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국제보건미용학회지 [Journal of Health and Beauty]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    국제보건미용학회 [The international society of health and beauty]
  • pISSN
    2005-369X
  • eISSN
    2765-1347
  • 간기
    계간
  • 수록기간
    2007 ~ 2026
  • 등재여부
    KCI 등재
  • 주제분류
    예술체육 > 미용
  • 십진분류
    KDC 593 DDC 646
제19권 제3호 (25건)
No

<연구논문>

1

4,200원

This study aimed to explore the process of producing physical biomorphic nail art using digital images generated through the image-generation platform ‘Midjourney’. Through an analysis of previous studies, biomorphic expressive characteristics were classified into five categories: dynamic formative qualities, symbolic color expression, continuous fluidity, biological abstraction, and surrealism. Based on these characteristics, prompt engineering was conducted by designing and refining text prompts, and visual images generated via Midjourney were analyzed and selected for physical nail-art production. The results confirmed that generative AI serves not merely as a tool for producing visual imagery but as a creative collaborator capable of enhancing creativity and expanding design diversity. Moreover, by addressing challenges that arise when translating the textures and colors of digital images into physical works, the study demonstrates that image-generation AI can enhance both creative productivity and practical applicability within the beauty-art field. By presenting a case that connects digital-image–based nail-art design to its physical implementation, this study is expected to provide foundational data for future research on the use of generative AI in beauty design and education.

本研究旨在通过图像生成平台Midjourney生成的数字图像,探索仿生美甲艺术的实际制作过程.通过对研究现行研究的分析,将仿生表现特征归纳为动态造型性, 色彩象征性, 持续连贯性, 生物抽象性及超现实性五大类别,本研究以这些特性为核心开展文本提示工程 设计与优化,并通过分析Midjourney平台生成的视觉图像,将其转化为实体美甲艺术作品, 研究结果表明,生成式AI已突破单纯视觉图像的局限,展现出与人类协作开发创造力与设计 多样性的创作伙伴潜力,此外,通过克服数字图像在质感和色彩还原过程中产生的各类问 题,本研究证明生成式AI能够显著提升美容艺术领域的创意产出效率和实际应用价值,通过 将数字图像设计与实体美甲制作全流程相结合的案例,本研究为未来美容设计与教育领域开 展生成式AI应用研究提供了基础性参考数据.

2

4,200원

This study aimed to examine how demographic characteristics and participation in major-related club activities influence college life satisfaction and career maturity among female students majoring in beauty at junior colleges. Independent samples t-tests, one-way ANOVA, and multiple regression analyses were conducted, focusing on variables such as academic year, age, duration of club participation, frequency of activity, and type of activity. The results are as follows: First, significant differences were found in college life satisfaction and career maturity according to academic year and age. Second, the frequency and type of club activities had a meaningful impact on college life satisfaction. In particular, regular participation (e.g., once a week) and involvement in skincare-focused clubs were associated with more positive outcomes. Third, in terms of career maturity, weekly activities contributed to improved decisiveness, whereas monthly participation negatively affected independence and confidence. Regarding activity types, hair and skincare-related clubs positively influenced most career maturity factors. These findings suggest that club activities with a high level of major relevance are effective in promoting college life adjustment and career development.

本研究以大专院校美容专业的女大学生为研究对象,旨在分析人口统计学特征与专业 社团活动特征对校园生活满意度及职业成熟度的影响. 为此,本研究围绕年级,年龄,社团 活动时长,活动频率及活动类型等核心指标,分别采用独立样本t检验, 单因素方差分析和多 元回归分析进行研究. 研究结果显示,首先,不同年级和年龄段的大学生在校园生活满意度与职业成熟度方面存在 显著差异,第二,社团活动的频率和类型对学校生活满意度具有显著影响,其中每周一次的 定期活动和以美容护肤为主的活动显示积极效果,第三,在职业成熟度方面,每周一次的活 动有助于提升决策能力,而每月一次的活动则对独立性和自信心产生负面影响,在活动类型 方面,美发和美容护肤活动对大多数子因素均产生积极影响. 这些研究结果表明,专业契合 度高的社团活动对促进学生适应校园生活和职业发展具有显著效果.

3

4,000원

The objective of this study was to identify how grit and metacognition impact the clinical competence of nursing students. Data were collected from 184 nursing students in G city, from Sep 15 to 19, 2025. Data were analyzed with SPSS version 20.0 using t-tests, one-way ANOVA, Pearson’s correlation coefficients, and stepwise multiple regression. The analysis revealed mean scores of 3.75 ± 0.61 for grit, 4.03 ± 0.52 for metacognition, and 4.09 ± 0.80 for clinical competence among nursing students. A significant positive correlation was found between clinical competence and grit (r = .476, p < .001), and between clinical competence and metacognition (r = .614, p < .001). Stepwise regression model, explained that 37.7% of the variance in clinical competence was due to metacognition. In light of the study findings, the development of intervention programs to strengthen clinical competence among nursing students is recommended.

本研究旨在探讨护理专业大学生的坚毅品质,元认知对其临床实践能力的影响. 研究对象为G市某四年制大学的184名护理专业在校生􎨳资料收集时间为2025年9月15日至9月19日,采用SPSS 20.0统计软件, 运用频数分析,均数与标准差,t检验,单因素方差分析,皮 尔逊相关分析及逐步多元回归分析对数据进行处理. 研究结果显示, 研究对象的坚毅品质得 分为3.75±0.61, 元认知得分为4.03±0.52, 临床实践能力得分为4.09±0.80. 临床实践能力 与坚毅品质呈显著正相关(r=0.476, p<0.001), 临床实践能力与元认知呈显著正相关(r=0.614, p<0.001), 坚毅品质与元认知亦呈显著正相关(r=0.697, p<0.001); 经检验, 影响护理专业大学生临床实践能力的因素为元认知, 该变量的解释力为37.7%. 本研究结果 可为制定提升护理专业大学生临床实践能力的系统性方案提供参考依据.

4

4,300원

The purpose of this study is to understand the effect of social media content on reliability and purchase intention for Korean and Vietnamese consumers. The survey was conducted on women in their 10s to 40s in Korea and Vietnam from August 19 to October 31, 2024, and distributed as an online questionnaire and used the final 420 copies (194 copies in Korea and 226 copies in Vietnam) for analysis. For statistical analysis, SPSS 27.0 was used, and frequency analysis, factor analysis, cross-analysis, and multiple regression analysis were performed. As a result of analyzing the effect of social media content characteristics on the reliability of Korean cosmetics, first, as a result of analyzing the effect of social media content characteristics on the reliability of Korean cosmetics, in Korea, informativity, and empathy all affected the reliability. Second, the higher the reliability of social media content for both Korean and Vietnamese consumers, the higher the purchase intention. Third, as a result of analyzing the effect of the reliability of Korean cosmetics on the purchase intention of Korean cosmetics, the higher the reliability of both Korean and Vietnamese consumers, the higher the purchase intention. Therefore, it would be effective for Korean cosmetics to increase consumer trust and purchase intention with reliable information and empathetic content, and strengthen strategies to strengthen short-form content and participatory events in the Vietnamese market.

本研究旨在探究社交媒体内容对韩国化妆品的韩国和越南消费者信任度及购买意愿的 影响. 调查对象为10至40岁的韩国和越南女性,于2024年8月19日至10月31日期间通过在线问 卷发放,最终收集到420份有效问卷(韩国194份,越南226份)用于数据分析. 统计分析采用 SPSS 27.0软件, 以0作为基准值, 进行了频数分析, 因子分析, 交叉分析及多元回归分析等统 计方法. 研究结果表明 : 第一,分析社交媒体内容特性对韩国化妆品信任度的影响中,韩国消费者更 受信息性影响,而越南消费者则同时受娱乐性, 信息性和共情性影响 ; 第二, 韩国和越南消 费者对社交媒体内容的信任度越高,其购买意愿越强; 第三,分析韩国化妆品信任度对购买 意愿的影响中,两国消费者信任度越高,购买意愿也越强烈. 因此,韩国化妆品企业应通过提供可靠信息和引发共鸣的内容来提升消费者信任度和购买意愿 ; 而在越南市场,则需强化短视频内容和互动式活动的推广策略,这种组合拳将更有效果.

5

4,000원

This descriptive correlational study examined the relationship between transition shock and clinical practice adaptation among nursing students, and tested the moderating effect of simulation-based practice experience. Participants were 179 fourth-year nursing students from a university located in J city, and were divided into a pre-simulation group that experienced clinical practice before simulation-based education and a post-simulation group that experienced clinical practice after simulation-based education. Data were collected using a structured online questionnaire and analyzed with SPSS PROCESS Macro (Model 1) to test moderating effects. Higher levels of transition shock were associated with lower levels of clinical practice adaptation. Students with simulation-based practice experience reported significantly lower transition shock and higher clinical practice adaptation than those without such experience. Simulation-based practice experience significantly moderated the relationship between transition shock and clinical practice adaptation, although the increase in explained variance was small. Simple slope analysis showed that, for students with simulation-based practice experience, the negative impact of transition shock on clinical practice adaptation was mitigated compared to those without such experience. These findings suggest that simulation-based practice experience may serve as an effective educational strategy to support nursing students’ adaptation during initial clinical practice. The development of structured simulation programs and replication studies in diverse settings are warranted.

本研究旨在探究护理专业学生实习转换冲击与临床实习适应度之间的关联,并验证模 拟实习经历在此过程中的调节作用,为此开展了一项描述性相关性研究;研究对象为J市某大 学护理专业179名四年级在校生,根据是否接受过模拟实习教育,将其分为两组, 前半组为未 接受过模拟实习教育的临床实习组,后半组为接受过模拟实习教育的临床实习组;研究数据 通过结构化在线问卷收集,采用SPSS PROCESS宏程序(模型1)进行分析以验证调节效应. 研究结果显示 : 护理专业学生实习转换冲击程度越高,其临床实习适应能力越低;而有模拟 实习经验的组别,其实习转换冲击水平显著低于无经验组,临床实习适应能力则显著更高;此 外,模拟实习经历在统计学上显著调节了实习转换冲击与临床实习适应度之间的关系,但其解 释力提升幅度有限;简单斜率分析结果显示,即使面临同等程度的实习转换冲击,有模拟实习 经历的学生相比无该经历的学生,其临床实习适应度的下降幅度会有所缓解; 这些研究结果表明,模拟实训是帮助护理专业学生适应临床实习初期的有效教学策略;未来 需要系统化开发模拟实训的内容与质量,并开展持续性研究;

6

4,200원

This study aimed to analyze the impact of social workers' professional identity on their job satisfaction and to examine the mediating effects of work-life balance on this relationship. To this end, a survey was conducted with 238 social workers working in the Gyeongsangbuk-do region. The collected data were analyzed through factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and hierarchical regression analysis using SPSS 27.0. The results showed that the subfactors of professional identity—sense of mission, pride, and continuance intention—all had significant positive effects on job satisfaction, with sense of mission having the strongest. Furthermore, the subfactors of work-life balance—work-growth, work-family, and work-leisure—all showed partial mediating effects, with work-growth consistently being a key factor in explaining job satisfaction. These results suggest that work-life balance serves as a psychological resource that enhances social workers' job satisfaction and deepen the understanding of the structural relationship between professional identity and job satisfaction. This study provides theoretical and practical basic data for improving job satisfaction among social workers. Future research should reflect the moderating effects of gender and organizational characteristics.

本研究旨在分析社会工作者的职业认同感对工作满意度的影响,并验证工作与生活平 衡(work-life balance) 在其中的中介作用.为此,本研究以庆尚北道地区238名社会工作者 为研究对象开展问卷调查,通过SPSS 27.0软件对收集的数据进行因子分析􀕵信度分析,相关 性分析,多元回归分析及层级回归分析等统计处理.研究结果显示,作为职业认同感的三个 子维度——使命感,自豪感和持续意愿,均对工作满意度产生显著的正向影响,其中使命感 的影响最为突出.此外,作为工作生活平衡子维度的“工作-成长”,“工作-家庭”和“工作-休闲” 三个维度均呈现部分中介效应,其中“工作-成长”通过稳定的中介效应被证实是解释工作满意 度的核心因素.这些研究结果表明,工作生活平衡(Work-Life Balance)可作为提升社会工 作者职业满意度的心理资源,深化了我们对职业认同感与职业满意度之间结构关系的理解. 本研究为提升社会工作者职业满意度提供了理论与实践基础,后续研究需进一步探讨性别差 异的调节效应及组织特征的影响因素.

7

4,000원

This study aimed to identify factors influencing satisfaction with the psychological work environment for the purpose of improving the work environment for master hairdressers and raising awareness of master hairdresser training programs. To achieve this, master hairdressers in Seoul, Gyeonggi-do, and Gangwon-do were targeted. The collected data were analyzed through factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS 21.0. The findings are as follows: First, factor analysis using principal component analysis found the psychological work environment satisfaction factors. Second, the relationship between demographic factors and self-esteem and job efficacy showed significant differences in workplace location and income growth. Although management type did not significantly affect self-esteem, directly-operated salon owners exhibited notably higher scores than other groups. Third, both self-esteem and job efficacy were strongly associated with satisfaction with the psychological work environment. Among demographic factors, income growth also had a significant impact. These results suggest that self-esteem, job efficacy, and income growth play important roles in shaping psychological work environment satisfaction for master hairdressers.

本研究为改善美容院工作环境并提升美容师职业认知度, 通过探索性研究分析影响心 理工作满意度的关键因素ն研究对象选取首尔յ京畿道յ江原道地区的美容院 运用SPSS WIN 21.0软件对收集的数据进行因子分析յ信度分析յ相关性分析及多元回归分析. 研究结果表明 首先 通过主成分分析进行因子分析 成功提炼出心理性工作环境满意度的 核心要素 其次 针对美容院的人,统计学特征与员工自我认同感յ工作效能感之间的关联 性研究发现 工作场所类型和收入中位数存在显著差异ն虽然经营模式对自我认同感的影响 未呈现显著差异 但直营店群体的分布特征明显优于其他类型门店ն第三 自我尊重感与工 作效能感对心理工作环境满意度具有显著影响 而人,统计学因素中的收入增长额也显示出 显著关联. 这表明自我尊重感յ工作效能感以及收入增长额这三个因素 都会对心理工作环境满意度产 生重要影响.

8

4,600원

This study examined how consumer innovativeness influences augmented reality (AR) makeup experiences and color cosmetics purchase behavior among women in their 20-40s from Busan and Gyeongsangnam-do. A survey was conducted with 340 respondents, and 327 valid responses were analyzed using SPSS 25.0 and AMOS 25.0 through structural equation modeling (SEM) and bootstrapping. The results revealed that functional, hedonic, and cognitive innovativeness significantly enhanced AR makeup experiences, while social innovativeness had no effect, indicating that AR is more closely linked to efficiency, enjoyment, and curiosity than social display. Functional and cognitive innovativeness positively influenced purchase behavior, whereas hedonic and social innovativeness had partial effects. AR makeup experiences themselves exerted a strong positive impact on overall purchase behavior. These findings demonstrate that AR makeup experiences play a key role in converting innovative tendencies into actual buying behavior. The study contributes a new framework for consumer behavior research and provides practical implications for digital marketing strategies in the beauty industry.

本研究以釜山·庆尚南道地区成年女性为对象,为实证分析消费者创新性对增强现实 􎨯AR􎨰美妆体验及色彩协调化妆品购买行为的影响,于2025年8月2日至15日,对340名20-40 岁成年女性开展问卷调查.剔除无效问卷后,最终采用327份有效数据进行分析.所收集数据 通过SPSS 25.0和AMOS 25.0软件进行处理.本研究使用统计分析软件进行结构方程模型(SEM) 分析,并通过自助抽样法(bootstrapping) 验证了直接效应, 间接效应及总效应. 研究发现,在消费者创新性维度中,功能性, 愉悦性和认知性创新对增强现实(AR)美妆体 验具有显著正向影响,而社会性创新则未产生显著影响.这表明AR体验与个人效率, 愉悦感, 求知欲的关联性,远比炫耀他人更具现实意义.其次,消费者创新性中的功能性创新性 和认知性创新性对彩妆购买行为具有积极影响,而享乐性创新性和社会性创新性仅对购买行 为产生部分影响.最后,AR美妆体验对彩妆购买行为整体具有积极促进作用. 本研究实证表明,AR美妆体验是将创新倾向转化为实际购买行为的关键因素.这一发现不仅 为消费者行为研究提供了新的学术解释框架,更为美容行业制定数字化营销战略提供了重要 依据.

9

4,300원

This study aimed to investigate the effects of personal color perception on self-esteem, body image, and makeup behavior among women in their 20s and 30s. An online survey was conducted from January 17 to February 7, 2025, producing 250 valid responses. The questionnaire consisted of 45 items reconstructed based on previous research, and the collected data were analyzed using SPSS 23.0 through frequency analysis, exploratory factor analysis, reliability testing, correlation analysis, and multiple regression analysis. The results indicated that personal color perception comprised three factors: direct perception, preference perception, and external perception. Self-esteem was divided into positive and negative dimensions. Positive self-esteem was found to reinforce both body image and makeup behavior. Body image consisted of three factors: appearance evaluation, appearance orientation, and body satisfaction. Notably, direct perception and preference perception had significant positive effects on positive self-esteem, body image, and makeup behavior, whereas external perception tended to increase negative self-esteem and weaken body image. These findings suggest that personal color perception functions not only as an aesthetic preference but also as an important factor that contributes to psychological stability, enhanced body image, and beauty-related behaviors. Accordingly, the development of educational programs and beauty services that promote individual awareness and application of personal color is recommended.

本研究旨在分析个人色彩认知对2030年龄段女性自我认同感,身体形象及化妆行为的 影响.为此,本研究于2025年1月17日至2月7日期间开展在线问卷调查,共收集到250份有效 问卷.问卷由基于先行研究重构的45个条目组成,采用SPSS 23.0软件对收集的数据进行了频 率分析,探索性因子分析,信度分析,相关性分析及多元回归分析.研究结果显示,个人色 彩认知可归纳为直接认知,偏好认知和外部认知三大要素,而自我尊重感则被划分为积极与 消极两个维度.积极的自我尊重感会强化身体意象和化妆行为,而身体意象本身又包含外貌 评价,外貌导向和身体满意度这三个核心要素.研究发现,直接认知与偏好认知对积极自我 认同,身体形象及化妆行为具有显著的正向影响,而外部认知则会加剧消极自我认同并削弱 身体形象.这一结果表明,个人色彩认知不仅关乎审美偏好,更在心理稳定,提升身体形象 及促进美容行为方面发挥着重要作用.因此,建议开发提升个人色彩认知与应用能力的教育 项目及美容服务.

10

4,000원

This study aimed to analyze the effect of course-related stress on college life adaptation among students majoring in cosmetology and to examine the mediating role of grit in this relationship. As academic stress and emotional burdens among college students continue to rise, it is necessary to empirically explore how individual internal resources influence their adaptation to college life. In particular, cosmetology majors often experience high levels of academic stress due to practice-oriented education and competitive evaluation environments, demonstrating the importance of understanding how they adapt to college life. A survey was conducted among college students majoring in beauty-related fields, and the collected data were statistically analyzed using SPSS 25.0. The results indicated that course stress had significant correlations with both college life adaptation and grit, and that grit partially mediated the relationship between course stress and college life adaptation. These findings suggest that while course stress directly exerts a negative influence on students’ adaptation to college life, this effect can be alleviated through grit, an internal personal resource. The identification of a partial, rather than full, mediating effect implies that other factors such as resilience, self-regulated learning, and social support may also contribute to this relationship. Given that cosmetology students engage in repetitive, skill-based training that demands a high degree of perseverance, it is crucial to identify how such internal factors affect their adaptation to college life. This study is academically and educationally significant in that it empirically examines the role and impact of grit within the unique learning environment of cosmetology education.

本研究旨在分析美容专业大学生的课程压力对大学生活适应的影响,并在此过程中 揭示毅力(grit)的中介作用.随着大学生学业压力与情绪负担的持续加重,有必要通过实证 研究来探究个人内在资源对大学生活适应的影响.特别是美容专业学生,由于实践导向的教 育模式和竞争激烈的评估环境,承受着较高的学业压力,因此亟需了解他们如何适应大学生 活.为此,我们针对美容专业大学生开展了问卷调查,收集的数据通过SPSS 25.0软件进行分 析处理.采用0程序进行统计分析. 研究结果显示,课程压力与大学生活适应及韧性之间存在显著相关性,其中韧性在课程压力 与大学生活适应的关系中起到了部分中介作用.这意味着大学生的课程压力会直接影响其大 学生活适应能力,但通过个人内在资源——韧性,这种负面影响可以得到缓解.此外,研究 发现存在非完全中介效应的不完全中介现象,这表明恢复力, 自我调节学习能力, 社会支持 等其他因素可能在其中发挥着额外作用. 美容院校学生在以实践和操作为核心的重复性学习过程中需要保持高度专注,因此有必要深 入探究这些内在因素对大学生活适应的影响. 本研究通过实证分析,系统考察了美容院校学生这一特殊学习环境中专注力的作用与影响, 具有重要的学术价值和教育意义.

11

4,500원

This study aimed to analyze the effects of adult men’s consumption tendencies on purchasing behavior and continuous use intention toward skincare, thereby identifying the characteristics of male consumers impacting the beauty service industry. A total of 293 adult men aged between their 20s and 60s participated in an online survey, and the collected data were analyzed through frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis using SPSS 25.0. The results revealed that, first, consumption tendencies significantly influenced purchasing behavior, with comparative and conspicuous consumption tendencies showing a positive relationship. Second, both comparative and conspicuous consumption tendencies had a positive effect on continuous use intention, indicating that male consumers’ psychological satisfaction and symbolic motivations contribute to sustained service utilization. Third, purchasing behavior had a significant positive impact on continuous use intention, demonstrating that a positive service experience fosters a long-term relationship orientation and loyalty. These findings suggest that adult men perceive skincare services not merely as aesthetic care but as a means of self-expression and social identity enhancement. Therefore, differentiated marketing strategies that reflect male consumers’ behavioral tendencies, such as rational information transparency, premium service programs, and personalized membership systems are essential to strengthen customer loyalty and promote sustainable growth within the skincare service industry.

본本研究以成年男性为研究对象,通过分析消费倾向对皮肤护理服务使用行为及持续 使用意愿的影响,旨在实证性揭示男性顾客的美容服务使用特征.研究对象为全国20至60岁 有皮肤护理服务使用经验的293名成年男性,采用在线问卷调查方式收集数据.使用SPSS 25.0软件对收集的数据进行频率分析,因子分析,信度分析,相关性分析及回归分析.分析 结果显示,首先,消费倾向对皮肤护理店的购买行为具有显著影响,其中比较消费倾向和炫 耀性消费倾向越强,购买行为水平就越高.其次,消费倾向对持续使用意愿也产生正向影响,且比较消费倾向和炫耀性消费倾向的影响尤为突出.第三,皮肤护理服务的使用行为对 持续使用意愿具有显著正向影响,证实积极的服务体验能促进长期关系的建立.这些研究结 果表明,成年男性使用皮肤护理服务已超越单纯的美容需求,演变为通过心理象征性消费行 为来管理自我形象,强化社会认同.因此,皮肤护理行业需要制定符合男性消费特征的差异 化营销策略和定制化服务方案,不仅要满足理性消费需求,更要构建整合心理满足感与社会 价值的全方位客户管理体系.

12

4,600원

This study aimed to review photovoice research conducted with individuals with severe mental illness, focusing on methodological characteristics, applications, and major themes. A comprehensive search was conducted looking for studies published up to February 2022 in international (PubMed, EMBASE, Cochrane Library, CINAHL) and domestic databases (DBpia, RISS, KISS). Search terms included “photovoice,” “photo-elicitation,” and “mental illness.” Inclusion criteria were studies involving adults aged 18 years or older diagnosed with severe mental disorders, such as schizophrenia, those being treated using photovoice or photo-based qualitative methods, and published in English or Korean. Following PRISMA guidelines, 23 studies were selected and analyzed. Of the selected studies, two were domestic and 21 international. Most participants were community-dwelling individuals with severe mental illness. Photovoice was identified as an effective participatory method that allowed participants to visually express experiences, emotions, and social perspectives. Photovoice facilitates self-expression and empowerment among individuals with mental illness. Future research should expand its application across diverse cultural and clinical contexts, strengthen ethical standards, while developing photovoice-based programs to promote recovery and social inclusion.

本研究通过系统梳理针对重症精神疾病患者开展的“Photovoice”研究,旨在全面分析其 研究方法论特征,应用实践及报告的核心主题.文献检索未设时间限制,重点收录2022年2月 前发表的相关论文.本研究通过PubMed,EMBASE,Cochrane Library,CINAHL等国际 数据库及D B p i a, R I S S, K I S S等国内数据库,采用“ p h o t o v o i c e ”(照片发声), “photo-elicitation”(照片诱发法),“mental illness”(精神疾病)等关键词进行检索.纳 入标准为, 年龄为18周岁以上的成年人,确诊精神疾病(如精神分裂症)的受试者,采用照 片发声或照片诱发法的研究,以及以英语和韩语发表的论文.根据PRISMA指南筛选出23篇 最终文献进行分析.入选文献包含2篇韩国本土研究和21篇国际文献,研究参与者多为社区居 住的重度精神疾病患者. 研究证实,照片语音技术能帮助精神疾病患者通过视觉化方式表达自身经历与情感,有效传递 社会诉求.未来研究需在多元文化与社会背景下拓展应用,并进一步完善伦理规范.此外,在 实际应用中开发基于照片语音的项目,将有助于促进精神疾病患者的自我表达与康复进程.

13

4,500원

The purpose of this study was to identify the core research trends and topics within the field of body contouring devices by analyzing the frequency and interrelationships among keywords extracted from domestic academic journals and theses. A total of 53 documents were collected from reputable academic content platforms, such as DBpia and RISS, and text mining techniques were employed to extract 1,851 words, which were subsequently refined using preprocessing and duplicate removal, resulting in 40 core keywords. Semantic network analysis was then applied to compute centrality measures,including degree, betweenness, closeness, and eigenvector centrality, revealing that keywords such as ‘abdominal obesity’, ‘radiofrequency’, and ‘reduction effect’ play pivotal roles in this research domain. Moreover, CONCOR analysis grouped the keywords into four distinct clusters corresponding to body composition and obesity, anthropometric measurements, therapeutic interventions, and research outcomes, indicating that studies in this field address not only aesthetic improvement but also clinical efficacy. These findings provide valuable academic and practical insights, suggesting future research directions that integrate objective health indicators with innovative device applications to enhance the overall impact of body shape management solutions.

本研究旨在通过分析国内学术期刊和学位论文,揭示体型管理设备领域的研究趋势与 核心主题.为此,本研究从DBpia和RISS数据库中收集了53篇文献,运用文本挖掘技术提取 了1,851个词汇.经过预处理和去重处理后,最终提炼出40个核心关键词,并进行了语义网络 分析.通过连接中心性,中介中心性,邻近中心性,威势中心性等指标分析发现,腹部肥 胖,高频次,减重效果等指标显示出较高的中心性特征,被确定为主要研究主题.此外,通 过CONCOR聚类分析,研究将关键词划分为四个类别 : 体型与肥胖,人体测量指标,治疗与 手术干预,研究结果与临床因素,这表明体型管理设备研究已突破美容改善范畴,开始深入 探索临床效果.本研究通过整合未来健康指标与创新设备技术,将为强化体型管理的有效性 及科学依据提供基础性研究数据.

14

4,200원

This study applied the extended theory of planned behavior (ETPB) to identify the factors influencing behavioral intentions toward scalp micropigmentation (SMP) and to examine how consumers’ subjective information levels affect their decision-making. A structured self-administered survey was conducted with 163 adults who had previous experience with SMP, and the collected data were analyzed using SPSS 29.0. The findings showed that attitude, subjective norms, and subjective prior knowledge had significant positive effects on behavioral intention while the interaction between perceived value and subjective prior knowledge had a significant negative effect. Specifically, consumers with low subjective knowledge were more responsive to expected benefits, with perceived value strongly motivating their behavioral intention. In contrast, among consumers with higher knowledge levels, the influence of the same value-related information was reduced. These results suggest that practitioners should enhance clinical safety, service quality, and professional expertise to cultivate positive attitudes and trust among both existing and prospective clients. Such trust-based, strategic approaches are crucial for supporting the sustainable growth of the SMP market.

本研究旨在通过应用扩展计划行为理论(Extended Theory of Planned Behavior, ETPB), 揭示影响SMP(头皮微色素沉着术) 治疗行为意向的因素,以及消费者基于主观信 息水平对SMP治疗决策的差异,从而为临床实践提供可操作性启示.为此,本研究对163名具 有SMP治疗经验的成年人进行了结构化自填式问卷调查,并采用SPSS 29.0软件对收集的数据 进行分析.对技术行为意图产生显著正向影响的因素依次为态度,主观规范和主观先验知 识,而感知价值与主观先验知识的交互作用则呈现负向影响.具体而言,主观知识水平较低 的消费者对期望效用更为敏感,其感知价值能显著促进技术行为意图 ; 而知识水平较高的消 费者则表现出相同价值信息的影响力减弱现象.因此,在实际临床实践中,医疗机构应通过 提升临床安全性和医疗质量,强化专业能力,采取基于信任的战略性策略,积极引导包括消 费者在内的周边潜在客户形成对SMP治疗的积极态度,从而推动SMP市场的可持续发展.

15

여성건강간호학 임상실습상황에서 간호대학생의 눈치 경험

오은주, 이해랑

국제보건미용학회 국제보건미용학회지 제19권 제3호 2025.12 pp.160-173

※ 기관로그인 시 무료 이용이 가능합니다.

4,600원

Abstract: This study aimed to explore the essence and structural meaning of nunchi(the art of gauging others’ moods) as experienced by nursing students during their Women’s Health Nursing clinical practicum. A qualitative research design was employed, using phenomenological analysis to capture the phenomenon from the participants’ perspectives. The participants were seven nursing students who had completed a Women’s Health Nursing practicum. Data were collected through individual in-depth interviews conducted over a four-month period from June to September 2025 and analyzed using Giorgi’s (2009) phenomenological method. The analysis yielded 17 subcategories related to nursing students’ nunchi experiences during the practicum, which were organized into five themes: ambiguity of roles, unfamiliar environments differing from school settings, cautiousness to avoid emotional harm, efforts to adjust, and the establishment of identity as a student nurse. The essential meaning structure shared across participants was expressed as: “Unfamiliar and challenging, yet a process of establishing one’s identity as a nurse.”This research is significant as a qualitative inquiry that elucidates the meaning and essence of nursing students’ nunchi experiences in the Women’s Health Nursing practicum. The findings provide foundational insights for developing programs and institutional strategies that support students’ adaptation to the practicum environment, ultimately contributing to improvements in the overall quality of clinical nursing education.

本研究旨在探究女性健康护理学临床实习过程中护理专业大学生观察经验的本质特征 与结构意义.为此,我们采用质性研究方法,特别是现象学分析法,试图从参与者视角理解 其体验.研究对象为7名参与女性健康护理学临床实习的护理专业大学生.数据收集于2025年 6月至9月期间,通过为期四个月的个别深度访谈完成,并运用Giorgi(2009)提出的现象学 分析法进行分析.研究结果显示,在女性健康护理学临床实习中,护理专业学生在应对情境 时表现出的17个相关子类别,主要涉及五个主题 : 角色定位模糊,学校与陌生环境的适应, 因担心受伤而产生的谨慎心理,为适应环境所做的努力,以及准护士身份认同的建立.这些 经验共同构成了一个核心意义结构——“虽陌生艰难,但确实在确立护士身份”.本研究通过定 性研究揭示了护理专业学生在女性健康护理临床实习中观察经验的深层含义与本质特征.研 究旨在为制定适应女性健康护理临床实习的多样化项目及制度方案提供基础数据,从而全面 提升临床教育的整体质量.

16

4,900원

Purpose: This study aimed to analyze the factors contributing to academic underachievement among university students and the characteristics of students on academic probation, including changes in the learning environment after the COVID-19 pandemic, and to propose directions for improving university learning support systems. Methods: A systematic literature review was conducted on domestic and international studies published between 2015 and 2024. Sixty-nine studies related to academic underachievement and academic probation were analyzed, and 21 learning support program studies were examined in depth. Results: Academic underachievement was found to stem from complex interactions among cognitive, emotional, behavioral, and environmental factors, with new risks—such as digital literacy gaps, online learning fatigue, and reduced self-regulation—emerging after the COVID-19 pandemic. Existing learning support programs, including strategy-based, counseling-based, multi-component, and online formats, showed short-term benefits, but lacked personalized support and evidence of long-term effectiveness. Conclusion: Universities should strengthen grade-based academic probation policies by establishing multi-layered support systems that incorporate early warning systems (EWS), individualized academic and emotional support, and learning strategies optimized for online and blended learning environments.

本研究旨在综合分析新冠疫情后变化的学习环境背景下大学生学业困难因素及学业预 警生特征,进而提出构建大学学业支持体系以预防学业困难并促进学业恢复的策略方向.研究方法, 通过系统性文献综述, 对2015年至2024年间国内外学术文献进行检索,共纳入69篇 研究,其中对21项学业支持项目案例进行了深度分析. 研究结果 : 大学生学习困难是认知, 情绪,行为及环境因素共同作用的结果.新冠疫情后,数字素养差距,网络疲劳,自我调节 能力下降等新型风险因素尤为突出.现有学习支持项目虽以学习策略,情绪疏导,复合型服 务和线上平台为核心开展,但存在成效短暂,个性化支持不足,长期效果验证不充分等明显 短板.研究结论, 高校需完善以成绩标准为核心的学籍警告机制,构建包含早期预警系统 (EWS),个性化学习与情感支持,适应网络环境的学习策略培训在内的多层级支持体系.

17

4,200원

This study aimed to examine the impact of blended (online + offline) learning experiences on the self-directed learning competence of adult learners. As the Fourth Industrial Revolution, digital transformation, and the COVID-19 pandemic have rapidly shifted educational environments toward online formats, the importance of instructional design that strengthens autonomy and learning competence among adult learners has become increasingly evident. An online survey was administered to university students aged 25 and older, focusing on adult learners enrolled in universities across the BuUlGyeong region (Busan, Ulsan, and Gyeongsangnam-do). Using SPSS, the study analyzed the effects of blended learning experiences (such as learning satisfaction, interaction, and learning motivation) on self-directed learning competence. The findings revealed that blended learning experiences significantly and positively influenced the self-directed learning competence of adult learners. Interaction and learning motivation, in particular, were identified as key contributing factors. These results demonstrate the need for participatory blended learning designs that align with the characteristics and learning needs of adult learners.

本研究旨在分析混合式(线上+线下)学习体验对成人学习者自主学习能力的影响.在 经历第四次工业革命,数字化转型及新冠疫情大流行后,教育环境正快速向线上化转型,这 使得通过教育设计提升成人学习者的自主性与学习能力的重要性愈发凸显.本研究以25岁及 以上的在校大学生为对象开展在线问卷调查,主要抽样自釜山,首尔,京畿道地区高校的成 年学习者群体.通过SPSS软件分析混合式学习体验 (包括学习满意度,互动性,学习动机等维度) 对自主学习能力的影响.结果显示,混合式学习体验对成年学习者的自主学习能力具 有显著正向促进作用.其中,互动性和学习动机要素被确认为影响自主学习能力的核心因 素.这些研究结果表明,有必要开展以参与者为中心的混合式教学,这种教学模式能够充分 考虑成年学习者的特殊需求.

18

4,000원

This study aimed to examine the effects of perceptions of beauty service standardization on relationship quality and customer loyalty. Data were analyzed using SPSS 25.0, and the statistical techniques employed included frequency analysis, factor analysis, reliability analysis, simple regression analysis, and one-way ANOVA. Correlation analysis and simple regression analysis were used as the primary research methods. The main results are as follows: First, the correlation analysis showed statistically significant positive relationships among systemization, reliability, and behavioral aspects within beauty service standardization, relationship quality, and customer loyalty. Second, perceptions of beauty service standardization were found to have a statistically significant positive effect on relationship quality. Third, perceptions of beauty service standardization also had a statistically significant positive influence on customer loyalty. Fourth, relationship quality had a statistically significant positive impact on customer loyalty. Therefore, beauty salon owners should not only strengthen their technical service competencies but also refine standardized service manuals, reinforce relationship-oriented service training, and establish follow-up management systems based on customer feedback to maintain long-term trust with clients.

本研究旨在探讨美容服务标准化认知对客户关系质量及忠诚度的影响,数据分析采用 SPSS 25.0统计软件完成.具体统计方法包括频率分析,因子分析与信度分析,简单回归分析 以及单因素方差分析.研究方法主要采用相关性分析和简单回归分析.研究结果表明􎩁首 先,通过分析美容服务标准化认知,关系质量与客户忠诚度之间的相关性,发现各子因素的 系统性,可信度和行为性均呈现统计学意义上的显著正相关.其次,在美容服务标准化认知 对关系质量的多元回归分析中,该认知因素显示出具有统计学意义的显著正向影响,因此被 采纳为研究变量.第三,美容服务标准化认知对客户忠诚度的多元回归分析显示,该因素具 有统计学意义上的显著正向影响,因此被采纳.第四,关系质量对客户忠诚度的多元回归分 析同样显示出统计学意义上的显著正向影响,该结论也被采纳.因此,美容院经营者不仅要 提升技术型护理能力,还需通过完善服务标准化手册,加强以客户关系为核心的培训体系, 建立基于客户反馈的售后服务机制,从而与顾客建立并维系长期的信任关系.

19

5,100원

Objective: This study explored the life of a Christian North Korean female defector to understand how faith sustained hope and meaning amid hardship. Methods: A qualitative life history approach was used for one woman who escaped North Korea in 1997, lived in China, and resettled in South Korea in 2008. Data were analyzed using Mandelbaum’s framework of life, turning points, and adaptation. Results: The analysis showed enduring hardship, fear, motherhood struggles, and renewed discrimination. Turning points included escaping for survival, encountering faith at the brink of death, and transforming suffering into growth. Adaptation involved gratitude dissolving resentment, rediscovery of identity through faith, and becoming a “wounded healer.” Faith provided meaning, resilience, and motivation for life reconstruction. Conclusions: Christian faith served as a transformative force, turning suffering into growth and despair into gratitude. The findings highlight the need for holistic and faith-based care to support North Korean female defectors’ adaptation and recovery.

本研究旨在通过探究具有基督教信仰的朝鲜脱北女性的人生历程,揭示她们在经历苦 难后于韩国社会重新融入过程中所体验的希望与重生意义. 研究方法 : 采用定性研究中的生 命历程分析法,选取1997年逃离朝鲜后定居中国,2008年入境韩国的40多岁女性作为研究对 象.本研究采用三重筛选法招募研究对象,通过四轮深度访谈完成数据采集,并运用曼德尔 鲍姆提出的“生活维度”理论框架进行分析.研究结果显示􎩁在生活维度层面,主要提炼出四 个核心主题——“朝鲜劳工家庭的艰辛生存困境”,“被监视与洗脑笼罩的恐惧岁月”,“艰难的 母性之路”以及“被多重歧视与区分纠缠的心灵”.在人生转折点,参与者呈现出“为生存选择的 脱北之路”,“在死亡边缘遇见的信仰与希望”,“将苦难转化为成长契机”等特征􎩂在适应维度 上,则衍生出“以感恩化解委屈”,“寻找成为所需之人的身份认同”,“蜕变为治愈伤痛的疗愈 者”等转变. 结论 : 参与者的生存历程不仅停留在经历苦难的生存叙事,更是在基督教信仰基 础上重构苦难意义,逐步发现新身份与使命的蜕变之旅.这些研究结果表明,在为脱北女性 提供护理服务时,需要整合灵性关怀,心理疏导和社会支持等多维度的综合性护理干预,并 建立基于信仰的支援体系.

20

폐모발을 활용한 업사이클링 소재의 조형적 가능성 연구

이소정, 박은준

국제보건미용학회 국제보건미용학회지 제19권 제3호 2025.12 pp.228-238

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4,200원

This study aims to explore the potential of upcycling discarded hair generated in the beauty industry by using it as material for formative art. The physical and formative characteristics of discarded hair were reviewed through previous studies, and four hair art works were created using seasonal nature motifs. During production, the discarded hair was dyed, cut, and heat-treated to enable expressions of form, color, and texture. The completed works were analyzed based on formative elements (form, color, texture, space), formative principles (contrast, harmony, rhythm, balance, emphasis), color composition, and material aesthetics. The results indicate that discarded hair has several strengths as an artistic material. Its linear structure and elasticity effectively support the formation of organic curves, while dyeing allows easy color transformation, and its fibrous layering enables three-dimensional texture expression. Reusing discarded hair also holds significance in terms of sustainability by contributing to waste reduction and resource circulation in the beauty industry. This study confirms that discarded hair is a sustainable creative resource with both formative and environmental value, thereby expanding the possibilities for material utilization in beauty art.

本研究旨在探索将美容行业产生的废弃毛发进行升级改造,转化为造型艺术创作材料 的可能性.为此,本研究通过前期研究系统分析了毛发的物理特性与造型特征,并运用具有 季节感的自然元素设计,最终创作出四件独具特色的毛发艺术作品.在制作过程中,废发经 过染色, 剪裁和热处理等加工处理,实现了形态, 色彩与质感的精准呈现.研究团队以造型 要素(形态, 色彩, 质感, 空间)和造型原理(对比, 和谐, 节奏, 平衡, 强调)为核心, 结合色彩搭配与材料美学对成品进行了系统分析.研究结果表明,废发作为造型材料具有显 著优势 : 既能通过线性结构实现有机曲线的流畅表现,又具备染色技术带来的色彩转换便利 性,还能借助纤维层次感营造立体质感,展现出独特的艺术价值.此外,利用废弃头发进行 再利用的方式,在减少美容废弃物和促进资源循环方面也具有重要意义.本研究通过证明废 弃头发兼具造型艺术价值与环保价值,是一种可持续的创作材料,为美容艺术领域的材料应 用研究拓展了新的方向.

21

4,900원

This study aimed to examine the effects of a basic generative artificial intelligence (AI) education program conducted at ___ University in Busan on AI literacy and beauty design competence among adult learners majoring in beauty-related fields. Whereas prior research on generative AI education has primarily focused on elementary and secondary students, university students, or learners in engineering and computer-related majors, this study targets 25 middle-aged and older adult learners in their 40∼60s specializing in beauty studies. In doing so, it integrates the assessment of both AI literacy and major-specific beauty design competence. A single-group pretest–posttest design was employed over a 15-week basic generative AI education program. Data were collected using an AI literacy questionnaire, rubric-based evaluations of midterm and final assignments, and expert validity reviews. Paired t-test results indicated that the overall mean AI literacy score increased significantly from 2.43 to 4.18 (p < .001), with application competence showing the greatest improvement, rising from 2.10 to 4.25. Moreover, beauty design evaluation criteria—including prompt specificity, use of major-specific terminology, and formative completeness—showed overall improvement from the midterm to the final assessment, confirming enhanced major-based digital creative competence. These findings empirically demonstrate the effectiveness of generative AI education for adult learners in beauty-related majors and provide foundational evidence for the development of customized AI literacy and beauty design education models tailored to adult learners.

本研究旨在分析釜山某大学开展的生成式人工智能基础教育对美妆专业成人学习者的 AI素养及美妆设计能力的影响.已有研究多以中小学生,大学生及工程计算机相关专业学生 为主要研究对象的生成式AI教育研究,与已有关于生成式AI教育研究多以中小学生,大学生 及工科·计算机相关专业学习者为主不同,本研究的创新性在于以25名40-60岁中老年美妆专业 成人学习者为研究对象,综合验证其AI素养及专业美妆设计能力.研究对为期15周的生成式 AI基础教育采用单一群体事前-事后设计,综合分析AI素养问卷,基于量规的期中·期末作业 评价及专家效度验证结果.配对样本t检验显示,AI素养整体均值从2.43分显著提升至4.18分 (p<.001),其中应用能力维度从2.10分提升至4.25分,变化最为显著.在美妆设计评价指标 方面,提示词具体性,专业术语使用,造型完成度等均较期中整体提升,证实了专业数字化 创作能力得到显著提升.本研究实证验证了面向美妆专业成人学习者的生成式AI教育效果, 为开发成人定制化AI素养及美妆设计教育模型提供基础数据.

22

반려동물 디지털 트윈 구축을 위한 반려동물 행동 패턴 연구

김수영, 김수진

국제보건미용학회 국제보건미용학회지 제19권 제3호 2025.12 pp.255-265

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4,200원

This study continues the entire process of researching how to build a pet digital twin, and continues to draw conclusions through cluster surveys and analysis of experimental results. First, with the advancement of AI models, the Transformer model achieved 98.5% accuracy in processing time-series sensor data, demonstrating superior performance compared to existing CNN-LSTM (Convolutional Neural Network-Long Short-Term Memory) (95.8%) or RF (Random Forest) (91.2%). Second, to overcome the differences in body shape between dog breeds in vision-based pose estimation using multimodal and shape-adaptive technologies, a family-aware model such as AniMer is essential, and accuracy is secured through fusion with an IMU (Inertial Measurement Unit) sensor. Third, the architecture, which applies its own framework and the MQTT (Message Queuing Telemetry Transport) protocol, a cloud-centric lightweight protocol, through platform standardization, enables real-time synchronization between physical sensor data and virtual engines (Unity/Unreal Engine), and provides the foundation for a bio-digital twin that visualizes even invisible information such as bioenergy through software sensors. Beyond a simple technological endeavor, companion animal digital twins will become established as a “digital companion” technology that expands communication channels with companion animals who cannot speak and dramatically improves their quality of life.

本研究全面探讨了面向宠物数字孪生构建的行为模式研究全流程,通过文献调研与实验结 果分析,得出如下结论.第一,随着人工智能模型的优化升级,在时间序列传感器数据处理任务 中,基于Transformer架构的模型达到了98.5%的准确率,相较传统的卷积长短期记忆网络 (95.8%) 和随机森林算法(91.2%) 展现出更优性能,这表明自注意力机制在捕捉宠物犬行为 的长期关联特征方面具有显著效果.第二,在基于计算机视觉的姿态识别任务中,借助多模态与 形态自适应技术,想要克服不同犬种之间的体型差异,AniMer这类犬种识别适配模型不可或缺 ; 同时,通过与惯性测量单元传感器的数据融合,进一步保障了识别精度.第三,在平台标准 化层面,集成自研框架与消息队列遥测传输协议的系统架构,实现了物理传感器数据与虚拟引擎 (Unity/虚幻引擎) 的实时同步,依托软件传感器完成了生物能量等非可视化信息的可视化呈 现,为构建宠物生理数字孪生奠定了技术基础.宠物数字孪生的价值远超单纯的技术尝试,它将 作为一种“数字伙伴”技术,拓宽与无法言语的宠物犬之间的沟通渠道,显著提升宠物的生活质 量.未来的研究方向,有望朝着能够实时学习个体特性并持续进化的“自适应数字孪生”方向发 展,同时推动其与低延迟通信􀕵边缘计算技术的深度融合.

23

4,000원

This study empirically analyzed Korean society's perception of Vietnamese beauty education, utilizing big data-based text mining and social network analysis. To this end, keyword frequency analysis, TF-IDF, N-gram analysis, degree centrality analysis, and CONCOR clustering was conducted on unstructured text data collected from major Korean portal sites from July 1, 2023, to October 4, 2025. Analysis revealed keywords in the following order: beauty, Vietnam, education, international market, Korea, academy, and medical. The network structure exhibited high density and short connection distances, demonstrating a cohesive structure. Degree centrality analysis suggests that beauty and education, combined with the regional context of Vietnam, have the potential for institutional and cultural diffusion. The four clusters identified through CONCOR analysis were education and technology network, global industry linkage, field and entrepreneurship-focused, and medical and beauty convergence. This study is significant in that it provides a theoretical foundation for establishing internationalization strategies in the field of beauty education and developing global educational content, and can contribute academically to the design of future educational policies linked to the K-beauty industry.

本研究旨在通过大数据文本挖掘与社会网络分析,实证分析韩国社会对越南美容教育 的认知结构. 为此,本研究以2023年7月1日至2025年10月4日期间韩国主要门户网站的非结构 化文本数据为研究对象,开展了关键词频次分析, TF-IDF算法, N-gram分析, 连接中心性 分析以及CONCOR聚类分析等系列研究.分析结果显示,美容, 越南, 教育, 国际市场, 韩国, 学术界, 医疗等领域的关联度依次排列.网络结构呈现出高密度, 短连接距离的特征, 形成了高度凝聚的网络形态.连接中心性分析表明,美容与教育领域与越南的地域背景相结 合,展现出制度化与文化传承的传播潜力.通过CONCOR分析得出的四个集群,分别命名为 教育技术网络,全球产业联动,现场创业中心,医疗美容融合.本研究在美容教育领域具有 重要价值 : 既为国际化战略制定和全球教育内容开发提供了理论基础,又有望为未来与K-美 容产业联动的教育政策设计提供学术支持.

24

4,800원

This study intended to provide foundational data on the mediating effect of rapport in the relationship between hair salon servicescape, customer satisfaction, and revisit intention. The empirical study targeted male and female customers residing in Busan who received hair services between November 1, 2024, and January 7, 2025, with a final sample of 302 respondents. The main findings are as follows: First, the hair salon servicescape was found to have a significant positive effect on customer satisfaction. Second, the servicescape also demonstrated a significant positive effect on customers’ revisit intention. Third, rapport was identified as a significant mediator in the effect of servicescape on customer satisfaction. Fourth, rapport likewise served as a significant mediator in the effect of servicescape on revisit intention. Based on these findings, beauty service providers should implement regular emotional communication training for staff and programs aimed at strengthening relationship-oriented service capabilities. Additionally, to encourage customer revisits, tailored relationship-building strategies are recommended. Effective approaches may include providing individualized benefits based on customer visit history, operating regular feedback systems, and employing conversational techniques to foster closeness.

本研究旨在通过收集基础数据,探讨美发沙龙的服务场景对顾客满意度及复访意愿的 影响,以及这种影响在拉波效应形成中的中介作用.研究对象为居住在釜山地区􀕵2024年11 月1日至2025年1月7日期间在美发沙龙接受过美容服务的男女顾客,最终样本量为302人. 研究得出的主要分析结果如下.首先,研究显示美发店的服务场景对顾客满意度具有显著的 正向影响.其次,研究发现美发沙龙的服务场景对顾客的复访意愿具有显著的正向影响.第 三,在影响美发沙龙服务体验对顾客满意度的过程中,拉波效应被证实具有显著的中介作 用.第四,研究发现美发沙龙的服务场景对顾客复访意愿的影响中,拉波效应(Lapo效应) 发挥了显著的中介作用. 基于以上调研结果显示,美容服务机构需要为员工开展定期的情感沟通培训,并引入以客户 关系为核心的应对能力提升计划.同时,为有效提升客户复购率,还需制定个性化客户关系 培育策略.具体而言,可根据每位客户的使用记录提供专属优惠, 建立定期反馈机制, 运用 增进亲密感的对话技巧等,都是提升复购率的有效策略.

25

논문 투고규정 외

국제보건미용학회

국제보건미용학회 국제보건미용학회지 제19권 제3호 2025.12 pp.289-304

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4,900원

 
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