Earticle

The objective of this study is to seek marketing strategies to create satisfaction for all customers by researching differences in population statistics and assessing differences in use intention for wedding boutiques pursued by customers and customer satisfaction provided in visual stimulus. In this survey, research subjects develop questionnaires in person by experiencing visual stimulus (computer video clips). The total number of subjects was 240 people in colleges of arts, science, social science of Kyungil University and 203 copies were used in the final analysis. In data analysis, SPSS 19.0 for Windows was used and analysis methods used were reliability, frequency, t-test and distribution analysis. Study outcomes are as follow: First, the analysis on the use intention of customers depending on wedding boutique owner image shows the highest level in general, excluding some questions in areas of techniques provided by intellectual-image owner, service and price, while the use intention for a sexy, glamorous owner is the lowest, excluding questions regarding hair-related satisfaction. Second, the analysis of different use intention depending on wedding boutique owner image by a population statistics variable of customers indicates meaningful differences in gender, age, major, grade, blood type and monthly income.

This study analyzed the mediating effect of self-efficacy for career decision making in the relation between intrinsic motivation and career preparation behavior, and the way that behavior centered strategy and cognitive strategy influence career preparation behavior, which are strategies of intrinsic motivation in college students with a beauty major. Therefore, it is considered that it would contribute to successful career preparation and future organizational life adaptation if an intrinsic motivational competency development program of college student is developed based on the result of this study.

Presently, a variety of designs are currently being created in the process of reinterpreting both traditional and modern culture. Under these circumstances, the importance of traditional culture has been emphasized in Korea as well, drawing great attention from many writers and artists. This study attempted to create a new evening hairstyle by reinterpreting the dancheong pattern from a modern viewpoint and applying it to hair styling through a theoretical review of the traditional Korean architectural elements and computer graphics. In terms of research methods, theoretical review was carried out using previous studies on literary records and basic dancheong patterns. A pattern having a unique forming characteristic, such as a plant pattern and an animal pattern, was used. As a result, various dancheong patterns and their meaning have been materialized. In addition, unique creative styles were created by applying the patterns to evening hairstyling. It appears that the study results will encourage hairstylists to come up with new and creative hairstyles. It is expected that there would be continued studies regarding traditional culture and the development of diverse expressive techniques and creative hairstyles.

This study compared and examined the effects of relieving depression before and after receiving skin care for various body parts. The study result showed that skin care of body parts helps alleviate depressed feelings, and improves health and balance physically, spiritually and psychologically, particularly affecting the psychological condition. The result of the Depression Testing Sheets showed that treatments of the chest/belly and face areas have a significant correlation with this, whereas arm and leg treatments were not preferred, as shown in the interview in which there were many answers indicating arm and leg treatments were “not touched.” However, conclusively based on the study result, skin care of body parts has been found to be effective in relieving depressed feelings, thus it is strongly recommended, particularly back care.

This study investigated the classification of cosmetics-related terms used by Korean women during the 1950-60s. For this, Yeowon, a women’s magazine launched in 1955, and Housewife’s Life, which was first published in 1965, were examined. Specifically, 40 books and 68 news articles from the 1950s and 146 books and 242 articles from the 1960s were analyzed. In terms of research method, cosmetics were divided into foundation and color cosmetics based on the cosmetology-related articles in women’s magazine. Preferred terms were then selected, and specific words were extracted. Regarding preferred terms, ‘toner’, ‘emulsion’, ‘cream’, ‘cleansing cream’, ‘cold cream’, ‘facial mask’, ‘essence’ and ‘sun screen’ were selected for foundation in accordance with the Enforcement Rules of the Cosmetic Act. In color cosmetics, ‘lipsticks’, ‘mascara’, ‘blusher’, ‘powder’, ‘eyebrow pencil’ and ‘foundation’ were chosen. The results found the following: In terms of color cosmetics from the 1960s, ‘eye essence’, ‘eyeliner’ and ‘sun screen,’ which weren’t found during the 1950s, were extracted. Compared to the 1950s, mascara was more common in the 1960s. In addition, eye makeups were more popular in the 1960s than in the 1950s when eye shadow was the mainstream. Among other foundation cosmetics, furthermore, ‘cream’ was far more common in the 1960s.

In recent years, studies on SNS marketing have been increasing in the areas of hair and nail care in the beauty industry, but there is a lack of research on SNS marketing in the field of skin care. The purpose of this study was to examine the level of the perception of SNS marketing and the status of SNS marketing utilization among the skin care boutiques using SNS for marketing, and to investigate the effect of SNS marketing utilization on business performance. This study was conducted from May 1, 2017 to June 20, 2017 by carrying out a survey of a total of 184 skin care boutiques located in Busan that were using SNS for marketing using a self-administered questionnaire regarding the impact of SNS marketing utilization on business performance. The data were analyzed by performing a t-test, ANOVA, Duncan test, and multiple regression analysis using the SAS statistical program (version 9.4). The results showed that the level of the perception of SNS marketing was 3.7±0.6 points on a 5-point scale, the level of SNS marketing utilization was 3.2±0.8 points on a 5-point scale, and the business performance was 3.4±0.8 points on a 5-point scale, respectively. With respect to the effects of the perception and utilization of SNS marketing on business performance, the higher the level of the perception of SNS marketing was, the higher the level of business performance was (p<0.001). In addition, the higher the level of SNS marketing utilization was, the higher the level of business performance was (p<0.001). In this study, the use of SNS for marketing in the skin care business was found to affect business performance. Therefore, in order to enhance the business performance of skin care boutiques, strategic methods to actively utilize SNS marketing on the basis of systematic operation policy support and education need to be explored.