Earticle

초록

영어

The development of beauty industry, cosmetics industries grow together and, many cosmetic brands rose. Has proposed to grab still further creative brand logos and product release in the consumer's mind to enhance the competitiveness of their brands cosmetic brand many of the emotional marketing. Brand marked one of the important elements of emotional marketing is consumer cosmetics brand or in can say, first use and first impressions of the brand. An important component of the brand guess brand and product characteristics reminiscent of cosmetics companies to enhance identification of brands and products to consumers in differentiated brand marks in consumers, responsible for the end-to-end transfer the branded discriminatory and creative development need and importance is growing. In the present study, four department store domestic cosmetic products another channel of distribution, load shop, H & B drug store, multi brand shops of distribution channels grouped by brand, select characteristics of the brand mark art spirit are one Art Nouveau, Art Deco, modernism, postmodernism, simple 5 art styles and select, classify, and classified in the form of the symbol of the brand mark of the type, world marks, marks of the three combinations of the graphics, analyzed the survey. As a result, rather than split the brand mark design characteristics depending on the type of distribution channel, can know that brand mark design features are product features.

목차

Abstract
 Ⅰ. 서론
  1. 연구필요성 및 목적
  2. 연구방법 및 범위
 Ⅱ. 이론적 배경
  1. 브랜드마크의 정의
  2. 예술사조에 따른 브랜드마크
  3. 브랜드마크의 특성
 Ⅲ. 국내 화장품 브랜드마크의 유형과예술사조에 따른 브랜드마크의 시각적 이미지 분석
  1. 국내 화장품 브랜드마크 유형 분석
  2. 유통채널에 따른 화장품 브랜드 마크 분석
  3. 국내 화장품브랜드마크 디자인의 특징비교
 Ⅳ. 결론
 참고문헌

키워드

저자

• 정여리 [ Yeo-Ri Jeong | 서경대학교 대학원 미용예술학과 ] Corresponding author
• 장미여 [ Mi-Yeo Jang | 서영대학교 뷰티코디네이션학부 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미용예술경영연구 [Journal of Beauty Art Management]

• 간기

  계간

• pISSN

  2508-2191

• eISSN

  2508-2205

• 수록기간

  2007~2019

• 십진분류

  KDC 593 DDC 646