Earticle

초록

영어

This study aimed to investigate the influence of emotional intelligence on makeup trend acceptance and emotional consumption values among Generation Z women. A self-administered survey was conducted among 338 women born between 1997 and 2012 in Busan from November 17 to December 8, 2025. As measurement tools, emotional intelligence, makeup trend acceptance, and emotional consumption values were used. The collected data were analyzed using frequency and descriptive statistics, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis with SPSS 25.0. The results were as follows: Emotional intelligence had a positive influence on makeup trend acceptance. Specifically, emotion utilization and emotion regulation predicted trend opinion leadership and trend innovativeness. Emotional intelligence showed a positive effect on emotional consumption values. Lastly, trend innovativeness had a positive impact on emotional consumption values, while trend opinion leadership had a positive effect on hedonic consumption value. These results suggest that the emotional competencies of Generation Z women are closely related to makeup trend acceptance and emotional value perception, indicating the need to design emotion-centered values that consider both emotional competence and trend acceptance in planning beauty products and services targeting Generation Z consumers.

중국어

本研究旨在实证分析Z世代女性的情绪智力对化妆潮流接受度及情感消费价值产生的影 响.本研究以釜山地区1997~2012年出生的338名女性为对象,于2025年11月17日至12月8日 进行自填式问卷调查.测量工具由情绪智力􀕵化妆潮流接受度:情感消费价值构成,并利用 SPSS 25.0进行频数与描述统计,,探索性因子分析, 信度分析, 相关分析, 多元回归分析.分 析结果显示:情绪智力对化妆潮流接受度具有正向(+)影响,其中情绪利用与情绪调节对潮流 意见主导力和潮流创新性具有预测作用.同时,情绪智力对整体情感消费价值也呈现正向(+) 影响.最后,在化妆潮流接受度中,潮流创新性对整体情感消费价值, 潮流意见主导力对享 乐消费价值均表现出正向(+)影响.本研究结果表明,Z世代女性的情绪能力与化妆潮流接受, 情感价值认知密切相关,提示在面向Z世代的美妆产品·服务企划与相关教育中,有必要 同时考虑情绪能力与潮流接受度,进行情感价值设计.

목차

Abstract
I. 서론
II. 이론적 배경
1. Z세대
2. 감성지능
3. 메이크업 트렌드 수용도
4. 감성적 소비가치
III. 연구 방법
1. 자료 수집 절차 및 분석 방법
2. 연구 가설
3. 측정 도구
IV. 연구 결과 및 고찰
1. 일반적인 특성
2. 타당성 및 신뢰도 검증
3. 상관관계 검증
4. 가설의 검증
V. 결론
참고문헌
中文摘要

키워드

저자

• 이슬아 [ Seul A Lee | 동명대학교 일반대학원 미용예술향장학전공 ]
• 태동숙 [ Dong Sook Tae | 동명대학교 뷰티산업학과 교수 ] Corresponding Author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  국제보건미용학회지 [Journal of Health and Beauty]

• 간기

  계간

• pISSN

  2005-369X

• eISSN

  2765-1347

• 수록기간

  2007~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 593 DDC 646