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This paper is to examine guidelines and ethics which researchers must know and obey in studies with human subjects. To the end, above all, I reviewed the basic ethical principles of Belmont Report and the purpose and contents of Bioethics Law of Korea launched 2013. 3. And finally I suggested some points which researchers should consider when they draw up research protocols. Any researcher who conducts research with human participants needs to protect the interest of research subjects by complying with relevant codes or regulations. These provisions are designed to ensure that risks to human participants are minimized; that risks are reasonable given the expected benefits; that the participants or their authorized representatives provide informed consent; that the investigator has informed participants of key elements of the study protocol; and that the privacy of participants and the confidentiality of data are maintained. All research involving human participants in Korea also must be reviewed and approved by independent committees known as Institutional Review Boards (IRBs). The IRB is responsible for approving or disapproving all covered research activity, requiring for instance that subjects are given enough information to be able to provide informed consent. The IRB must conduct periodic reviews of research to ensure continued protection of the welfare of human subjects and with compliance with relevant regulations.

People who barely reach poor handling and improper care to occur as nail art is rampant, such improper care of nail causes imbalance of nail nutrient condition, and restriction to modern people who attach great importance to personality and image, and inconvenience in their daily life. Therefore there is a demand for professional nail care. The purpose of this study is to suggest a step in the right direction for nail service after passing through a course in which, depending on nail disease, general categorization is done and systemic theory establishment is done. In order to provide customers with professional procedure, there are demands for knowing whether a procedure is possible or not, and understanding a measure plan as a professional technician, and pulling out the proper nail service in accordance with application after sifting through all services. Nail beauty art is a technique in which tool-handling technique is in harmony with a part of human body. It is not to be underestimated that, if poor handling or improper care to occur, the result is much more complicated than just unsatisfied nail appearance, it expands to damaged nail quality. Nail painted in colors is where women’s thoughts and minds are. Therefore it requires for us to make an effort so that healthy and beauty exist together there. It should be making efforts to dedicate to nail beauty improvement and build trust in complementary operation of beauty art, by explaining how it is revealed and by suggesting how it is cared depending on nail’s disease, this study intends to help develop nail industry by approaching to customers’ desires, based on professional knowledge and information.

In the present study, we investigated the volatile-flavor compounds in barks of Prunus sargentii and physiological activity of benzaldehyde, main compound of the volatiles. The volatile compounds analyses was performed by gas chromatography with mass selective detector after simultaneous distillation extraction (SDE). As a results, yield of SDE extract was 0.0241%, and fourteen compounds were identified. The principal compounds of the volatiles in SDE extract from barks of P. sargentii are benzaldehyde (34.592%), hexanoic acid (22.863%), hexanal (10.736%), anethole (6.958%), (-)-menthol (5.964%), 2-amylfuran (5.368%). Moreover, piperitone, coumarin, benzyl alcohol, ethylacetate, 1-pentanol, methyl hexanoic acid, 2,4-decadienal and α-isomenthone were identified as small and trace compounds. In antibacterial activity by the disc diffusion assay, benzaldehyde showed antibacterial activity against Staphylococcus aureus , Staphylococcus epidermidis and Pseudomonas aeruginosa . Moreover, benzaldehyde showed dosedependent nitric oxide (NO) production inhibitory effect in lipopolysaccharide (LPS)-stimulated RAW 264.7 cell. As a result, the volatile-flavor compounds in barks of P. sargentii could be applicable to cosmetic and fragrance industry.

The effect of Allium hookeri extracts on the melanogenesis in mouse melanoma B16F10 was studied as a raw material of functional cosmetics. Allium hookeri has been associated with the traditional recipes of meiteis and also with the ethnotherapy of certain diseases by local herlers since the time immemorial, the plant has been regarded as ethnobotanic relevance to the Manipuris. The effect of Allium hookeri extracts has found that the secreted melanin in culture medium was reduced by 50% at the concentration of 0.064%. At this concentration, tyrosinase activity was reduced by 20%. On the other hand, Tyrosinase expression level was reduced by 93% at the same concentration comparing to the case of positive control. TRP1 and TRP2 expression levels were also reduced as much as 70%. The expression levels of the enzymes necessary for the melanogenesis were confirmed by western blotting. This is the first study about melanogenesis inhibitory effect of Allium hookeri extracts. However, it is not yet clear which compound is effective in anti-melanogenesis. Further studies are necessary to elucidate the detail mechanism.

Turmeric (Curcuma longa L.) has been used as a spice such as curries. Although its various biological functions including anti-allergenic, and anti-carcinogenic activities were investigated, the total phenolic content of water and ethanol turmeric extracts and correlation between phenolic content and biological functions including antioxidant and anti-adipogenic activities of turmeric are relatively unknown. Here, we prepared water and ethanol turmeric extracts (W-TE and E-TE). The total phenolic content of W-TE and E-TE were 1.64%, and 9.31%, respectively. To examine the antioxidant activities of W-TE and E-TE, DPPH assay was employed. The E-TE showed strong scavenging activity against DPPH radicals than that of W-TE. The MTT assay was employed to evaluate the cytotoxicity of E-TE on 3T3-L1 cells. The treatment of 10, 25, and 50 μg/ml E-TE for 24 h dose not affect to the 3T3-L1 cell viability. Therefore, the 10 and 50 μg/ml of E-TE were chose further experiment. We also found that the 3T3-L1 adipogenesis was dose-dependently and significantly inhibited by 10, and 50 μg/ml E-TE treatment. The 50 μg/ml of E-TE suppressed 3T3-L1 adipogenesis by 71.53% when compared to adipocytes control. Moreover, the markedly suppressed lipid droplets were observed in E-TE treated 3T3-L1 adipocytes. The evidences suggest that the E-TE has the potential as a functional ingredient in the development of functional foods and nutri-cosmetics on overweight and obesity.

This study investigates the effectiveness on the fatigue diminution from full body Meridian massage, comparing the 2 groups, one as a comparing group and the other as an experimental Vinegar diet group. Through the massage, in the subjective response, 5 in a comparing group (62.5%) and 7 in an experimental group felt a little tired or never. While the blood Lactic acid density decreased 9.5% in the comparing group and 11.4% in the experimental group, this’s similar trend to the fatigue degree. The Cortisol increased only in the experimental group, by 100%. The Norepinephrine did by 60%, but the Epinephrine showed same with the comparing group. Therefore the Vinegar resolves the Lactic acid, and increased the Cortisol and the Norepinephrine. So it seems to help the fatigue recovery. And just with the Vinegar diet, superoxide dismutase (SOD) grows by 127%, after the massage, reached to even 217%. biological antioxidant potential (BAP) grows by 75%, after the massage, increased 28% more than the comparing group did. By the way, glutathione peroxidase (GPx) density decreased by 17% after the Vinegar diet, after massage, decremented by 35%. It seems to induce the catalase (CAT). These antioxidative activities growth increased diacron reactive oxygen metabolites (d-ROMs) 5% in the comparing group but just 1% in the experimental group. From this, the Vinegar diet seems to be very effective to reduce the fatigue after full body Meridian massage.

The purpose of this study was to investigate the effect of fatigue-related factors, anti-oxidant enzymes and hormonal changes developed during whole meridian massage therapy in middle-aged women. It was prospective randomized controlled trial study that conducted on 16 women, 30 to 55 years old, recruited from a S vocational institute in Suwon City. The participants were divided randomly into two groups. Whereas 8 of them received meridian massage therapy group (Group1, control group), the other 8 underwent meridian massage therapy group (Group2, experimental group) after onion juice intake. The blood samples were taken from three times, before diet intake (pre1) and after diet intake (post1) and after meridian massage therapy (post2), analysed to gain detailed understanding of its outcomes. Effect was tested using repeated measures ANOVA tests. Post hoc analysis was carried out using Bonferroni correction for significant result. Significant within differences effects for whole meridian massage (F (2,28)=18.323, p<.001)were observed for the lactate level measure. Significant main effects for supplementation (F (1,14)=40.605, p<.000) on serum concentration of onion juice were observed for the GPX (F (2,28)=7.218, p<.003), SOD (F (1,14)=9.677, p=.000) and BAP (F (2,28)=8.020, p=.002) level measure. Therefore, it is plausible to assume that oxidative stress measured frequently in blood after the meridian massage therapy, at least in part, from the blood. These results indicated that onion juice intake could be used as an antioxidant for preventing oxidation of blood that can contribute to fatigue-related factors during meridian massage therapy.

In this work, the antioxidant activities of kaempferitrin, afzelin, rhamnoisorobin and kaemferol, which are the main flavonols of Hibiscus cannabinus L were studied. Kaempferol, aglycone of kaempferitrin, was found to be the most effective antioxidant and the antioxidant activity was decreased in the order of rhamnoisorobin, afzelin and kaempferitrin. The difference of DPPH radical scavenging activity between kaempferol and kaempferitrin was as high as 26.6 times. Although they have the same main structure except that they have two rhamnose (kaempferitrin) or one rhamnose (rhamnoisorobin, afzelin) or no rhamnose (kaemperol), the antioxidant activities of them were very different. The cause of this difference is not yet clear, but it seems that the rhamnose in the flavonol plays a critical role to determine the antioxidant activity of flavonols. From this result, we could conclude that the flavonoids with glycoside extracted from many kinds of plants should be converted into aglycones before they are employed as the antioxidant ingredient of cosmetics.

We investigated the effect of eyelash extension on eyelashes health problems, and also showed that how effective eyelash nutritional supplements available in the market could be for preventing eyelash damage. In a group right the eyelashes naturally without using nutritional supplements after eyelash extension, the thickness and length of their eyelashes were thinner and shorter than they were before the extension, respectively. It also has been demonstrated by the scanning electron microscope (SEM) that cuticles of the eyelashes got damaged severely by the extension. It seems that these changes resulted in the bending of the eyelash shape unpleasantly. However, the condition of the eyelashes treated with common nutritional supplements after the extension were as good as that of healthy eyelashes before the extension. Taken together, we demonstrated that the eyelash extension causes a high degree of damage to eyelashes and use of appropriate supplements could protect the health of eyelashes from such damage.

We tried to find to which illustration form of eyeliner is preferred by female college students at 20’s and 30-40’s working women and surveyed how they react to each eyeliner shape. Female college students of 20s preferred to up to date fashion trend and 30-40 aged working women liked their experienced style irrelevantly to hot trend. In other words there was much difference in their preference according to 10 kinds of eyeliner type. But there was similar tendency but a little gap in emotional reaction to face image of every eyeliner types. We proved the affect to face image by emotional reaction to their types was very significant by the analysis of the reliability. Through the results of this study, it was confirmed that the form of eyeliner is important to change the image of the face. For mapping the adjective image-scale according to the form of the eyeliner, we placed the significance on the quantitative emotional reaction research.

The purpose of this study was to categorize the groups based on the satisfaction with body and examine the difference in the preference and emotional image based on tattoo patterns. For this study, the male university students residing in Seoul and capital area were surveyed. The results of the survey showed that both group had the greatest preference for the ‘character pattern’ in overall sense in terms of the preference for tattoo patterns. Based on the results of factor analysis that looked into the emotional image for tattoo patterns, the presentness, attractiveness, negativity, and gentleness factor were derived. A statistically significant difference was observed in each categorized group, suggesting that it was possible to take various emotional approach based on each tattoo pattern. In addition, the difference in preference for tattoo, satisfaction, intention of re-procedure were examined. The results showed that the group with high degree of satisfaction with body had greater interest in tattoo compared to the group with low degree of satisfaction with body. Moreover, the group with high degree of interest satisfaction with body had relatively greater satisfaction with tattoo procedure and stronger intention to undergo the procedure again, compared to the group with low degree of satisfaction with body. This study would be instrumental in increasing the positive understanding of tattoo as beauty item and useful for predicting the emotion of consumers, thereby presenting the basic data useful for the development of tattoo design and exploration of utilization.

Skin, the largest body organ, is a major target for reactive oxygen species (ROS), physical and chemical toxic agents that a capable of altering its structure and functions. Thus, to maintain homeostasis of skin is an important. Korean ginseng (Panax ginseng C.A. Meyer) has been well-known as a medicinal herb included numerous bioactive substances such as ginsenosides, and saponins. While the leaf, berry, and particularly root of ginseng are known to possess various biological functions, the role and function of ginseng seed are relatively unknown. In this study, we prepared oil extracted from ginseng seed and its antioxidant activity was evaluated in both ORAC and cellular antioxidant capacity in HepG2 cells. In ORAC assay, the scavenging activities of ginseng seed oil (0.05%-1%) against peroxyl and hydroxyl radicals are dose-dependently enhanced. We further examined that the cellular antioxidant activity of ginseng seed oil against oxidative stress generated by ROS generator including AAPH, Cu2+, and H2O2 in HepG2 cells. The ginseng seed oil effectively ameliorated the AAPH, Cu2+, and H2O2-induced oxidative stress in HepG2 cells. Collectively, the results show that ginseng seed oil is expected to preserve from ROS-induced membrane damage. Ginseng seed oil may be utilized as an antioxidant functional material in cosmetics and nutricosmetics fields.

The various oil extracted from natural plants is extensively utilized as a cosmetic material. Among them, avocado oil has been known to possess abundant nutritional composition and its applicative potential in cosmetic market. However, its antioxidant function and personal satisfaction are relatively still unknown. Here, antioxidant activity and total polyphenol content of avocado oil were examined. We further prepared skin cream containing avocado oil. Its moisturizing effect and personal satisfaction of 20s female college student were evaluated. To test antioxidant activity, DPPH radical assay was employed. Scavenging activities against DPPH radicals were dose-dependently increased by avocado oil (0.1%, 0.5%, and 1%). The DPPH radical scavenging activity of avocado and soybean oil is stronger than that of jojoba oil. In line with this, total phenolic content of avocado oil and soybean oil is higher than that of jojoba oil. These results show that antioxidant activities of oil were mediated to phenolic structure composition. The moisturizing effect of experimental groups applied with moisture cream in the presence or absence of avocado oil were not significantly different. The personal satisfaction of moisty and softness improvement in experimental group applied with moisture cream with avocado oil were higher than that of control group, however there was no significant differences. Taken together, avocado oil is expected to utilize antioxidant cosmetic material and its moisturizing effect is also required additional exploration.

The attention to aging has been reflected in various aspects. In the cosmetics industry, the development of anti-aging products has been in a steady progress. Anti-inflammatory and antioxidant research has been conducted using garlic extract, but relevant research and development have been insufficient due to the difficulties to use garlic as a cosmetic ingredient due to its characteristics such as the distinctive scent of garlic. Thus, based on the need for development of an ingredient to complement the weaknesses, alliin was selected as the research subject as it is heat-stable and also its activity is maintained in the dry state. The present study aims to examine the effect of alliin in inhibition of aging by giving normal human dermal fibroblast (NHDF) H2O2-oxidative stress. In order to test the efficacy of alliin, 3-(4,5-dimethylthiazol-2-yl)- 2,5-dipheyltetrazolium bromide thiazolyl blue assay, enzyme-linkes immunosorbent assay, and quantitative real-time polymerase chain reaction were performed. It was demonstrated that treating H2O2-treated NHDF with alliin was effective in restoring damaged cells as the treatment increase the survival rate of the cell. It was also demonstrated that alliin treatment given to the NHDF treated with H2O2-oxidative stress facilitated the generation of procollagen type I and inhibited the generation of MMP1 protein. In addition, the alliin treatment was found to facilitate the gene expression of the COL1A1 and inhibit the gene expression of MMP1 . Taken together, the effect of alliin in improving aged skin was demonstrated in the cell efficacy test, and alliin is expected to have a value as an excellent anti-aging ingredient for functional cosmetics.

Nail art with fascinating growth rate of 40% every year, has created large market in beauty industry of china. It is expected to maintain at a growth of 13% and has become an aspiring investment around the world as it is high in consumption and its charming size, following also with growth in nail art education industry. Approved by the ministry of education in 2011, China has more than 800 art schools and known to have reached 6000 of beauty expert training organizations (Cheng, Mo ran; KCCI, 2011). As a result of this development and its wide use in everyday lives of women, the need of systematic and scientific approch to nail art service and its education is increasing. Therefore, direction of this thesis is to provide fundamental material for those in the field of nail beauty education and enterprise wishing to advance in China, using demographic tools and cross referencing satisfaction rate of chinese nail artist before-after their education period, zooming in work and educational environment in Bejing and Shandong. As we can see through out this thesis, working environment in china is leveled with korea but the payment was higher and education level was lower, and its recognition of nail beauty, unlike korea, was considered treatment, not as a concept of service. As a result of great interest in skills and education of the field and their high satisfaction rate before and after their education period, education in fudamental skills of this profession must be need before considering advancement in China. Sales and profit margin are not taught in this line of education but as people in the field are interested in the subject, high satisfaction is expected if we are to proceed this sort of education. Although customer tendencies and service rate are shown to be lower than average, education in this field is also considered needed for the future and its growth of china’s nail service market.

There are now many consumers using vibrating cosmetic devices which have been pioneering a new category in the market of cosmetics, but there was no way to evaluate the effectiveness of vibrating cosmetic devices quantitatively. Thus, we devised a method to measure and quantify objectively the effectiveness of the vibrating cosmetic devices in this study. We fabricated a simple apparatus for adhesion test, which was conducted upon artificial leather using liquid foundation and face powder. It was shown that the adhesion ratio in liquid foundation was 4 to 5 times greater when vibration was operated on the vibrating foundation device than non-vibration. Coated area on artificial leather by liquid foundation was also broadened over twice using the vibration, which means that spreadability is improved greatly as well. Measurement of brightness on a spot of artificial leather at fixed interval showed that higher brightness in broader coating area was maintained when the vibration was operated. Improvement in adhesion ratio and spreadability when vibration was operated, was greater in liquid type foundation than solid powder form. The detergency when vibrating cleanser device was used, was improved over twice compared to hand washing.

This study combined research on the effectiveness of obesity management using aromatherapy with a metaanalysis of the effects of body composition and blood lipids. 31 Korean dissertations and journal articles were analyzed and sample count and standard deviation values used in these materials to measure the effectiveness of obesity management programs using aromatherapy were entered into Excel to calculate the basis for research results. Examining the general characteristics of research on obesity management using aromatherapy, it was found that the sample size of many studies was below 6-10 people, the treatment methods mainly involved massage therapy, and oils used were mainly juniper, cypress, and grapefruit carrier oils with jojoba and almond. The weighted effect size of obesity management with body composition factor was a median of 0.33 and sub-factor effect sizes were body fat percentage (0.39), WHR (0.32), body weight (0.28), and BMI (0.23) respectively. The weighted effect size of blood lipids was a median of 0.30 and sub-factors were found to have significant effects, with TC (0.43) and LDL-C (0.36). Looking at the above meta-analysis research results overall, aromatherapy can be verified as an effective obesity management method as it influences TC and LDL-C and reduces body fat percentage.

The purpose of this study is to maximize the relationship maketing activities in beauty services, and it has studied the effect that the relationship marketing activies impact on customer satisfaction and word-ofmouth marketing. The data collected from 288 general public living in Seoul and Gyeonggi through a survey, were analyzed; by using SPSS 20.0, frequency analysis, reliability analysis, multiple regression analysis were performed. As a result, the first, relationship marketing activities was drawn to the level of customer orientation and professionalism, customer satisfaction was drawn to the level of service satisfaction and style satisfaction and word-of-mouth marketing was drawn to the level of word-of-mouth behavior by technical factors and word-of-mouth behavior by environmental factors. Second, the higher relationship marketing activities, the higher customer satisfaction in service and the service and the style. The relationship between relationship marketing and customer satisfaction in service and the service and the style is defined the relationship. The higher relationship marketing activities, the higher service satisfaction in word-of mouth marketing. The relationship between relationship marketing and customer satisfaction in word-of mouth marketing is defined the relationship. This research showed that the expertise in the relationship marketing activities showed the greatest impact in both customer satisfaction and word-of-mouth activities. Based on these results, this study intends to provide empirical data to improve marketing in cosmetic service industry.

Today, as the population of the hair dyeing grows, hair dyeing is being developed, and professional franchises are appearing. The study about a new cosmetology business form, professional hair dye salon industry is required. This study examines consumer’s attitudes and behavior with respect to hair dye, and evaluates how benefits of professional hair dye salon customer impact on customer’s satisfaction and the intention to visit. Survey was collected from a total of 304 adults who live in Seoul and the metropolitan area. The collected data using SPSS 21.0 statistical program, frequency analysis, factor analysis, reliability analysis, t-test, multiple regression analysis was performed. As a result, this study showed significant differences among the benefits of professional hair dyeing salon customer, the customer satisfaction, and the intention to visit according to whether they know professional hair dye cosmetology and whether they visit it or not. The influence that the benefits of professional hair dyeing salon customer gives the customer satisfaction and the intention to visit was defined impact cognitive benefits, economic benefits in the relation with economical, cognitive benefits of professional hair dyeing cosmetology and customer satisfaction. Based on these results, The purpose of this study was to improve the quality of professional hair salon industry by providing empirical data, and as a result, professional hair salon industry will find ways to develop. Based on these results, by Improving marketing which emphasize economics, treatment and access to treatment through customer experience of professional hair dye salon and by educating the professional service providers who can offer the correct treatment time, the good technique and reasonable price, the customer’s trust and intention to revisit will be formed. The professional hair salon industry will show a vast improvement.

Goal of this study is to evaluate the suitability of peach leaf as a raw material for natural cosmetics based on specific functions that are antioxidative activity, antibacterial activity, and tyrosinase inhibition. The antioxidative activity was determined based on DPPH-scavenging effect and the antibacterial activity was measured based on inhibition effect of bacterial community isolated from face skin of 4 women. The peach leaf was grinded using ball meal for improving extraction efficiency. Triply distilled (highly pure) water or 99.9% ethanol was used as a solvent for extraction of functional compounds from ground peach leaf. Dry weight of the extract was not quantitatively determined but functional efficiency of the extract was evaluated based on ratio of the peach leaf weight to the solvent volume. The ratio of peach leaf weight to solvent volume was adjusted to 20 g to 1,000 mL, which was employed as a criterion to determine functional activity of the extract. Ten times-diluted peach leaf extract was employed to determine the DPPH-scavenging activity and the tyrosinase inhibition activity; however, the peach leaf extract was not diluted to determine antibacterial activity. Functional activity was the mean value of results obtained from triply repeated tests. The DPPH-scavenging activity of the water-extracted and the ethanol-extracted peach leaf was approximate 57.5% and 68.0%, respectively; meanwhile, the tyrosinase inhibition activity of the water-extracted and the ethanol-extracted peach leaf was approximate 52.5% and 41.9%, respectively. Differences between the water-extracted and the ethanol-extracted peach leaf for antioxidative, tyrosinase inhibition, and antibacterial activity was approximate 15%, 20%, and 10%, respectively. Conclusively, the functional activity contained in the peach leaf is considered to be suitable as a raw material for the natural cosmetics.

This study inquired into the effects of switching barriers on customer satisfaction and repurchase intention in the beauty service industry and proposed a marketing strategy to maintain customers in the industry by increasing the barriers. This study examined the effects of sub-factors of switching barriers such as switching costs, alternative attractiveness and human relationships on customer satisfaction and repurchase intention. For an empirical analysis, a survey method was conducted with male and female customers of beauty shops with less than five workers in Incheon, and 249 copies were used in the analysis. Exploratory factor analysis, reliability analysis and multiple regression analysis were carried out to test hypotheses in this study. As a result, the first hypothesis that switching costs would affect customer satisfaction and repurchase intention was rejected. Second, the hypothesis that alternative attractiveness and human relationships would affect customer satisfaction and repurchase intention was adopted. Third, the hypothesis that customer satisfaction would affect repurchase intention was adopted. To sum up the above results, it is most important to maintain continued visits by forming human relationships between beauty shop customers and service providers and customer satisfaction, and the service providers should increase their service quality and provide their customers with quality service to increase their alternative attractiveness and should maximize the beauty shops’ profits by preventing their customers from leaving and making them revisit them in the long term.

Cosmetics industries are getting expanded gradually by the growing needs for the beauty and development of technology. Nowadays it has been widely accepted among the dermatologists that they would be eager to prescribe and recommend cosmetics to get therapeutic effect in aid to resolve the skin problem. Cosmetics’ labels and advertisements are important means for companies to promote sales as well as for consumers and medical experts to choose the products. For this reason, Korea Ministry of Food and Drug Safety (KMFDS) establishes the guidelines related to cosmetics’ labels and advertisements for the consumers from the exaggerative advertisement on cosmetics. In this study we introduce the detailed guideline of cosmetics’ Labels and Advertisements and Regulations and analyzed the states abided by the company. Including domestic and imported products handling in Konkuk university hospital, total 12 companies and 68 cosmetic products were investigated by the ‘Guideline for Cosmetics’ labels and Advertisements’ established by KMFDS. The 67% of the products were using more than one word or phrase prohibited by the guidelines. It is higher rate than expected given that the cosmetics business related to clinics are less competitive on the advertisement than general cosmetic business field. Above all the guidelines should be complied more strictly by the cosmetic advertisement, but also need to consider whether the present guidelines are well reflecting the reality. Medical experts who deal the cosmetics should be aware of guidelines so that recommend proper cosmetics for the patients and not dazzled by the exaggerative advertisement.