한국미용예술경영학회지 [Journal of Beauty Art Management]

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    예술체육 > 미용
  • 십진분류
    KDC 517.337 DDC 646
Vol. 9 No.1 통권 24호 (11건)



20~40대 남성의 자가 스트레스가 직무 스트레스에 미치는 영향 - 서울지역 직장인 남성을 중심으로 -

서미숙, 윤연화, 강금이

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.1 통권 24호 2015.03 pp.7-13

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This study of the current inward 20-40 single male workers. External stress is the purpose of the study to find out the effects of job stress to assess the situation happening in the workplace business processes with male workers were living in the organization. The results of this study are as follows. For men over the age of 30, 71.8% was the highest, when the majority of married men said, if the job came with professionals. Performed between expectations and responsibilities undertaken as required by society to organize themselves in accordance with the burden of communication, such as internal stress was felt to be the cause. Job stress is an organization's needs is a conflict of duties, roles, and interpersonal relationships as coming to experience beyond the individual's ability to act in the workplace. Actions that conflict with my own thoughts and anxiety in the workplace, stress, stress from relationships with colleagues and superiors at work is causing friction problems with coworkers, disruptions to do when this occurs were, increased workload and boredom in repetitive work the business was feeling the stress. Future efforts are needed to reduce the occurrence of stress management is the business rivalry between the ages satisfaction and accomplishment rate nor decrease more and more in the workplace, most organizations as well as increased stress on society is going to decrease.



20대 남성의 헤어스타일 선호도 - 투블럭 커트를 중심으로 -

김현지, 이효숙

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.1 통권 24호 2015.03 pp.15-24

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Investment in one's appearance has often been understood as a way of increasing their attractiveness and appeal to others. With the growing interest in men's physical appearance, society has also responded to these changes with improved products and services. This paper addresses the possibility of men's preference for the two block hair style as an indicator of customer satisfaction. The data collected from surveys of 120 men in their twenties focused on areas of satisfaction with the hair style, as well as maintenance of personal image and elegance. Results indicate that most men prefer the dandy style and the two block style. These findings can be used to assist hair stylists and salons to better cater to the customers' needs through improved consultation and marketing.



20대 여성의 모발염색 경험 유무에 따른 인식과 만족도

한주희, 한지은, 정명호, 이윤희

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.1 통권 24호 2015.03 pp.25-35

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The purpose of this study is provision of information and basic data required for the vitalization of hair-dyeing beauty market and establishment of marketing strategy by learning the extent of awareness and satisfaction of females in 20s dependent on the existence of hair-dyeing experience. 204 questionnaire answer sheets were collected from females in 20s and the result of the study is as following. Females in the age range from 20 to 24 had most hair-dyeing experience among the females in 20s. More than 90% of them had hair-dyeing experience and they dyed hair 3 to 4 times a year. On the other hand, most females who do not have hair-dyeing experience answered that they did not dye hair because it is not necessary. Awareness to improve image was the highest in overall hair-dyeing awareness. Regarding the awareness-difference dependent on experience, the sub-factor of fashion awareness was the highest. Satisfaction on hair-dyeing was asked only to 196 females with hair-dyeing experience. They said that they are satisfied if image has been improved. They are also satisfied with harmony (concord). According to the result of correlation study on the variables of satisfaction dependent on the hair-dyeing awareness, fashion awareness had significant correlation with 2 factors of harmony (concord) satisfaction and image improvement satisfaction. In conclusion, females in 20s had high fashion awareness among hair-dyeing awareness and they are satisfied if their desire on harmony of trend color and image improvement are met. Therefore, friendly communication of a specialist considering the characteristic of 20s, development of various fashionable colors and developing various hair-dyeing techniques would be required in the hair-dyeing market. The limitation of this study is that it took only females in 20s as study subjects. It is hoped that there would be more extensive studies involving various job groups and lifestyles in the future.



노년 남성층의 일반적 특성에 따른 커트 이용 장소의 차이에 대한 연구

최지연, 수리엔, 왕교양, 신은령

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.1 통권 24호 2015.03 pp.37-50

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This study aims to find out difference of hair cutting places in accordance with the general characteristics of older males, surveyed 65-year-older males by collecting 152 data from questionnaires. The results of this study shows that younger males prefer to beauty salons, older males prefer to use barbershops, public service organizations and their home. In accordance with marital status, barber shops, beauty salons and public service organizations were marked highest by married males, their home was marked highest by divorced males. In accordance with level of education, as the level is lower, males use barber shops, public service organizations and their home. As the level is higher, males uses beauty salons. In accordance with having occupation, the males who have their job uses beauty salons and barbershops, the males who do not have their job uses public service organizations and their home more. In accordance with monthly income, the lower income the males have, they uses public service organizations and their home, and the higher income they have, they uses barber shops and beauty salons. In accordance with type of residence, the males who uses barber shops and their home have higher rate of having their own house and the males who uses beauty salons appeared to live in rent. Based on the result of this study, personalized marketing management strategies for older males can be made and it is considered to contribute to beauty industry that is developing more and more.



미용전공 여대생의 라이프스타일 유형이 미용 관리 태도에 미치는 영향

이진아, 김혜정, 소근정, 서윤희

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.1 통권 24호 2015.03 pp.51-60

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This study aims to figure out the lifestyle of female university student majoring in beauty , and grasp how they do their beauty treatment. In this study, a total of 100 questionnaires sent out to female university student majoring in beauty residing in Seoul and Kyeonggi was used as a reference of final analysis, and the statistical program, SPSS v.21.0, was implemented. Life style of female university student majoring in beauty were categorized as 4 types such as 'Unative tendency' group, 'Pursue to planned economy' group, 'Strong leadership'group and 'Ative tendency'group. As a result of the effect of life style on on bauty treatment behavior, 'Unative tendency' group and 'Pursue to planned economy' show generally defensive behavior for beauty treatment. But 'Strong leadership'group and 'Ative tendency'group show generally offensive behavior for beauty treatment. This study is expective to effective beauty treatment of female university students. But, next study will be progressed by extensive age and gender.



뷰티종사자의 긍정심리자본 및 직무만족도에 관한 연구


한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.1 통권 24호 2015.03 pp.61-68

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This study has an objective in identifying the effect of positive psychological capital of professions in the beauty care service industry on their job satisfaction. To carry out the empirical study on the related factors and to provide directions for their positive and healthy personal development, a survey was conducted from May 10, 2014 to June 5, 2014 targeting a total of 397 beauty care professions (in hair care, skin care, make-up and nail care) in Seoul and Gyeonggi area and all of them were analyzed. Overall, in the relationship between the positive psychological capital and job satisfaction,‘resilience’, one of the positive psychological capital’s subfactor, was identified to have a significant effect on the‘work environment’ satisfaction. In the same aspects,‘self-efficacy’ had a significant effect on the satisfaction of‘wage and welfare benefits’ and‘optimism’on the satisfaction of‘interpersonal relations.’According to the results, not only the task-oriented skills needed to improve job competence of individuals but the action of individual’s positive psychology increases task-related satisfaction. As the task-related satisfaction increases, it can have a positive effect on the interpersonal relations, performance improvement and achievement of target. In other words, it is everyone’s ultimate goal to have positive work ethic or self-pride in performing their duties with their positive psychology as a strength. If so, the positive psychology would contribute to increasing the efficiency of human resource and the needs of positive psychology capital from the beauty care professions and their awareness would promote not only the individual’s development but that of the whole industry in the future.



예술사조에 따른 브랜드마크의 시각적 이미지에 관한 연구 - 국내 화장품 브랜드마크를 중심으로 -

정여리, 장미여

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.1 통권 24호 2015.03 pp.69-77

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The development of beauty industry, cosmetics industries grow together and, many cosmetic brands rose. Has proposed to grab still further creative brand logos and product release in the consumer's mind to enhance the competitiveness of their brands cosmetic brand many of the emotional marketing. Brand marked one of the important elements of emotional marketing is consumer cosmetics brand or in can say, first use and first impressions of the brand. An important component of the brand guess brand and product characteristics reminiscent of cosmetics companies to enhance identification of brands and products to consumers in differentiated brand marks in consumers, responsible for the end-to-end transfer the branded discriminatory and creative development need and importance is growing. In the present study, four department store domestic cosmetic products another channel of distribution, load shop, H & B drug store, multi brand shops of distribution channels grouped by brand, select characteristics of the brand mark art spirit are one Art Nouveau, Art Deco, modernism, postmodernism, simple 5 art styles and select, classify, and classified in the form of the symbol of the brand mark of the type, world marks, marks of the three combinations of the graphics, analyzed the survey. As a result, rather than split the brand mark design characteristics depending on the type of distribution channel, can know that brand mark design features are product features.



재취업여성의 미용교육 만족도와 취업장벽의 상관관계 분석


한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.1 통권 24호 2015.03 pp.79-89

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Many women with discontinued career take beauty care training in order to get reemployment. This study has an objective to investigate the effect of this training on the employment barriers for these women. To achieve this, the general characteristics, satisfaction with the training and employment barriers were analyzed targeting 300 married women in their 30s to 50s and taking the beauty care training. These women had various employment barriers on the basis of age, education, majors, the period and institution for their education, etc. The subfactor of satisfaction on the beauty care training has significant effect in reducing the employment barriers. Especially, the contents of training and the counseling on the employment and career seem to have a relatively great effect on the employment barriers. In other words, the contents of training and the counseling services on the employment and career are very important factors in reducing employment barriers. Therefore, this study would like to contribute in the development of beauty care training by providing preliminary data for the employment and career counseling in order to increase the students’satisfaction and credibility in the educational institution. We hope the research and development of various education programs which could reduce the employment barriers would continue and these programs would be provided to women seeking reemployment in educational institutions.



패션잡지 VOGUE 화보에 나타난 패션 이미지별 뷰티디자인 트렌드 분석


한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.1 통권 24호 2015.03 pp.91-100

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This study has divided the fashion magazine pictorials into 9 fashion images and selected 3 top ranking images having a high appearance frequency in order to review each characteristic and to analyze the fashion pictorials of professional fashion magazines to find the trend of beauty design per fashion image. As a result of the study, the fashion image appearance frequency of VOGUE KOREA pictorials were shown in the order of ethnic, classic natural. After analyzing the fashion silhouette by image, the ethnic image was empire or blouson, the classic image was H lined two-piece coat style, and the natural style have shown relatively similar proportion for skirt and pants of free silhouette. After analyzing the fashion colors by image, colors of R series were shown in high proportion in all images with high proportion of PB. For tone, ltg was mainly used in all images of ethnic, classic and natural where g was used for ethnic and classic image, p for natural image and dkg for classic image. We could see preferred colors and tones for each fashion images. After analyzing the make-up by fashion image, the classification classification of make-up was divided into smokey makeup, makeup point, natural makeup, oriental makeup and avant- garde where in the fashion image excluding the ethnic image, it was shown that smokey make-up and point make-up had a high proportion. After analyzing the hair style by fashion image, the hair style was classified into natural, wave, up style, braid, cut and avant-garde. For ethnic image braid and natural style, for classic image wave and up style and for natural image had a high proportion of wave and natural style and we were able to see the trend of hair style by the image.



헤어살롱의 디자이너특성이 고객만족에 미치는 영향

김지운, 김은혜, 김희은

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.1 통권 24호 2015.03 pp.101-109

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This study is to find out the effect of hairdresser’s characteristic that clients' satisfaction. And reason of the clients’satisfaction and preference after provision of informaion. Looking at the impact of customer satisfaction on the hairdresser's characteristics were influenced by same pattern when the main cause of the service is increased as career satisfaction. Treatment satisfaction were able to see the relationship of decreasing satisfaction increased more informative. In addition, this technology increases the more self-satisfaction were related to increased satisfaction. Namely, Hairdresser's technology and services are, of course, and Advertising, appearance, information, etc. This affects customer satisfaction. Therefore, If improve your marketing and service training, based on the findings on the characteristics of a hairdresser Customer Satisfaction is thought to be able to grow through customer satisfaction.



헤어샵 소셜커머스 적용에 대한 소비자의 인식 및 이용실태

장영하, 기효은, 오태식, 장선영, 윤병현

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.1 통권 24호 2015.03 pp.111-121

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Along with the rapid growth of social commerce, social commerce has been applied to the beauty industry, and social commerce specifically targeting this industry has started appearing. However, there must be some sort of change because the rate of returning customers is low. so this research paper will attempt to study the consumers’ recognition and current level of usage of hair shop social commerce. For this study, a survey was given to 201 people, and the responses were analyzed with the SPSS 20.0 using frequency analysis and technical statistical analysis. The results showed that 103 people had experience in purchasing hair shop social commerce products and 98 people did not, and women in their 20’s were shown to have the highest rate of experience in buying hair shop social commerce. As for the reason for purchasing hair shop social commerce coupons, 68.9% said that it was because they wanted to receive hair maintenance at a discounted price, and the intent to repurchase hair shop commerce coupons was high with 68% of hair shop coupon users stating that they would buy them again. Amongst the people with no experience in buying hair shop social commerce coupons, 43.9% said it was because they had no interest in them and 23.5% said it was because they didn’t trust them. Using these results, this study aims to provide academic information regarding hair shop social commerce and suggest some ways that hair shop social commerce could be improved.


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