Earticle

초록

영어

Today, as the population of the hair dyeing grows, hair dyeing is being developed, and professional franchises are appearing. The study about a new cosmetology business form, professional hair dye salon industry is required. This study examines consumer’s attitudes and behavior with respect to hair dye, and evaluates how benefits of professional hair dye salon customer impact on customer’s satisfaction and the intention to visit. Survey was collected from a total of 304 adults who live in Seoul and the metropolitan area. The collected data using SPSS 21.0 statistical program, frequency analysis, factor analysis, reliability analysis, t-test, multiple regression analysis was performed. As a result, this study showed significant differences among the benefits of professional hair dyeing salon customer, the customer satisfaction, and the intention to visit according to whether they know professional hair dye cosmetology and whether they visit it or not. The influence that the benefits of professional hair dyeing salon customer gives the customer satisfaction and the intention to visit was defined impact cognitive benefits, economic benefits in the relation with economical, cognitive benefits of professional hair dyeing cosmetology and customer satisfaction. Based on these results, The purpose of this study was to improve the quality of professional hair salon industry by providing empirical data, and as a result, professional hair salon industry will find ways to develop. Based on these results, by Improving marketing which emphasize economics, treatment and access to treatment through customer experience of professional hair dye salon and by educating the professional service providers who can offer the correct treatment time, the good technique and reasonable price, the customer’s trust and intention to revisit will be formed. The professional hair salon industry will show a vast improvement.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 미용업의 현황
  2. 추구혜택
  3. 고객만족
  4. 이용의사
 Ⅲ. 연구방법
  1. 연구문제
  2. 연구대상 및 자료수집
  3. 측정도구 및 분석 방법
 Ⅳ. 연구결과 및 고찰
  1. 조사대상자의 헤어 염색 관련 태도 및 행동
  2. 헤어 염색 전문 미용업의 추구혜택 요인분석
  3. 헤어 염색 전문 미용업의 추구혜택과 고객만족 및 이용의사의 차이
  4. 헤어 염색 전문 미용업의 추구혜택이 고객만족 및 이용의사에 미치는 영향
 Ⅴ. 결론
 참고문헌

키워드

저자

• 김슬기 [ Sul-Gee Kim | 서경대학교 미용예술학과 ]
• 박재홍 [ Jae-Hong Park | 서경대학교 미용예술학과 ]
• 박은준 [ Eun-Jun Park | 서경대학교 미용예술학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  대한피부미용학회지 [Korean Journal of Aesthetics and Cosmetology]

• 간기

  격월간

• pISSN

  1738-4567

• 수록기간

  2003~2015

• 십진분류

  KDC 593 DDC 646