Earticle

초록

영어

Members of modern capitalistic society pursuing variety of lives according to material abundance continue making efforts to live with health and beauty together, accordingly interest in beautiful and healthy appearance for everybody irrespective of sex or age to improve qualities of lives is increasing more and more. As the influence of as well as the interest in door-to-door salespersons who can resolve the aesthetic satisfaction and economic desire for women are increasing, they introduce various sales methods and develop sales activities, which enables extending the realm of new buying activities at the level of consumers' eyes through brisk economic activities, and this causes consumer class of door-to-door cosmetics market to be enlarged more fast according to their change. As salesperson's performance grows up securing customers with loyaltyty according to proper correspondence to the change of consumers' needs, the orientation to which door-to-door cosmetics market should forward is to be sought and the competitiveness of door-to-door cosmetic business circle should get higher. As levels of lives and intellectual levels rise up, customers' needs are in the circumstances to become diversified and fragmented, in this study, it was presented that door-to door sales persons have to make loyalty of the customer to be secured through customer satisfaction, have to provide knowledge of merchandise, technical information acquired through customers' requirements and needs, specified data regarding the material related with market status or merchandise for large numbers of secured customers to fit customized service and to increase loyalty and they have to not only improve their abilities with the growth of their company but also make a significant influence on recommending them to others with customers' satisfaction, because not only alternatives of choices in buying cosmetics become wider according to types of personalities of door-to-door cosmetics salespersons, but the scope of sales activities conforming to customers' needs in accordance with sales capability becomes wider. It was also indicated in this study that fostering or assigning efficient experts in order to connect cosmetics manufacturers with consumers, to contribute to manufacturers' profit creation and to maintain long-term relation with customers by demonstrating door-to-door salesperson's personality.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 필요성 및 목적
  2. 연구문제
 Ⅱ. 이론적 배경
  1. 화장품 방문판매원
  2. 화장품 구매행동
 Ⅲ. 연구 방법
  1. 연구대상 및 기간
  2. 연구도구
  3. 자료분석방법
 Ⅳ. 연구결과
  1. 조사대상자의 일반적 특성
  2. 측정도구의 신뢰도 및 타당성 검증
  3. 기술통계적분석
 Ⅴ. 결론
 참고문헌

키워드

저자

• 송향숙 [ Hyang-Suk Song | 서경대학교 미용예술대학원 미용예술학과 ]
• 이은희 [ Eun-hee Lee | 서경대학교 미용예술학과 교수 ] Corresponding author

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미용예술경영연구 [Journal of Beauty Art Management]

• 간기

  계간

• pISSN

  2508-2191

• eISSN

  2508-2205

• 수록기간

  2007~2019

• 십진분류

  KDC 593 DDC 646