Earticle

The researchers studied that can play an important role to the psychological aspects broadcasting moderator. As well as help smooth aesthetic means of communication and broadcasting host as part of the broadcast Makeup. Artist broadcast production also affects the duties of the coordinator broadcasts. This study was to validate the reliability and psychological and social factors. The perception of the broadcast of the broadcast presenter dressed studied that having a certain impact on job performance, satisfaction, and importance of make-up and hair styling were analyzed. Broadcast makeup and facilitator of broadcast were aware of the importance that requires professional make-up of hair styling, psychological factors and social factors than can show that the larger works. The comparison of the importance of broadcasting makeup and hair styling was no significant difference shown numerically higher duties or the greater the satisfaction of hair styling. We recognize that the two components of the hair styling make-up is important can show that make-up must be harmonized with the hair styling.

The purpose of this study is to figure out the related features of Esthetician’s re-education according to vocational values. To achieve this purpose, a survey was carried out on 350 beauticians in skin beauty job. Questionnaires of 303 copies were collected. The results of this study are summarized as follows. First, in questions for vocational value which asks of recognizing yourself as blue collar worker or professional value sales man. Many respondents answer that they are professional value sales man, those who are 30’s aged, college graduates, high work experienced, high position, high income and who have plan for future. People who response they are blue collar workers answer that all education is only for necessary practical training.In differences by demand re-education following by vocational value, 224 persons(73.9%) who response they are professional value sales man that they highly demand of re-education even they have a will to endure over-loaded work, pay for education fee, actively involve to reeducation, encourage re-education to colleges, and help to colleges who is in reeducation. In addition people who response they are professional value sales man highly satisfied. Therefore beautician is to be recognized professional value sales man by reeducation. Therefore, profession of Esthetician’s, simply is not a technician to sell beauty technology, and the opportunity of re-education know there is a need to transform the framework of recognition of occupational values as an expert in the value of the service would say. In other words, because it gives the needs original satisfaction significant impact of re-training on the basis of occupation values of Esthetician’s, technology that re-education is seems necessary, theory, etiquette, and programs such as customer service, management developed a program that places priority to the formation of values of the self-profession, it is thought that it is necessary to study.

This study aims to examine the effect of the preference of the advertising model on advertisement attitudes, brand attitudes, brand awareness, brand loyalty, and purchase intention to find the differences of routes and effect according to moderating variables (waste-type, thrift-type) in the customer types. The summarizations of the study results are as follows: First, the preference of the advertisement model had a significant and positive effect on advertisement attitudes, brand attitudes, and brand awareness. Second, advertisement attitudes had a positive effect on purchase intention, which is significant, but it had no significant effect on brand attitudes. Third, brand attitudes had a positive effect on brand loyalty and purchase intention which is significant. Fourth, brand awareness had a significant and positive effect on brand loyalty and purchase intention. Fifth, the preference of the advertisement model had no significant effect on brand loyalty and purchase intention. Sixth, the results of analyzing the customer types into the waste-type and the thrift-type which were responded to the questionnaire papers of this study demonstrate that there would be no significant difference in the moderating effect of each variable. This study reveals that the preference of the advertisement model had a direct effect on advertisement attitudes, brand attitudes, and brand awareness, but did not direct effect on brand loyalty and purchase intention. Therefore, in terms of the customer preference of the advertisement model, when customers perceive advertisement attitudes, brand attitudes, and brand awareness highly, it is seen that this leads to the substantial purchase. Advertisement attitudes had no significant effect on brand loyalty, but had a significant effect on purchase intention. Therefore, it is revealed that favorable attitudes to the advertisement can be connected to the simple purchase, but did not have an effect on brand loyalty. Meanwhile, brand attitudes had a significant effect on brand loyalty and purchase intention. This demonstrates that costumer’s feeling towards brand would enhance brand loyalty, leading to purchase. The study results indicate that to enhance the favorable advertisement, brand attitudes, and brand awareness instead of inducing purchase behavior only with the preference of a certain model in using the advertisement model in cosmetics, is liable to be connected to the direct purchase. Therefore, if brand loyalty and purchase intention are drawn by establishing brand assets such as brand attitudes and brand awareness, it would be more effective than marketing techniques, using popular stars.

The purpose of this study is to identify the awareness and satisfaction depending on the use conditions. From July 1st to Sept 19th 2014, the researcher visited scalp treatment centers located in Seoul and Daejeon to carry out 300 surveys on adult males and females from 20s to 40s who have had or are having treatments over 4 weeks. Among 300 surveys, 5 surveys with insincere answers were excluded. Thus 295 surveys were used for this study. Of the 295 subjects, females had proportion of 57.3% which was higher than male’s proportion 42.7% whereas proportion of 20s was highest with 41.0%. The proportion of singles was 60.7% and among all occupations professional jobs had highest distribution with 19.3%. The distribution of subjects with 2 million to 3 million Korean won was highest with 25.1%, In the question of family heredity of hair loss and scalp pathogens, distribution of people who answered no was highest with 38.0% followed by yes and not sure in order. In general, sensitive scalp showed highest frequency in adult’s scalp type. Males (p<.001) and adults (p<.01) who has family heredity of hair loss or scalp pathogen showed significantly higher frequency of oily scalp. The result on the analysis of post treatment degree of hair loss showed that overall average was 2.09 out of 5.0 where males showed higher hair loss after receiving treatment compared to females (p<.001). The analysis on the question “do you feel new hairs growing and improvement of hair loss after treatment” showed average of 3.36 out of 5.0 which implies that most adults did not feel new hairs growing and improvement of hair loss. Significantly more females felt new hair growing and hair loss improving after treatment (p<.001). The result of analysis on the intention to continue receiving scalp-hair treatment showed that overall average was 3.93 out of 5.0 which implies that adults are willing to continue receiving scalp-hair treatment in the future. This study examined the changes in the adult’s awareness about scalp-hair treatment and use conditions as results written above and identified the preference and satisfaction to serve as a chance to activate the specialized scalp-hair treatment center management and training the scalp treatment therapist and counselors.

This study was to investigate the extract of Thuja orientalic on tyrosinase activity and melanogenesis. As a result of measuring its tyrosinase inhibitory activity in vitro, it exhibited good inhibitory rates depending on concentration. Thuja orientalic extract is in a concentration of up to 50 ㎍/mL do not show toxicity was determined 50 ㎍/mL in an appropriate concentration. In addition we tested tyrosinase inhibition activity and melanin contents on SK-MEL-2 melanoma. SK-Mel-2 melanoma cell was treated by such sample as 5, 10, 20 and 50 μg/ml for 48 hr and tyrosinase inhibition was tested. Tyrosinase activity of dose dependant and about 55.9% at concentration of 50 ㎍/mL. Thuja orientalic extract reduced melanin contents of SK-MEL-2 melanoma cells in adose dependant manner and decreased to about 65% at acocentration of 50 ㎍/mL. Thuja orientalic extract was also found to control tyrosinase inhibition and melanin biosynthesis more successfully than α- MSH (100 nM). There results suggest that extract of Thuja orientalic may be suitable for development as a natural whitening cosmeceutical.

This study aimed to provide basic information to help estheticians fulfill their duties after analyzing their stress levels and status of health and assist them in finding ways to manage fatigue and stress. To determine stress and health, a structured questionnaire comprised of a total of 92 questions (59: stress factors, 33: health conditions) was used. The questionnaire survey was conducted among a total of 80 estheticians from 45 beauty care establishments in Busan. The survey found the following: Estheticians are most stressed by inappropriate treatment, conflict in their role and lack of expertise and skills. This shows that they are often exposed to stressful situations at work. Therefore, it is necessary to develop plans to ease their stress and improve work environment. Further studies are also needed regarding ways estheticians can manage stress levels.

In this study, the correlation among the body image, self-esteem and the appearance management behavior was intended to be examined. The questionnaire survey was conducted from the male and female adults and the data were analyzed using SPSS win 20.0. The body image and the self-esteem according to the gender were represented high in the males and the appearance management behavior was represented high in the females. In case of the male, the higher the satisfaction on the body image, the higher the self-esteem was raised but no significant correlation was represented with the appearance management behavior. In case of the female, the higher the satisfaction on the body image the higher the appearance management behavior was increased. As such, the differentiation in the strategic approach must be considered in the service related to the beauty by understanding the difference in the correlation among the body image, self-esteem and the appearance management behavior according to the gender.

The preservatives traditionally used in the cosmetics such as parabens are regarded as a component to be eliminated because of their harmful properties. Nonetheless, the addition of anti-microbial agents is unavoidable to prevent the microbial contamination. Alkane diols, one of the widely used moisturizing components of cosmetics, are now used as the alternative of anti-microbial agents. In this work, alkane diols such as 1,2-pentanediol, 1,2-hexanediol, 1,2-octanediol and phenoxyethanol were tested to determine their anti-microbial activity and the possibility to be used as the preservatives in the cosmetics. The inhibition of microbial growth with single alkane diol was not strong enough except the 1,2-octanediol, which could weakly inhibit the four tested microorganisms including E. coli, P. aeruginosa, S. aureus, C. albicans. For this reason, each alkane diol and phenoxyethanol combination is not suitable for the cosmetic preservatives. On the other hand, the combined three chemicals, 1,2-hexanediol (0.3%), 1,2-octanediol (0.3%) and phenoxyethanol (0.3%) could successfully inhibit the growth of the four microorganisms and this was confirmed by applying them to the cosmetic emulsion and showing that a 3 log reduction of microorganism was possible. On the basis of these results, the combination of alkane diols with phenoxyethanol could be used as a good alternative of cosmetic preservatives.

With the expansion of corporate influence on society, Corporate Social Responsibility (CSR) has been drawing more needs and attention. It is not easy to maximize profit pursuit, the fundamental goal of business, through social responsibility. For the reason, the CSR had not been recognized as a main management strategy. Accordingly, this study tried to investigate how the brand images based on corporate social responsibility would influence customer reliability and satisfaction and their revisit intention. This study came to the following results: First, the demographic characteristics of the consumers who experienced beauty shops were investigated. Secondly, according to the factor analysis on brand images and brand reliability, two factors were drawn in each one of them. Thirdly, according to the influence of the brand images based on corporate social responsibility on brand reliability, the higher a brand image was, the higher brand reliability became. Fourthly, according to the influence of the brand images based on corporate social responsibility on customer satisfaction and their revisit intention, the higher a brand image was, the higher customer satisfaction and revisit intention were. Given the results, it was found that the brand images based on the social responsibility that beauty shops took positively influenced customer satisfaction and revisit intention. Therefore, it is considered that beauty shops need to have good brand images through their corporate social responsibility in order to improve customer service and attract more customers.

The purpose of the investigation is to provide data information which is to progress the beauty industry for few years from now. This study researched into the influence of CEO perception in ERP system that satisfaction investigation. The total 750 questions were analyzed upon by SPSS 20.0 software program. Frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were carried out. The results were shown 2 factors that positive and negative recognitions in CEO perception about ERP system. The degree of satisfaction that system use were drawn a conclusion 3 factors that system satisfaction, cost satisfaction, and skill satisfaction. On the other hands, the CEO perception about ERP system were drawn a conclusion 2 types that at first, CEO’s positive recognition was affected by system satisfaction, cost satisfaction and skill satisfaction. Otherwise, CEO’s negative recognition was only affected by system satisfaction. It had a good beneficial of the CEO perception about ERP system. As a result, CEO’s attention and practical use of the ERP system would be important tools when operating Salon and CEO can provide financial aid to ERP system so that it is high satisfaction about system satisfaction, cost satisfaction, and skill satisfaction. Therefore, the efficient operation of beauty service industry can improve sales for the make up industry based on the results.

The purpose of this study is to examine the possibility of anthocyanin pigments of Mulberry. In order to achieve this purpose, anthocyanin concentration was analyzed by measuring absorbency from anthocyanin 540 nm of Mulberry and color changes were observed according to changes in temperature and pH through color measurement. hair dyeing of anthocyanin pigments was found to very good at 40°C for 40 min. Unmordanted Hair dyeing was increased in dye intake (K/S) with increased dyeing temperature (20°C~60°C) and hair color was changed from red-brown to dark red-brown. anthocyanin pigments were specially sensitive to pH and dye intake was decreased with increased pH. Higher acidity generally led to a stronger reddish tint, while higher alkalinity led to a decrease in red coloration and a stronger yellow tint. For hair dyeing, mordanting methods (pre-mordanting, simultaneous mordanting, or post-mordanting) should be selected in consideration of the characteristics of mordants (dye intake, lightless, chroma and color). Based only dye intake (K/S), while pre -mordanting was effective for FeSO4, MgSO4, CaCO3, Na2CO3, simultaneous mordanting was effective for MgSO4, AlK (SO4)2, post-mordanting was effective for CuSO4, CH3COOH, Co (NO3)2. The rate of colorfastness was decreased with repeating shampoo washing. From these results, we can confirm that the extracts from Mulberry may be useful in the materials of hair coloring dye.

This research is intended to clarify the physiological functions of Spirulina platensis so as to check a possibility whether to employ it or not as an ingredient of cosmetics which requires effects of anti-inflammation, anti-aging, and suppressing melanin synthesis. Taking into account Spirulina platensis, it is reported that a large volume of phenoic acid, tocopherols, β-carotene which especially plays an anti-oxidant role are contained, as well as vitamin B12. In connection with anti-inflammation act of Spirulina platensis, it is confirmed that the act is not followed by being poison to RAW 264.7 cell. In connection with the amount of NO production which is deemed as an inducer of inflammation, it is revealed that not less than 35% of the production is reduced at the 25 ㎍/ml concentration of Spirulina platensis, the ratio of which is compared to that of the LPS treatment group. In connection with whitening physiological function, it is proven that B16F10 melanoma is not followed by being poison to cells, moreover it is found that the melanin production is decreased depending on the concentration of Spirulina platensis. Additionally, it is found that tyrosinase is suppressed in accordance with the concentration in ways of treating α-MSH by each concentration and analyzing westen blotting. With respect to anti-aging effect, there is poison to HDF cell to be found. And with respect to MMP-1 occurrence, there is also decrease to be found which is compared to the group where UVB only is checked. As a result, it is predicted there is a possibility of employing it as a whitening cosmetic ingredient which needs an effect of suppressing melanin synthesis as the Spirulina platensis extract can suppress various inflammation-related mechanisms. Furthermore, it is thought there is an ingredient worthy for anti-aging cosmetics that will really work.

The volatile aroma components of EOW (essential oil from whole fruits) and EOP (essential oil from peels) of citrus unshiu, industrially obtained from by product of juice concentrate, were investigated in this study. The oil yield was observed in EOW (0.17%) and EOP (0.24%). Volatiles of EOW and EOP were analyzed by a solid-phase microextraction/gas chromatography/mass spectrometry (SPME/GC/MS). 47 components of EOW and 50 components of EOP including; monoterpenes, sesquiterpenes, alcohols, aldehydes, esters, oxides and others were identified and quantified. The total amount of monoterpene hydrocarbons was 58.78% in EOW and 82.77% in EOP while sequiterpene hydrocarbones ranged 1.02~7.74%. And limonene (41.48%, 37.51%) was the major component among the monoterpene hydrocarbons. The concentrations of several monoterpenes (β-Myrcene, g- Terpinene and o-Cymene) were different from each other. The characteristic aroma of EOW was compared with those of EOP by sensory evaluation. Aroma preference levels of EOW and EOP were not so high and there was no significant difference in the preference levels between EOW and EOP. Both of mean value were 3.1 (moderate). Descriptors from flavor- profile method of EOW and EOP were fragrant, citrusy, fresh, sweet, acidic, aldehydic, floral, fruity non citrusy, bitter, waxy, terpency, sharp and peppery. From a quantitative descriptive analysis method, EOW and EOP had both similar aroma pattern of strong citrusy, weak sweet, weak floral and weak fruity. EOW exhibited fragrant and fresh aromas stronger than EOP while terpency and acidic aromas were weaker than EOP which could be explained by different compositions and concentrations of monoterpene hydrocarbones and alcohols. The results of this study have provided a starting point for the investigation to exploit new Jeju natural essential oil which was from byproduct of juice concentrate of citrus unshiu.

Excessive production of melanin occurs in response to UV-induced DNA damage, skin hyperpigmentation, post-inflammation and so on. There are many reports on anti-oxidant, anti-inflammation, and anti-melanogenesis (whitening) activities of plant polyphenols and the relations with each activity, but little reports about blueberry (Vacciniium virgatum) juice. We investigated here the three activities from Korean blueberry juice. Three in vitro anti-oxidant activities of 1,1-diphenyl-2-picryl hydrazyl (DPPH), 2,2’-azino-bis (3-ethylbenzothiazoline-6-sulphonic acid (ABTS), and hydroxyl radical scavenging were evaluated. The antioxidant activities (IC50 of DPPH) of the quercetin, gallic acid, ascorbic acid, and the blueberry juice were 0.03, 0.01, 0.04, and 83.20 mg/mL, respectively. In addition, the results of ABTS test were 0.11, 0.14, 0.06, and 68.00 mg/mL, respectively. At last, hydroxyl radical scavenging activities were 0.28, 0.15, 0.11 and 91.14 mg/mL. Blueberry juice inhibited mushroom tyrosinase activity with an IC50 value of 528 μg/mL, ascorbic acid 14.4 μg/mL, and arbutin 94.3 μg/mL. Moreover, melanin biosynthesis has been decreased in a-MSH treated B16F10 melanoma cells with dose dependent manner. These results suggest that Korean blueberry juice might have potential in the development of depigmenting agents.

In this study, over the age of 20 to 50 of 403 women, to the feminine cleanser for use feminine cleanser and whether the four major factors (usability, availability, safety and reliability) for expectation value, according to the correlation between user group and non-user group, and satisfaction survey. Feminine cleanser on four major factors for the complete expectation value ‘safety (M: 4.11)’, by age, be between 30 and 39 is of the factors about ‘validity (M: 3.91)’ ‘stability (M: 4.16)’, while there 40 or 50 years of age and older the high expectation value report. 43.7% of the study subjects (176 people) using a feminine cleanser (FUG) and had 227 people (56.3%) have been investigated as to not use (FNG). The differences in the two groups of expectation value FUG and FNG ‘safety (p<.05)’ factor appears to be relevant. Expectation on women’s FUG and satisfaction ‘safety (p<.01)’ and ‘efficacy (p<.001)’ statistical difference was greater in the factors. On the other hand, the correlation of the four major factors, while feminine cleanser FNG is 20~29 years count ‘safety (44.1%), 30~39, 40~49 years count ‘stability (38.1%, 40.4%), and 50 years of age and over the research that has been recognized as a major factor of ‘effectiveness (68.2%)’. Therefore, there is a difference of opinion on women according to age significantly feminine cleanser, and it was found that there is a significant difference in the perception and satisfaction with the main reason, even the same age feminine cleanser. In accordance with the used or non-used. Subsequent a study of the development of programs that can be positioned as fundamental cosmetics to enhance the perception of the feminine cleanser.

Recently, Korea’s domestic cosmetics market is as large as over KRW 6 trillion, the export of cosmetic products has reached US 600 million dollars. Even though anti-aging cosmetics market has grown to more than KRW 300 billion industry, the supply of cosmetic materials has been hugely dependent on import (80%). As consumers seek more nature-friendly and organic products, world’s natural and organic cosmetics market has reached a value of approximately KRW 10 trillion. Under these circumstances, it is urgent to develop raw materials for natural cosmetics. Therefore, this study attempted to investigate aronia which has lately drawn a great attention. Aronia is a berry plant in the family Rosaceae, which grows in the northeastern part of North America. It was first introduced to the Republic of Korea in 2007. The Russian botanist Ivan Michurin started to reveal the diverse values of the shrub. It’s been known that the perennial plant has abundant anthocyanin in its flesh and skin. According to comparison between aronia and berries, the deciduous shrub is 4 times higher than blueberry in terms of anthocyanin contents. In other words, it is the best natural substance in getting anthocyanin among existing berries. Recently, there have been a lot of studies on aronia in food industry. In cosmetic industry, however, it’s still very new. Therefore, this study examined if the native American fruit would be available as a cosmetic material. In an NR assay on the aronia extract in RAW264.7, HDF and B16F10, 80% or higher cell survival rates were confirmed in all concentrations. According to an NO assay on RAW264.7, for example, NO production was cut to less than 80%. With α-MSH treatment on B16F10, melanin, the production of melanin was induced. With the addition of aronia extract in different concentration levels, melanin synthesis-inhibiting effects occurred in a concentration-dependent manner, which inhibits tyrosinase expression. Therefore, it appears that it would be available as a material for whitening cosmetics. When UV rays were applied to HDF, MMP-1 expression declined more than 50% until the aronia extract reach up to 50 ㎍/mL. In other words, the inhibition of MMP-1 expression was confirmed after ERK and JNK activities were slowed down. In sum, this study confirmed the efficacy of aronia as a natural cosmetic material by proving the effects of inhibiting NO, melanin synthesis and MMP-1 production. It is likely that this natural substance would be available as a cosmetic material and academic data in cosmetics and skin beauty sectors.