한국미용예술경영학회지 [Journal of Beauty Art Management]

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  • 자료유형
  • 발행기관
  • ISSN
  • 간기
  • 수록기간
  • 주제분류
    예술체육 > 미용
  • 십진분류
    KDC 517.337 DDC 646
Vol. 9 No.3 통권 26호 (11건)



알폰스 무하 작품을 모티브로 한 헤어 장신구 연구

김난희, 권기형

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.3 통권 26호 2015.09 pp.7-17

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The researcher studied hair accessories by analyzing Alphonse Mucha's works which expressively described woman by utilizing the motif of flower, pattern hair, accessory, and dress by combining stylistic elements of various periods. This research aimed at helping to raise academic value of hair accessory field through considering what is the life of genuine artist from the viewpoint and the sight of beautician research on the writer and the works that have time situation and the stream of ideological change, and work production based on researching Alphonse Mucha's life. The researcher considered theoretical study on Alphonse Mucha and hair accessory based on advanced research and literature, etc., and as the work production, the researcher produced total 4 hair accessories by selecting each 1 piece of Alphonse Mucha's works as the motif, where description of woman and hair accessory stand out.



지각된 대기시간 경험이 고객 만족도, 재방문의도, 구전효과에 미치는 영향 - 미용실을 중심으로 -

김유정, 이재천

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.3 통권 26호 2015.09 pp.19-33

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This study looks into how beauty salon customers’ perceived waiting experience would influence satisfaction, re-visit intention and word-of-mouth effect and, that will help the study both to offer marketing strategies that would create new value and to contribute to competitiveness strengthening of beauty salons and development of the beauty service industry. As for data gathering, the study conducted a survey targeting customers of beauty salons who were residing in Seoul and using SPSS 20.0, the study carried out a frequency analysis, a factor analysis, a reliability analysis and a multiple regression analysis on the final 286 samples of the survey. The study observed that ‘treatment satisfaction’ also affects word-of-mouth effect. ‘Damage occurrence’ has negative effects on satisfaction, re-visit intention and word-of-mouth effect. Based on what had been learned so far, this study confirmed that since the perceived waiting experience can affect the behavioral intentions such as satisfaction, re-visit intention and word-of-mouth effect as well as how a company would run business most significantly, if the salons know that there will be waiting time when beauty services are provided, either managers or service providers should inform customers of estimated waiting time and of when their turn for the services would return. That will help the salons to minimize the customers’ perceived waiting time but to improve caring and fairness of the managers and the service providers which would prevent the customers from any damage. In addition, the salons can also increase positive word-of-mouth effect by improving the customer satisfaction in waiting spaces as the service providers kindly offer services, and that will all lead the salons to avoid intention to alienate.



탈색 시술 시 수분함유량이 모발 손상에 미치는 영향


한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.3 통권 26호 2015.09 pp.35-41

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Bleaching does much damage to hair and in turn the damaged hair can't be recovered back again. That's why it is important to do damage as little as possible during the operation. Especially, using moisture can make us check the change of hair damage and thus prevent it a little in advance during the bleaching causing heavy hair damage. Healthy hair, of which the dark brown of four level isn't treated by chemicals within recent half year, cleaned by tepid water after shampooing and then dried in its natural state, is selected as experiment material. Also, the damaged hair is used after one more bleaching. Each sample of healthy hair group and damaged hair group is applied with bleaching agent. Then both groups are divided into the former without moisture and the latter with forty to fifty percent of 2g moisture, and leave it in its natural state by towel dry after shampooing for about half-your. Proceed with this experiment, we observe and film it by SEM(Scanning Electron Microscope) and Field Emission type Scanning Electron Microscope(Scanning Electron Microscope, S-4700/Hitachi). After compared to the cases of bleached hair, the bleaching with forty to fifty percent moisture by towel dry shows less cuticle layer damage than that without moisture. In terms of the level of hair, it is found that meaningful difference doesn't occur between the bleaching with moisture and that without moisture. Therefore, we conclude the bleaching with moisture shows similar brightness but less hair damage compared to that without moisture.



미용교육품질이 직무만족에 미치는 영향

오태식, 김현지, 양은진

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.3 통권 26호 2015.09 pp.43-50

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The purpose of this study is to grasp information related to beauty education quality, raise service quality in beauty salons, and establish the identity of beauty industry workers. Job satisfaction of beauty industry workers and management performance of beauty salons were examined. In order to investigate the effects of beauty education quality on job satisfaction, literature research and empirical analysis were conducted. As a result of the analysis, it turned out that beauty education quality has significantly positive (+) effects on job satisfaction . In other words, of beauty education quality, the factor raising job satisfaction the most turned out to be sympathy influenced by lecturers’ communication, affection for education, class duration, and appropriate tuition, and the factor improving management performance the most turned out to be responsiveness influenced by answers for questions and methods to respond to students’ demand. That is, beauty salons need high beauty education quality and highly educated human resources to improve management performance. Thus, high beauty education quality is an important marketing strategy in managing workers, raising .



한ㆍ중 미용 프랜차이즈시스템에 관한 연구 - 한국의 ‘이가자헤어비스’와 중국의 ‘SHENMEI’를 중심으로 -

장성혁, 장만국

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.3 통권 26호 2015.09 pp.51-66

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This study first looks into beauty franchise systems of Korea and China and in order to offer these localization and differentiation strategies that the Korean beauty franchise may need for their entrance to China, the study makes an overall approach to LEEKAJA HAIRBIS, which is the most popular Korean beauty brand of all the other Korean beauty franchise companies that had been introduced to China, and SHENMEI, the most famous beauty franchise in China, as focusing on the brands’ successful stories, similarities, differences and others in a context of social phenomenons. The study reviews references and other materials on the Internet for the investigation and analysis and in the end, after improving understanding on marketing strategies that would help the Korean beauty franchise to gain attention from local consumers in China, the study comes up with objective basic references which Korean beauty franchise companies would find useful when they try to go into the Chinese market in the future. According to the findings of the investigation, customer-centered customer satisfaction, brand-promoting marketing activities, educational programs for cultivating competent employees and others were introduced as the common success factors of LEEKAJAHAIRBIS and SHENMEI and regarding what the Korean beauty franchise would need to do, the study confirmed that they must figure out how to secure affiliated stores, how to train local Chinese for successful localization of human resources and how to dominate niche markets in China. Add to that, the study suggests that targeting the niche markets would be one of the most effective ways for the Korean beauty franchise to enjoy long-term success and in short, the study argues that the Korean beauty franchise needs to find strategies for popularization of their brands. After all, in order to achieve all those goals, the Korean beauty franchise must do their best on prior preparation as thoroughly examining markets, commercial areas, customers and others in China and not only that, they will also need strategies that would help them with localization.



트라이벌 타투문양을 응용한 패션헤어타투작품

정명호, 권기형

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.3 통권 26호 2015.09 pp.67-74

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Modern people consider it is important to express hair style that expresses one's own individuality and taste than stereotypical hair style. Tattoo, one of the expressive methods that expresses individuality today, has gradually spreaded to the public through mass media and internet while it came to win popularity among the celebrities since 2000. When applying this tattoo to hair style, it can be developed to hair scratch, furthermore, fashion hair tattoo. In domestic, also, the concept of hair tattoo began to be established, however the period is not long and the utilization or design thereof are very limited. Therefore, this research suggested a new hair design by studying fashion hair tattoo that can be utilized in usual living environment. As the research method, this research combined literature research and empirical study, and progressed fashion hair tattoo work by applying 'tribal' pattern, which has high preference among fashion tattoo design, to current trendy hair style. As the research result, 4 kinds of concept works were produced, i.e. Classic, Perm & Beard, Avant-garde, and Street, which have differentiated competitiveness and possibility as products as the fashion hair tattoo style that considers connectivity between hair style and tattoo design. Hair style is one of the important means to express one's individuality along with face and clothes. The researcher expects the activation of fashion hair tattoo which combines trendy hair style with hair tattoo can promote development of hair industry, and wishes more various and expansive researches to be continuously conducted on fashion hair tattoo.



중국 전통머리 변천과정과 재현에 관한 연구 - 한나라, 당나라, 청나라, 민국을 중심으로 -


한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.3 통권 26호 2015.09 pp.75-83

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Chinese traditional hair style is the most common style to deliver Chinese image in the Chinese cultural traditions, and we can show by studying the traditional hair style per period. Also, we need the work of traditional hair style to reinvent it in the state of modern style; however, the record, data and research of Chinese traditional hair style lack in Korea. So, it, we think, is very important to record and collect the data related to Chinese traditional hair style and beauty culture. We proceed research on the transition process in the characteristics of traditional hair style by carefully considering mass media, such as TV programmes, movies, dramas and pictures; especially, we research and reproduce the traditional hair style of four Chinese ancient epoches - Han, Tang, Qing dynasty and the Republic of China. In final, we recognize that it is necessary to research and reproduce more various hair styles of Chinese ancient periods in following studies.



3D펜을 활용한 헤어 액세서리 연구

한지은, 이순희

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.3 통권 26호 2015.09 pp.86-95

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The purpose of this study is to suggest the plan of using 3D pen by investigating and using its case of application, kind, material and how-to-use and producing hair accessories and apply them to actual hairs and willing to be the basic data that is capable of creative hair design by using 3D pen. Total 4 kinds or accessories were completed in this study by designing, sketching and gluingthem with 3D pen. As 3D printer has been researched by becoming merged with various fields such as food, health care, fashionand architecture since it appears, however, there is no research case in the field of beauty care. The purpose of this research is to suggest the plans of producing and utilizing air accessories that the public can face easily using 3D pen that is cheaper than 3D printer now that 3D printer is expensive and not much known to the public and anyone can use without professional knowledge and find the possibility of new development through the fusion between 3D printing and beauty care. So, this research is willing to look through case of application, kind, material and how to use of the printer and produce the work that can be applied to real hair by producing hair accessory. Headband, hair pin, fine pin and ornamental hairpin were selected as the kind of accessory. As the results, the accessories that wereproduced by 3D pen could be used actually and it was judged that ordinary people can produce the works easily without specific design or knowledge. In conclusion, 3D pen would be capable of producing the creative and unique beauty care works and creating new idea. So, a number of beauty care works should be researched to promote 3D pen and it is expected that it would develop along the flow of the time as beauty tools or study of work production that uses the high level of 3D printing not only 3D pen furthermore.



프랜차이즈 헤어살롱의 지속 가능 경영이 고객 만족과 추천 의도에 미치는 영향

이윤우, 권기형

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.3 통권 26호 2015.09 pp.97-111

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This study is intended to look into the effects of sustainability management on customer satisfaction and recommendation intention of franchised hair salon. To achieve this, a survey was empirically carried out to 285 female customers in their 20s to 50s visiting franchised hair shops. The SPSS program was used for data analysis. The overall results showed that customers' perception of economic, social and environmental responsibility activities had a positive effect on customer satisfaction and recommendation intention. As stated above, the long-term relationship with existing customers through the delivery and satisfaction of service quality beyond temporary short-term customer-focused services would improve the local environment and the quality of whole society in the economic development, social responsibility and transparent management with the community while the size of hair salons was growing and their global franchise management with national enterprise network was expanding. Consequently, their participation in partnership as the contributing community can improve customer satisfaction, leading to loyal customers as positive friendly customers on the recommendation of acquaintance and others.



피부미용사의 직업존중감이 직무만족도에 미치는 영향


한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.3 통권 26호 2015.09 pp.113-119

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This study has been conducted to research how the vocational self-esteems of skin beauticians affect their job satisfactions. This study is focused on 474 adult female skin beauticians aged from 20s to 50s working in Seoul / Gyeonggi area and analyzed their job satisfactions related to their features and job esteems. It was found that the sub-factors of job esteems which affect that of job satisfactions are the social evaluation, the self (implicit) assessment, the future value and the self-fulfilling-orientation. In other words, to boost their job satisfactions, we should improve the social evaluation, the self (implicit) assessment, the future value and the self-fulfilling-orientation respectively. And we also found here that we should focus on the future value affecting their futures as well as the others affecting their present. I am supposed to derive the conclusion that considering the factors affecting their present and future comprehensively can improve skin beauticians' job satisfactions. In doing so, I want to give a help to efficient human resource management of the skin care shop owners and play a meaningful role in the development of the entire skin beauty industry.



여성의 인구통계학적 특성에 따른 헤어태도 및 헤어스타일 선호도

박혜연, 백정원, 신은령

한국미용예술경영학회 한국미용예술경영학회지 Vol. 9 No.3 통권 26호 2015.09 pp.121-128

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This study provides baseline data to assist in the marketing strategies that respond to changes in the consumer market, taking into account the attitude hair hairstyle preferences according to the ages of the female customers to identify attitudes hair and hairstyle preferences according to the ages of the women, It is significant to contribute to the cosmetic industry. First, the demographic results in monthly income from 400 to less than 500 million married the 20, 30 white-collar women's college enrollment / graduation rate was high. Second, factor analysis and reliability analysis was conducted for the hair attitude Validity and Reliability named 'personality Castle' and 'conformity' and 'dependence' was derived three factors are significant. Third, the conformity of hair attitude of the age, dependency showed high 20s hair attitude of the Education conformity, dependence was higher Higher Education. Hair attitude of the marriage conformity, individuality sex, was observed both unmarried dependent hair appeared highly professional attitude of the student in accordance with the synchronism, both higher dependency. Fourth, this age group is significantly higher proportion prefer a more low long-haired women were married long hair prefer this ratio was higher than married women.


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