Earticle

Although the factors related to safety and security have been found to be the key factors that can contribute to improving the service quality of airlines, the tools that systematically measure only safety-related service quality of airlines remain untapped. In other words, to keep up with the stream of increased discussions and interests about safety, scale system that measures specific and unifying safety-related service quality of individual airlines is needed. Therefore purpose of this study is to develop the Air Safety Service Quality Perception(ASSQP) scale of passengers for sustainable airline management based on the concept of air safety. In this study, the ASSQP was proposed in three qualities, Ground safety service quality, Flight safety service quality, and Management safety service quality. This study was conducted as an 8-step scale development process of Churchill, and a literature study on the quality of air safety service was conducted to construct the initial items. Then, the final scale was purified by applying the modified Delphi technique to the constructed initial items. As a result of the first Delphi analysis, the initial items were refined from 34 to 40 items, and as a result of the second Delphi analysis, 38 items were refined. As for the method of this study, a survey was conducted on which a total of 201(the preliminary survey) and 356(the main survey) valid questionnaires. The validity and reliability of the scale were verified through the first and second surveys, during the second main survey, 3 items were removed. Finally, the scale was developed with a total of 35 questions based on three dimensions and eight sub-factors. Through the development of air safety service quality perception scale based on the above research process and analysis results, theoretical and practical implications for improving and evaluating safety-related service quality for sustainable management of airlines were presented.

This study was conducted to provide implications when establishing a marketing strategy or managing human resources in a convention company. In the relationship between perception of career plateau and organizational commitment, the moderating effect of relationship with supervisors, compensation system and job satisfaction, and the moderating effect of the interaction between these variables were empirically revealed. First, through literature research, previous studies were investigated. In addition, opinions of domestic convention companies were collected through survey and statistical analysis was performed. In the relationship between perception of career plateau and organizational commitment, the moderating effect of the interaction between job satisfaction and the supervisors was verified. As a result, it was confirmed that, in the group with a high level of job satisfaction, workers who had a good relationship with their supervisors were relatively less disturbed by organizational commitment due to their perception of career plateau. On the other hand, as a result of examining the moderating effect of the interaction between job satisfaction and the reward system in the relationship between perception of career plateau perception and organizational commitment, it was confirmed that there was no moderating effect in each of the job satisfaction and the reward system and their interactions.

With the advent of the 4th industrial revolution and the advanced aviation industry, smart airports have been immerged as a new trend. Due to the COVID-19 pandemic, online communication has been the mainstream of the service sector; smart airports have reached near completion. For this study, the researcher investigated the interrelationships between airport users’ well-preparedness in technology, integrated technology acceptance theory, and information sharing. For the past two years, 370 survey questionnaires were collected from smart airport users; to validate analytical methods, 354 responses were analyzed except for 16 unqualified data. The researcher used statistics programs such as SPSS (version 22) and AMOS (version 22) to measure frequency, validity, reliability analysis, and route analysis. The result findings are as follows. Sub-factors of well-preparedness, such as optimism and trustworthiness, primarily affect performance expectation, attempt anticipation, social influence, and facilitating conditions; however, optimism is analyzed as ineffective for facilitating conditions. Besides, all sub-variables for integrated technology acceptance affect information sharing intentions. The research confirmed variables influential on the technological acceptance of smart airport users based on research findings. Therefore, this study has significant implications for strategies in smart airports.

COVID-19 이후 관광자는 코로나 이전의 전통적인 관광활동(예: 축제, 레크리에이션)과 달리 근교관광을 선호한다. 관광자는 근교관광의 정보를 얻는 원천으로 유튜브 플랫폼을 이용한다. 유튜브 플랫폼에서 정보를 얻고 이를 통하여 행동까지 연결되는 과정은 AIDA 모델로 설명될 수 있다. AIDA 모델은 유튜브를 통한 관 광목적지 의사결정과정과 마케팅 전략을 논의하는 데 적합한 모델이다. 이에 이 연구에서는 AIDA 모델을 적용하여 유튜브 근교 관광콘텐츠의 목적지 방문의사결정 과정을 규명하고자 하였다. 설문조사는 ‘최근 6개 월 이내 유튜브에서 서울 근교 관광콘텐츠를 시청한 이용자’를 대상으로 2022년 2월 21일부터 3월 9일까지 진행되었으며 303부의 유효표본을 확보하였다. 분석 결과, ICT 리터러시와 주의는 관심에 유의한 정(+)의 영향을 미치는 것으로 나타났으며 관심은 열망에 정(+)의 영향을 미치는 것으로 나타났다. 관심은 여행의도 에 유의한 정(+)의 영향을 미치는 반면, 열망은 여행의도에 유의한 영향을 미치지 않는 것으로 나타났다. 이 는 여행계획에서 정보수집의 중요성을 나타낸다. 동시에 COVID-19 상황에서 관광자가 관광목적지에 대한 열망을 가지더라도 추가적인 요소(예: 외부적 요인, 심리적 요인)에 의한 영향이 있기 때문에 행동으로 연결 되지 않음을 의미한다. 이러한 결과를 바탕으로 유튜브 이용을 통한 관광정보 수집에서 AIDA 모델의 적용 가능성과 ICT 리터러시의 필요성에 관하여 제언하였다.

This study focused on verifying the influence relationship between emotional labor and job satisfaction of airline cabin staff. In addition, it was intended to verify whether the perception of working period and peer support played a mitigating role in the relationship between emotional labor and job satisfaction. For this study, an on-site survey was conducted on 460 crew members of large domestic airlines. As a result of the hypothesis test, it was found that the emotional labor of airline cabin crew had an effect on job satisfaction. Second, it was found that the working period played a moderate role in the relationship between emotional labor and job satisfaction. In detail, it was confirmed that the relationship between superficial behavior and job satisfaction, and the relationship between internal behavior and job satisfaction were all eased. Finally, it was found that peer support perception had a moderating effect in the relationship between emotional labor and job satisfaction. Among them, peer support perception was found to have an effect only on the relationship between surface behavior and job satisfaction. Through these results, in order to alleviate emotional labor and increase job satisfaction, it can be judged that job satisfaction can be increased by providing appropriate compensation

The purpose of this study is to investigate the effects of environmental knowledge and environmental concern on customer citizenship behavior, eco-friendly purchase intention, and eco-friendly activity. For this study, a survey was conducted using the snowball sampling method, and 243 of them were used for foodservice consumer questionnaires. The coded data were statistically analyzed using SPSS 24.0 and AMOS 24.0 programs. The result of the analysis is as following: Firstly, it was found that environmental knowledge and environmental interest had a positive(+) effect on customer civic behavior. Secondly, environmental knowledge and environmental interest were found to have a positive (+) effect on eco-friendly purchase intention. Thirdly, environmental knowledge and environmental interest were found to have a positive(+) effect on eco-friendly activities. These results support the results of previous studies that environmental knowledge and environmental interest are closely related to behaviors related to the environment. Therefore, this study identifies the effect of environmental knowledge and environmental concern on consumer behavior and presents implications for the marketing strategy of foodservice companies and the government's policy promotion plan. As a limitation of the study, the controlling variable should be considered since the size of their influence relationship may be controlled by a specific variable. The researchers did not consider differences in demographic characteristics. Therefore, in future research, it is necessary to conduct research in terms of identifying causal relationships by applying various demographic and usage characteristics.

The objective of this study is specifically in order to verify the influence relationship of the theme park experience on emotional response and behavioral intention. The implications are presented based on empirical verification results through the survey of the theme park visitors' perceptions regarding of the affective response and behavior intention according to the effect of the theme park experience. To achieve the objectives, as a conceptual framework of the study, experience factor, affective response, and behavior intention on theme park visiting were reviewed and the empirical study on visitors’ experience the perceptive relation between affective response and behavior intention. For analysis purposes, the questionnaire of 241 theme park users who participated in the survey was coded. SPSS 21.0 was used for research analysis, and frequency analysis, factor analysis, reliability analysis, regression analysis, and mediating analysis were performed. As a result of the study, it showed that the various experiences desired on theme park have an influence relationship that stimulates emotional responses. As the hypothesis of the influence relationship between emotional response and behavioral intention formed by the theme park experience was adopted, it was statistically significant and found that emotional response had a positive relationship with behavioral intention for the subject of experience. According to the result of partial adoption verification of the hypothesis that the theme park experience has a positive effect on the behavioral intention, it can be seen that the non-daily theme park experience directly leads to positive behavior. The results of the analysis were discussed in a context that can help understand the emotional response of theme park visitors and revitalize revisit.

The purpose of this study is to identify the relationship among serious leisure, life satisfaction, commitment, and exercise adherence intention of yoga participants in the COVID-19 situation. In addition, it intended to determine the mediating effects of life satisfaction and commitment toward the relationship between serious leisure and exercise adherence intention. Based on the theoretical review, a model was developed and seven main hypotheses are proposed. An online survey was conducted for one month from March 2nd to 28th, 2021, and empirical analysis was conducted using the SPSS 21.0 and PROCESS macro program. As the result of analyzing 258 data in total, the authors confirmed the positive and significant causality among serious leisure, life satisfaction, commitment, and exercise adherence intention of yoga participants. Moreover, life satisfaction and commitment were found to have significant partial mediation effect. Therefore, these factors should be developed as key factors in promoting encouraging people to participate in sports activities continuously. Academical implications were presented to expand the leisure theory and practical implications were suggested to establish policies and marketing strategies to revitalize living sports.

The purpose of this study is to find the types and frequency of leisure activities that university students have, their leisure constraints, and any average differences between leisure constraints by school year. For the analysis on leisure satisfaction, the leisure satisfaction scale (LSS) developed by Beard and Ragheb(1980) was applied. An empirical analysis was conducted as to whether the psychological, educational, social, relaxational, physical, and environmental factors of leisure activity participants influence leisure satisfaction significantly and positively. The leisure activity frequency of university students was overally low. As a result, psychological/ educational factors, relaxational factors, leisure satisfaction factors, relaxational factors, social factors, lack of time/cost, companion absence, facility shortage and awkwardness were drawn. According to the correlation analysis, five sub factors of leisure satisfaction scale, except for leisure constraints (lack of time/cost & companion absence, and facility shortage & awkwardness), had high correlations. According to the verification of the hypotheses 1 and 2, the mean was not different depending on school years. Therefore, the hypotheses were rejected. The multiple linear regression analysis was conducted to verify the study hypotheses 3-1, 3-2, 3-3, 3-4, 3-5 and to find how psychological/educational, environmental, physical, relaxational, and social factors affected leisure satisfaction. The hypothesis 3-1 ‘psychological/educational factors will affect leisure satisfaction positively’ was adopted. The hypothesis 3-2 ‘environmental factors will affect leisure satisfaction positively was rejected. The hypothesis 3-3 ’physical factors will affect leisure satisfaction positively’ was adopted. The hypothesis 3-4 ‘relaxational factors will affect leisure satisfaction positively’ was adopted. The hypothesis 3-5 ‘social factors will affect leisure satisfaction positively’ was rejected.

With the aftereffect of global recession resulted from COVID-19, students applying to be an airline cabin attendant had to face a blockage in their career path for the last two years. But the end of COVID-19 is now starting to be seen, and airlines have begun to hire employees again. This is indeed good news to the students of air service-related majors who have been constantly concerned about their career and preparing for it. Here, this study is aimed to analyze how appearance satisfaction influences major satisfaction, major commitment, and career maturity regarding getting a job in hospitality industry including airlines in which appearance is considered important. According to the results of verifying the hypotheses of this study, first, Hypothesis 1 has been adopted as appearance satisfaction is found to influence major satisfaction significantly. Second, appearance satisfaction is found to have significantly positive influence on major commitment. Third, because appearance satisfaction is found to have no meaningful correlation with career maturity, Hypothesis 3 has been dismissed. Fourth, major satisfaction is found to have significant effects on major commitment. Fifth, major satisfaction has positive influence over career maturity. Sixth, as major commitment is found to have significantly positive effects on career maturity. This study is intended to present ways to cultivate competent persons of ability demanded from hospitality industry in general including airlines in which appearance is regarded important, improve the satisfaction and commitment of the students of air service-related majors, and also enhance their career maturity, too.