), safety facilities (-0.21) and local resident kindness (-0.21). The results of the mean difference analysis of emotional images before and after the visit of sulfuric acid showed that the most significant differences were pleasant (-0.32), pleasant (-0.31), diverse (-0.29), unique (-0.26 ), Respectively. Second, cognitive image has a positive effect on satisfaction, and pleasure factor affects satisfaction positively in emotional image. However, in the emotional image, the stimulus factors were not statistically significant. Third, cognitive image has a positive effect on repeat inquiry and recommendation intention, and pleasure factor has a positive influence on repeat inquiry and recommendation intention. However, in the emotional image, the stimulus factors were not statistically significant. Fourth, satisfaction has a positive effect on revisit intention and recommendation intention. Through the results of the study, it is possible to grasp the strengths and weaknesses of tourism image of Huangshan and contribute to the development plan and development strategy of Huangshan tourism in the future. In the cognitive image, the quality factor, attractiveness factor, and environmental factor were found to be the most important factors in the experience of Huangshan. In the emotional image, the pleasure factor was an important factor influencing the satisfaction level, revisit inquiry and recommendation intention.

This study classified overseas travellers’ designation selection attributes and constraint factors, and analyzed how these factors influence their travel satisfaction and how their satisfaction influences their recommendation intention and revisit intention by setting a study model and establishing and examining four hypotheses. This study drew tourist attraction selection attributes and tour constraint factors, and then extracted and named seven factors: F1: physical constraint, F2: interpersonal constraint, F3: psychological constraint, F4: attractiveness/connection, F5: intrinsic constraint, F6: personal constraint, and F7: safety/convenience. According to the factor analysis, the Cronbach's α value of each one of the factors ranged from 0.626 to 0.844. Therefore, it was judged that all variables used in this study had internal consistency. By examining a study model and hypotheses, this study tried to find whether these factors influenced overall satisfaction, whether their satisfaction positively influenced their recommendation intention and revisit intention, and whether constraint factors negatively influenced their satisfaction. According to the examination of the study model, attractiveness/connection and safety/convenience among the seven factors positively influenced overall satisfaction. Overall satisfaction positively affected their recommendation intention and revisit intention. Physical constraint and interpersonal constraint showed significant results. Interpersonal, and personal constraint factors are negative factors of overall satisfaction. However, this study revealed that they positively, not negatively, influenced overall satisfaction. In the past, such constraint factors were negative. At present, they become positive opportunity factors to overcome negative aspects and have new travel opportunities.

This study investigates and analyzes the perception of rural tourism among local residents living in ‘rural experience villages’ of Korea. The purpose is to provide implications for the providers of rural tourism products. As a research method, first of all, the literature reviewed local residents' attitudes to rural tourism and tourism impacts and related prior studies. Through this process, the major influential factors of the rural tourism by the local residents were derived, and then the opinions of the rural residents of the local farm village were collected and analyzed statistically through the sample survey. In order to successfully implement the rural experience village development project, local residents need to actively participate in decision-making. Local residents should actively participate in the early stages of the project so that they can have psychological ownership. Furthermore, the extent of involvement in rural tourism development requires participation in the whole process of policy making, policy enforcement and policy evaluation. In addition to the decision-making process, participation must be made in the implementation and operation of the development, benefits, evaluation and feedback as well. In conclusion, the development method of rural tourism should be in the form of tourism development centered on local community and of local participation type. Therefore, rural tourism development must be applied differently from traditional tourism development, based on the principle of sustainable tourism development.

The purpose of this study is to analyze the performance and implicitly derived importance of rashguard perceived by consumers and then to provide effective basic information for product planning and marketing strategy of national rashguard brands. To do this, a survey was conducted on 292 consumers who had used rashguard and the following results revealed. First, the high satisfaction and importance factors in the first quadrant are with eight factors including maintaining body temperature, blocking uv rays, water repellency, design, color, body shaping, popular brand, famous brand, they should be keep the present status. Second, the low satisfaction and high importance factors in the second quadrant are with six factors including ergonomic design, expressions of beauty, expressions of individuality, brand logo, low price, and high price. Third, the third quadrant is an area of low satisfaction and importance, the ease of wearing and taking off and the good value for money were the second priority when developing products. Fourth, the fourth quadrant has the characteristics of high satisfaction even with low importance. This is an area where further effort should be stopped for a while, including four factors, elasticity, durability, feelings of wearing and convenience for activity. Based on the results of this study, useful implications for application in the practice are presented.

The purpose of this study is to investigate the supervisory support among cabin crew's Job-satisfaction, Job-performance, Organizational citizenship behavior in flight attendant job to improve the service productivity by managing the cabin crew efficiently. Data were collected from one of Full Service Carrier in Korea flight attendant. And study examined the relationship between supervisory support and service oriented organizational citizenship behavior mediate job satisfaction and performance, however not directly effect. Studies have shown that supervisors are important roles and that crew members will do better service for passengers if they support cabin crew. so this study give us one of tools for good In-Flight service performance by managing flight attendant.

The purpose of this study was to identify the affect of environmental characteristic of camping site on perceived value and behavioral intention. In order to fulfill the aim the author firstly focused on literature review concerning about fore mentioned research variables in various previous studies and performed an empirical research. A questionnaire was developed based on a throughout review of the literature and on a pilot study. A total of 322 were used in data analysis after eliminating unusable responses and SPSS 21.0 and AMOS 18.0 was the program for analysis. Result being deduced through this study is summarized as follows. Firstly, physical and service environments have a significant effect on social and emotional value. Secondly, social environment has a significant impact on social values. lastly, functional value and emotional value have a significant effect on behavior. Therefore, the result of this study has room for further discussion through more systematic survey and analysis.

International Air Transport Association(IATA) launching Fast Travel Program, self-service check-in(including web, kiosk and mobile phone-based) is one of key components. Online check-in service provides more choice and control for passengers, and lower costs for the industry. The main goal of this study is by integrating the TAM(Technical Acceptable Model) with two psychological factors, personal innovativeness and subjective knowledge, investigates the model of passenger’s continuance intention of airline online check-in services. The findings of this study demonstrate that a direct effect on continuance intention of airline passengers’ innovativeness and subject knowledge rejected. But through partial mediation of perceived ease of use and perceived usefulness on continuance intention have an indirect effect. Add to above, this study focuses on differences of personal innovativeness and subjective knowledge between two groups of passengers: those who have recently(after jan2018) completed a flight online check-in services and those who not yet.

The purpose of this study is to enrich career guidance for current aviation service major undergraduate students who will be the future driving force of the aviation industry. The study aims to seek out social and institutional support that can effectively promote career preparation and self-efficacious career decision for undergraduates as well as to establish educational and practical guidelines and resource for future career guidance. Drawing on previous literature on the four variables of social support, selfefficacious career decision, career preparatory behavior and the career deciding stage, this research constructed a research model based on a survey targeting undergraduates studying aviation service. The survey and analysis resulted partial confirmation of the first hypothesis, which predicted the positive impact of social support on self-efficacious career decision. The second hypothesis on the positive impact of social support on career preparation and the third hypothesis on the impact of self-efficacious career decision on career preparatory were both partially confirmed. There is a gap in research addressing career-related factors and social support of undergraduates studying a specific major. As undergraduates advance into industries, it is critical to survey and measure the impact of career-related variables on the individual and social level so that industries can reasonably respond and provide support to the upcoming labor force.