한국미용예술경영학회지 [Journal of Beauty Art Management]

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  • 수록기간
  • 주제분류
    예술체육 > 미용
  • 십진분류
    KDC 517.337 DDC 646
Vol. 7 No.3 통권 20호 (38건)



1960년대 예술사조가 나타난 화장품 리미티드 에디션 패키지디자인 연구

권문경, 김다함, 임희경, 이현숙

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.7-21

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Package design is a popular promoting skill in the current promoting trend. With the development of technology, the beauty industry has grown exceedingly and the beauty market is now overflowing with a variety of cosmetic products. It is hard to differ each product from another without a distinctive characteristic of it’s own. Therefore, package design has grown as one of the biggest role in promoting a product. Limited edition is a marketing strategy that cooperates with the package design, which establishes a higher brand value by emphasizing the product’s deficiency. Recently, the retro trend is being seen in most of the fields such as fashion, design and culture. The 1960s art trend can be named as a main trend in the retro trend. Therefore in this research we studied the 1960s art trend and picked up four main trends; pop-art, minimalism, futurism, and optical art. The target of the research is to specify each art trend and analyze the art trends that have been used in the limited edition package designed cosmetic products. The data of this study were collected from research papers, thesis, art books and various internet sources. 17 cosmetics brands that continuously release a limited edition product were chosen (3 local, 14 international). Each product has been categorized with one of the art trend and analyzed. The qualities of the 1960s art trend shown in the limited edition package design had similar characteristics matching the trend 1) Pop art: illustration, symbols, cartoons were used with vivid colors 2) Minimalism: minimal use of material, color, lines were used 3) Futurism: strong and geometrical shape with a use of metallic material 4) Optical art: various pattern that gives visual illusion.



고수추출물과 레비타린 활성 성분제품을 활용한 휴지기 탈모의 임상적 진단과 관리

이영주, 김성남

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.23-35

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This is a study of 36 people clinically diagnosed as Telogen Effluvium by a researcher of this study in a clinic in Seoul. The differences in the numbers of hair bulb and hair density have been compared before and after the scalp treatments. 40 hair bulbs of each patient that were pulled out naturally while the treatments were tested. Treatments with different products were chosen depending on their scalp types to improve the metabolism of scalp and normalize the keratinization for scalp cleaning and eliminating oxidized residues of sebum and dead skin cells deep inside the scalp. Scaling product were applied first along with the face line with transverse slice sections using cotton tips. The ozone mist were sprayed on it for 10 minutes then rinsed off lightly. Scalp shampoo then has been used and scalp conditioner applied on it and left it for 10 minutes then rinsed it off. After that, scalp were dried to prevent the dilution of ingredients of nutritional products, then nutritional products were applied thoroughly on the scalp and the scalp was exposed under the infrared lamp. The scalp has been treated as avobe for over 20 times once a every week. The patients were recommended to use home care products during the period of scalp treatments. C/D Shampoo(made in Italy) of M company was advised as a home care product. The results of the treatments of Telogen Effluvium was as following: 9 patients consisting of male Telogen Effluvium mainly caused by stress and female Telogen Effluvium mainly cuased by endocrine problems(including 2 female patients with ferritin level), 6 patients' Telogen Effluvium started after having baby, and 3 patients with Telogen Effluvium caused by extreme stress because of their spouse's death. Before the treatment, the number of telogen bulbs were mean 33.1 and after the treatment, the number of telogen bulbs has been reduced to 15.5 resulting mean 15.5. Also, after the treatment, the hair density of the patients with Telogen Effluvium has been significantly increased compare to before the treatment. As a result of this study, scalp treatments showed positive results in the density increase and change of telogen hair bulbs for the patients with Telogen Effluvium. There are many studies done on the scalp treatments, but not many studies on the change of hair bulbs in hair loss. Therefore, this study could be a base data for the scalp treatments.



광고 모델 변화에 따른 로드샵 코스메틱 브랜드 이미지 변화

최윤정, 이승연, 이현숙

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.37-50

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The recent growing Korean cosmetics market has been supported by continuing growth in one cosmetic brand stores derived from specialty cosmetic shops with diverse brand products. The whole cosmetics market has been reformed while those stores are making a new category called 'cosmetics road shops'. As there has been a lack of marketing researches on brand images of cosmetics road shops, the researcher selected 4 representative brands among over 30 cosmetics road shops to analyze changes of target customers and brand images according to changes in their concepts, features and advertising models. The result of this study showed following conclusions. Beginning in 2004, the first cosmetics road shop brand, MISSHA has aimed to be the luxury cosmetic brand, breaking its 'cheap cosmetic' brand image, so the company has used wannabe celebrities such as Kim Hye-soo and Lee Hye-sang as it launched various functional skin care products, which caused changes of its brand image and target customers. MISSHA's forever rival company, THE FACE SHOP from the start has hired Korean Wave celebrities to effectively promote the brand targeted customers from teenagers to 40s and actively supported K-Beauty marketing. ETUDE HOUSE has recently changed its 'princess' brand image by showing characterful models instead of young and dollface models, and the company has attempted to achieve brand differentiation among other road shops. TONYMOLY is looking to go beyond Korea and reach Asian countries while it uses popular Korean Wave celebrities to turn their domestic and foreign fans into customers. It is the objective of the author to continue researches on changes of brands and their different images, as there is much attention towards further studies and changes in cosmetics road shops.



남성의 헤어서비스 이용동기에 따른 이용만족도

송혜정, 박은준

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.51-60

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The aim of this study is to find out the motivation of visits and satisfaction on hair service among the men clients dividing into groups with similar types. The method is that finding out the motivation to visit, then dividing into groups by the reason of visit, and doing analysis of variance to analyse the satisfaction level. First of all, men in their 20 were the majority of subjects, not-married were the highest portion. Second, after dividing groups by factor of visit motive, groups were re-divided by image oriented, indifferences, and trend adapters. Third, the result of level of satisfaction by groups, was drawn by these six factors–personal service, facilities and environment, trustworthiness, skills and technique, kindness of workers and entertainment and beverage service. Image oriented group's satisfaction level was dependant on personal service and facilities and environment and every factor of satisfaction level was high in trend adopter group.



네일 보강제 사용이 손상 손톱에 미치는 영향

김채희, 권혜진

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.61-72

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The awareness of the importance of appearance is becoming high and branches of beauty are becoming specialized in modern society. People have recently been more interested in nail art than any other branches of beauty. Among types of nail art, gel nail art is becoming the center of those. People's higher interest in gel nail art is causing frequent nail damage. The purpose of this study is to find out the effect of nail strengthener on the nail damaged from a gel polish procedure. A gel polish procedure was performed on 26 women with relatively undamaged nails in their 20s and 30s. After the procedure, a nail strengthener was applied onto their nails, and then the surface and thickness change of the nails were evaluated 1, 4, 7, 8, and 11 week following the procedure and treatment. A Scanning Electron Microscope (SEM) was used to measure the surface change and a Digital Calipers was used to measure the thickness change. Satisfaction of the procedure was also investigated. The result was that the surface damage figures for the group of the subjects who did not have the nail strengthener treatment increased (week 1 - 3.70, week 4 - 3.90, week 7 - 3.80, week 8 - 4.23, week 11 - 4.30) while the nail damage figures for the group of the subjects who had the nail strengthener treatment increased. (week 1 - 3.38, week 4 - 3.33, week 7 - 2.50, week8 - 2.82, week 11 - 1.92) The thickness figures for the group of the subjects who did not have the nail strengthener treatment decreased (week 1 - 0.31, week 4 - 0.26, week 7 - 0.27, week 8 -0.26, week 11 -0.24) while those for the group of the subjects who had the nail strengthener treatment increased. (week 1 - 0.32, week 4 -0.37, week 7 - 0.39, week 8 -0.37, week 11 -0.40) In a survey on satisfaction after the experiment, in terms of the degree of nail damage after the gel polish procedure the subjects who did not have the nail strengthener treatment thought 85.7% of their nail on average was damaged after the gel polish procedure while the subjects who had the nail strengthener treatment thought their nails were not damaged after the gel polish procedure. The subjects who had the nail strengthener treatment thought the treatment became effective for improving the state of their damaged nails in two weeks and all of them wanted to have a gel polish procedure with a nail strengthener treatment again in the future.



미용서비스 소비자의 펌 웨이브스타일에 대한 인식 연구

박종옥, 민인숙, 박은준

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.73-81

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The purpose of this study is to provide the data needed for the advancement of the hair styling service industry by standardizing and by identifying base data when it comes to the wave style that suits consumers’perception in the field of hair styling service industry. Results of this study are as follows. First, the following subjects manifested the highest ratio when perceived from the demographic aspect; women, in their 20’s, who are married, who graduated from university, whose average monthly income lies between 1 to 3 Million Won and whose occupation is sales/service related. Second, perception on the shape of their face was examined, which demonstrated that the ratio of the respondents who perceive their face shape as round shape was high. Third, question of whether they are satisfied with the length of their hair style, and with the style itself was studied, as well as the reasons for dissatisfaction, which demonstrated that the lengths of the current hair style were medium length, short length and long length in the order mentioned. As for the satisfaction towards current hair style, ratio of those who responded that they are satisfied was higher among the total number of respondents. As for the reason for dissatisfaction, most number of respondents said that the style does not suit them. Fourth, cycle for visiting hair salon, and for getting a permanent and the cost for using hair service were examined, which demonstrated that they visit hair salon once per month and get permanent once every three months. As for the price they pay, ratio of those who replied that they spend 30,000 Won or less on average per month was high while some cited price range that lies between 30,000 Won to 80,000 when it comes to verage permanent price per one permanent including clinic and 150,000 Won or higher when it comes to average permanent price per year including clinic. Fifth, they considered the image of their face when selecting wave style. When getting wave style, they chose design that suits their face shape. Meanwhile, most number of respondents said that they want to convey stylish image after getting wave style administered and that that this is what they want to hear from others around them as well. When the above mentioned conclusions are summarized, the results of this study can serve as a resourceful data for the advancement of the hair styling service industry if hair stylists also have perception of the wave style that the consumers have and if the base data for consultation is set by factoring in the consumers’key considerations and the image they want to convey afterwards.



미용서비스 직업의 특성에 따른 미용종사자의 성과만족, 직무만족, 인지적·무인지적 만족 미치는 영향

정다운, 유민정, 박정은, 박동은, 박은준

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.83-92

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Due tothe structual change in the industrial structure, service has become a major part in the current industrial structure. Meanwhile the need for beauty increased and the beauty industry widened its spectrum. As the beauty industry subdivided, the work environment has changed, personal satisfaction has changed and the satisfaction regarding this has also changed. In this study, it is our objective to asses the satisfaction in result, job satisfaction, non-recognition and recognition satisfaction and to see what effects these satisfactions have for the beauty industry. In order to do so, this study shows the results of an analysis of primaty factors and reliability analysis. And the results wull reveal that which factors have effects on the development of the beauty industry, and reduce separation rate.



미용서비스업 헤어디자이너의 근무특성에 따른 직무만족의 차이

박재홍, 김슬기, 김성남, 박은준

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.93-100

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The purpose of this study is to increase the job satisfaction for hair-designer in the beauty business; the differences of job satisfaction according to the nature of hair-designer have been discovered and analyzed the sub-factors in this study have been identified as job satisfaction. The Working Characteristics requires career, leaving one's job, average working days per week, average hours on the job, the frequency of attending and studying at other institutions, and participating in extra curricular activities; and the following vocational characteristics heavily influence job satisfaction. For this study, 217 beauticians have filled out a survey which was then analyzed: frequency analysis unitary analysis of variance by applying the SPSS 16.0. Duncan's post-inspection was put to work to find the differences between groups. First, the Working Characteristics such as career, working hours, and participating in extra curricular activities gives significant influences the sub-factors which are job satisfaction. Secondly, when career has worked more than 11 years and on the job of below average 8 hours and most cases people either go to schools that gives college credit or diploma and offer a higher level education or attend professional institution for their education. Hence, based on the results, organizational structure and organizational management in beauty business give insightful empirical data. working hours.



미용실 점포 특성이 신뢰형성에 미치는 영향 - 미용실의 형태와 크기별 비교 -

어경선, 오별, 박윤정, 최수원, 양은진, 진용미

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.101-109

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This study attributes the salon stores any affect on building trust by looking out how through which personal characteristics examined in detail the characteristics and beauty salon competitive properties in the community to meet each store and a hair salon using basic materials that can survive is aimed to present. Data collection using the Chungcheong area salon services targeting women the final 485 questionnaires analyzed using SPSS 16,0 statistics program and the results are as follows. First, find the dimensions of this results in the formation of trust and re- visit / word-of-mouth intention, service satisfaction , environmental satisfaction consisted of a store, the second, and a hair salon in the formation of the trust store properties determine the effect of this result, all relationships were defined . Third, by type of salon , hair salon building trust store properties were compared to the effects of the re- visit / word-of-mouth intention, service satisfaction store environment, both personal satisfaction of the store and a hair salon franchise beauty salon was higher than the relative. Fourth , by size of salon hair salon building trust store properties were compared to the effects of the revisit / word of mouth is also a small hair salon hair salon medium was higher than the relative , service satisfaction , store environment, a small hair salon medium satisfy relatively higher than the large salon. In conclusion, the cosmetic nature of the service industry than in other industries, the importance of human factors are large, substantial transactions in relation to customer satisfaction and loyalty in order to increase the trust-based relationships with customers is the most important factor in the formation and stores environment, atmosphere and positive insight, would be to increase the trust is considered.



미용실 특성이 고객만족도와 충성도에 미치는 영향 - 성별 비교 -

어경선, 오별, 진용미

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.111-120

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This study based on the gender of the subject and a hair salon characteristics affect customer satisfaction and loyalty by looking out what effect through which personal characteristics examined in detail the characteristics and beauty salon in the competitive world to meet each store using the properties Salon two basic materials that can survive is aimed to present. Data collection using the Chungcheong area salon services targeting women the final 485 questionnaires analyzed using SPSS 16,0 statistics program and the results are as follows. First, the demographic characteristics of those surveyed know the results, Vocational school / graduation married a woman of 30 was highest, second, salon characteristics, customer satisfaction, loyalty out the present results on the dimension, Salon 4 Overview of properties which is a 2 Overview of Customer Satisfaction, Loyalty, consisted of a single dimension. Third, according to the gender of the subject and a hair salon characteristics compared to the impact on customer satisfaction and treatment satisfaction results Salon attribute stores the male consumer satisfaction is relatively high, the female consumers appeared, Salon Loyalty characteristics and the impact on customer satisfaction, loyalty, and both results were compared with female consumers were relatively higher than male consumers. In conclusion, a positive service to consumers creating an atmosphere of satisfaction when you finally nopyige to encourage loyalty will be able to suggest the role.



미용실의 불만족 서비스가 불만족 처리 후 고객만족에 미치는 영향

임지현, 장미여, 김성남, 박은준

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.121-127

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Along with the improvement of the standards of living or the changes of life patterns, service industry has been developed, and also beauty care service industry has been constantly developed and increased. With this structural condition, in beauty care service industry, most of the managers are not only focused on technical training but also activating the best customer services provided to their customers. Here, this paper aims to examine the effect of settling dissatisfying services on customer satisfaction with the subjects of both male and female consumers using beauty care services. According to the result of regression analysis to examine the effect of dissatisfying services at beauty shops on customer satisfaction after the settlement, there exists negative correlation because as dissatisfying services are more, customer satisfaction decreases more after the settlement. According to the study result, even if the males and females using beauty care service industry are provided with the services to settle the dissatisfying factors, their satisfaction with the provision of the services is low. This implies that it is needed to make efforts to analyze and figure out the services’ dissatisfying factors closely in order to let the customers recognize the process of settling the dissatisfying factors and the result after that accurately and enhance the management for the customers using beauty care service industry.



불화로 살펴본 조선시대 거두미의 시원에 관한 고찰

임수빈, 김성남

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.129-140

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This study is to examine the origin of Geodumi a hair style of Naemyungbu in Joseon Dynasty. Geodumi is one of the most peculiar female hair styles in Joseon. But there have been no studies on from when and why it began to be used. So, the author tries to find out the clue of the shape in the Buddhist paintings, searching back from the photos of late Joseon. As the result, it was known that the basic style of Geodumi is to stick the lifted-up form on the back hair, which had been made of real hair before King Jeongjo but made of wood after his enthronement. And, according to the most ancient , it was used as a part of decoration along with Daesu. Among the Buddhist paintings, there were some notable materials that satisfy this condition unexpectedly in early Joseon ones and even in Goryeo ones. The woman on drawn in about early Joseon and late Goryeo turned to be Namyang Hongssi the daughter-in-law of King Jeongjong, and the Geodumi-type crown have received much attention from people. In the Buddhist painting of Goryeo paintings, queens frequently appear. On their heads, the Geodumi crowns are seen, having connection with those in Joseon Buddhist paintings. The women in Tunhuang paintings were from the noble class of Tang Dynasty, and their hair style must have been introduced to Gyeongju as a part of royal grant clothing from China after unification. The name was Ssanghwanmangseongye, reflecting the Sinseon(divine hermit) idea. After the unification of 3 kingdoms, the hair style of Tang women influenced on Korean women till the late Joseon and became a character of Korean classical hair style.



사군자(梅蘭菊竹)를 응용한 퍼머넌트 디자인

박계희, 김형은, 임영근, 양은진, 진용미

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.141-152

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The four gracious plants us as our oriental culture is an expression of the beauty conscious. In this study, shown in the four gracious plants understand the beauty and history of the East through relearn the four gracious plants permanent characteristics of the formative principles of design combined with the four works, making the motif the four gracious plants a work produced meets the design intent and look at that, permanent designed to take advantage of the possibility to learn. The four gracious plants formative characteristics of the works produced in accordance with the results of a total of four types of the four gracious plants the designers, while providing creative ideas to provide an infinite variety of formative and creative design of the force by providing an important motif that give was different. Each design also appeared in the direction of the wave is different depending on the type of volume that was able to see that these types of changes to the customer is able to offer a wide range of designs to increase customer satisfaction and will be able to suggest.



성인여성의 비만에 대한 인식ㆍ스트레스ㆍ복부비만관리에 대한 연구

정유영, 이인희

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.153-160

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The purpose of this study is to provide basic data to improve obesity and abdominal obesity management of adult women and their health condition by investigating obesity stress ,the recognition of obesity , abdomen characteristics and abdominal obesity management of adult women. The subjects of this study were in total who applied to BMI 23.0-30.0kg/㎡, body fat percentage 28.0-35.0%, abdomen fat percentage 0.85-0.95 which is beyond reference range of standards WHO-WPR suggested out of adult women dwelling in Seoul 15 women in their 30s and 40s who live in Seoul it was executed from June 17th 2013 to June 20 2013. Obesity stress of 30s-40s women showed ' I am afraid others may look at flabby skin on my waist and abdomen' (M=4.07) as highest, the recognition of obesity, 'Obesity affects women as an unfavorable condition' (M=4.27) as highest, abdomen characteristics, 'Abdomen is rather cold' (M=3.80) as highest and insufficient exercise was shown as highest, 7 persons (46.7%) as a cause of abdominal obesity. To experience obesity clinic and body-shape shop or not showed 6 persons in Yes (40.0%), 9 persons in No (60.0%), the best method for abdominal obesity management, excercise therapy 10 persons (66.7%), desired facility for abdominal obesity management, the Fitness centers 9 persons (60.0%), and reason for abdominal obesity management, health problems 6 persons (40.0%). Since the study chose and investigated part of adult women the representativeness of samples may somewhat be raised and the further study continuously needs to be made focusing wider area and more people.



스파 테라피 교육생의 진로효능감이 자기개발계획에 미치는 영향

이은실, 이은희

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.161-172

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Wellness is emerging as today's core keyword to keep pace with the changed lifestyle of consumers, as there is a growing interest in health and the quality of life. Most of all, the Spa Industry is being taken center stage as the best promising business for the 21st century and the concern for spa therapists continues to grow. However, a shortage of professional manpower is considered as the biggest obstacle to the growth of the Spa Industry. Producing spa therapists, who understand this business well and have expertise and skills, is more important than ever. The purpose of this study is as follows. Spa therapists are experts with specialized theories and skills due to the nature of this job. Therefore, we should help spa therapist trainees to know their talent and capacity and to make a right decision. Based on their characteristics, they should have a career guidance and counseling and be informed related career information. Also we should support and encourage them to be confident in the future, so they can cultivate their self-efficacy on a career. After they make a decision about a career, they should be able to set up their self-development plans actively to carry out the decisions. Also they should be able to form self-development plans aggressively after they go through on-the-job training and field education like a real situation. As a result, we need to guide them to be specialists in the rapidly growing spa industry, when they get a job.



아이롱펌을 이용한 헤어이미지 연출 방법

신미숙, 이기명, 박계희, 유해리, 진용미

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.173-185

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As it is important to express individual personality in the present age of limitless competition and drastic change, the aesthetic consciousness is forming an important part of our lives, which the distinct differentiation of customer satisfaction is needed in the beauty industry. The detailed skills-which can present various designs based on knowledge of such methods-can have competitive power. The production of 5 hair images such as Cutie, Pure, Active, Mode and Feminine through the review of JFAI 's ‘law of matching’ and iron perm can present methods to make a change in texture of design elements by using objective realization methods and basic iron techniques. This study expects hair designers to improve the negative perception of iron perm through the production of various hair images, and make better use of menu that can attract customer satisfaction and sale increase by customized treatment. And it attempts to do much for improving hair designers' trust by giving objective and various suggestions to customers who seek for personality, being valuable hair designers and salons.



에니어그램 성격유형 장 중심에 따른 미용종사자의 스트레스 유형이 대처방식에 미치는 영향

권은실, 박은준

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.187-198

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This study was carried out to know the effect of stress types of hair industry Employee based on the intrinctive center of Enneargram personality types on coping strategies. The present study will suggest basic data for minimizing the stress and maximizing the efficiency. Firstly, the effect of job stress based on the intrinctive center of Enneargram on Stress has partly significant result in all stress. Above all, the higher level of dissatisfaction of working environment, dissatisfaction of opinion efficiency of job stress leads to the higher hopelessdepression of stress. And influence of job stress based on the intrinctive center of Enneargram on coping strategies of stress has partly significant result in all of the coping strategies. Above all, the higher level of dissatisfaction of excessive work, dissatisfaction of ego control, dissatisfaction of expectation of work rather than dissatisfaction of opinion efficiency of job stress leads to the tendency of the problem solving strategy. Thirdly, the influence of stress based on the intrinctive center of Enneargram on coping strategies of stress has partly significant result in all of the coping strategies. Above all, the higher level of emotional hypersensitivity of stress leads to the higher level of hostile management.



영화 ‘위대한 개츠비’에 나타난 1920년대 패션과 헤어스타일 분석 - 1974년과 2013년 작품 비교를 중심으로 -

김혜진, 지수현, 김귀옥, 여인자, 양은진

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.199-210

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The purpose of this study is to examine characteristics of fashion and hair style in the 1920s and understand the different interpretation as the generation went by comparing and analyzing two versions of the movie 'The Great Gatsby', which portrays the 1920s; one was released in 1974 and the other one was released in 2013. To achieve this purpose of study, historical background, fashion and hair style in the 1920s are examined through related literature and preceding research. 6 characters from two generations of movie 'The Great Gatsby' are chosen and their fashion and hair style are compared and analyzed. Results from the research show that men wore suits without distinction of special outfit or everyday clothes, pomaded the hair and brushed it to the side with 8:2 part owing to industrial development and the entry of women in public affairs in the 1920s. Under the influence of Art Deco, women usually wore a dress with a low waist line and straight-lined silhouette and skirts shortened to the length of knees. Short bobbed hair style was in trend. Although forms of apparel and hair style were presented similar in two versions of the movie, the year of 1974 version of "The Great Gatsby" presented clothes with pastel tone and low chroma colors, affected by the U.S economic stagnation caused by oil crisis. However, in the year of 2013 version of "The Great Gatsby", when expressing one's individuality is free and economy is stabilized, clothes with pastel tone but high chroma colors were worn and presented colorfully. Fashion and hair style are influenced by their social and cultural background. Therefore, in the case of making and interpreting the same work at different times, the work is also influenced by its generation and social and cultural background where it is made.



유럽건축 디자인을 모티브로 한 펌 디자인 연구

김형은, 박계희, 임대혁, 진용미

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.211-219

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The biggest motif of design which changed the age and the environment very much can be found in sources of nature. Architectural styles are being applied to modern art form by seeking the functions which express and combine human esthetic requirements, social environment, and cultural characteristics of the age with each other. Therefore, the purpose of this study is to get a motif from the organic and geometric form of nature which is the beginning of creative design development and try various types of architectural appearance by making a perm design work. For the research method, it understood theoretical consideration and concepts about hair design shapes and tried to apply them to perm design based on them. The research result can be found that the study examined the architectural art works which are variously expressed and the basic concepts of the formative principles of architectural art and beauty art are done in the same vein. It conducted the valuable study in design development by grasping and reconstituting the essence of design by integrating hair design with practicality and showed creative works in the artistic aspect of hair design by applying the various techniques of architectural styles to it. The study made 4 works of perm design with an external image of distinct features of buildings motif. The results from the four works can be found that strength of wave or location and directionality of volume are different from each other according to rods’ size, perm patterns, and direction of winding. and it concludes that the various subjects from nature as well as appearance of buildings can be applied to perm design.



의사결정유형 집단별 모발 화장품 광고태도와 구매행동 비교

여이주, 김수정, 김설옥, 박은준

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.221-235

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This study of the consumer decision-making groups by type of attitude to learn about advertising, according to the group decision-making type hair cosmetic advertising attitudes and purchase behavior by understanding the future of the beauty industry to promote the development and product sales to provide the necessary information and scientific data aims. Groups according to the type of decision-making beauty products a result of examining the difference between ad attitude, that there is a significant difference was found, according to the group decision-making type of beauty products have seen the difference in purchasing behavior results, in part, that there is no significant difference appeared. Thus, depending on group decision-making types of hair cosmetics advertising attitudes and purchase behavior that there is a significant difference was found. This type of decision-making by groups when faced with hair cosmetics ads, each looks different responses, that means buying behavior also changes. Thus, hair growth and cosmetics products for profit marketing strategies and advertising of consumer decision-making type of attitude, considering diverse and innovative strategies to help you will be able to suggest. Of modern society in order to survive in the endless competition equipped with uncluttered appearance, and hairstyle order to have a beautiful appearance is very important. Beauty hair cosmetics market gradually increased sales will account for a large proportion reported, the beauty industry to promote the sale of the consumer's purchase behavior was investigated the significance of that place.



인스턴트 화장품을 활용한 메이크업 디자인 제안 - 국외 브랜드 중심으로 -

이은희, 이현숙

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.237-250

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According to the development of rapidly changing and developing information age, We can see that various Instant product is appeared for facilitation and convenience. And most of busy modern people is used to Instant product as the part of their life. In beauty part, Instant Cosmetics are continuously appeared that be easily used, accessed for complexity, difficulty of Make-up technique. Instant cosmetic brands are independently built and launch Make-up sticker products in foreign country, e.g. America, Germany. Also Instant Make-up industry has active that sticker products are launched in foreign luxury cosmetic brand, domestic famous cosmetic brand. Now The Needs of the study about Instant Cosmetics gets higher. Through literature review, this current study aims to understand about cosmetics, the trend of color cosmetic industry and make-up design. And we investigate the feature, types of Instant cosmetic brands, analyze design types of three brands 'Rock Beauty London', 'Violent Lips'. 'Color on professional' which is variously launched make-up sticker products. As a result first, as a result of investigating characteristics of Instant cosmetic brand , there are four type applicator for eye-brow, eye-shadow, eyeline, lip. Second, we suggests about various Make-up design from daily make-up to theme Make-up. Based on these findings, we are to obtain basic data which is helpful to find out design type of Instant cosmetics and suggestion about application plan



잡지 보그 표지 이미지의 립스틱 색상 트렌드 연구 - 1940년도 ~ 2010년을 중심으로 -

황금빛누리, 이보람, 임희경

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.251-263

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The purpose of this study is to investigate and analyse the use of the colors of the lipsticks used to adorn the Vogue magazine cover page models and figure out the trend of the lipstick color on the basis of the current study. For this study, the cover page of the Vogue published between 1940 to 2010 were collected and the RGB value of the lipstick color that the model was wearing was analysed and the H/VC value was extracted. Tone was carefully added to help the analysing process. The result of this study is as follows. In the first, R color set the trend in lipstick color, even if Time period is changed. but, lipstick tone depends on Time period. Second, In spite of changed Time and Season, R color possessing S tone will set the trend now and for ever. On the basis of analysis result, This thesis is to suggest basic information in order to understanding lipstick trend. And, this thesis tends to a better grasping flow of lipstick market in the future in that it is study how its trend is changing with times.



중국 TV 역사드라마의“후궁견환전”분석에 관한 연구 - 메이크업, 헤어스타일 중심으로 -

손교정, 임희경

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.265-272

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China, as one of the four great ancient civilizations, has 5000 years of history and culture. Nowadays, as the mass media develop, through TV, broadcast, internet and so on, the influence of Chinese culture has not only shown in China, the Chinese culture can be also accessed to overseas. Chinese historical dramas show various cosmetic culture with specific era and culture as background. Focusing on the heroine Zhen Huan in the typical historical drama‘The legend of Zhen Huan’with Qing dynasty as surrounding, report materials from TV and internet were used and makeup and hairstyle were analyzed. In terms of the comparison results of previous study and literature research related to Qing dynasty culture, there was no change in makeup according to status in literature and the hair styles were similar. It can be known that the makeup in Qing dynasty is more natural than that of Ming dynasty and that the hairstyle varies according to status and position.



천연화장품에 대한 인식과 이미지의 상관관계 연구

배연지, 이은희

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.273-282

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Due to a period of rapid growth made people are changing by their life's style cause of enviromental pollution and new disease. Natural cosmetics was released in tandem to health trend in the cosmetics market it accordingly. In this study, consumers' awareness of natural cosmetics and to evaluate the correlation of the image. Total 400 copies of questionnaires were distributed and 348 were collected; were used for the analysis based on the statistics using SPSS v. 20.0. Results of the study, it was possible to know that the effects this was noted that the recognition of natural cosmetics affect the image formation. In other words, I found that consumers affect the induction relationship of image recognition and to buy natural cosmetics. Difference was not significant according gender, age, marital status by, in monthly income by, and by making the trust and expectations of the natural cosmetics to consumers of natural cosmetics "nature-friendly", which, "attractive", it is believed that it is necessary to marketing strategies can be to provide a "utility basis" images. Also expected to increase for natural cosmetics brand to create value, improve performance and publicity seeking cosmetic needs, and to increase confidence in the country's own guidelines for natural cosmetics certification authority should be established.



컬러테라피가 적용된 메이크업에 관한 고찰

백수경, 이새벽, 안정려, 이정민

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.283-292

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The makeup is an act that it can remedy our shortcomings and bring personal features more stylish and beautiful. Makeup is not only various coloring on the face, but also it is the means of keeping our impression of social status. At the same time, it can change our image and complete our total styling. Suppose like this makeup can have effects women's feeling and be used by their disease, this study is in need. This study is analysed woman's color makeup of four seasons at the view of color therapy. The color therapy is started that Hippocrates cured patient's wound by using various colorful ointments in the fourth century, The East and the West have studied it with manifold ways, and it affected in our mentality is influenced to us directly and indirectly until now. There are Color Counseling, Color Therapy, Thera Painting, Fashion Therapy, Jewel Therapy and Bach Therapy in the color Therapy fields associated Beauty. It is told that the four seasons has its colors and the Five Elements followed that is associated with four seasons' color makeup when it was studied. Later I hope that makeup being applied color therapy will be studied.



포인트 위치에 따른 포니테일 셀프 롱헤어스타일링 연출제안

송진선, 정현진, 양은진

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.293-305

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Change in aesthetic appearance of modern society itself increased, taking care that the public interest is growing. Hairstyle occupies a large proportion of the change in appearance , but is a lot of information about the direction of the hair style lacking. The purpose of this study is the public who received treatment in the beauty salon style at home alone everyday self is a beautiful style of the hair styling and hair experts who maintain and customers from the perspective of the public self-styling method is proposed to produce materials for profitable customer management be used. In this study of the book (paperback), the Internet, refer to the preceding paper, 20 and 30 for women can be their own self hair styling hair styling want to study how the three categories of hair length, short, medium, long hair in long hair mainly to the public in the most familiar and easy-to-follow way to tie a ponytail style basically selects the study, was planned. Photos of model make-up and hair-winning no majors in the same spot shooting demonstrations have looked in the mirror showing hair rendering can be according to model themselves after training were taken. Research of the first, ponytail style is being used, and how they can use the tool presented in detail, and the second, using the Selflong hair styling tools offer the basic techniques and the third, the center point of location-specific basic techniques ponytail style Long hair Styling and application of selfdirected method was proposed. First study, self- ponytail hair styling tools and products necessary tips about the correct use and selection were examined. Second, long hair styling tool with the basic techniques of self- tie straight, wave direction is proposed. Third, the location of points around the ponytail base style long hair styling techniques for self-directed application of the proposed method. 20 and 30 for women who long hair around the ponytail to study the various styles that can not be proposed follow-up study had limitations due to changes in a variety of hair styling method proposed self hope be done



피부관리실 고객관계관리(CRM) 프로그램 인지도가 도입요인, 운영요인, 성과요인에 미치는 영향

정누리, 권혜진

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.307-317

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Skincare and beauty business is expected as a high value-added industry with prospects of future growth, but as with its continuous growth, the market becomes fiercely competitive. So, it became imperative to make greater efforts for maintaining existing customers as well as securing new customers. In this context, a Customer Relationship Management (CRM) program has been issued to satisfy existing customers for building a lasting relationship. The purpose of this study is on the influence of introduction factor, management factor, and outcome factor on Skincare customer relationship management (CRM) program awareness in order to provide a basic data to suggest an efficient management method to be a competitive skincare shop in skin care and beauty business. As a result of this study, the introduction factor, management factor, and outcome factor are shown to be statistically significant in Skin-care customer relationship management (CRM) program awareness. In other words, the understanding about the process of Customer Relationship Management (CRM) program influences significantly on the introduction, management, and outcome of CRM program.



패션쇼와 국내 화장품 광고에 나타난 메이크업 트렌드 분석 - 2012-2013년 중심으로 -

표민경, 김연희, 이경숙, 이현숙

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.319-330

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Everywhere rapid development of the media and popularization of information in the mass media is spreading quickly. As a result, women are easy to accessing the fashion trend, creating a style of fashion. In purpose of the study, we search change of fashion trend on Vogue magazine and analysis make-up trend on cosmetic advertising, Considering aesthetic change to people, it looks into mutual relation of make-up. Selecting Vogue, representative for a fashion magazine that selected high sales, choose the type of fashion make-up trend. It explains character of eye, cheek and lib make-up trend in selected 5 color brands, Misha, Etude House, Banilaco, Espoir, and Clubclio, these are easily accessible and having season look of make-up. Studies show that trend of fashion make-up and domestic cosmetics ads expecting to popularity of people forward us a variety of make-up look. it has important implications for the formation with morden women's make-up.



패션일러스트레이션과 헤어일러스트레이션의 디자인 프로세스 유사성 비교

이기명, 신미숙, 노여진, 진용미

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.331-341

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Simply artistic illustrations of hair were considered to express, but the rapid development of the beauty industry and the desire of consumers to higher awareness and the need for hair illustration has been enhanced and is widening. Beauty was expressed only in hair illustration aesthetic expression through radical approach is not only to help substantially in hair design hair illustration illustrations to help them develop jungyimyeo hair sketch is activated. However, compared to the still insufficient sleep, fashion illustration, and at this point, to reach the level of advanced beauty culture of the hair care and the development of illustrations is the time necessary. The results of this study represent the characteristics of fashion illustrations than the hair from the depth and variety shows that were lacking a lot of high quality hair illustrations in-depth research is needed. To this end, the future professional development of the domestic needs of the hair illustrations and beauty industry professionals and also the high miyonghak illustrations of hair care and design process for the development of a variety of development will also be made.



현대 헤어디자인에 표현된 묶기(tying)기법의 조형성

김별님, 정현진, 양은진

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.3 통권 20호 2013.12 pp.343-351

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This study examines tying in hair design as they are expressed in the formative arts from the perspective of Post Minimalism to discover its characteristic and formativeness. Expecially. 'tying' form the tree categories of formative arts classified by Maurice Fre churent was applied to hair, which is flexible and soft material, and changeability, unpredictability, combinability, and functionality were drawn as the formativeness of tying in modern hair design. Firstly, changeability means that the soft texture of hair is changed from incomplete from hair in th hard, complete fixture through the art tying. Secondly, unpredictability indicates that the soft material of hair can be fixed into a hard structure realizing Avant-garde designs through creative effects. Thirdly, combinability, is achieved when hair is transformed into a new shape by being placed in juxtaposition with image through the tying method to create mystery. Fourthly, hair can be gathered and be tied to accentuate the part where it is tied to draw attention and focus to it. In conclusion, hair as a part of human body can be integrated into the process of creation by adding parameters such as spontaneity to the ever-changing characteristic of hair.


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