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한국미용예술경영학회지 [Journal of Beauty Art Management]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    한국미용예술경영학회 [THE KOREA BEAUTY ART MANAGEMENT ASSOCIATION]
  • ISSN
    2508-2191
  • EISSN
    2508-2205
  • 간기
    계간
  • 수록기간
    2007~2018
  • 주제분류
    예술체육 > 미용
  • 십진분류
    KDC 517.337 DDC 646
Vol. 8 No.1 통권 21호 (14건)
No

<연구논문>

1

기혼자의 미용서비스 이용실태 비교

신영금, 김형준, 한소리, 김강현, 차경희, 박소연, 채수기, 오수정, 홍인숙, 박은준

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.7-20

※ 기관로그인 시 무료 이용이 가능합니다.

Objective: The purpose of this study was to determine whether there are differences regarding health behaviors among Gyunggido citizens of normal drinkers and problem drinkers. Methods: A self-report questionnaire was used covering questions regarding health, eating habits and health related behaviors such as smoking and drinking behavior, exercise, weight management, etc. Test of significance for differences between the groups were performed with -test and logistic regression. Results: Gender, age, marital status, education level, and occupation were related with problem drinking behaviors. Smoking, first age of alcohol drinking, perceived obesity and stress was high in problem drinker in men. Only first age of alcohol drinking was high in problem drinker in men. Conclusions: There might be many differences in the socio-demographic characteristics and health behavior among moderate drinking, problem drinking and alcohol abuse/dependency. Our finding suggest that the need to develop appropriate high problem drinking prevention and intervention strategies for specified groups at greater risk. Also it can be useful for developing and enhancing various health programs and policies when applied appropriately.

4,600원

2

남성의 미용실 이용실태 및 선호 헤어스타일

류해리, 차우정, 진용미

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.21-29

※ 기관로그인 시 무료 이용이 가능합니다.

This study is targeting men living in Seoul utilization of salon hair style and preferences to get a scene by a hairdresser who is engaged in production marketing strategy, it is necessary for the purpose of providing basic information. Self-District of survey questionnaires to collect data for the 212 frequency was analyzed using SPSS 20.0. The results are as follows. First, the survey was 20 years of age and under 30 years old university student/graduate of education, more than 2 million won per month income in less than 3 million won, 300,000 won more than the average monthly expenditure of less than 500,000 won in the professional practitioner group. Second, the technology is well surveyed and a hair salon near the settlements and at least once a month on average, and more than 10,000 visits in spending was less than 30,000 won. Third, survey-type cut yourself a dandy style with matching dark brown color, clean, comfortable, bold trim pump wave was preferred. Through this study visit patterns and preferences of men's hair salon for a haircut was known, if it is made based on the marketing of the influx of new customers and an increase in visits satisfaction and procedures, improve sales have considered.

4,000원

3

디즈니애니메이션 겨울왕국을 모티브로 한 헤어작품 연구 - 여자 캐릭터를 중심으로 -

유은미, 이윤미, 권기형

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.31-43

※ 기관로그인 시 무료 이용이 가능합니다.

The rapid development of science and technology in modern society as the high value-added sectors of society to get moving to attention. These areas of high value-added, technology, culture, as well as make it add value to the infinite design, video, performances, affecting various areas. In particular, one of the genre, animated visual field can not be found in the reality of the world of dreams and fantasies which, for the delivery of the story characters and sounds are represented by visual images as visual art, man, woman, and child care and inspiration for many people to leave giving. Take advantage of these animations are being studied in various fields, but in the field of hair and hair style for the animation shown in previous studies, there is only a study, and work in conjunction with a specific animation of hair in one study there was no previous research. Thus, in this study, the Disney animation 'Frozen' hair works the motif was constructed by substituting the works of 4. As a result of the work of making the characters that appear in the image features and hair work properly blended with elements of the real world can be used to determine this was possible, but also by incorporating the Up Style it could produce creative designs. However, the limitations of this study, female characters are made to work only with the hair style was mainly a character study inconvenience this been made, with a follow-up study of the characteristics of various animation research work is done in accordance with the hair.

4,500원

4

메디컬 에스테티션의 DISC행동유형이 직무만족도에 미치는 영향

이미숙, 이은희

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.45-57

※ 기관로그인 시 무료 이용이 가능합니다.

Recently, medical esthetics that pursues both beauty and health take a large part in the esthetics field. Consequently, dermatologic clinics began to run affiliated medical aesthetic for the first time and now clinics that provide beauty-enhancing treatments other than dermatologic care are increasingly doing the same. Accordingly, based on realistic demands for human resource management of medical estheticians, this study aims to find out necessary and sufficient condition to reduce turnover rates of estheticians by examining each of their behavioral style's traits and aptitudes with regard to their job satisfaction. We initially had distributed a total of 200 surveys, and finally chose 189 of them, excluding the rest five in which the answers were unreliable in order to find out the effects of estheticians’ DISC behaviors on their job satisfaction. The following is the analysis of our research outcomes on the estheticians’ job satisfaction in local aesthetic clinics according to their DISC behavioral styles. First, the most common style found among the subjects was type I. The second most common was type S. Second, the subjects’ demographic characteristics were that they moved to another clinic after one to three years of working in the first aesthetic clinic where they landed a job after they had graduated from community colleges with aesthetic-related major. The reasons included dissatisfaction with working hours, the number of days off and paycheck. The analyzed result of the effect of chain esthetician's work engagement, self-efficacy on job satisfaction showed that S styles had high job satisfaction in workload, working condition and the reason why S styles' job satisfaction is high was analyzed that they were obedient to superior's instruction, adjust themselves well to circumstances, felt stronger stability in team than in individual and in case there was a work after working hour, they sacrificed themselves for the work to be carried out smoothly, feeling satisfaction in their job, and chained medical esthetics are highly mature in carrying out works because they always set up a goal through periodic meeting and performance report, process works reflecting it and distribute works systematically. Therefore, through a regular analysis of estheticians’ DISC behavioral styles, training can be conducted on how to apply the estheticians’ traits according to their DISC behavioral styles, thus improving efficiency of the clinics. Also, by reestablishing recognition that medical esthetician is a stable and sustainable occupation, this will have a positive impact on reducing estheticians’ fears about moving to another clinic as well as following losses of clinics, which continue to be pointed out as the biggest problem in the field. In conclusion, for aestheticians to make a leap forward, a variety of job responsibilities and duties should be allocated appropriately and they should be provided the opportunity to improve themselves so that they could fully make use of each one’s unique traits. On top of this, aesthetic clinics should recognize estheticians’ behavioral differences and positively take into account their behavioral traits and perspectives for effective talents nurturing and human resource management. That will have a great impact on performance of clinics as a whole.

4,500원

5

미용실 내부 이미지와 선호도가 고객만족도와 재방문의도에 미치는 영향

임지현, 최부경, 배은미, 팽형연, 강재준, 한연옥, 권소희, 최은경, 박은준

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.59-69

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Amidst the fiercer business environment among corporations along with the expanding economy, corporations have focused on enhancing a strategic corporate image and reliability. It is the image of a store that can best demonstrate such a corporate image in connection with the characteristics of a service industry; therefore, this study is to review how the interior image of a beauty salon affects customer preference and satisfaction and their intention to revisit. As a result of discovering the effect of the interior image of a beauty salon on customer satisfaction and intention to revisit, the better the interior image of a beauty salon, the higher the preference, which was a positive relationship. Also, the better the interior image of a beauty salon, the more the intention to revisit, which was also a positive relationship. That is, in accordance with the interior design, subsidiary facilities, and service tools in the service industry, customers form satisfaction from the skills of the service industry and service along with a favorable impression. Meanwhile, this was discovered to result in the continued use of the service industry and positive referrals. In considering the above results, male and female customers who use a beauty salon were discovered to be affected by the subsidiary facilities and the latest service tools of a beauty salon based on the skills and service. From this, if service managers cultivate human resources equipped with skills and services that can be purchased by customers and are prepared with the subsidiary facilities of the user-friendly service industry, the beauty service industry is expected to advance into a futuristic industry prepared with a system.

4,200원

6

미용실 종사자의 서비스 매너 요소 인식

홍기향, 박윤정, 어경선, 장성혁, 진용미

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.71-79

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As service industries are making developments in specialization and concentrated products, consumers are in want of more improved services. In this situation, improved service manners are also called for as equally important. In view of this general interest in improvement of service manners is growing, industrial companies are making much effort to offer more systematic and specialized services to satisfy their customers and clients. This study, first, will compare and analyse hair salon workers’ understanding of the importance of proper service manners and their recognition of the practicing detailed elements in service manners. This study is thereby to provide the workers in hair salon industries with ideas of how to improve the quality of service manners through service manner education. Surveyees have been mostly female singles in their twenties, with high-school education background, though these surveys were unbiased random ones. The workplace of the surveys have been mostly non-franchised large- and medium-sized hair salons, average daily working hours was between ten and twelve. The most common method of salaries for these surveys was the usual type, namely the one which consisted in ‘basic working year level plus incentives.’ Working experience in hair designing was in most cases anywhere from one to four years. As for the elements of manner, this study has had four divisions: management of image, sanitary conditions of the shops, handling of the customers complaints, and general treatment of the customers. When the surveys’ recognition of the importance of those manner elements was compared with their practice, it was found that their actual practice was not quite up to the level of the recognition. This means that even though hair salon workers were acknowledging the importance of manners, the ideas had not been put into practice. It study has found, therefore, improvements of quality in hair salon manners need to be made through more realistic measures in order to be realized in real life situations, rather than through mere conventional educations. This study concludes that only this way will lead the hair salon industry to true quality service developments and to making improved profits. The scope of research in this study has been limited to workers in Seoul and Kyeongki-province area. This study finally suggests for the future studies to have a more broad scope of research area.

4,000원

7

미용종사자와 소비자의 외모 이미지 지각

박명희, 정윤희, 윤연화, 이민비, 김난희, 전미란, 안정희, 서미숙, 강영숙, 박은준

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.81-92

※ 기관로그인 시 무료 이용이 가능합니다.

People today use appearance as a tool for evaluating others or as a means of raising personal income. As such, a service provider with an attractive image has great sales skills and plays a role in offering positive information about services or products to customers. In particular, since a service is an intangible feature, the service is determined only by visible external factors. Accordingly, this study is to review how the image of the appearance of beauty artists is perceived by customers and beauty artists. As a result of conducting a t-test aimed at two groups of beauty artists and consumers to discover any difference in the perception of the image of the appearance of beauty artists, there was a statistically significant difference both in the two groups and factors regarding the perception of the image of the appearance of beauty artists. That is, beauty artists perceived an image that is active, upscale, manly, and suitable for their formality. Meanwhile, consumers perceived an image that is conservative, not upscale, feminine, and one that shows significant exposure not suitable for their formality. From this, if the image of beauty artists who offer beauty service can be highlighted accurately as the image embodied by consumers, it will be able to create repeat purchases by consumers and raise their satisfaction. Also, along with beauty artists, if service managers are prepared with a management manual system that may endow a reliable and professional image to customers, the service industry is expected to be promoted.

4,300원

8

미용학 연구방법론 교재목차 개발에 관한 연구

김귀옥, 여인자, 김혜진, 이창식, 양은진

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.93-106

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Deriving type of research methodology, in order to increase educational satisfaction of the student studying research methods the study wanted to develop a cosmetology research methodology textbook table of contents for cosmetology. For this, we investigated a research methodological syllabus that was adopted by beauty school curriculum at a domestic graduate school. We also derived a fixed type of syllabus from a research methodology in comparision with related reference books for cosmetology. Then we corrected and completed by refecting opinion of advisory importance that was derived about a textbook table. After we suggested a final textbook table of contents analysis result until chapter and section. As a result, a level of lecture of a cosmetology research methodology final textbook table of contents in this study is a understanding of a research methodology, what essay is, matters that require attention of essay system, research and ethic of researcher, searaching a material, a type of research, a research procedure, a topic of research, a research proposal, an introduction, a theoretical background, a research method and a result, a conclusion, a reference, a supplement and english abstract writing, evaluation about a research, publishing an essay, and a result. This research, on account of lack of the opportunity to obtain the materials related to cosmetic methodology, is not regarded as comprehensive research. However, as it is attempting to directly understand and explain realistic education circumstance, this research reflect educational reality, which has essential meaning. Henceforward, in order that efficient and future-oriented beauty science majors to entance, more and more dicerse and advanced methods should be performed with the active coorpeation of each professor's subjects.

4,600원

9

추나미용을 이용한 복부비만이 성인여성의 생화학적 지표 변화

정유영, 이인희

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.107-115

※ 기관로그인 시 무료 이용이 가능합니다.

This study was executed to find the effect which abdomen tuiuna therapy, catechin intake and exercise therapy have on abdominal obesity management of adult women. For this study we chose 15 women in total who applied to BMI 23.0-30.0kg/㎡, body fat percentage 28.0-35.0%, abdomen fat percentage 0.85-0.95 which is beyond reference range of standards WHO-WPR suggested out of adult women dwelling in Seoul and then studied the change using blood biochemistry profile(WBC, RBC, Hb, Hct, LDL-C, HDL- C, T-C, TG, Cortisol) through physiological test, before and after the experiment, three times a week and for 5 weeks, from 2103.06.17 to 2013.07.20. Looking into blood lipid LDL-C significantly decreased in Contrast Group A, Diet Group B and Exercise Group C, T-C significantly decreased in Diet Group B, TG significantly decreased in Exercise Group C and HDL-C significantly increased only in Exercise Group C.

4,000원

10

헤어디자이너의 스트레스 및 근무환경이 직업 만족도에 미치는 영향

박재홍, 노여진, 신소연, 오태식, 이은규, 장영하, 한주희, 박은준

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.117-129

※ 기관로그인 시 무료 이용이 가능합니다.

This study is a hair stylist job satisfaction, stress and work environment to study the impact of the future development of the beauty industry and human resource management to provide the necessary information and scientific data that purpose. Stress and the working environment of a hair stylist is to examine the effects of job satisfaction showed that significant influence. Stress is looking at the impact on job satisfaction, job satisfaction, self satisfaction factors are positive factors and negative factors that increase stress factors that increase the self-definition of satisfactory correlation. Satisfying work environment factors in job satisfaction factors include increased positive work environment stressor factors also increase the definition of relationship satisfaction showed negative stress factors did not significantly affect the. Working environment is looking at the impact on job satisfaction, job satisfaction factors, and environmental factors in self-satisfaction factor is increased, the reduction factor is a part of external relations and satisfaction, interpersonal relationships, self-development self-satisfaction factors, factors that increased defined increase in correlation. Factors of job satisfaction in working conditions and environmental factors are satisfied, self-development factor increases with increasing factor in the definition of workplace relationships and satisfaction, interpersonal factors decrease with increasing internal satisfaction factors showed a negative relationship. As such a hair stylist job satisfaction, stress and work environment was found to be affecting. This is according to the working conditions of stress and job satisfaction is a hair designer which means varies. Therefore, based on the results of research, better working conditions and if you plan a strategy for profit, a hair stylist's job satisfaction would be able to help raise the feed.

4,500원

11

헤어전문살롱 및 대형마트에서 모발화장품 구매이유와 차이

박윤정, 최수원, 어경선, 양은진, 진용미

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.131-141

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As living standards of the individual is improved with rapid economic developments, importance of visual image of the individual is being magnified, along with change in consumption pattern of consumers around 2000. Hair is a part representing beauty, called as ‘the second face’, and standard of health. After exploring reasons and difference of consumers’ purchasing hair cosmetics in hair salons and major supermarkets and analyzing patterns of purchasing route according to general features of consumers, this research is to present a direction for developing marketing in the hair cosmetics market based on the analysis. For the purpose, a survey was conducted over male and female respondents in 20s and 30s living in Gyeonggido and Chungcheongbukdo. As a result, respondents put value on ‘cosmetics effect’ as a primary reason for purchase in both hair salons and major supermarkets. Considering general features of consumers, there was a meaningful difference in purchasing reasons by gender, marital status, occupation, and education level in hair salons, while a meaningful difference was found only by occupation in major supermarkets. For viable marketing strategies in the hair cosmetics market, active activities are needed to improve sales by means of development of specialized hair cosmetics and diagnostic apparatus and other tools for scalp and hair. Also, by cheap price and various products, consumers’ selective shopping and reasonable consumption should be induced from major supermarkets.

4,200원

12

화장품 방문판매원의 특성에 따른 화장품 구매행동에 관한 연구

송향숙, 이은희

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.143-155

※ 기관로그인 시 무료 이용이 가능합니다.

Members of modern capitalistic society pursuing variety of lives according to material abundance continue making efforts to live with health and beauty together, accordingly interest in beautiful and healthy appearance for everybody irrespective of sex or age to improve qualities of lives is increasing more and more. As the influence of as well as the interest in door-to-door salespersons who can resolve the aesthetic satisfaction and economic desire for women are increasing, they introduce various sales methods and develop sales activities, which enables extending the realm of new buying activities at the level of consumers' eyes through brisk economic activities, and this causes consumer class of door-to-door cosmetics market to be enlarged more fast according to their change. As salesperson's performance grows up securing customers with loyaltyty according to proper correspondence to the change of consumers' needs, the orientation to which door-to-door cosmetics market should forward is to be sought and the competitiveness of door-to-door cosmetic business circle should get higher. As levels of lives and intellectual levels rise up, customers' needs are in the circumstances to become diversified and fragmented, in this study, it was presented that door-to door sales persons have to make loyalty of the customer to be secured through customer satisfaction, have to provide knowledge of merchandise, technical information acquired through customers' requirements and needs, specified data regarding the material related with market status or merchandise for large numbers of secured customers to fit customized service and to increase loyalty and they have to not only improve their abilities with the growth of their company but also make a significant influence on recommending them to others with customers' satisfaction, because not only alternatives of choices in buying cosmetics become wider according to types of personalities of door-to-door cosmetics salespersons, but the scope of sales activities conforming to customers' needs in accordance with sales capability becomes wider. It was also indicated in this study that fostering or assigning efficient experts in order to connect cosmetics manufacturers with consumers, to contribute to manufacturers' profit creation and to maintain long-term relation with customers by demonstrating door-to-door salesperson's personality.

4,500원

13

화장품 브랜드 토니모리의 마케팅 연구

이은희, 이경숙

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.157-169

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Nowadays cosmetic markets are greeting the golden age for cosmetic brand shop. Despite the issues and lack of uniformity in the pricing structure of various cosmetic products in Korea, various cosmetics brands are sold at middle-low prices in both domestic and global markets. However There are too many middle-low priced cosmetic brands in Korea. So It should establish definite brand identity and make progress with unique marketing unlike the other cosmetic brand shop to survive these cosmetic markets. This study, intended for TONYMOLY that is trying to raises brand awareness, customers preference by establishing TONYMOLY own brand identity, promoting unique marketing. Through literature review, this study aims to understand about cosmetic brand shop, the trend of beauty. And we investigate TONYMOLY brand, analyze STP, SWOT, 4P analyses of TONYMOLY. It is misjudge that TONYMOLY seek premium brand image because of their middle-low priced brand image. So this study aims to suggest new marketing strategy for modern, professional brand image. The new marketing strategy take note of beauty trend key words 'Naturalism', 'Change of main consumer', 'Beauty-technical'. Also we suggest new marketing strategy as marketing of duty-free shop, communal marketing. Based on this study, It is expectable to TONYMOLY to establish their own brand identity, increase communication to customer.

4,500원

14

Thai massage가 20대 여성의 하지부종과 신장기능에 미치는 영향

신수정, 이인희

한국미용예술경영학회 한국미용예술경영학회지 Vol. 8 No.1 통권 21호 2014.06 pp.171-180

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This study investigated the effects of Thai massage on the alleviation of the nether extremities' edema and on the changes of the creatinine(kidney function), women in their 20s living in Seoul and Gyeonggi. For this, a Thai massage was given to two groups (high heels group: B, sneakers group: C) twice a week from July 12 to August 11, 2013. Meanwhile, no massage was given to A. Using a body composition analyzer, changes in body contents(TBW, ICW, ECW), edema, have been examined. Through a reach, in addition, the results showed the reduction of edema in the both of the Right leg and the Left leg(p<.05) in the group of high heels(B), The changes of Creatinine(kidney function) showed the more significant results with the more repetition of experiments carried. It is necessary to extend the experimental model of this study, form additional experimental models, and conduct further researches in the future.

4,000원

 
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