Earticle

초록

영어

This research explored how the social-face sensitivity of users of major Airlines effects the factors governing airline choice, and empirically analyzed the impact of those factors on consumer satisfaction and their purchase intentions. This research was based on a questionnaire survey conducted among 200 domestic airline users, and the analysis results are as follows. First, consciousness of other people’s opinions under the category of social-face sensitivity exerted a notable influence on cabin service and additional services, while exerting an insignificant influence on flight service. Second, consciousness of formality under the category of social-face sensitivity was found to be a significant influence only on cabin service, while exerting a negligible influence on flight service and additional services. Third, consciousness of embarrassment under the category of social-face sensitivity had major influences on flight service, cabin service, and additional services. Fourth, among the factors governing airline choices, flight service and cabin service were verified to have a notable influence on consumer satisfaction. Fifth, consumer satisfaction was identified as the factor that exerts a positive influence on repurchase intentions. Based on these research findings, this paper proposes the direction for an effective service and marketing of domestic airlines.

목차

ABSTRACT
I. 서론
II. 이론적 고찰
1. 체면민감성
2. 항공사 선택속성
3. 고객만족
4. 재 구매의도
III. 가설설정 및 연구 설계
1. 가설설정 및 연구모형
2. 표본 및 자료수집
IV. 분석결과
1. 인구통계학적 분석 결과
2. 타당성 및 신뢰성 검정
3. 가설검정 결과
V. 결론 및 시사점
참고문헌

키워드

저자

• 양지인 [ Yang, Ji-In | 경기대학교 서비스경영전문대학원 박사과정 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광진흥연구 [Journal of Tourism Enhancement]

• 간기

  계간

• pISSN

  2288-7156

• 수록기간

  2013~2024

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 338