Earticle

초록

영어

As service industries are making developments in specialization and concentrated products, consumers are in want of more improved services. In this situation, improved service manners are also called for as equally important. In view of this general interest in improvement of service manners is growing, industrial companies are making much effort to offer more systematic and specialized services to satisfy their customers and clients. This study, first, will compare and analyse hair salon workers’ understanding of the importance of proper service manners and their recognition of the practicing detailed elements in service manners. This study is thereby to provide the workers in hair salon industries with ideas of how to improve the quality of service manners through service manner education. Surveyees have been mostly female singles in their twenties, with high-school education background, though these surveys were unbiased random ones. The workplace of the surveys have been mostly non-franchised large- and medium-sized hair salons, average daily working hours was between ten and twelve. The most common method of salaries for these surveys was the usual type, namely the one which consisted in ‘basic working year level plus incentives.’ Working experience in hair designing was in most cases anywhere from one to four years. As for the elements of manner, this study has had four divisions: management of image, sanitary conditions of the shops, handling of the customers complaints, and general treatment of the customers. When the surveys’ recognition of the importance of those manner elements was compared with their practice, it was found that their actual practice was not quite up to the level of the recognition. This means that even though hair salon workers were acknowledging the importance of manners, the ideas had not been put into practice. It study has found, therefore, improvements of quality in hair salon manners need to be made through more realistic measures in order to be realized in real life situations, rather than through mere conventional educations. This study concludes that only this way will lead the hair salon industry to true quality service developments and to making improved profits. The scope of research in this study has been limited to workers in Seoul and Kyeongki-province area. This study finally suggests for the future studies to have a more broad scope of research area.

목차

Abstract
 Ⅰ. 서론
  1. 연구의 필요성 및 목적
 Ⅱ. 이론적 배경
  1. 서비스 매너
  2. 미용서비스
 Ⅲ. 연구 내용 및 방법
  1. 연구대상 및 방법
  2. 자료 분석 방법
  3. 연구문제
 Ⅳ. 분석 결과 및 해석
  1. 조사대상의 일반적 특성
  2. 서비스 매너요소에 대한 인식의 차원
  3. 서비스 매너요소 인식의 중요도와 실천도 비교
 Ⅴ. 결론
 참고문헌

키워드

저자

• 홍기향 [ Ki Hyang Hong | 동원대학교 뷰티디자인계열 ]
• 박윤정 [ Yun-Jeong Park | 서경대학교 대학원 미용예술학과 ]
• 어경선 [ Kyung-Sun Eo | 서경대학교 대학원 미용예술학과 ]
• 장성혁 [ Seng-Hyek Jang | 서경대학교 대학원 미용예술학과 ]
• 진용미 [ Yong-Mi Jin | 서경대학교 미용예술학과 교수 ] Corresponding auther

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  미용예술경영연구 [Journal of Beauty Art Management]

• 간기

  계간

• pISSN

  2508-2191

• eISSN

  2508-2205

• 수록기간

  2007~2019

• 십진분류

  KDC 593 DDC 646