Earticle

The purpose of this study was to analyze consumer perceptions and consumption behaviors toward vegan foods according to food-related lifestyles using big data analysis. Unstructured text data were collected from social media and online platforms, and Textom and UCINET were used for analysis. The results showed that major keywords related to vegan foods included health, diet, environment, inner beauty, ethics, and trends. Semantic network analysis identified structural relationships among the keywords. Based on CONCOR analysis, four clusters were derived: attributes and functionality of vegan products, integrated lifestyle and value orientation, global market and industry trends, and product commercialization and emerging trends. This study is meaningful in that it structurally examines the perceptions of vegan food consumption using big data and provides basic data for developing marketing strategies in the health and beauty industries.

本研究旨在利用大数据分析,系统探究不同饮食生活方式下消费者对纯素食品的认知 与消费行为.为此,本研究针对从社交媒体及网络平台收集的非结构化文本数据开展文本挖 掘分析,分析工具采用Textom与UCINET.分析结果显示,与纯素食品相关的核心关键词包 括健康,减肥,环境,美容,伦理,潮流等;通过语义网络分析,明确了关键词之间的结构 关系.CONCOR分析结果表明,消费者对纯素食品的认知可划分为纯素产品属性与功能性, 综合生活方式及价值追求,全球市场与产业动向,产品商业化与最新潮流等四大集群.本研 究的意义在于通过大数据分析系统揭示了纯素食品消费认知结构,为健康,美容等相关产业 的营销策略制定提供了基础数据.

This study aimed to investigate the influence of emotional intelligence on makeup trend acceptance and emotional consumption values among Generation Z women. A self-administered survey was conducted among 338 women born between 1997 and 2012 in Busan from November 17 to December 8, 2025. As measurement tools, emotional intelligence, makeup trend acceptance, and emotional consumption values were used. The collected data were analyzed using frequency and descriptive statistics, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis with SPSS 25.0. The results were as follows: Emotional intelligence had a positive influence on makeup trend acceptance. Specifically, emotion utilization and emotion regulation predicted trend opinion leadership and trend innovativeness. Emotional intelligence showed a positive effect on emotional consumption values. Lastly, trend innovativeness had a positive impact on emotional consumption values, while trend opinion leadership had a positive effect on hedonic consumption value. These results suggest that the emotional competencies of Generation Z women are closely related to makeup trend acceptance and emotional value perception, indicating the need to design emotion-centered values that consider both emotional competence and trend acceptance in planning beauty products and services targeting Generation Z consumers.

本研究旨在实证分析Z世代女性的情绪智力对化妆潮流接受度及情感消费价值产生的影 响.本研究以釜山地区1997~2012年出生的338名女性为对象,于2025年11月17日至12月8日 进行自填式问卷调查.测量工具由情绪智力􀕵化妆潮流接受度:情感消费价值构成,并利用 SPSS 25.0进行频数与描述统计,,探索性因子分析, 信度分析, 相关分析, 多元回归分析.分 析结果显示:情绪智力对化妆潮流接受度具有正向(+)影响,其中情绪利用与情绪调节对潮流 意见主导力和潮流创新性具有预测作用.同时,情绪智力对整体情感消费价值也呈现正向(+) 影响.最后,在化妆潮流接受度中,潮流创新性对整体情感消费价值, 潮流意见主导力对享 乐消费价值均表现出正向(+)影响.本研究结果表明,Z世代女性的情绪能力与化妆潮流接受, 情感价值认知密切相关,提示在面向Z世代的美妆产品·服务企划与相关教育中,有必要 同时考虑情绪能力与潮流接受度,进行情感价值设计.

This study examined selfie editing behaviors and perceptions according to appearance satisfaction among 364 men and women in their twenties living in the metropolitan area. An online survey assessed editing experience, frequency, reasons, post-editing image perception, and satisfaction. Results showed that selfie editing experience was higher in the high appearance satisfaction group, while the low satisfaction group edited more frequently. ‘Self-satisfaction’ was the main reason for editing overall, but the low satisfaction group cited ‘lack of confidence’ more often. Those with high appearance satisfaction perceived little difference between edited and real images, whereas the low satisfaction group noted greater discrepancies. Post-editing satisfaction was most in the high satisfaction group, while it declined in the low satisfaction group. The findings suggest that selfie editing relates closely to psychosocial factors, such as self-perception and social comparison. The study recommends media literacy education, the promotion of diverse beauty standards, psychological support for low satisfaction individuals, and platform guidelines to raise awareness of image editing effects.

本研究分析了20多岁男女的自拍修图行为现状以及不同的外貌满意度水平所带来的 认知差异研究对象为居住在首都圈的20多岁男女共364名通过线上问卷调查其修图经历 频率原因修图后形象认知与满意度并进行统计分析结果显示全体受访者中80.7% 有修图经验外貌满意度高的群体经验占比高于满意度低的群体在修图频率上外貌满意 度低的群体“经常修图”的比例更高满意度高的群体则多为“一般频率”修图原因整体以“自 我满足”占比最高满意度高的群体更倾向于自我满足而满意度低的群体因“缺乏自信”修图 的比例更高修图后的形象认知方面外貌满意度高的群体多选择“一般”“差异不大”满意度 低的群体则认为“差异很大”的比例最高对修图前后差距感知更明显修图后满意度整体以 “满意度提升”最高但外貌满意度高的群体“满意度提升”比例显著更高而外貌满意度低的群 体“满意度下降”比例最高结果表明外貌满意度较低的个体即使修图后也难以获得心理满 足仍可能持续存在自我否定与焦虑情绪本研究证实自拍修图已不只是单纯的审美修 饰而是与自我认知外貌接纳态度社会比较倾向等心理社会因素密切相关据此建议 强化青年群体的媒介素养教育推广多元审美文化为外貌满意度较低群体构建心理与情绪 支持体系并在平台层面提供修图技术引导与现实认知工具

This study attempted to empirically analyze the effect of service marketing mix on customer citizenship behavior to enhance customer relationships and business performance through service marketing in the face of a long-term recession in the service industry. To this end, 158 valid questionnaires were collected by conducting a survey from June 10, 2025 to August 3 on customers using beauty salons located in Gyeongnam. The results of regression analysis of the collected data using SPSSWIN26 are as follows. It was found that among the sub-factors of service marketing mix, product, worker, and price factors had a significant effect on customer citizenship behavior. On the other hand, physical factors, such as place or physical evidence, were analyzed to have no significant effect on customer citizenship behavior. Therefore, beauty service providers can strategically induce customer citizenship behavior through service product differentiation, service quality improvement of workers, and customer-friendly price design, which is expected to have a positive ripple effect on long-term customer relationship reinforcement and customer loyalty improvement, ultimately improving the management performance of the hair beauty industry.

本研究以服务产业中与顾客互动最为密切的美发美容行业为对象实证分析了服务营 销组合对顾客公民行为产生的影响研究结果显示服务营销组合的子因素中服务产品 从业人员价格因素对顾客公民行为具有显著影响相反场所有形展示等物理环境因素 对顾客公民行为未表现出显著影响因此美容服务经营者可通过服务产品差异化从业人 员服务质量提升顾客友好型定价策略战略性地引导顾客公民行为这将对长期顾客关系 的强化与顾客忠诚度提升产生积极作用最终有望改善美发美容行业的整体经营绩效

This study aims to analyze Fashion Cut tasks presented in the National and Local Skills Competitions over the past five years (2020–2024) to identify structural characteristics and develop applied haircut tasks suitable for the practical examination for Master Craftsman in Cosmetology. Fashion Cut tasks reflect contemporary design trends and demonstrate high structural completeness in form, texture, color, and style flow, indicating strong potential as advanced educational resources. The study employed a literature review and a visual morphological analysis. Relevant studies on the Skills Competition system, the Master Craftsman qualification, and haircut theory were reviewed, and ten Fashion Cut tasks from 2020 to 2024 were analyzed using four criteria: structure, texture, color, and style flow. Structural analysis focused on the combination of four basic haircut forms—solid, graduation, increase layer, and uniform layer—with an emphasis on directional balance, length variation, weight-line formation, and disconnection techniques. Based on the results, four applied haircut tasks for the Master Craftsman examination were developed using criteria, including effectiveness for structural analysis training, applicability and expandability, alignment with current trends, and conformity to examination difficulty standards. This study reinterprets Fashion Cut tasks as structure-oriented educational and evaluation resources and systematizes them into applied haircut tasks for examination preparation and readiness.

本研究旨在分析近5年2020–2024举办的地方及全国技能大赛的时尚剪发课题提 炼其结构特征并以此为基础开发可应用于美容师实操考试的应用剪发课题技能大赛时尚 剪发在造型质感色彩风格流向等方面反映了最新设计趋势与高度的结构完成度作 为高级剪发教学资料具有很高的应用价值研究方法上除对技能大赛美容师资格制度 剪发理论进行文献考察外还以造型结构质感色彩风格流向四项标准对2020至 2024年出现的10个时尚剪发课题进行了视觉与形态学分析结构分析重点围绕固体型渐增 层次递增层次均等层次四种基本形态的组合考察方向平衡长度变化重量线形成 不连接技法等内容基于分析结果以结构分析训练有效性应用扩展性潮流关联性难 度评价标准符合性为标准共开发出4个美容师应用剪发课题本研究的核心成果在于没有 将技能大赛时尚剪发停留在单纯的作品分析层面而是将其重构为以结构分析为核心用于 美容师实操考试备考的教学与评价资源并将其体系化为实际应用剪发课题本研究有助于 提升美容师考生的结构理解与分析能力为剪发教学与一线实务工作提供可应用的实质性基 础资料

This study aims to examine the attributes of tutorial content in beauty-oriented one-person media and to analyze their structural effects on subscribers’ conformity, identification, and imitative behavior. A survey was conducted using a convenience sampling method with 397 participants who had prior experience engaging with beauty tutorial content. The data were analyzed through frequency analysis, reliability and validity tests, confirmatory factor analysis, and path analysis using SPSS and AMOS. The results are as follows. First, among the relationships between tutorial content attributes and conformity, continuity, relationality, and potentiality significantly influenced imitative conformity, while creativity, relationality, and potentiality significantly influenced connected conformity. In addition, continuity, relationality, and potentiality significantly influenced comparative conformity. Second, all three types of conformity—imitative, connected, and comparative—had significant positive effects on identification. Third, identification significantly influenced imitative behavior. These results provide practical implications for the beauty industry by offering strategic insights for sustainable content development, while also highlighting the need for educational programs in one-person media training that incorporate conformity and identification mechanisms.

本研究旨在探明美容类自媒体中教程内容的特性并分析这些特性对订阅者的从众 性认同感及模仿行为产生的结构性影响关系为此以实际使用过美容教程内容的用户为 对象采用便利抽样法进行问卷调查最终收集397份样本并利用SPSS与AMOS统计软件进 行频数分析信效度分析测量模型分析及路径分析研究假设验证结果如下第一美容 自媒体教程内容特性与从众性的关系中持续性关系性潜在性对模仿从众有显著影响创 造性关系性潜在性对联结从众有显著影响持续性关系性潜在性对比较从众有显著 影响第二美容自媒体中从众性与认同感的关系中模仿从众联结从众比较从众均对认 同感产生显著正向影响第三美容自媒体中认同感与模仿行为的关系中认同感对模仿行 为具有显著正向影响本研究的意义在于研究结果可为自媒体平台中通过用户美容信息传递 实现教程内容价值创造的策略方法提供模型化依据

As appearance management is increasingly recognized as an important form of self-care in modern society, this study aimed to examine the effects of the selection attributes of LHA deep-cleansing cosmetics on purchase behavioral intention and analyze the mediating role of appearance interest. For this purpose, a questionnaire survey was conducted among men and women in Busan who had experience using deep-cleansing products from December 26, 2024 to January 16, 2025. A total of 303 responses were used for the final analysis. The collected data were analyzed using frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and three-step mediated regression analysis with SPSS 25.0. The results showed that emotional responsiveness and brand reliability had significant positive effects on both appearance interest and purchase behavioral intention. Appearance interest also had a significant positive influence on purchase behavioral intention. In particular, appearance interest demonstrated a partial mediating impact in the relationship between selection attributes and purchase behavioral intention. These findings suggest that marketing strategies for LHA deep-cleansing products should take into account consumers’ psychological factors, particularly appearance interest. It is anticipated that future studies should expand the regional scope of the sample to further validate the results.

本研究立足于现代社会中外貌管理已成为自我表现与自我管理核心手段的背景以 含有LHA成分的深层清洁产品为中心旨在探明消费者的选择属性对购买行为意向产生的影 响并分析外貌关注度外貌管理努力外貌重要性认知外貌满意度在这一过程中所起 的作用为此本研究以釜山地区使用过LHA深层清洁产品的男女为对象于2024年12月26 日至2025年1月16日进行问卷调查最终共303份问卷用于分析利用SPSS25.0进行了频数分 析探索性因子分析与信度分析相关分析多元回归分析以及三步中介回归分析 分析结果如下第一选择属性的子维度——情感反应性与品牌信赖性对外貌关注度具有显著正向影响尤 其对外貌满意度产生影响第二选择属性对购买行为意向具有显著正向影响即情感反应 性与品牌信赖性越高购买行为意向如满意度等越高第三外貌关注度对购买行为意 向具有显著正向影响外貌满意度外貌管理努力外貌重要性认知均对购买行为意向的形成 产生作用第四在选择属性与购买行为意向的关系中外貌满意度呈现部分中介效应当投 入外貌满意度时选择属性对购买行为意向的影响力度下降中介路径的显著性得到验证 本研究实证揭示了在LHA深层清洁产品市场中消费者感知的选择属性与外貌相关心理因素 在购买决策过程中的作用为相关产业的营销策略制定及消费者细分战略提供了基础数据 但本研究仅局限于釜山地区样本存在结果难以普遍化的局限因此后续研究需要扩大地区 与样本特征并进行验证.

This study aims to analyze the network structure of keywords related to personal color diagnosis using big data and explore color diagnosis trends and changes in consumer perception. Data from online platforms such as Naver, Daum, and Google were collected via Textom and subjected to text mining, TF-IDF, N-gram, and CONCOR analyses. The analysis revealed key keywords such as personal color, diagnosis, makeup, recommendations, and reviews. Consumer perceptions were clustered into the following four types. First, diagnosis utilization was for social purposes such as job hunting, interviews, and events. Second, diagnosis marketing was defined as service provision, including centers, programs, experiences, and consultations. Third, diagnosis content was categorized into specific diagnosis elements such as tone (cool/warm), cosmetics, hair dyeing, and season. Fourth, diagnosis services were defined as user experiences and procedures, including results, reviews, reservations, prices, and consulting. Through this analysis, this study confirmed that personal color goes beyond mere beauty and is becoming a standard for social interaction and rational consumption. It is significant in that it provides basic data for the development of an objective, data-based diagnostic system and the establishment of customized marketing strategies.

本研究旨在利用大数据分析与个人色彩诊断相关关键词的网络结构探究色彩诊断趋 势及消费者认知变化通过 Textom 工具收集 NaverDaumGoogle 等在线平台数据 进行文本挖掘TFIDFNgramCONCOR 分析分析结果显示主要关键词包括个人色 彩诊断化妆推荐评价等消费者认知可归纳为以下 4种类型第一种是诊断实用 用于就业面试活动等社会目的第二种是诊断营销以中心项目体验咨询等服务 形式呈现第三种是诊断内容区分色调冷调 / 暖调化妆品染发季节等具体诊断 要素第四种是诊断服务包括结果评价预约价格咨询等使用体验与流程 本研究通过上述分析证实了个人色彩已超越单纯美容范畴成为社会互动与理性消费的判 断标准本研究意义在于为今后开发基于数据的客观诊断系统制定定制化营销策略提供基 础资料

This study aimed to investigate the formative characteristics of illusion makeup implemented through the human face, focusing on the works of the illusion makeup artist ‘Yoon Da-in’. For this purpose, a total of 140 images of artworks were selected for analysis. Based on previous studies, five types of morphological elements were established: form manipulation, color and tonal contrast, pattern and repetition, spatial composition and viewpoint manipulation, and perceptual effect–oriented elements. Each work was then classified and analyzed according to its dominant element. The analysis revealed that form manipulation accounted for the largest proportion. In particular, the deconstruction and reconstruction of the facial structure and proportions emerged as the core formative strategy in Yoon Da-in’s works. Furthermore, pattern and repetition weakened the centrality of the face while reinforcing its visual surface quality, whereas color and tonal contrast functioned structurally to fragment the face or lead viewers to perceive it in a dual manner. In addition, spatial composition and viewpoint manipulation presented the face as a structure in which multiple viewpoints and spatial layers overlap. This study is meaningful in that it systematically interprets illusion makeup as a structured morphological language by analyzing Yoon Da-in’s illusion makeup through the organizational principles of face-based morphological elements.

本研究以错觉化妆艺术家尹多仁的作品为对象旨在分析以面部为媒介所呈现的错觉 化妆之造型特征为此本研究选取140幅作品图像作为分析对象在先行研究基础上确立 形态操控色彩与明暗对比图案与重复空间构成与视角操控以知觉效果为核心要素这 五种造型要素类型并以各作品的核心要素为中心进行分类与分析分析结果显示形态操 控要素所占比重最高对脸部结构与比例进行解构与重构的方式是尹多仁作品的核心造型 策略此外图案与重复弱化了脸部的中心性强化了视觉表面性色彩与明暗对比则起到 分割面部或使人产生双重认知的结构性作用空间构成与视角操控则呈现出将脸部表现为多 视角与多空间重叠结构的特征本研究从面部基础造型要素的组织方式角度解析尹多仁的错 觉化妆在将错觉化妆整理为系统化造型语言方面具有重要意义

This study aimed to empirically explore how tangible and human service quality in aesthetic salons affects customer loyalty and recommendation intention among adult male customers. The collected data were analyzed using SPSS 25.0 and AMOS 25.0. frequency analysis, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), correlation analysis, structural equation modeling (SEM), and bootstrapping were performed. The results were as follows: First, both tangible and human service quality in aesthetic salons had statistically significant positive effects on male customers’ loyalty and recommendation intention. Second, customer loyalty showed a significantly positive influence on recommendation intention. Third, analysis of the direct, indirect, and total effects revealed that customer loyalty played a mediating role in the relationship between tangible and human service quality and recommendation intention with statistical significance. These findings demonstrate that customer loyalty functions as a key mediator in the process through which service quality influences recommendation intention, implying that proactive behavioral intentions such as recommendation are strengthened not merely by satisfaction but through customer loyalty.

本研究以错觉化妆艺术家尹多仁的作品为对象旨在分析以面部为媒介所呈现的错觉 化妆之造型特征为此本研究选取140幅作品图像作为分析对象在先行研究基础上确立 形态操控色彩与明暗对比图案与重复空间构成与视角操控以知觉效果为核心要素这 五种造型要素类型并以各作品的核心要素为中心进行分类与分析分析结果显示形态操 控要素所占比重最高对脸部结构与比例进行解构与重构的方式是尹多仁作品的核心造型 策略此外图案与重复弱化了脸部的中心性强化了视觉表面性色彩与明暗对比则起到 分割面部或使人产生双重认知的结构性作用空间构成与视角操控则呈现出将脸部表现为多 视角与多空间重叠结构的特征本研究从面部基础造型要素的组织方式角度解析尹多仁的错 觉化妆在将错觉化妆整理为系统化造型语言方面具有重要意义

This study aimed to examine differences in self-esteem and interpersonal relationships according to the general characteristics of middle-aged women. In particular, it investigated whether appearance management behavior has a significant influence on self-esteem and interpersonal relationships. A questionnaire survey was conducted, and 246 responses were used for the final analysis. The collected data were analyzed using frequency analysis, factor analysis, and one-way ANOVA. The results are as follows: First, self-esteem differed significantly according to the perceived importance of appearance management, occupation, average monthly income, average monthly expenditure on appearance management, and perceived advantages of makeup. Second, interpersonal relationships showed significant differences depending on the importance of appearance management, occupation, average monthly income, average monthly expenditure on appearance management, perceived advantages of makeup, and perceived disadvantages of makeup. Higher levels of appearance management behavior were associated with higher self-esteem and more positive interpersonal relationships, suggesting that such behaviors serve as an important foundation for improving quality of life. The findings indicate the need for simple and personalized makeup education programs tailored to individual characteristics, as well as convenient cleansing products that enhance usability. Furthermore, it is anticipated that the development and application of integrated art therapy programs combining physical activity and makeup activities would positively contribute to improving self-esteem and interpersonal relationships through diverse forms of physical engagement.

本研究调查了中年女性一般特征对自尊与人际关系产生的差异尤其旨在探讨外貌管 理行为对提升自尊与改善人际关系是否存在显著差异调查时间为2025年6月至2025年8月 以居住在忠清北道及忠清南道地区的249名中年女性为对象进行问卷调查剔除3份无效问卷 后最终以246份作为分析资料研究结果如下第一在外貌管理重视因素职业月收 入月平均外貌管理费用化妆优点等方面自尊的存在感与满足感均呈现显著差异在化 妆缺点方面自尊的存在感呈现显著差异第二在外貌管理重视因素职业月收入月 平均外貌管理费用化妆优点化妆缺点等方面人际关系的亲和性与表达性均呈现显著差 异外貌管理行为水平越高越能积极提升自尊与人际关系成为提高生活质量的核心基 础因此外貌管理行为具有重要意义本研究提出需要开展符合个人特征的简易化妆教 育需要开发便利性最大化的洁面产品若开发并应用可同时进行身体活动与化妆的综合艺 术治疗项目将通过多样化的身体活动对自尊与人际关系产生积极效果

This study aimed to examine the effect of estheticians’ resilience on job performance and to empirically verify the moderating effect of job autonomy in this relationship, with the goal of suggesting effective human resource management strategies for the skin beauty industry. A survey was conducted with 280 estheticians employed at domestic skin care franchise shops, and the collected data were analyzed using SPSS 25.0. Results showed that resilience positively affected both the job performance process and job performance outcomes. In addition, the sub-dimensions of resilience— positivity, controllability, and sociality—differentially affected job performance across process and outcome-oriented aspects. Job autonomy was found to play a moderating role in the relationship between resilience and job performance, particularly strengthening the link between the job performance process and positive attitudes and social competencies. These findings indicate that, alongside individual psychological resources, an organizational environment that ensures job autonomy is an important condition for enhancing job performance among estheticians. This study is significant in that it integratively examined psychological and organizational factors influencing job performance in the skin beauty industry and provides foundational data for the development of human resource management and education strategies.

本研究旨在分析皮肤管理师心理复原力对工作绩效的影响并实证验证工作自主性在 二者关系中的调节效应从而为皮肤美容行业提出高效的人力资源管理策略本研究以国内 皮肤美容连锁门店的280名从业者为对象开展问卷调查采用SPSS25.0对收集数据进行分析 研究结果显示心理复原力对工作执行过程与工作执行绩效均产生积极影响其下属因素— — 积极性自控性社交性会根据工作绩效的过程与结果层面产生差异化作用同时工 作自主性在心理复原力与工作绩效的关系中起到调节变量作用尤其强化了工作执行过程与 积极态度社会能力之间的关系这一结果表明以个人心理能力与自主性为基础的组织环 境是提升工作绩效的重要条件本研究的意义在于综合探讨解释皮肤美容行业从业者工作 绩效的心理与组织因素为今后人力资源管理及教育策略的制定提供基础数据.