Earticle

The purpose of this study was to investigate X-factor and X-factor stretch from elite golfers in Korea. Sixteen college male elite golf players participated in this study. Subjects used their own driver and swing five trials and 3-D motion analysis system was used to determine X-factor, X-factor stretch, effective X- factor, and the duration during the back swing phase. The results indicated that mean X-factor was 61.24o and mean X- Factor stretch was 65.60o. Mean effective X-factor was found as 4.36 and the average time difference was 0.09 second. These results were similar to the data of previous research in Korea but still below to the data of world top ranked professional golfers. Overall, it is indicated that the lead of low extremity can cause X-Factor stretch and it is functioned to produce late hitting at impact. This may affect to increase head speed and total ball flight distance.

This study was conducted on university golf players in Korea to investigate the frequency of the use of golf courses as well as service factor levels and repurchasing intention. As a result, regarding service factor levels according to demographic characteristics, there was no significant difference in sex, and the number of rounds. Regarding golf career, there was a significant difference in the factor level of price, reservation, sauna, and club house, regarding the average number of strokes, there was a significant difference in the factor level of courses, reservation, and club house. As the effect of the factor level of golf courses on university golfers' repurchasing intention, it was found that the traffic factor level influenced preferred selection intention, and the traffic factor level, the club house factor level influenced recommendation intention. Finally, it was found that the traffic factor level and club house factor level influenced loyalty on specific golf courses.

This study aimed at figuring out the level of importance and the order of priority of the factors (the instructional ability, physical conditions, attitudes and career) golfers were satisfied with regarding a golf instructor through an AHP analysis. In order to achieve the aim, a survey was conducted involving 100 golfers sampled from the golfers using a golf range in Seoul. Of the collected questionnaires, 28 were excluded due to their inconsistency in the AHP analysis and the other 72 questionnaires were subjected to the analysis. Through these procedures, the following conclusions were acquired. First, the relative level of importance and the order of priority of the factors the golfers were satisfied with regarding a golf instructor are as follows. To begin with, when it comes to the level of importance of the factors, the instructional ability, attitudes, career and physical conditions were placed in order of decreasing importance. Second, depending on demographic factors, the relative level of importance and the order of priority of the factors the golfers were satisfied with regarding a golf instructor are as follows. To begin with, as for the level of importance of the factors, both male and female golfers, regardless of gender, put the instructional ability, attitudes, career and physical conditions in order of decreasing importance. Based on the results above, the researcher found the relative level of importance and the order of priority of the factors golfers were satisfied with regarding a golf instructor. Golfers valued an instructor's instructional ability the most while attaching relatively less importance to his physical conditions. In addition, depending on the demographic features and playing features of golfers surveyed, the order of priority of the sub-factors the golfers were satisfied with regarding a golf instructor was different. This indicates that a more flexible and realistic alternative that considers customers should be presented.

The purpose of the study was to find out the effects of service quality of golf range and preference and revisit intention of the customers according to demographic characteristics of the customers, and identify casual relationship among the factors. The subjects were the customers who were practicing golf in the driving ranges located in Kwang-ju and also highly likely to visit nine golf courses located in Jeollanam-do. Research data of the study were statistically analyzed by SPSS win Ver. 14.0. As for relationship between demographic factors and service quality factors, the findings of the study were as follows: gender and age were related toreservation; monthly average income was related to reservation, cost and care, preference, and revisit intention; occupation was related to reservation, cost and care; golf experience was related to course and round, caddy service, preference and revisit intention; handicap was related to caddy service. As for casual relationship among factors, the findings of the study were as follows: reservation, course and round, cost and care, and caddy service had positive effect on preference of the golf course, while service facilities and job attitude did not. In addition, preference of the golf course had positive effect on revisit intention.

The purpose of this study was to the prediction of the visitors of the regional golf course. Especially the visitor' prediction of the regional golf course has meaning the financial policy making, allots a buget of golf course. It is important a task because it will be able to apply with baseline data. So this study predicts the visitors' prediction of the regional golf course until 2011. Specially, ARIMA models of time series analysis is better short-term prediction in the demand forecast technique. To examine visitors’ prediction, it used the data what provides from the data of a morgue of korea golf course business association home page. Namely, the first time series analysis started to select an ARIMA model by a basic process of model set. And the result which predicts visitors of the regional golf course by the estimation process of a parameter, forecast index for 1 year has shown the decreasing pattern. or It must be noted that the rate of change in golf course of Gyeonggi‘s Province were presented significant difference. Like this result, the problem (a selection of independence variable or of trend analysis of some data) which is presented from statistical technique of demand forecast in past will be able to overcome. Therefore scientific prediction model make an accurate estimate visitors by high reliability. The official organizations are always interested in the visitors’ inflow.

This paper golf market orientation by examining the continued growth of the national sport of all ages can enjoy golf as a true wish was to offer suggestions. This end era of popularity of golf, a fully public golf course in the United States and Japan through a comparative analysis of the case. The result is follow. First, golf populous metropolitan areas based on the public golf course development will be mitigated. Second, various golf courses operating at greatly reduced the tax burden will have to contribute to the popularization of golf. Third, the problem now appeared to receive a lot of golf membership ‘gold membership’ has raised the need to review. Fourth, when the membership sale ‘gongjeongryul 30%’ to ‘gongjeongryul 50%’ will be the need to strengthen. In conclusion, this is expected to solve the problem in the future golf courses, as well as government regulations that comply with popular age people really enjoy them free to participate and present the alternatives to more people happy through the sport of golf You can enjoy more than the welfare level of health facilities is expected to consider the offer.