Earticle

초록

영어

This study is targeting men living in Seoul utilization of salon hair style and preferences to get a scene by a hairdresser who is engaged in production marketing strategy, it is necessary for the purpose of providing basic information. Self-District of survey questionnaires to collect data for the 212 frequency was analyzed using SPSS 20.0. The results are as follows. First, the survey was 20 years of age and under 30 years old university student/graduate of education, more than 2 million won per month income in less than 3 million won, 300,000 won more than the average monthly expenditure of less than 500,000 won in the professional practitioner group. Second, the technology is well surveyed and a hair salon near the settlements and at least once a month on average, and more than 10,000 visits in spending was less than 30,000 won. Third, survey-type cut yourself a dandy style with matching dark brown color, clean, comfortable, bold trim pump wave was preferred. Through this study visit patterns and preferences of men's hair salon for a haircut was known, if it is made based on the marketing of the influx of new customers and an increase in visits satisfaction and procedures, improve sales have considered.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 필요성 및 목적
  2. 연구문제
 II. 이론적 배경
  1. 미용실 이용실태
  2. 선호 헤어스타일
 Ⅲ. 연구방법 및 절차
  1. 조사대상 및 자료수집
  2. 측정도구의 구성 및 자료처리 방법
 Ⅳ. 연구결과
  1. 조사대상의 인구통계적 특성
  2. 조사대상의 미용실 이용실태
  3. 조사대상의 선호 헤어스타일
 Ⅵ. 결론 및 제언
 참고문헌

키워드

저자

• 류해리 [ Hae-Li Ryu | 서경대학교 미용예술대학원 미용예술학과 ]
• 차우정 [ Woo-Jeong Cha | 서경대학교 대학원 미용예술학과 ]
• 진용미 [ Yong-Mi Jin | 서경대학교 미용예술학과 교수 ] Corresponding auther

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미용예술경영연구 [Journal of Beauty Art Management]

• 간기

  계간

• pISSN

  2508-2191

• eISSN

  2508-2205

• 수록기간

  2007~2019

• 십진분류

  KDC 593 DDC 646