Earticle

초록

영어

Due to a period of rapid growth made people are changing by their life's style cause of enviromental pollution and new disease. Natural cosmetics was released in tandem to health trend in the cosmetics market it accordingly. In this study, consumers' awareness of natural cosmetics and to evaluate the correlation of the image. Total 400 copies of questionnaires were distributed and 348 were collected; were used for the analysis based on the statistics using SPSS v. 20.0. Results of the study, it was possible to know that the effects this was noted that the recognition of natural cosmetics affect the image formation. In other words, I found that consumers affect the induction relationship of image recognition and to buy natural cosmetics. Difference was not significant according gender, age, marital status by, in monthly income by, and by making the trust and expectations of the natural cosmetics to consumers of natural cosmetics "nature-friendly", which, "attractive", it is believed that it is necessary to marketing strategies can be to provide a "utility basis" images. Also expected to increase for natural cosmetics brand to create value, improve performance and publicity seeking cosmetic needs, and to increase confidence in the country's own guidelines for natural cosmetics certification authority should be established.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 필요성 및 목적
  2. 연구문제
 Ⅱ. 이론적 배경
  1. 천연화장품의 정의
  2. 천연화장품의 이미지
  3. 천연화장품의 시장현황
 Ⅲ. 연구 방법
  1. 연구대상 및 기간
  2. 연구도구
  3. 통계처리
 Ⅳ. 연구결과
  1. 조사대상자의 일반적 특성
  2. 천연화장품에 대한 인식과 이미지의 차원
  3. 천연화장품에 대한 인식이 천연화장품 이미지에 미치는 영향
 Ⅳ. 결론 및 제언
 참고문헌

키워드

저자

• 배연지 [ Yon-Jee Bae | 서경대학교 대학원 미용예술학과 ]
• 이은희 [ Eun-Hee Lee | 서경대학교 미용예술학과 교수 ] Corresponding auther

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미용예술경영연구 [Journal of Beauty Art Management]

• 간기

  계간

• pISSN

  2508-2191

• eISSN

  2508-2205

• 수록기간

  2007~2019

• 십진분류

  KDC 593 DDC 646