Earticle

초록

영어

This study employs the resource-based view and the organizational learning perspective to understand how cost leadership and differentiation strategies influence on export performance and the distinctive roles of innovation capabilities on these links between international product strategies and export performance relatively. Using survey data from 216 Korean exporting firms, the findings indicate that cost leadership and differentiation strategies enhance export performance. Moreover, while exploitative innovation capability strengthens the relationship between cost leadership strategy and export performance, exploratory innovation capability enhances the link between differentiation strategy and export performance. This study suggests theoretical background for strategic fits between international product strategy and innovation capability to enhance export performance. Furthermore, the findings underscore needs for managers to invest in a certain type of international product strategy to ensure the development of innovation capability differently.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구 배경 및 가설
Ⅲ. 연구 방법
Ⅳ. 실증 분석
Ⅴ. 결론 및 시사점
참고문헌

키워드

저자

• 김은미 [ Eun-mi Kim | 부산대학교 국제전문대학원 조교수 ] 제1연구자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역통상학회지 [Journal of Korea Research Association of International Commerce]

• 간기

  격월간

• pISSN

  1738-4354

• 수록기간

  2001~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380