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This study employs the resource-based view and the organizational learning perspective to understand how cost leadership and differentiation strategies influence on export performance and the distinctive roles of innovation capabilities on these links between international product strategies and export performance relatively. Using survey data from 216 Korean exporting firms, the findings indicate that cost leadership and differentiation strategies enhance export performance. Moreover, while exploitative innovation capability strengthens the relationship between cost leadership strategy and export performance, exploratory innovation capability enhances the link between differentiation strategy and export performance. This study suggests theoretical background for strategic fits between international product strategy and innovation capability to enhance export performance. Furthermore, the findings underscore needs for managers to invest in a certain type of international product strategy to ensure the development of innovation capability differently.

Anticipatory non-performance occurs before the agreed time of performance, where on party indicates by words or deed that he will not perform his undertaking, including making it impossible for himself to perform. This paper focused on the interpretation of Anticipatory non-performance doctrine under PICC Article 7.3.3 and 7.3.4. It also provided some practical issues in international commercial transactions. In conclusion, the doctrine of anticipatory non-performance under PICC is slightly favor of innocent party. Because there are some practical issues with PICC Artcle 7.3.3 and 7.3.4, such as an innocent party's readiness and willingness to perform at the time of terminating a contract, absence of the notification requirement, unclearing meaning of adequate assurance of due performance and the scope of performance withholding. Therefore, concerned party who engage in international commercial trade need to understand these issues and resolve them based on good faith.

The purpose of this study is to analyze the influence of Korean cultural content preference on the purchase intention of Korean products in China before and after the THAAD crisis. The results of the analysis on the effect of Korean cultural contents on Korean product purchase intention are as follows. The preference for movies and drama was influential on purchase intention of Korean products before THAAD, and Korean food preference had the biggest influence after THAAD. Chinese people think of Korean food positively and prefer food from other countries. Therefore, it is necessary to develop a strategy through the word of mouth, which is highly effective in marketing characteristics of Chinese people. It is also effective to use advanced strategies. A cognitive approach such as practicality, expertise, and high quality requires a strategy of linking Korea's exports with Korean products through consumer products.

This study analyzes the relationship between the foreign exchange market and the stock market. To investigate the extended macroeconomic factor in the existing framework empirical analysis were conducted in terms of following two aspects. Firstly, we analyze the relationship between exchange rates, foreign stock trading, and stock market. Secondly, based on the analytical results of the existing linear approaches such as stationarity and causality test, we extend the test to the nonlinear model. As a result of the empirical analysis, the exchange rate risk showed a one-sided causal relationship to stock returns, and foreign trade variable showed causal relationship to the stock return. The above empirical results provide following two implications: first, in order to analyze the financial market dynamically, it is necessary to extend the theoretical model that considers foreign stock trading factors in the analysis. Second, an extended analysis is needed that includes the trader's inaction to the asset price changes.

In this study, the effect of joining the regional trade agreement on the trade of Korean fishery products is analyzed. Social Network Analysis is intended to be used to identify the structure of the fishery product trade network. Unlike previous studies, this study uses social network analysis using power centrality and eigenvector centrality. Based on this, we would like to find out which regional trade agreements it is advantageous to join. In addition, the trade specialization index (TSI) is used to analyze the export competitiveness of the regional trade agreement considering that it has not yet joined the agreement. The results of this study are as follows: First, Frozen fish exports have been found to be central to countries such as the United States, China, Chile and India. Second, Frozen fish imports have been found to be central to countries such as the United States, China and Chile. Third, Thailand, Brunei, Laos, Singapore, Japan and Malaysia have been found to have improved competitiveness due to export specialties.