Earticle

초록

영어

This study aimed to empirically explore how tangible and human service quality in aesthetic salons affects customer loyalty and recommendation intention among adult male customers. The collected data were analyzed using SPSS 25.0 and AMOS 25.0. frequency analysis, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), correlation analysis, structural equation modeling (SEM), and bootstrapping were performed. The results were as follows: First, both tangible and human service quality in aesthetic salons had statistically significant positive effects on male customers’ loyalty and recommendation intention. Second, customer loyalty showed a significantly positive influence on recommendation intention. Third, analysis of the direct, indirect, and total effects revealed that customer loyalty played a mediating role in the relationship between tangible and human service quality and recommendation intention with statistical significance. These findings demonstrate that customer loyalty functions as a key mediator in the process through which service quality influences recommendation intention, implying that proactive behavioral intentions such as recommendation are strengthened not merely by satisfaction but through customer loyalty.

중국어

本研究以错觉化妆艺术家尹多仁的作品为对象旨在分析以面部为媒介所呈现的错觉 化妆之造型特征为此本研究选取140幅作品图像作为分析对象在先行研究基础上确立 形态操控色彩与明暗对比图案与重复空间构成与视角操控以知觉效果为核心要素这 五种造型要素类型并以各作品的核心要素为中心进行分类与分析分析结果显示形态操 控要素所占比重最高对脸部结构与比例进行解构与重构的方式是尹多仁作品的核心造型 策略此外图案与重复弱化了脸部的中心性强化了视觉表面性色彩与明暗对比则起到 分割面部或使人产生双重认知的结构性作用空间构成与视角操控则呈现出将脸部表现为多 视角与多空间重叠结构的特征本研究从面部基础造型要素的组织方式角度解析尹多仁的错 觉化妆在将错觉化妆整理为系统化造型语言方面具有重要意义

목차

Abstract
I. 서론
II. 이론적 배경
1. 서비스품질
2. 고객 충성도
3. 추천 의도
III. 연구내용 및 방법
1. 연구 대상 및 기간
2. 연구 도구
3. 자료분석 방법
4. 연구모형 및 가설
VI. 결과 및 고찰
1. 표본의 일반적 특성
2. 타당도 및 신뢰도 검증
3. 측정모형의 검증
4. 구조모형 및 가설검증
5. 직, 간접효과 및 총효과
V. 결론
참고문헌
中文摘要

키워드

저자

• 박채영 [ Chae-Young Park | 전남도립대학교 뷰티아트과 겸임교수 ]
• 박정연 [ Jeong-Yeon Park | 원광대학교 뷰티디자인학과 교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646