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This study attempted to examine the effects of nonverbal communication of hairdressers on the formation of rapport and customer satisfaction. Frequency analysis, exploratory factor analysis and reliability analysis, correlation analysis, and multiple regression analysis were conducted using SPSS 25.0 according to the purpose of the study. As a result, first, it was found that nonverbal communication of hairdressers had a significant effect on the formation of rapport and customer satisfaction. Second, it was found that the formation of rapport had a significant effect on customer satisfaction. Finally, in the relationship between nonverbal communication and customer satisfaction, rapport was found to have a partial mediating effect.

本研究旨在探讨美发师非语言交流对客户间相互信任关系形成及客户满意程度的影响, 研究数据采用SPSS25.0统计程序进行分析, 并基于研究目的进行了频率分析􀕵探索性因 子分析, 信度分析, 相关性分析, 多元回归分析. 研究结果为如下 : 第一, 美发师的非语言 交流对相互信任关系形成和顾客满意度具有显著影响. 其次, 相互信任关系形成对顾客满意 度具有显著影响. 最后, 非语言交流和顾客满意度之间的关系中, 相互信任关系呈现局部媒 介效果.

The aim of this research is to conduct a hair loss management program using aroma to analyze the effect on hair (hair thickness, hair density) and the scalp (moisture, oil, the amount of dead skin cells, blood vessel exposure, pore condition, scalp surface) and provide basic data for the design and marketing of a hair loss management program. The subjects of this study were adults who ranged from their 20s to 40s. A total of 16 people who understood the purpose of the study and met the selection criteria were randomly selected and divided into 2 two groups: 8 people in the experimental group and 8 people in the control group. Subjects who belonged to the experimental group were treated with a hair loss management program, including scalp care with a hair steamer. Subjects who belonged to the control group were treated in the same way, except for the hair steamer. The collected data was analyzed by SPSS 26.0. As a result of the hair management program using the hair steamer for 8 weeks, hair thickness and density did not significantly improved, but related figures increased and the effect on scalp condition was significantly revealed. The hair loss management program using hair steamer was proven to be effective on increasing moisture and oil, decreasing the amount of dead skin cells, exposing blood vessel, improving pores, and scalp surface. It means that the program was helpful in preventing hair loss, making hair healthy, and increasing the satisfaction of customers. Therefore, it can be actively used in promotion and marketing to patients who suffer from hair loss and potential customers who want to maintain and improve the condition of their scalp and hair.

本文以需要脱发管理的人士为研究对象，分别施行基于发雾器实施脱发管理程序和一般脱发管理程序，以此比较分析两种程序对头发头皮改善效果差异。本文研究对象为20-40岁的成年人，分为8个实验组和8个对照组，每周接受管理1次，共施行8次，并测定3次头发（2项）、头皮状态（6项）。研究结果为如下：第一、头发粗细及头发密度在不同时期、不同群体之间没有出现差异。第二、在头皮状态方面，实验组的水分、油分、角质、血管暴露和头皮表面均得到显著改善。第三、两个受试组差异方面，实验组的水分、油分、角质比对照组得到显著改善。第四、接受管理后主观满意度调查表明，实验组对头发和头皮状况的满意度高于对照组。因此，可以推断基于发雾器的脱发管理程序可以改善头皮状态，提高顾客的满意度，可以积极推荐给需要头皮、脱发管理的顾客。

There is a prevailing perception that pets do not use cosmetics as frequently as humans. However, as the culture of considering pets as family members grows, and interest in pet cosmetics and grooming increases, the use of pet cosmetics is expected to expand. This study analyzes how pet owners’ perceptions of pet cosmetics and their consumption tendencies influence their intention to continue the use of these products. A four-week survey was conducted, starting on February 24, 2024, involving 208 pet owners who purchased pet cosmetics. Data analysis, including frequency analysis, cross-tabulation, factor analysis, correlation analysis, and multiple regression analysis, was performed using SPSS 29.0. The research results are as follows. First, the most frequently purchased pet cosmetic items were shampoos and eye/ear cleansers, while hair dye was the least purchased. Additionally, cats were treated with conditioners and moisturizers less frequently than dogs. Second, the intention to repurchase and recommend increased with practical consumer types. Moreover, both the practical and brand-oriented consumer types showed a positive correlation with the intention to recommend. Third, as brand recognition increased, so did the intention to repurchase and recommend. Considering these findings, this study aims to contribute to future marketing plans, new product development, and strategic formation of pet cosmetics markets.

截至目前，人们虽然普遍认为宠物不会比人使用更多的化妆品，但随着将宠物视为家庭成员的文化逐渐扩散，对宠物化妆品和外貌管理的关注度也逐渐提高，宠物化妆品的使用也将逐步扩大。因此，本研究试图分析宠物主人的宠物化妆品认识和消费倾向对持续行动度的影响。为此，从2024年2月24日起，运用naver form对购买宠物化妆品的208名宠物主人进行了调查。数据分析采用SPSS29.0程序进行了频率分析、交叉分析、因子分析、相关性分析和多元回归分析。研究结果为如下：第一、购买的宠物化妆品种中洗发水、洗眼剂、洗耳剂最多，染发剂最少。另外，与小狗相比，小猫使用护发素、保湿剂的频率更低。第二、研究发现，实惠消费型越高，再购买意向也越高；实惠消费型和商标品牌消费型越高，推荐意图也越高。第三、品牌意识越高，再购买意愿也越高；品牌意识越高，推荐意愿也越高。 基于上述研究结果，期待为今后的宠物化妆品市场的营销计划、新产品开发及战略的形成做出一定贡献。

This study attempted to examine the effect of cosmetic companies' social responsibility activities on brand trust and purchase intention of the MZ generation, SPSS 26.0 was used for data analysis. Frequency analysis was performed for demographic characteristics, and reliability analysis was performed to measure the internal consistency of the measurement tool. Regression analysis, multiple regression analysis, and t-test were performed as research methods. The resultts are as follows: First, it was found that social responsibility activities of cosmetic companies (non-mandatory responsibility, compulsory responsibility) had an effect on brand trust of the MZ generation, and the relative influence was found to have higher compulsory responsibility. Second, it was found that the social responsibility activities of cosmetic companies had an effect on the purchase intention of the MZ generation, and the relative influence was found to have higher non-mandatory responsibility. Third, it was found that the brand trust of cosmetic companies affects the purchase intention of the MZ generation. Fourth, by age group, the social responsibility activities, brand trust, and purchase intention of cosmetic companies were all higher inamong those in their 20s than those in their 30s. Therefore, in order to increase the brand trust and purchase intention of the MZ generation, it is necessary for cosmeic companies to actively engage in social responsibility activities and to revitalize brand products by targeting people in their 20s with people in their 30s as their main target.

本研究旨在探讨化妆品企业社会责任活动对MZ一代品牌信赖和购买意愿的影响，本研究采用SPSS 26.0统计程序进行了数据分析。针对人口统计学特征进行了频率分析，为检测测量工具的内在一致性进行了信度分析。研究方法包括回归分析、多元回归分析、t检验。研究结果为如下：第一、化妆品企业的社会责任活动（非强制性责任、强制性责任）对MZ一代的品牌信誉产生影响，其中，强制性责任具有较高影响力。第二、化妆品企业的社会责任活动对MZ一代的购买意愿产生影响，其中，非强制性责任具有较高影响力。第三、化妆品企业的品牌信赖会影响MZ一代的购买意愿。第四、从年龄段来看，化妆品企业的社会责任活动、品牌信赖、购买意向等20-29岁人群都高于30-39岁人群。因此，为提高MZ一代的品牌信赖和购买意向，化妆品企业需要积极开展社会责任活动，以20-29岁人群为主要目标，同时面向30-39岁人群，激活品牌产品将会取得更卓越的效果。

This study aims to find ways to improve lifestyle satisfaction and self-esteem and quality of life of fashion hair users. An empirical survey was conducted across from March 1 to April 4, 2021. Data was acquired through a survey was conducted among those currently wearing wigs or those who have experienced wearing wigs. First, as a result of examining the demographic characteristics of the survey subjects, it was found the most users were males in their 30s to 40s. Many were professional workers with an average income of 3 million to less than 4 million won per month with an academic background of a university degree or higher. Second, as a result of examining the reliability and validity of the usability, self-esteem, and lifestyle satisfaction among those using fashion hair, the reliability was over 0.805. The use of fashion hair was found to be responsive, empathetic, and tangible, While reliability and certaintywere composed of five factors, self-esteem was composed of two factors. Third, as a result of verifying the hypothesis, it was found that the responsiveness, empathy, reliability, and certainty of fashion hair utilization had a positive effect on self-esteem, and the empathy, tangible, and certainty of fashion hair utilization had a positive effect.

本研究旨在于了解时尚发型（假发）用户的服务质量对自我尊重感及满意度的影响，进一步探索假发佩戴者的服务质量对其自尊心和精神健康满意度的改善方案。本研究的实证调查起止时间为2021年3月1日到4月4日，研究对象为全国目前佩戴时尚发型或曾佩戴过时尚发型的人。本研究结果为如下：第一、调查对象的人口统计特征结果显示，所占人数最多的是30岁至49岁的男性，拥有大学以上学历，月平均收入为300万韩元到400万韩元。第二、对时尚发型的服务质量、自尊感、满意度的信度及效度进行了验证，结果显示信度都在0.805以上，确保了信赖性。第三、针对本研究假设的验证结果显示，时尚发型服务质量的反应性、共鸣性、信赖性、确信性对自尊感产生正向影响。经验证表明，时尚发型服务质量的反应性、共鸣性、类型性、信赖性、确信性对自尊感和精神健康满意度具有正向影响，自尊感的提升促进了精神健康满意度的提升，由此推断，与顾客保持长期关系的策略对时尚发型行业的成长至关重要。

Introverted toenails cause pain as the flesh around the nail grows due to tight shoes, overweight, and deformity. They are a frequent issue and often recur. The subjects of this study were 45 women who complained of pain due to ingrown toenails. Toenail traction machine, toenail correction tape, and acrylic gel were used to compare and analyze the results. The claw retractor initially exhibited high effectiveness immediately after treatment but showed a tendency to revert over time, necessitating continuous maintenance. In contrast, toenail correction tape exhibited low effectiveness immediately after treatment but showed gradual improvement over time. Based on the comparison and analysis of results, acrylic gel emerges as the most effective method for correcting ingrown toenails, demonstrating superior effectiveness right after treatment and maintaining it over time. It is anticipated that the study results would contribute to advancements in the nail service industry by providing fundamental data on effective methods for correcting ingrown toenails, which could help reduce both initial occurrences and recurrence rates.

内生脚趾甲因脚指甲钻进肉中进而引起疼痛和炎症，这是由于鞋子、剪错的脚指甲、疾病、超重、骨骼变形等引起的，属于常见、复发率高的疾病。本文以45例因内生脚指甲引起疼痛的女性为研究对象，使用脚指甲牵引器、脚指甲矫正胶带、丙烯酸凝胶进行了矫正，并对结果进行了比较分析。脚趾甲牵引器在管理后立即产生了很好的效果，但经过一段时间后会恢复原状，需要持续管理；脚趾甲矫正胶带在管理后虽然效果较低，但逐渐产生了效果； 丙烯酸凝胶在管理后不久和之后的持久性都表现出良好的效果。因此，比较分析结果表明，丙烯酸凝胶对内生脚趾甲的矫正效果最好。本研究结果将为内生脚指甲的矫正提供有效方案，并为减少发病及复发率提供研究基础资料，为具有竞争力的指甲服务产业的发展做出贡献。

This study aimed to explore the potential application of Salix gracilistyla leaf extract to the skin, evaluating its antioxidant effects and protective properties against oxidative stress using human-derived keratinocytes. The findings revealed that the extract exhibited significant DPPH radical scavenging activity with an IC50 value of 109.29± μg/mL, indicating a dose-dependent increase in scavenging activity. Furthermore, the extract contained notable levels of total polyphenols (203.13±3.25 μg/mL) and flavonoids (154.31±1.16 μg/mL). No cytotoxicity was observed in HaCaT cells at concentrations below 100 μg/mL. Additionally, the extract demonstrated dose-dependent protective effects against hydrogen peroxide-induced oxidative stress. These results imply that Salix gracilistyla leaf extract holds promise for antioxidant skincare applications, potentially mitigating harmful various factors that can damage the skin. Further research in this area is expected to deepen our understanding of its benefits and applications.

本研究旨在于确认藤柳叶提取物的抗氧化效果及其对皮肤的适用性，本研究利用藤柳叶提取物的抗氧化作用及人源皮肤角质形成细胞，测定了其细胞毒性。研究结果表明，DPPH自由基清除能力IC50值为109.29±μg/mL，清除能力依赖浓度呈现出增加趋势。总多酚含量为203.13±3.25μg/mL，黄酮含量为154.31±1.16μg/mL。HaCaT角质细胞的细胞毒性在浓度为100μg/ml以下时，未呈现出细胞毒性，过氧化氢引起的对氧化压力的保护作用则依赖其浓度呈现出显著的保护效果。基于上述结果，可以推断藤柳叶提取物对皮肤具有抗氧化效果，并能够保护及消除皮肤有害因素。因此，今后需要对此进行持续的研究。

This study aimed to explore how motives for watching short-form beauty videos affect behavioral intentions among young women in their 20s from Daegu and Gyeongsangbuk-do. Data were collected via a questionnaire survey conducted from May 15 to June 10, 2024, through both online and offline channels, with 160 responses used for final analysis. SPSS 27.0 was employed for data analysis, including frequency analysis for general characteristics, factor analysis for validity, and Cronbach’s alpha for reliability. Correlation and multiple regression analyses were performed. The results revealed the following: First, the study identified three key motives for watching short-form beauty videos: enjoyment, interaction, and informativeness. It also found that these motives were correlated with behavioral intentions. Second, such motives influenced behavioral intentions across all factors, with 'informativeness' having the most significant impact.

本文以居住在大邱及庆北的20-29岁女性为研究对象，调查了美容内容短视频收看动机对行为意向的影响，调查时间为2024年5月15日到2024年6月10日，通过发放线上线下问卷调查，共搜集160份问卷用于资料分析，本文采用SPSS27.0统计程序进行数据分析。 一般特征调查使用频率分析，效度检验使用因素分析，信度测验查看了Cronbach'sα值，研究方法采用相关分析和多元回归分析，其研究结果为如下：第一、20-29岁女性的美容内容短视频收看动机显示为游戏性、相互作用、信息性等下位因素，收看动机和行为意向具有关联性。第二、20-29岁女性的美容内容短视频观看动机对行为意向的影响调查显示，所有因素均有影响，其中信息性影响最高。

The study aimed to explore the influence of servant leadership among beauty salon owners on the innovative work behavior and self-efficacy of beauty salon workers. A questionnaire survey was conducted among beauty salon workers in Busan from February 26 to March 10, 2024, spanning 14 days. A total of 302 responses were analyzed using SPSS 25.0. The findings are as follows: Firstly, servant leadership had a statistically significant positive impact on innovative work behavior across all five factors—altruistic calling, emotional healing, wisdom, persuasion, and organizational stewardship. Secondly, in terms of self-efficacy, while organizational stewardship had no significant effect, altruistic calling, emotional healing, wisdom, and persuasion positively influenced self-efficacy with statistical significance. Thirdly, innovative work behavior significantly enhanced self-efficacy. These findings suggest the following recommendations: Beauty salon owners should be supported in enhancing their leadership competencies through various development programs to manage their businesses more effectively. Additionally, providing mental support and diverse welfare benefits to beauty salon workers can encourage innovative work behavior. Furthermore, establishing effective communication channels and emotional support mechanisms between beauty salon owners and workers is essential for fostering efficient organizational relationships.

本研究旨在于探索美容院院长的仆人领导力对美容从业者的创新任务行为和自我效能感的影响。本研究以釜山地区的美容从业者为对象，从2024年2月26日到3月10日期间，进行了为期14天的问卷调查，最终收取了302份问卷，并运用SPSS25.0统计程序进行了分析，研究结果为如下：第一、院长的仆人领导力对美容从业者创新任务行为的影响研究结果表明，仆人领导力的下位因素利他性使命、情感治愈、智慧、说服、仆人精神等5个因素均具有显著正向影响。其次、 院长的辅助领导力对美容从业者自我效能感的影响研究结果表明，仆人领导力的下位因素中，仆人精神对自我效能感没有影响，而对其他4个因素利他性使命、情感治愈、智慧、说服等均具有显著正向影响。第三、美容从业人员的创新任务行为对自我效能感的影响研究结果表明，美容从业人员的创新任务行为对自我效能感产生显著正向影响。根据上述研究结论，可以得出以下建议。为美容服务产业院长提供有关领导力开发的多元项目，建构有责任感的行业管理模式；为了发挥美容从业者的创新任务行为，院长不仅要向美容从业者提供心理支援，还要制定多元现场福利制度；另外，为有效的组织关系，院长和美容从业人员之间需要摸索出能够产生顺畅交互和情绪支持的适当方案。

This study aims to produce nail art products by applying the unconscious elements of the psychological healing characteristics of Vladimir Kush's works to nail art design. As a research method, we reviewed Sigmund Freud's psychoanalytic theory, which influenced surrealism, and previous research on Vladimir Kush, and analyzed the contents of the exhibition works. Through this, five works that applied unconscious characteristics among the artist's works were produced, only design points were extracted, three nail stencil plate designs were presented for each work, and nail stickers and nail tarot cards were produced. By developing product designs by applying the psychological healing characteristics of surrealist artists, which were not covered in previous research in the nail art field, we aim to contribute to the field of programs for design development as well as research in the field of nail art design.

本研究将弗拉基米尔·库什作品心理治愈特征中应用无意识要素的设计贯穿于美甲设计，制作美甲商品。作为研究方法，本文考察了影响超现实主义的西格蒙德·弗洛伊德的精神分析理论，弗拉基米尔·库什相关的先行研究，分析了展示会上的作品内容。基于上述分析，制作了5个作家作品中应用无意识特征的作品，且仅提取其设计要点，每部美甲作品提出了3个美甲钢板设计，制作了美甲贴纸和美甲塔罗牌。本研究应用了此前美甲领域先行研究中未涉及过的超现实主义作家的心理治愈特征，开发出新颖的商品设计，试图与美甲设计领域研究一起，为设计开发项目领域做出新的贡献。

This study aimed to investigate consumer perceptions and purchase intentions based on the use of influencer content by identifying the purchase status of cosmetics for hair by using SPSS 26.0 statistical program. Frequency analysis was conducted for the characteristics of the research subjects, exploratory factor analysis was conducted for validity, and Cronbach's ɑ value was checked to verify reliability. The research methods included t-test, ANOVA, Pearson correlation analysis, and multiple regression analysis. The results of the study showed that, first, among the sub-factors of influencer content usage, there were significant differences in consumer perceptions in all factors except the content information path factor (average number of SNS uses per day, number of videos watched per week, viewing time per video, type of content trusted, experience in viewing hair cosmetics content, experience in purchasing hair cosmetics, and purchased hair cosmetics). Second, among the sub-factors, there were significant differences in intention to purchase hair cosmetics according to average number of SNS uses per day, viewing time per video, and experience in viewing hair cosmetics content. Third, among the sub-factors of consumer perception, convenience and attractiveness, except for professionalism and authenticity, do not have a significant effect on purchase intention of hair cosmetics.

本研究旨在于通过调查消费者对头部化妆品的购买情况，了解网红内容使用情况，观察消费者的认识及购买意向。本研究数据采用SPSS 26.0统计程序进行了分析，针对调查对象的特征进行了频率分析，针对效度进行了探索性因素分析，为验证其信度确认了Cronbach′s ɑ值。研究方法包括t检验、ANOVA、Pearson相关分析和多元回归分析。研究结果为如下：第一、在网红内容使用实态的下位因素中，除了内容信息渠道因素之外，所有因素（平均每天使用SNS次数、视频一周观看次数、每次视频观看时间、信赖的内容类型、头部化妆品内容观看经验、头部化妆品购买经验、购买头部化妆品）在消费者认识上存在显著差异。 第二、在下位因素中，根据每天平均使用SNS的次数、每次观看视频的时间、观看头部化妆品内容的经验，购买头部化妆品的意向存在显著差异。第三、消费者认识下位因素中，除了专业性和真实性之外，便利性、魅力性对购买头部化妆品的意图没有显著影响。

The purpose of this study is to select and reproduce the classical hair representing the Goryeo Dynasty after examining the hair shape that appeared in the Goryeo Dynasty Buddhist paintings. Therefore, the method of this study was, first, to investigate the type, content, and concept of Buddhist paintings. Second, after reviewing the entire picture of Buddhist paintings, the stylistic characteristics and the hair shape shown in the Buddhist paintings were divided and organized. Third, by examining the hair shapes in the Buddhist paintings, Chuma-gye, Gocheong-gye, Jocheon-gye, Ssanghwan-gye, Queen's head, and Ssangsu-gye were selected and expressed as illustrations, and then ornaments decorated on the head were produced and reproduced using them in classical hair. As a result of the work, Chuma-gye expressed the shape of a gache in the form of a wind. Gogye designed the gache in a mountain shape, decorated it with jewelry, and expressed it as an aristocratic image. Jocheon-gye designed the gache in a trapezoidal shape, decorated it with jewelry, and expressed it with a colorful image. Ssanghwan-gye designed the gache with a reaping curve, decorated it with Jangsi-gu, and expressed it as an image of a fairy. The queen's head made the gache at an appropriate height and then decorated it with jewelry to express an elegant image. Ssangsu-gye expressed a unique image by tying the hair on both sides of a four to make an elliptical system, and then decorating it with jewelry. As a result, I believe that the unique head shapes depicted in Goryeo Buddha paintings will serve as valuable data for the study of classical hair design. Therefore, it is hoped that these research results will be applied to the field of classical hair education so that the classical hair can be further developed.

本研究旨在于了解高丽时代佛画中出现的发型，选定并再现代表高丽时代的古典发型。本文研究方法为如下：首先、了解佛画的种类、内容及概念。第二、对佛画的全体照片进行考察，将样式特征和佛画中展现的发型进行区分整理。第三、考察佛画中的发型，选定代表高丽时代的坠马髻、高髻、朝天髻、双环髻、王妃头、双垂髻，用插图表现并制作装饰在头上的头饰，然后将其运用于古典发型进行再现。作品呈现结果为如下，坠马髻把加髢表现为随风飘动的形象；高髻将加髢设计成山形后，用首饰装饰表现为贵族形象。朝天髻将加髢设计成梯形后，用首饰装饰，展现出华丽形象；双环髻将加髢设计成巨头味型曲线后，用首饰装饰，以仙女的形象表现出来；王妃头将加髢塑造成适当的高度后，用首饰装饰，展现优雅的形象；双垂髻将头发分别绑在脖颈两侧，制作成椭圆形髻后，用首饰装饰，展现出独特的形象。综上，高丽佛画中的发型对古典发型设计提供了研究价值，期待上述研究成果能够应用于古典发型教育领域，促使古典发型设计得到进一步发展。

This study aimed to analyze a network of beauty creators using big data, employing Textom and UCINET for the analysis. To achieve this, data were collected over one year from NAVER, DAUM, Google, and YouTube. The findings revealed the following: First, in terms of beauty creator-related keywords, creator was most frequently mentioned, followed by beauty, content, product, beauty creator, brand, makeup, skin, YouTube, fashion, recommendation, video, activity, influencer, NAVER, cosmetics, South Korea, marketing, consumer review and short form. Second, the network structure was visualized using NetDraw, which illustrated the relationships among the keywords. Third, using CONCOR for big data analysis, four distinct groups were identified: Content Production, Introduction of Cosmetics, Content Subscription, and Makeup Artist.

本研究旨在于探索基于大数据的美容创作者关系网络，分析方法采用了Textom和UCINET，资料收集渠道限定为Naver、Daum、谷歌、YouTube，为期1年。研究结果为如下：第一、美容创作者相关关键词频率分析调查显示，从高到低依次为美容创作者、美容、化妆内容、产品、美容创作者、品牌、化妆、皮肤、YouTube、时尚、推荐、视频、活动、网红、Naver、化妆品、韩国、市场营销、评价、短视频。第二、本研究利用NetDraw能够可视化整个关系网络结构，掌握各关键词之间的相互关系。第三、基于CONCOR的大数据分析结果显示，可以将关键划分为4个组合，分别是内容制作、化妆品介绍、内容订阅、化妆师。

This study aims to examine the perception, incidence of witnessed and response attitudes of elder abuse among staffs in long-term care hospital. Data were collected using a self-reported questionnaire of 169 workers from long-term care hospita and analyzed using the SPSS/WIN 29.0 program. The results showed that the participants' perception of elder abuse was 1.74±0.48 points. Among the types of abuse, physical abuse had the highest perception, while emotional abuse had the lowest perception. The most frequently witnessed type of elder abuse by the participants was emotional abuse, accounting for 36.1%, followed by sexual abuse, physical abuse, and financial abuse. Regarding responses to witnessing abuse, 70.4% of the participants reported taking actions other than reporting the abuse. Three-shift workers had a higher awareness of elder abuse than two-shift workers, and nursing assistants had a higher awareness than care workers. Two-shift workers, care workers, and those who had not received elder abuse education had the highest rate of non-response when witnessing elder abuse. This study highlights the need for customized elder abuse education based on job category and work type to prevent elder abuse in nursing hospitals.

本研究旨在调查老人疗养医院从业人员对虐待老人的认识、虐待老人的目睹实态及回应态度，以此来提供预防疗养医院老人虐待及保障人权的基础资料。本研究对1个广域市3家疗养医院的169名从业人员进行了问卷调查。数据收集时间为2023年11月1日至12月31日，并使用SPSS/WIN29.0程序对收集的数据进行了分析。研究结果显示，受试者对虐待老年人的认识度为1.74±0.48分，对虐待老年人的认识度最高的是身体虐待，对情绪虐待的认识度最低。研究对象所目睹的老年虐待中，情绪虐待占比最高，为36.1%，其次是性虐待、身体虐待和经济虐待。从目睹虐待时的回应态度来看，70.4%的受访者表示除了举报之外，还会采取其他回应措施。对虐待老人的认识差异进行分析的结果显示，三班倒的工作人员比两班倒的工作人员、助理护士比疗养保护师具有更高的虐待老人认识。在目睹虐待老人时的回应态度分析中，两班倒工作人员、疗养护理人员、接受过虐待老人相关教育的从业人员在目睹虐待老人后的无应答率最高。通过本研究可以看出，为了预防老年疗养医院的虐待老人现象，需要针对疗养医院从业人员的不同工种和不同工作形态，为提升虐待老人现象的认识和积极回应进行相关教育。