Earticle

초록

영어

The purpose of the study was to find out the effects of service quality of golf range and preference and revisit intention of the customers according to demographic characteristics of the customers, and identify casual relationship among the factors. The subjects were the customers who were practicing golf in the driving ranges located in Kwang-ju and also highly likely to visit nine golf courses located in Jeollanam-do. Research data of the study were statistically analyzed by SPSS win Ver. 14.0. As for relationship between demographic factors and service quality factors, the findings of the study were as follows: gender and age were related toreservation; monthly average income was related to reservation, cost and care, preference, and revisit intention; occupation was related to reservation, cost and care; golf experience was related to course and round, caddy service, preference and revisit intention; handicap was related to caddy service. As for casual relationship among factors, the findings of the study were as follows: reservation, course and round, cost and care, and caddy service had positive effect on preference of the golf course, while service facilities and job attitude did not. In addition, preference of the golf course had positive effect on revisit intention.

목차

ABSTRACT
 I. 서론
 II. 연구방법
  1. 연구대상
  2. 조사도구
  3. 연구절차
  4. 자료처리방법
 III. 연구결과
  1. 골프장의 서비스요인이 고객애호도에 미치는 영향
  2. 골프장의 서비스요인이 재방문의도에 미치는 영향
 IV. 논의
  1. 골프장 서비스요인이 고객애호도에 미치는 영향
  2. 골프장 서비스요인이 재방문의도에 미치는 영향
 V. 결론
 참고문헌

키워드

저자

• 김형철 [ Kim, Hyung-Chul | 영광CC ]
• 김홍식 [ Kim, Hong-Sik | 동신대학교 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  골프연구 [Journal of Golf Studies]

• 간기

  계간

• pISSN

  1976-2380

• eISSN

  2713-9565

• 수록기간

  2007~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 695 DDC 796