Earticle

초록

영어

The objective of this study is to seek marketing strategies to create satisfaction for all customers by researching differences in population statistics and assessing differences in use intention for wedding boutiques pursued by customers and customer satisfaction provided in visual stimulus. In this survey, research subjects develop questionnaires in person by experiencing visual stimulus (computer video clips). The total number of subjects was 240 people in colleges of arts, science, social science of Kyungil University and 203 copies were used in the final analysis. In data analysis, SPSS 19.0 for Windows was used and analysis methods used were reliability, frequency, t-test and distribution analysis. Study outcomes are as follow: First, the analysis on the use intention of customers depending on wedding boutique owner image shows the highest level in general, excluding some questions in areas of techniques provided by intellectual-image owner, service and price, while the use intention for a sexy, glamorous owner is the lowest, excluding questions regarding hair-related satisfaction. Second, the analysis of different use intention depending on wedding boutique owner image by a population statistics variable of customers indicates meaningful differences in gender, age, major, grade, blood type and monthly income.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 연구 방법 및 절차
  1. 연구문제
  2. 조사대상 및 자료수집
  3. 시각적 자극물 제시 방법
  4. 설문지 구성
  5. 자료 분석방법
 Ⅲ. 결과 및 논의
  1. 웨딩숍 원장이미지에 따른 이용의도 차이
  2. 인구통계적 변인별 웨딩숍 원장이미지에 따른 이용의도 차이
 Ⅴ. 결론
  2. 연구의 한계점 및 제언
 참고문헌

키워드

저자

• 전원경 [ Won Kyung Jeon | 경일대학교 뷰티학과 ]
• 김정원 [ Jung Won Kim | 경일대학교 뷰티학과 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646