Earticle

The purpose of this study is to offer the effect relationship of Lifestyle, tourism attributes, tourism Preference in tourism destination. Jungmoon Tourist Resort Complex, the largest tourism destination in Jeju, has been planned and developed from 1970s and is still developing. There are not many tourism facilities which can attract tourist. This study empirically verifies the relationship between tourist lifestyle and choice attributes of tourism destinations in Jungmoon Tourist Complex, a representative tourism destination of Jeju Island. The purpose of this study is to subdivide the lifestyle factors, which are one of the psychologically descriptive market segmentation types of tourists, and to examine the preference combination and utility of touristic choice attributes by segmentation group. And it will be detect though the analysis of tourist lifestyle clusters and tourism attributes preferences. With 315 valid responses collected from an on site survey. The statistical analysis of the data was performed using techniques of frequency analysis, factor analysis, cluster analysis, anova test and conjoint analysis.

All airlines around the world have until recently believed that coders between the global aviation alliance play an important role in their close partnerships. However, the results of the code-share implementation in the global aviation alliance showed that the level of cooperation between the member companies in the strategic group is generally high, but the degree of practical code-share implementation cooperation cannot be too high, and the potential of code-share varies somewhat depending on the demand market and route operation area. That is, the code-share connectivity for each continent was the highest with 84% of the transatlantic section, and the potential connectivity between the Americas and Europe was the lowest with 17%. It was analyzed that 27% connectivity across the Pacific is not supported by the current code-share agreement. As a result, we found that the code-share effect of the global aviation alliance does not exist in every situation.

The purpose of this study is to investigate the supervisory and peer support among cabin crew' s Job-satisfaction, Customer Orientation in airline crew to improve the service performance by managing the cabin crew efficiently. Colleagues are very important for service at service encounter. Data were collected from Korean based Full Serviced Carrier korean cabin crew. In this study, supervisory support and peer support had positive effect on job satisfaction and Satisfaction had positive effect on customer orientation. Also, peer support had positive effect on customer orientation. However, supervisory support had not effect on customer orientation. Thus, this study could suggest implication as follow. Airline manager may try to control to encounter supervisor as support airline cabin crew

The purpose of this study was to investigate the relationship between model of life-style and participation motivation in camping participants. To achieve the goal of this study, a total 193 surveys collected from camping participants in Seoul, Incheon, Gyeonggi-do areas. The life-style and participation motivation were used for collection data. Frequency, reliability, factor analysis, confirmatory factor and canonical correlation analysis were conducted using SPSS 22.0. Main findings were as follows: First, The family harmony and society oriented were found to have high relative explanatory power on stability pursuit, harmony pursuit and natural pursuit. Second, social oriented, personal oriented and health oriented were found to have high relative explanatory power on natural pursuit and health pursuit.

An aim of this study is to identify visitors’ characteristics and meaningful motivation visiting the island of Oryukdo located in Nam Gu, Busan. Based on those things identified, more efficient implications for suppliers are proposed. A survey on the spot was conducted in the vicinity of Oryukdo with structured questionnaires and factor analysis and Ordered Probit Method(OPM) were applied to analyze data collected. Based on the result of data analysis, author suggests that the best way to maintain the demand of a coastal destination like Oryukdo needs to be kept on the current level of demand by finding the impacts on overall satisfaction. In addition, such acceptance of the estimation results will enable the Oryukdo to play an important role that the city advances to a competitive international tourist spot.

The purpose of this study is to investigate the impact of stereotypes on emotion and cohesiveness when domestic flight attendants perform in-flight duties with foreign crew from various cultures. In order to prove this carried out survey for 266 airline cabin crews and were analyzed by using SPSS version 21.0 and AMOS version 21.0 program. As a result, it was found that there are differences between countries in recognizing the characteristics of other cultural crews through stereotypes of each member. In addition, although the different characteristics of stereotypes of different countries have had a direct and indirect effect on cohesiveness, sincerity has had a direct effect on cohesiveness in all countries. Therefore, in order to solve these problems, the company will train domestic attendants to develop their cultural capacity. We will need to induce more attention and engagement of minority personnel, such as training programs.

The purpose of this study is to establish a research model and hypothesis based on previous research to understand the relationship between perceived crowding, satisfaction and revisit intention of rural tourists. The study was conducted for tourists who visited two educational farms and two farmhouse restaurants. As a result of the analysis, first, as a result of examining the influence of perceived crowding and satisfaction of rural tourists, the higher the perceived crowding, the lower the software satisfaction. On the other hand, even if the perceived congestion was high, hardware satisfaction did not seem to affect. Second, it was analyzed that the software satisfaction factor affects positive word-of-mouth intention among the visitor's satisfaction, and the hardware satisfaction factor has a significant inverse effect. Third, as a result of analyzing the influence of rural tourists' perceived crowding on revisit intention, it was found that congestion perception had no significant effect on revisit intention. Therefore, it is intended to provide the operators who operate rural tourism facilities while meeting the current situation of rural tourism to provide more effective services, improve visitor satisfaction, and establish strategies for managing and operating rural tourism.

This research explored how the social-face sensitivity of users of major Airlines effects the factors governing airline choice, and empirically analyzed the impact of those factors on consumer satisfaction and their purchase intentions. This research was based on a questionnaire survey conducted among 200 domestic airline users, and the analysis results are as follows. First, consciousness of other people’s opinions under the category of social-face sensitivity exerted a notable influence on cabin service and additional services, while exerting an insignificant influence on flight service. Second, consciousness of formality under the category of social-face sensitivity was found to be a significant influence only on cabin service, while exerting a negligible influence on flight service and additional services. Third, consciousness of embarrassment under the category of social-face sensitivity had major influences on flight service, cabin service, and additional services. Fourth, among the factors governing airline choices, flight service and cabin service were verified to have a notable influence on consumer satisfaction. Fifth, consumer satisfaction was identified as the factor that exerts a positive influence on repurchase intentions. Based on these research findings, this paper proposes the direction for an effective service and marketing of domestic airlines.

This study examined the impact of personal traits on the factor of SNS tourism information. The IT-related consumer characteristics variables as known as personal traits are consumer innovativeness, sociability and opinion leadership. According to previous studies, some psychological variables had strong relationship with IT use environment. Computers and personal mobile device had developed and designed for an individual use context. Personal traits variables are also developed and researched for understanding the individual consumers psychological situation for buying behavior and diffusion process. The results suggest that consumer innovativeness significantly related to convenience and responsiveness factors of SNS tourism information service quality. The sociableness characteristics of consumer have strong relationship with interest and usefulness factors of SNS tourism information service quality.

The effects of the employment instability on the customer orientation of convention industry workers in the fourth industrial revolution as perceived by convention center workers are examined. In addition, the mediating effects of job satisfaction in the relationship between employment instability and customer orientation are investigated. A survey was conducted for workers in domestic major convention centers between March 1 to March 31, 2019, and 519 participants were selected for final analysis. Data analysis was performed using the statistics software packages SPSS 21.0 and AMOS 22.0. The results of this study are as follows. First, the employment instability of convention industry workers had a negative effect on job satisfaction. Second, the employment instability of convention industry workers had a negative effect on customer orientation. Third, the job satisfaction of convention industry workers had a positive effect on customer orientation. Fourth, job satisfaction had a mediating effect in the relationship between employment instability and customer orientation.

The objectives of this study are to provide significant implications for online tourism information providers like tourism product suppliers, tourism related public institutions, and the people posting tourism information on the internet for their own purposes, by analyzing the effect relationships between trust and satisfaction of online tourism information and users' behavior intentions, and mediating effects of tourism destination images on them. To achieve the objectives, the literatures on trust and satisfaction of online tourism information, user's behavior intention, the image of tourism destination, and their relationships, and empirical studies on the user's perception regarding those issues was conducted. The findings of the study showed that both trust and satisfaction factors had significant positive impacts on users' behavior intentions, and the partial mediating effect of cognitive image of tourism destination existed between the effect relationship of trust and satisfaction of online tourism information and user's information sharing intention.