Earticle

초록

영어

This study provides baseline data to assist in the marketing strategies that respond to changes in the consumer market, taking into account the attitude hair hairstyle preferences according to the ages of the female customers to identify attitudes hair and hairstyle preferences according to the ages of the women, It is significant to contribute to the cosmetic industry. First, the demographic results in monthly income from 400 to less than 500 million married the 20, 30 white-collar women's college enrollment / graduation rate was high. Second, factor analysis and reliability analysis was conducted for the hair attitude Validity and Reliability named 'personality Castle' and 'conformity' and 'dependence' was derived three factors are significant. Third, the conformity of hair attitude of the age, dependency showed high 20s hair attitude of the Education conformity, dependence was higher Higher Education. Hair attitude of the marriage conformity, individuality sex, was observed both unmarried dependent hair appeared highly professional attitude of the student in accordance with the synchronism, both higher dependency. Fourth, this age group is significantly higher proportion prefer a more low long-haired women were married long hair prefer this ratio was higher than married women.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 헤어태도
  3. 헤어스타일 선호도
 Ⅲ. 연구방법
  1. 연구 대상 및 자료수집
  2. 분석방법 및 연구문제
 Ⅳ. 결과 및 고찰
  1. 조사대상의 인구통계학적 특성
  2. 헤어태도 타당도 및 신뢰도 검증
  3. 인구통계학적 특성에 따른 헤어태도의 차이
  4. 인구통계학적 특성에 따른 헤어스타일 선호도 차이
 Ⅴ. 결론
 참고문헌

키워드

저자

• 박혜연 [ Hye-Yeon Park | 이준헤어 ] Corresponding author
• 백정원 [ Jung-Won Baek | 마리엠 살롱 ]
• 신은령 [ Yin-Ling Shen | 이준헤어 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미용예술경영연구 [Journal of Beauty Art Management]

• 간기

  계간

• pISSN

  2508-2191

• eISSN

  2508-2205

• 수록기간

  2007~2019

• 십진분류

  KDC 593 DDC 646