한국미용예술경영학회지 [Journal of Beauty Art Management]

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    예술체육 > 미용
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    KDC 517.337 DDC 646
Vol. 7 No.2 통권 19호 (17건)



20-50대 남성의 피부관리 지식, 행동 및 호의도

김희숙, 김금란

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.7-20

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This study was carried out in order to investigate the correlation between skin care action and skin care concern depending on skin care knowledge in men aged 20∼59 in order to provide basic data for the developmenr of a well-established systematic foundation / competitive power of a popuarizing men's skin care program. The study suveyed 400 randomly selected males living in the Gyeonggi-do province, of which 331 pefectly completed questionnaires were chosen for use as final data. We analyzed the data using Statistical Package for Social Science(SPSS) v.17.0 The results were that the subjects' knowledge of skin care products in relation to their individual characteristics, expenditures (p<.05), and action practice rate (M=40%) were correlated to their level of satisfaction with their outward appearances (p<.05) In terms of concern relating to dermal beauty, the investigation showed that the older the subject was, and the more they spent on skij care, the more positive their mindsets regarding skin care were. The correlation between skin care knowledge, general skin care action, and concern for dermal beauty showed there to be a significant positive connection with concern for dermal beauty (r=.125, p<.01). It can be seen from these results that the majority of males are positively cpncerned about the need for dermal beauty and care, while knowledge regarding such careand practice rate in daily life are relatively low. Thus, men need to be provided wit a variety of objective information to equip them with proper knowledge conderning men's dermal beauty. We suggest that research be done into the development of a specialized skin care program for men which can be easily practiced in daily life.



4년제 대학생의 전공에 따른 미용실 이용행태 및 제품구매행동

차우정, 이윤현, 김성남

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.21-31

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In this study, customers who use the hair salon with a four-year college students majoring between groups on the basis of the granular salon usage patterns and product purchase behavior by looking out the hairdresser to help students understand the characteristics provide basic data for that is the purpose. Data collection in Seoul with a four-year college students 206 questionnaires using SPSS 16.0 frequency analysis, cross-analysis, analysis of variance was performed. The results of this study are as follows. First, the survey 10-200000 won the under 21-year-old college student two were receiving an allowance. Second, determine the behavior of those surveyed used the salon results considering the price and visit the salon every 1-2 months to change the style of pump professionals who receive treatment with the introduction of a beauty salon and a hair salon in one place selection and mainly were attending. Third, according to the survey of the major results of this salon use pattern out there is a statistically significant difference was found. Fourth, according to the survey of the major results of this product out buying behavior partially there is no statistically significant difference was found. Through this study, the beautician recognized the importance of understanding the customer's characteristics and the transition to the customer based on this approach can be more efficient hope.



남성들의 화장품에 대한 구입경로와 사용형태

유미열, 김금란

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.33-43

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the increase of national income has led to the desire for quality life, and, in turn, to a great interest in beautifying appearances. In step with the stream of times, cosmetics industry, which is regarded as the highly profitable growth industry, has developed a variety of cosmetics to meet the demand of customers. This research focuses on how much informed the men in the Seoul metropolitan area are about cosmetics and what motivates them to buy the products relating to the skin care and the beauty art. Based on the survey of the man ages 20 to 50 about what kinds of cosmetics they favor or prefer, this research is intended to contribute, to some extent, to planning product designs and marketing strategies for the cosmetics industry. I came to the conclusion as follows. First, a larger percentage of the people in their 20s, 40s, and 50s buy cosmetics at the specialty store than those in their 30s, who purchase cosmetics through the internet site. Second, as for the factors that influence the people in making decisions about where to buy cosmetics, lower prices motivate most of them to favor internet shopping, while functional quality and effectiveness of the cosmetics seem to make them count on the department stores or specialty shops. Those consumers who shop at the department stores are found to be attracted by the absorptive power and the brand name of the cosmetics, and those who buy at the specialty stores are easily affected by the recommendation and the sales pitch of the salespeople. Third, most of the consumers purchase cosmetics for the purpose of protecting their skin. Lastly, of all the cosmetics consumers, those with dry skin are found to be most interested in cosmetics. Based on this survey and research, we con create the environment in which men com to have a positive attitude toward cosmetics and look upon cosmetics as essential, not as optional.



네일 색조 제품의 색채 특성 연구

백아름, 신세영

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.45-55

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This study conducted comparative analysis of the professional nail care brand leading the present nail care industry and the color characteristics of nail color products produced by domestic low-priced cosmetic brand. Four professional nail care brands including O.P.I, ORLY, NUBAR, and CREATIVE were chosen as the study subject along with four domestic low-priced cosmetic brands including THE FACESHOP, MISSHA, ETUDE HOUSE, and SKINFOOD. Color characteristics were collected using the capture program of the color chart of nail color products posted on the website of each brand as of July, 2013. However, because the CREATIVE lacked its own website, its nail color chart was collected from the chart posted on an online shopping mall, ‘Finger Finger,’ the distribution channel for directly imported goods from overseas. Out of the total 1,431 of the first selection for analysis data including 212 for O.P.I, 273 for ORLY, 325 for NUBAR, 63 for CREATIVE, 190 for THE FACESHOP, 95 for MISSHA, 137 for ETUDE HOUSE, and 135 for SKINFOOD, the total of 1,262 excluding the products that were unable to distinguish the color due to its coarse glitter without the base color were selected as the final analysis data. As for colorimetric method of the data, the color was extracted using the computer Adobe Photoshop CS and the RGB value was measured to be converted to H V/C value using Munsell Conversion version 11. The range of color characteristic was analyzed into 10 Munsell Colorimetrics colors and 12 tones based on PCCS color classification. The study result showed that despite the differences between each brand, the distribution of all eight brands were concentrated on R and RP colors, and as for the shades, the professional nail care brands were mainly b, dp, and dkg, while domestic low-priced cosmetic brands were mainly b and lt tone. Also, compared to the professional nail care brand, domestic low-price cosmetic brand showed relatively even color distribution of the nail color products, which revealed the diversity of the products. As the nail industry is going through a constant development, further studies on more diverse color field based on the comparative studies on various nail color products are expected in the future.



국내 여가수의 핀업걸 이미지 연구

이현지, 양은진

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.57-66

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The varying information of 21st century has changed the aesthetic standard and life style of the masses and the costume, makeup, and hair style of idol singers who are a representative icon expressing aesthetic instinct led the popularity and was used as an effective way of delivering aesthetic manner. The icon intending reactionism has been repeated while changing regardless of era. This study analyzed pin-up girl image, which was a form of picture in the past but lost the value of direct possession due to a large quantity of information among retro- fashions and of which image was regenerated in various forms, through the fashion and hair style of 4 female singing groups. As a result of study, the sensualistic image only appealed to men in the past changed into a sexy and lovely image women envy in the modern age and is leading the female trend. The past culture including pin-up girl rouses up the memory of the general public who spent the past and gives the masses who did not contact past culture fresh and interesting emotion. It is thought if the marketing area utilizing various targets including the generation who did not experience pin-up girl as well as men and women borrows this study result, it will be helpful to the development of industry.



미디어에 나타난 퍼머넌트 웨이브 조형연구 - 2011 년 미용회보 중심으로 -

장연희, 양은진

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.67-74

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Formative Principle has developed into the most basic concept of art. This Formative Principle has been actively used in studies rlated to topics such as Proportions of the body in exploring the beauty of the human body but it haas been rarely applied to the air part which is a decoration factor for a himan body. Recently, the beauty industry is also being made regarding Formative Principle and Formative Elements used in hair designs. As part of this research, this study has examined the effects of the formative elements and the Formative Principles have on the permanent waves. I supposed the trend permanent waves listed in beauty newsletters published in 2011 as stimuli. The results of this study includes how Formative Principlesis being expressed in various ways due to the connnections between the sides and the lines which atr formative elements and secondliy, it was possible to confirm that develped through the artist's intentions or the consultations with the customers, one or various Formative Principles can be used.



미용사의 이직요인 분석

차우정, 오별, 이옥현, 김선혜, 김유정, 신현영, 진용미

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.75-83

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This study, the factors in the hairdresser's turnover from various angles in several previous studies by analyzing the importance of turnover relief system is aimed to refocus. For the purposes of this study related to turnover leading papers, journal articles related to Internet search and were used as research data. Specific details of the study and Turnover Study on cosmetology, cosmetology Study on the turnover, turnover of hairdressers in previous studies analyzing the factors affecting, and the results are as follows. Wage and relationships that have the greatest impact on the turnover showed that the work environment and job content, promotion was also affecting turnover. With these results in turnover for the five factors that affect the current status of the understanding and exploring the best improvement was found to be urgent. The turnover rate relief and long-service hair salon hairdresser in the new talent recruitment and training is expected to decrease in the cost of job details about the elements, yet comprehensive follow-up studies are expected to be true.



배색기법 유행에 따른 메이크업 이미지 구축

표민경, 홍영지, 임희경

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.85-95

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In modern times and subdivided industrialization, the each individuality of people is diversified. Because of this, the people strive to build our own image and get out of monolithic image. In purpose of the study, analyzing variety of expressed abilities combined with make-up and informing the importance of colors. In the study, through example of magazine, Allure among beauty pictorial much applied coordinating the colors including Gradation, Separation, Repetition , Accent, Tone-in-tone, and Tone-on-tone color, it showed each color method having the pros and cons by analyzing this study and applying to do 8 kinds of images on make-up. The images on make-up are Classic, Natural, Modern, Casual, Romantic, Retro, Future, and Active. And, It knows that the images can give to change Make-up in the different type and colors. Studies show that various color techniques have a great impact on make-up and making image as I know.



사상인에 따른 패션이미지 분석

이새벽, 백수경, 안정려, 이정민

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.97-106

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Human and disease were considered to be uniform without regarding physical constitution of each individual but Dr. jema-lee was established Yin and Yang according to the physical characteristics in 1984. Therefore fashion effected by personal preference is also affected by Yin and Yang. In this study, by presenting the fashion regarded Yin and Yang, not only fashion but also mental will be developed. Tae-yang has image of progressive, personality tendencies to act like men so modern, mannish and elegance are suitable. So-eum has Neat and calm, sociable personality that make a good impression on others so romantic, pretty, casual and active image are suitable. Tae-eum is shy, feminine and consistency so elegance, ethnic are suitable. So-yang has personality tendencies to be outgoing, cheerful, and witty so image of chic, elegance and sporty are suitable for fashion. Research for Yin and Yang in the field of make-up, nail according to the harmony has to be done constantly.



이미지에 따른 2013년 단발 헤어스타일 연구

김선혜, 주용영, 진용미

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.107-116

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As more hair-styles become available, women have more interest in their appearance. While they used to emphasize beauty with long hair in the past, in modern society, they are trying to enhance their image with short haircut. Also, the value system of women is changing due to cultural diversification, better living standards, and higher social status of women, and the image of strong and independent women is being emphasized. Bob haircut improves both the external image and emotional sentiment, helping women overcome weakness and inferiority complex for self-achievement and self-realization. Therefore, the purpose of this study is to examine the history of bob cut and classify and analyze women celebrities’hair-style in order to research bob cut that is fashionable in 2013. The scope of research includes 7 images popular among the public, and some of the most famous hair-styles of celebrities that are relevant to the categories were used for the study. The research was based on relevant literature and fashion magazines from Korea and elsewhere. The study on relationship between images and celebrity hair-styles showed that bob cut is a way of expressing aesthetic desire and personality in modern society and also has an important effect on judging a woman’s status and appearance.



중년여성의 안면∙두피∙데콜테 관리가 피부에 미치는 효과

박효진, 이인희

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.117-126

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This study was performed to examine the effect of face, scalp and decollete care for middle aged-women on their stress and skin. After selecting total 20 middle aged-women in Daejeon-si, the test was conducted for total eight times(20minutes each time, twice a week for 31 days) from July 1st to July 30 2012 with three groups including Group A(n=7) with only facial care, Group B(n=7) with combined face and scalp care and Group C(n=6) with combined decollete and facial care. In the results of analyzing the survey after the test, the highest satisfaction was shown with the group with combined decollete and facial care, and then respectively the group with scalp and facial care and the group with only facial care. In order to fully determine the effect of face․.scalp․.decollete care for middle aged-women on their skin condition and stress, it is considered to be necessary to accumulate experimental researches, to extend the test model of this study, to draw additional test models and have following researches on them. It is expected to research/develop various programs about the effect on middle aged-women's skin condition and stress and that can be effectively applied to middle aged-women's skin condition changes and stress relieving in the future.



청소년의 특성에 따른 매체이용과 뷰티 정보이용 및 뷰티 관리행동 - 경기 지역 중·고등학생을 중심으로 -

이명진, 이현숙

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.127-137

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Due to the development of media in the rapidly changing and developing information age, adolescents' interest in their appearance has been heightened increasingly, and they have strong desires to improve their appearance by imitating makeup, hair styles, nail art etc. of celebrities shown in media and they are expressing them actively through beauty management behavior. The current study aims to investigate the use of media and beauty information and beauty management behavior surveying with youngsters in Gyeonggi-do province to obtain data related to them. Through SPSS16.0, this study conducted frequency analysis to invest demographic characteristics of subjects surveyed, T-test analysis to investigate differences in the use of media depending on adolescents' characteristics, T-test analysis to investigate differences in the use of information depending on adolescents' characteristics, and T-test analysis to investigate differences in beauty management behavior depending on adolescents' characteristics. As a result first, as a result of comparing the use of media depending on adolescents' characteristics, films appeared highest on the whole and the next was in order of TV, internet, and smart phones. Second, as a result of comparing the use of beauty information depending on adolescents' characteristics, it was found that for a factor of the active use of beauty information, female students than male students, high school students than middle school students, students who have their girl or boy friend than those who do not, and students who do not do club activity than those who do use beauty information more actively, and that for a factor of passive use of beauty information, female students than male students, middle school students than high school students, students who do not have their girl or boy friend than those who do, and students who do club activity than those who do not use beauty information more passively. Third, as a result of comparing beauty management behavior depending on adolescents' characteristics, for the overall beauty management behavior, skin care was analyzed highest. Based on these findings, we are to obtain basic data which is helpful to find out what differences the use of media and beauty information and beauty management behavior has depending on adolescents' characteristics.



플랫아이롱 시술 후 시술자의 만족도와 소비자 재 구매의도 및 구전의도에 미치는 영향

성지은, 성명수, 김동표, 박은준

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.139-151

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The aim of this study is to find out the level of satisfaction of professional hairdressers and consumers after flat iron hair service, and to analyze consumers’intention of repurchase and recommendation of said service. The method is to divide the two groupsprofessional hairdressers and consumers, and analyzing frequency, and doing trustworthy and reason analysis to know the satisfaction level after service. Also, a multiple regression analysis was taken to find out the relationship between professionals’ satisfaction or consumers’satisfaction when doing the service and consumers’ willingness to re-purchase afterwards. Firstly, common traits of professionals’group subjects were with 3 to 5 years of experience and those with 10 or more years of experience. In the consumers’ group, subjects were mostly woman, in their 30s and 40s. Second, the level of professionals’satisfaction on their flat iron service was reasoned out by the value of the service, frequency, training, the work environment, selling products, effect on the service, and condition of the hair. And consumers’satisfaction on their flat iron service was based on the reasonability of the service, outcome, quality of the service, frequency, and purchase of the products. Third, in professional group, ‘Training’was the factor of high satisfaction on flat iron service. Fourth, in consumers’ group, the intention of repurchase was dependent upon purchasing products, friendliness of the hair salon was dependent upon the result of the service, and intention of recommen-dation was depending on fairness on the price of the service and products. Finally, intention of continuous visits was affected by fairness of the price, and purchase of the product was the main factor of intention on re-visits regardless of services provided by other hair salons.



하이힐을 착용한 20대 여대생의 외모관심도ㆍ스트레스ㆍ피로도와 건강상태 연구

신수정, 이인희

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.153-161

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This study of 20 female college students, research on interest of appearance, stress, fatigue and health statue of 20 female college students feel the stress and fatigue, stress and fatigue reduction and health promotion recognize and provide basic data for the purpose has to. This study from 13 May 2013 to 22 May 2013 a total of 10 days living in Seoul and Gyeonggi Province under age 29 from 20 was conducted with 20's wearing high heels women .Since this study, 20's wearing high heels women interest of appearance, stress, fatigue and health statue should be continued.



현대 헤어디자인에 표현된 기하학적 추상 연구

김별님, 양은진

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.163-172

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New modern hair designs have been created while it has been inseparably related to art styles. Among them, geometric abstraction seeks absolute purity, thus consisting of horizontal and vertical forms with no compositional elements. One of the reasons that geometric forms are well received in these modern times is that they are well arranged and have regular impressions, compared to figurative forms. Geometric hair designs can be defined as works that express abstract forms or inner elements of designers intermingled with their pure formative intention and whose artistry enabling to arouse innovative, novel or visual interest. This study analyzed twentieth-century abstract art styles and artworks for the aesthetic and philosophical investigation of abstraction in art and used such analysis to examine geometric abstract expressions depicted in modern hair designs. As empirical data, it analyzed the works that had won“British Hairdressing Awards.”The study showed that modern geometric hair designs were characterized by clarity, simplicity, repetition and classical tendencies and underlined the formativeness of designs themselves when creating geometric hair design. By investigating modern hair designs through specific art styles, this study could seek for the creative development of design and the expansion of its scope.



남성 메이크업 아티스트의 인적 서비스에 대한 인식과 이미지 지각 실태

강경아, 이경숙

한국미용예술경영학회 한국미용예술경영학회지 Vol. 7 No.2 통권 19호 2013.09 pp.174-184

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Due to the improvement on the quality of life, the desire for the health and beauty is growing in the modern society. Due to the expansion of the scope of activity of the makeup artist, the prominent changes in the makeup industry is the increase of the male makeup artists. An interest towards makeup by man is increasing and this is a phenomenon appearing as the makeup industry is growing and the advancing to the beauty sectors for man is no longer fresh or new but becoming a natural thing. As the awareness and the interest towards the male makeup artists is gradually increasing, this study, according to the difference in the demographics of female customers in the ages of 20 ~ 30's that uses the cosmetic brands, is aimed to find the awareness and the image perception status on the personal service of the male makeup artists. The results of this study are as follows. It was shown that the people who has experienced the personal service from the male makeup artists within the cosmetic store was few, but for the questions on the desire to receive the entire makeup rather than just receiving a product explanation was much higher than those who did not wanted to receive the service, thus it was shown that many people wanted to experience the personal service of the male makeup artists. When the customer uses the personal service, many have responded that external factors of the male makeup artists is important and among the external factors, the most considered part is the overall image. The preferred image was stylish, unique but the strong masculine image was not preferred. And for the preferred external image by the male makeup artists was also similar to the image of the preferred personal service and for the expected impression when receiving the service from the male makeup artists were highest for the 'no feeling will be felt' so it can be know. male makeup market and the awareness changes of the female consumers is expected to continue and the study should be continued using the male beauty professionals as a subject.




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