Earticle

초록

영어

Amidst the fiercer business environment among corporations along with the expanding economy, corporations have focused on enhancing a strategic corporate image and reliability. It is the image of a store that can best demonstrate such a corporate image in connection with the characteristics of a service industry; therefore, this study is to review how the interior image of a beauty salon affects customer preference and satisfaction and their intention to revisit. As a result of discovering the effect of the interior image of a beauty salon on customer satisfaction and intention to revisit, the better the interior image of a beauty salon, the higher the preference, which was a positive relationship. Also, the better the interior image of a beauty salon, the more the intention to revisit, which was also a positive relationship. That is, in accordance with the interior design, subsidiary facilities, and service tools in the service industry, customers form satisfaction from the skills of the service industry and service along with a favorable impression. Meanwhile, this was discovered to result in the continued use of the service industry and positive referrals. In considering the above results, male and female customers who use a beauty salon were discovered to be affected by the subsidiary facilities and the latest service tools of a beauty salon based on the skills and service. From this, if service managers cultivate human resources equipped with skills and services that can be purchased by customers and are prepared with the subsidiary facilities of the user-friendly service industry, the beauty service industry is expected to advance into a futuristic industry prepared with a system.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 필요성
  2. 연구문제
 Ⅱ. 이론적 배경
  1. 미용실 이미지
  2. 선호도
  3. 고객만족도
  4. 재방문의도
 Ⅲ. 연구방법
  1. 연구대상 및 설문지의 구성
  2. 측정도구
  3. 자료분석
 Ⅳ. 연구 결과 및 고찰
  1. 조사대상의 일반적 특성
  2. 미용실 내부 이미지, 선호도, 고객만족도, 재방문의도의 각 차원
  3. 미용실 내부 이미지가 선호도와 고객만족 및 재방문의도에 미치는 영향
  4. 선호도가 고객만족도와 재방문의도에 미치는 영향
 Ⅴ. 결론 및 제언
 참고문헌

키워드

저자

• 임지현 [ Ji-Hyun Lim | 서경대학교 대학원 미용예술학과 ]
• 최부경 [ Bu-Koung Choi | 서경대학교 미용예술대학원 미용예술학과 ]
• 배은미 [ Eun-Mi Bae | 서경대학교 미용예술대학원 미용예술학과 ]
• 팽형연 [ Peng-Xing Juan | 서경대학교 미용예술대학원 미용예술학과 ]
• 강재준 [ Jae-Jun Kang | 서경대학교 미용예술대학원 미용예술학과 ]
• 한연옥 [ Yeon-Ok Han | 서경대학교 미용예술대학원 미용예술학과 ]
• 권소희 [ So-Hee Kwon | 서경대학교 미용예술대학원 미용예술학과 ]
• 최은경 [ Eun-kyung Choi | 서경대학교 미용예술대학원 미용예술학과 ]
• 박은준 [ Eun-Jun Park | 서경대학교 미용예술학과 교수 ] Corresponding auther

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미용예술경영연구 [Journal of Beauty Art Management]

• 간기

  계간

• pISSN

  2508-2191

• eISSN

  2508-2205

• 수록기간

  2007~2019

• 십진분류

  KDC 593 DDC 646