Earticle

인터넷과 스마트폰 기반의 사회적 경제 활동의 일종으로, 물건이나 공간, 서비스를 빌리고 나눠 쓰는 공유경 제는 융합 분야의 새로운 연구 주제이다. 가장 대표적인 공유경제 영역으로 공간 공유와 자동차 공유가 있다. 본 논문 은 자동차 공유의도의 선행요인과 공유행동을 미치는 요인들을 파악하고자 한다. 본 논문에서는 선행연구에 바탕으 로 공유의도와 관련된 경제적 혜택, 사회적 혜택, 사회적 영향, 심리적 혜택, 지각된 위험을 연구 변수로 도출하고, 이들이 공유의도에 어떤 영향을 끼치는지 연구하였다. 한국과 달리 중국은 자동차 공유가 법적으로 허용되고 많은 활성화 되어 있다. 가설을 검증을 위해서 중국 시민한테 설문지를 수거하였고, SPSS 프로그램으로 통계분석을 실시 하였다. 분석결과 경제적, 심리적 혜택, 사회적 영향, 지각된 위험은 공유의도에 영향을 미치는 것으로 나타났지만, 사회적 혜택은 가설과 다르게 공유의도에 영향을 미치지 않았다. 또한, 공유의도가 공유행동에 영향을 미치는 것으로 나타났다.

Sharing economy which is sharing and borrowing goods, space, and services as a social and economic activity based on the Internet and smart phones is a new research topic in convergence area. The most representative areas of shared economy are space sharing and vehicle sharing. This paper aims to explore the factors affecting sharing intention of vehicle. We have identified the independent variables which include economic benefit, social benefit, social influence, psychological benefit and perceived risk. We also have done how these variables affect on sharing intention. Unlike Korea, in China vehicle sharing is legally allowed and has a large scale economy. To prove the hypothesis, we performed questionnaire investigation in China and analyzed with SPSS program. The result of hypothesis is the followings: The economic benefit, psychological benefit, social influence and perceived risk are affects sharing intention, and social benefit is not affect sharing intention and sharing intention is affect sharing behavior.

본 연구는 소비자가 브랜디드 소셜미디어가 제공하는 프로모션 오퍼를 공유하는 행동에 대해 연구하기 위해 미드웨스턴 대학교에서 317명의 참여자를 대상으로 3(프로모션 타입)X 2(브랜드친숙도)X2(유대강도) 혼합요인실험을 실시하였다. 연구결과는 프로모션 종류는 거래가치에 유의미한 영향을 미쳤는데 프로모션에 따라 거래가치의 수준이 다름을 확인하였으며 브랜드 친숙도는 프로모션의 거래가치에는 영향을 미쳤으나 사회가치에는 영향을 미치지 않았다. 프로모션의 거래가치와 사회가치는 프로모션 공유의향에 긍정적인 영향을 미쳤으며, 사회가치가 프로모션 공유의향에 미치는 효과는 유대관계 수준에 의해 다르게 나타났다. 전반적으로 본 연구는 전통 마케팅 연구에서 다루어졌던 프로모션 오퍼와 소셜미디어 환경 내 프로모션 오퍼의 차이점을 확인하였다. 전통적으로 프로모션 오퍼는 주로 구매행동을 자극한 반면, 소셜미디어 내 프로모션 오퍼의 역할은 공유행동을 촉진시킨다. 본 연구는 전통 마케팅 연구에서 주로 구매행동에 영향을 미치는 프로모션 오퍼의 역할을 소셜미디어 컨텐츠에 적용하여 궁극적으로 소비자의 공유(Share) 행동에 어떤 역할을 하는지 실험하였다는 측면에서 학문적 의의를 가진다. 또한, 소셜미디어 환경에서 소비자가 프로모션 오퍼의 가치를 평가할 때 그들 자신이 받는 혜택과 함께 그들의 지인들이 받는 혜택 역시 함께 고려하는 경향이 있다. 따라서, 본 연구결과에서 제시된 프로모션 오퍼의 공유행동에 미치는 요인에 대한 이해는 소셜미디어 환경에서 소비자의 공유 및 확산행동에 동기부여가 될 수 있는 마케팅 방법을 제시하고 있다.

This article investigates how the type of promotional offer affects the perceived value of the offer and subsequently the intention to share among users of branded social media. The study argues that such effect on the perceived value and intention to share is influenced by users’ familiarity with the brand of the promotional offer and the tie strength between users who share the offer and those who receive the offer. 317 undergraduate students participated in the online experiment. This study uses a 3 x 2 x 2 between-subject factorial design, which varies the type of promotional offer (for me only, for my friend or “you” only, or for both me and you), the brand familiarity (familiar or unfamiliar), and the tie strength (strong or weak). The findings indicate that consumers’ perceived transaction and social value of a promotional offer vary depending on promotional allocation schemes. The results also show that familiarity of the brand affects the impact of promotional offer schemes on perceived transaction value, but brand familiarity does not affect the perceived social value of promotional offers. Further, the results show that perceived transaction and social value positively affects intention to share promotional offers. Finally, this study reveal the effects of social value of promotional offers on intention to share promotional offers depends on tie strength. Overall this study confirms that unlike traditional promotional offers that are typically valid only for the consumers who receive them, promotional offers in branded social media generally encourage consumers to forward the sharable offers to their friends. Consumers tend to evaluate potential benefits and costs not only for themselves, but also for their friends in sharing promotional offers. Thus, identifying factors that affect consumers’ perception of promotional offers and the likelihood of sharing such offers will be useful in advancing the literature of online promotion as well as helpful for managers who are interested in design of promotional offers in branded social media.

ocial media have allowed public policies to be widely shared between governments and publics. South Korea is one of the leading countries in this e-government effort. Through the uses and gratifications perspective and theory of reasoned action, this study identified Korean publics’ motivations for sharing public policy promotions on social media and examined how they are related to their affective and behavioral responses. In Study 1, two separate online surveys with 1,200 and 500 Korean adults were conducted, respectively. An exploratory factor analysis was performed with the first survey and identified five motivations: philanthropism, social participation, social status, pursuing correct information, and informative values. In Study 2, another online survey with 1,000 Korean adults was conducted to test the relationships between the five motivations and attitudes, subjective norms, and behavioral intention related to sharing public policy promotions. The results indicated that philanthropism and social status were positively related to attitudes, and social status and pursuing correct information were positively related to subjective norms. Additionally, both attitudes and subjective norms were positively related to behavioral intention. This study can provide implications for governments to use social media as multi-directional channel to better promote public policies.

Purpose: The aim of this study was to examine the relationships among parenting role sharing, parenting stress, happiness, and parenting behavior of mothers with 6-year-old children. Methods: This study used data from the seventh Panel Study of Korean Children, which began collecting longitudinal data on a sample of newborn households nationwide in 2008 and will continue yearly until 2027. The participants were 1,560 mothers of children aged 6 years. We conducted statistical analyses using descriptive statistics, the t-test, analysis of variance, Pearson correlation coefficients, and stepwise multiple regression. Results: The mean age of the mothers was 36.8±3.7 years. The mothers' perceived parenting role sharing (r=.07, p=.007), parenting stress (r=-.54, p<.001), and happiness (r=.38, p<.001) were significantly correlated with warm parenting behavior. Stepwise multiple regression analysis revealed that parenting stress (β=-.47, p<.001), happiness (β=.15, p<.001), and parenting role sharing (β=.11, p<.001) were significant predictors for warm parenting behavior by mothers. Conclusion: It is essential to reduce mothers' stress and increase their positive emotions (happiness). Fathers should actively share parenting roles in raising children to enhance mothers' warm parenting behavior.

Knowledge sharing is seen as one of the essential processes for knowledge management. A growing number of professionals have started social media (SM) platforms and use this tool to share their ideas. It is important to explore ways to encourage individuals to contribute personal knowledge and to assist SM members to share their expertise. This paper offers a new perspective(a multiple gaps model) on the mechanisms related to the sharing knowledge, which in turn facilitates SM platforms knowledge sharing behaviors and yields important implications for understanding knowledge sharing behavior in SM platforms. The aim of this research is to determining and examining the factors that may encourage and enhance the knowledge sharing behavior using SM platforms. To achieve the objective of this research, we have conducted questionnaire survey with the users, where 265 questionnaire were distributed of in the various university in Korea. The results from the survey indicated that, 10 out of the 11 proposed hypotheses are supported. These hypotheses are the crucial factors that influence the knowledge sharing behaviors of users.

Social networking services (SNS) have become a significant platform for Internet users to obtain knowledge and information. Users can share messages mutually via this platform. This kind of sharing enables users to exchange and gain useful information. However, in recent years, the crisis of stickiness has appeared in SNS, calling attention to the social network industry. Relevant professionals explain that the interest of users in sharing knowledge on SNS websites and applications may gradually decrease, eventually leading to users giving it because the platforms utilize simple and uninteresting methods to attract active participation from users. However, factors affecting the knowledge sharing on SNS websites and applications should be identified clearly through studies. Sina Weibo is one of the largest SNS platforms in the world, and studies on the factors affecting knowledge sharing of users could be valuable in addressing this issue. This paper establishes the theoretical analysis model of knowledge sharing in SNS sites and applications, analyzes the factors affecting knowledge sharing on these sites, and proposes the corresponding strategies to address the issues. Using questionnaire surveys on Sina Weibo users, this article will discuss the factors affecting knowledge sharing, and analyze these factors on SNS as well as improve the stickiness of users to achieve the aim of SNS platforms enabling the expansion of the range of users. The study will discuss theoretical foundations and the hypotheses that arise. The method of study will also be discussed. The study concludes with theoretical implications, practical implications, limitations, and future research opportunities. The results of this study could aid researchers in understanding the underlying reasons for social network activities as well as for SNS developers in improving SNS services.

SNS (social networking services) is a significant platform for Internet users to get knowledge and information , and users can share messages mutually via this platform. This kind of sharing can make user exchanges and gain useful information to benefit themselves. However, in recent years, the crisis of stickness has appeared in SNS, which raised the attention of the social network industry. Relevant professionals explain that most users may gradually reduce the interest of sharing knowledge on SNS websites and applications and then give it up because the platforms utilize simple and uninterested methods to attract the users to participate actively on them. But factors influencing the knowledge sharing on SNS websites and applications should be identified clearly through researches. Sina Weibo is one of the largest SNS platforms in the world, and the researches on the factors influencing the knowledge sharing of users could be valuable for the issue. This paper establishes the theoretical analysis model of knowledge sharing in SNS sites and applications, analyzes the influencing factors of knowledge sharing on them, and puts forward the corresponding strategies thereof. With the questionnaire surveys of Sina Weibo users, this article will discuss the influencing factors of knowledge sharing, and analyze the influencing factors on social network site as well as improving the stickness of users, so as to achieve the aim that SNS platforms capable of expanding the mount of users. It will firstly discuss the theoretical foundations, from which the hypotheses are put for. After that, the method of the study is discussed. Finally, it would be concluded with the theoretical implications, practical implications, limitations, and future researc h opportunities. The results of this study could be helpful for researchers in understanding the underlying reasons for social network activities as well as for SNS developers in improving SNS services.

이 연구는 지방공무원들이 어떤 심리적인 과정을 거쳐 지식공유행위를 하게 되는가?에 관심을 갖고, 지식공유행위의 영향요인들을 바탕으로 인과모형을 개발하여 검증해 본 것이다. 연구모형은 Ajzen & Fishbein의 계획행태이론을 바탕으로 개발하였다. 이 연구모형을 검증하기 위해 지방공무원들을 대상으로 표본추출하여 설문조사를 실시하였는데, 총 540부를 배포하여 회수된 응답지 중 451부를 분석에 활용하였다. 이 연구에서는 분석결과를 토대로 다음과 같은 이론적 정책적 함의를 도출해 보았다. 첫째, 지식공유행위와 관련된 보상체계는 신중하게 검토되어야 한다. 둘째, 사회적 분위기를 적극적으로 조성하여야 하며, 자기효능감을 제고시키기 위한 환류시스템이 요구된다. 셋째, 조직분위기를 조성하기 위한 공정한 절차가 구축되어야 한다.

Social networking services (SNS) is an indispensable method in order to obtain information of the Internet participants. The study identified three variables of social media communication, sharing culture, and online trust in terms of social capital theory (SCT) and reviewed intention& behavior variables in terms of theory of planned behavior (TPB). The data were collected from 330 samples of SNS user, and were involved, and the research model uses AMOS to make confirmatory factor analysis. The findings confirmed our hypothesis that social media communication, sharing culture, and online trust affect individuals’ behaviors to sharing information. This study emphasizes that not only social media communication but also sharing culture to SNS can stimulate information sharing. while previous research has predominately focused on personal cognition or social network, the study examines the integrated influence of communication, culture and trust on information sharing in SNS. In sum, by explicating the unique role of social capital, this paper aims at contributing to the continued development and success of SNS in general.

Background/Objectives: This paper analyzes the impact of social media circle characteristics on online information sharing behavior, and tries to provide proposals for improving the operation level of social media circle. Methods/Statistical analysis: The purpose of this study is to identify the preceding studies on Online Information Sharing Behavior in Social Media Circle and to establish a hypothesis through it. For this purpose, important factors were derived through previous studies. Findings: Through previous studies, important factors such as Relationship intensity, Number of members, Trust (Members' platform trust, Members' moral trust of others, members' ability trust of others), and online information sharing behavior were found and a research model was derived. Improvements/Applications: As this study is a qualitative study, it seems that a quantitative study is needed in the future.

Background/Objectives: In this study will explore the impact of quantified-self awareness on consumer information sharing behavior in the mobile social network environment. Methods/Statistical analysis: In this study will confirm the impact of consumers’ quantified-self awareness on their information sharing behavior in the mobile social network environment through experimental research and questionnaire survey. Findings: Based on the theory of self discrepancy and through literature review, this study believes that consumers sense the difference between realistic self and ideal self, society realistic self and society ideal self will make them produce quantified-self awareness and willing to share information. To a certain extent, this study enriches the research on the influencing factors of consumers information sharing behavior. It is of certain significance for enterprises to improve consumers’ quantified-self awareness and carry out marketing activities. Improvements/Applications: In the mobile social network, consumers’ quantified-self awareness is gradually popularized and strengthened. It is of certain significance to explore how quantified self awareness can produce information sharing behavior for consumers.

본 연구에서는 변혁적 리더십에 초점을 맞추어 그 중요성을 강조함과 동시에 변혁적 리더십과 혁신 성 과 간의 관계에서 지식공유와 혁신행동의 다중매개역할을 검증하였다. 이를 검증하기 위해 중국의 국유기업 조직 구성원을 대상으로 설문조사를 실시하여 SPSS 26.0 통계프로그램을 통해 실증분석을 하였으며 검증결과는 다음 과 같다. 첫째, 변혁적 리더십은 지식공유, 혁신행동, 혁신성과에 유의한 영향을 미치는 것으로 나타났다. 둘째, 지식공유는 혁신행동과 혁신성과에 유의한 영향을 미치는 것으로 나타났다. 셋째, 혁신행동은 혁신성과에 유의한 영향을 미치는 것으로 나타났다. 넷째, 지식공유와 혁샌행동은 변혁적 리더십과 혁신성과 간의 관계에서 직렬다 중매개 역할을 한다는 것이 검증되었다. 마지막으로 리더의 입장에서는 공기업 리더가 자신의 리더십 스타일을 조정할 수 있는 아이디어를 제공한다. 본 연구의 결과를 바탕으로 실질적인 시사점과 한계점, 향후 연구 방향을 제시하였다.

In this study, we emphasized the importance of transformational leadership and verified the Dual Mediating Role of knowledge sharing and innovation behavior in the relationship between transformational leadership and innovation performance. To verify this, a survey was conducted on members of the organization of state-owned enterprises in China, and empirical analysis was conducted through the SPSS 26.0 statistical program, and the verification results are as follows. Second, knowledge sharing was found to have a significant effect on innovation behavior and innovation performance. Third, it was found that innovation behavior had a significant effect on innovation performance. Fourth, it was verified that knowledge sharing and innovation behavior play the Dual Mediating Role in the relationship between transformational leadership and innovation performance. Finally, from the perspective of leaders, it provides ideas for state-owned enterprise leaders to adjust their leadership styles.based on the results of this study, practical implications, limitations, and future research directions were presented.

조직구성원의 혁신행동은 기업의 성장과 지속가능성을 촉진할 수 있는 중요한 요소이다. 오늘날 경제 시장 환경이 불안정함에 따라 조직구성원들의 혁신행동의 중요성이 날로 강조되고 있는 실정이며 이러한 혁신행동이 기업의 경쟁력을 확 보하는데 중요한 역할을 한다. 이를 바탕으로 본 연구는 혁신행동의 향상 방안에 초점을 맞추었다. 구체적으로 참여적 리더십 과 구성원의 혁신행동 간의 인과관계를 규명하고 영향력을 검증하였다. 더 나아가 참여적 리더십이 혁신행동에 영향을 미치 는 과정에서 지식공유와 창의성의 직렬다중 매개효과도 검증하였다. 이를 검증하기 위해 중국 중소기업에 종사하는 구성원 237명을 대상으로 설문조사를 실시하였다. 실증분석 결과에서 참여적 리더십은 지식공유, 창의성, 혁신행동에 긍정적인 영향 을 미치는 것으로 나타났다. 또한 참여적 리더십과 혁신행동 간의 관계에서 지식공유와 창의성의 유의한 직렬다중매개효과가 검증되었다. 전반적으로 본 연구는 중국 중소기업 조직에서 혁신행동을 이끌어 낼 수 있는 참여적 리더십의 긍정적인 역할을 검증하였으며 직렬다중매개효과를 통해 혁신행동에 대한 연구 영역을 확장하는데 기여하였다.

Organizational members’ innovative behavior is a key element that promotes organizational growth and sustainability. With today’s unstable environment of economic and market , the importance of employees’ innovative behavior is being emphasized. The reason is that employees’ innovative behaviors play an important role in securing a organizational competitiveness. Based on this, this study focused on ways to improve employees’ innovation behavior. Specifically, the causal relationship between participatory leadership and employees’ innovative behavior was identified and the influence of innovative behavior was also verified. Furthermore, in the process of participatory leadership influencing employees’ innovative behavior, the serial multiple mediating effect of knowledge sharing and creativity was verified. In order to demonstrate the hyphotheses, this study focused on 237 employees who work in Chinese SMEs. The results of the empirical analysis showed that participatory leadership had a positive effect on knowledge sharing, creativity, and innovative behavior. In addition, the serial multiple mediating effects of knowledge sharing and creativity on the relationship between participatory leadership and innovative behavior was significant. Overall, this study verified the positive role of participatory leadership that enhances employees’ innovative behavior in Chinese SMEs and contributed to expanding the research field related to employees’ innovative behavior through serial multiple mediating model.

본 연구에서는 온라인 커뮤니티의 환경적 특성을 고려하여 구성원들의 지식공유행동에 영향을 미칠 수 있는 요인을 밝히고, 이를 통해 더욱더 온라인 커뮤니티를 활성화 하는 방안을 모색하고자 한다. 구체적인 연구목적을 제시하면 다음과 같다. 첫째, 온라인 커뮤니티 지식공유행동의 선행요인으로서 개인적 특성(능력과시, 자기 효능감, 이타심)과 커뮤니티 특성(신뢰, 보상, 친밀감)을 제시하여 지식공유행동과의 상호 영향관계를 살펴보고자 한다. 둘째, 온라인 커뮤니티 회원들의 지식공유행동과 온라인 커뮤니티 애호도와의 관계를 규명하고자 한다. 연구결과, 지식공유행동의 여섯 가지 선행요인 중 신뢰와 보상만이 지식공유행동에 긍정적인 영향을 미치지 않았다. 그 외, 능력과시, 자기효능감, 이타심, 친밀감 요인들은 모두 지식공유행동과 긍정적인 영향관계가 있는 것으로 나타났다. 또한 온라인 커뮤니티에서의 지식공유행동은 온라인 커뮤니티 애호도에도 긍정적인 영향을 미치고 있었다.

This study aims to identify the factors that could affect knowledge sharing of members of an on-line community considering its environmental traits, and furthermore aims to search ways to revitalize online communities, which could be led to company performances. The specific research purpose is as follows; First, we like to observe the linkage between personal traits (show off of one's ability, self-efficacy, altruism) and community traits (trust, reward, friendliness) and those traits are considered to trigger knowledge sharing of online community. Secondly, we like to define how knowledge-sharing of online community is related to online community loyalty. The study results show that out of six triggering factors, only trust and reward have no positive effects and the other factors such as show off of one's ability, self-efficacy, altruism, and friendliness) have positive effects on knowledge-sharing. Also it appears that knowledge sharing of online community members has positive effects on online community loyalty.

The purpose of this study was to investigate how image sharing behavior of travel destinations continues and spread on SNS. In order to achieve this goal, the effect of emotional attachment toward posting travel photos/videos both on word-of-mouth(WOM) intention to posting travel photos/videos and continuous sharing intention was investigated. Additionally, the moderating function of travel satisfaction was verified. After reviewing previous literature, the conceptual model was proposed. To empirically test the proposed model, survey was conducted targeting travelers who had posted their travel photos/videos on SNS. A total of 449 responses collected from travelers were analyzed using structural equation model analysis. The results revealed that emotional attachment to posting travel photos/videos had a positive impact on both WOM intention to posting travel photos/videos and continuous sharing intention. Additionally, travel satisfaction significantly moderated the effect of emotional attachment to posting travel photos/videos on WOM intention to posting travel photos/videos, while it did not moderate the effect of emotional attachment on continuous sharing intention. The results provide useful practical and academic implications to marketing managers.

이슈리더십의 효과적인 실행을 위한 조직지원의 중요성이 요구되고 있으나, 이에 대한 실증적 논의는 부족한 실정이다. 이러한 특징을 반영하여, 본 연구에서는 이슈리더십이 실행을 위한 조직의 조직으로 인적자본투자에 대한 지각을 설정하여, 인적자본투자에 대한 지각이 상사지향 시민행동과 동료지향 정보제공행동에 이르는 관계에서 이슈리더십의 메커니즘을 규명하고자 하였다. 이를 위해, 첫째, 인적자본투자에 대한 지각이 다차원 이슈리더십(이슈창안, 오디언스 몰입, 이슈실행)에 대한 영향력 관계를 살펴보았다. 둘째, 다차원 이슈리더십(이슈창안, 오디언스 몰입, 이슈실행)이 대상에 따른 행동 유형(상사지향 시민행동, 동료지향 정보공유행동)에 미치는 영향력을 확인하였다. 셋째, 인적자본투자가 상사지향 시민행동, 동료지향 정보공유행동에 이르는 메커니즘에서 이슈리더십의 매개효과를 규명하고자 하였다. 연구대상은 제주지역에 소재하고 있는 대형 호텔 및 금융기관을 대상으로 자료를 수집하였으며, 253명으로부터 획득된 자료를 활용하였다. 분석결과, 인적자본투자에 대한 지각은 이슈리더십이 발현하게 하는 원인이 되는 것을 확인하였고, 다차원 이슈리더십은 상사지향 시민행동과 동료지향 정보제공행동에 미치는 영향력에 있어 차이가 있는 것으로 확인되었다. 이슈리더십의 매개효과에 있어서는 인적자본투자와 상사지향 시민행동은 이슈창안과 오디언스 몰입에 의해 완전 매개되고, 인적자본투자와 동료지향 정보공유행동은 오디언스 몰입이 완전 매개하였다. 이슈리더십을 다차원으로 접근한 본 연구에서는 다차원 이슈리더십이 대상에 따른 행동 유형에 차이가 있는 것으로 확인되어 기존 연구와 차별된 결과를 보이고 있다.

The current paper is aimed to demonstrate the mechanism by multi-dimensional issue leadership in the relationships between human capital investment and citizenship behavior toward supervisors, and information sharing behavior toward co-workers. In detail, impacts of perceived human capital investment to multi-dimensional issue leadership (Issue creating, audience involving, issue implementation) were revealed. Effects of Multi-dimensional issue leadership (Issue creating, audience involving, issue implementation) on behavioral types (citizenship behavior toward supervisors, and information sharing behavior) was verified. Mediating effects by Multi-dimensional issue leadership was examined in the links between human capital investment and citizenship behavior toward supervisors, and information sharing behavior toward co-workers. The data came from 253 employees who work for large hotel and banks in Jeju province. Human capital investment is a crucial factor to predict Multi-dimensional issue leadership (Issue creating, audience involving, issue implementation). Issue creating and audience involving well accounted for citizenship behavior toward supervisors, and audience involving was just associated with information sharing behavior toward co-workers. Audience involving fully mediated both relationships between human capital investment and citizenship behavior toward supervisors, and information sharing behavior toward co-workers, whereas, Issue creating just fully mediated the relations of human capital investment and citizenship behavior toward supervisors. In the present research, issue leadership which was multi-dimensional approach, were revealed different results compared with previous research on issue leadership.

본 연구는 임상간호사를 대상으로 지식공유행위, 회복탄력성이 임상의사결정능력에 미치는 영향을 분석한 조사연 구이다. 연구를 위한 자료수집은 3개의 종합병원 임상간호사 179명을 대상으로 2024년 10월 9일부터 11월 30일까지 자가 보고식 설문지를 가지고 수집하였다. 자료의 분석은 SPSS 22.0 패키지를 사용하여 기술통계, t-test, ANOVA, Pearson’s correlation coefficients, Multiple regression으로 분석하였다. 연구 결과, 지식공유행위(r=.392, p<.001)와 회복탄력성 (r=.416, p<.001)은 임상의사결정능력과 유의한 양의 상관관계가 있었다. 임상간호사의 지식공유행위, 회복탄력성은 임상의 사결정능력에 영향을 미치는 요인으로 확인되었으며, 지식공유행위와 회복탄력성은 임상의사결정능력을 21.6%(F=25.584, p<.001)로 설명하였다. 따라서 임상 의사결정능력 향상을 위해 지식공유를 촉진하는 조직문화 조성과 회복탄력성 강화를 위 한 지원 및 교육 프로그램이 필요하다.

This study investigated the effects of knowledge sharing behavior and resilience on clinical decision-making ability among clinical nurses. Data were collected using self-reported questionnaires from 179 nurses working at three general hospitals between October 9 and November 30, 2024. Statistical analyses, including descriptive statistics, t-tests, ANOVA, Pearson’s correlation coefficients, and multiple regression, were performed using the SPSS 22.0 software package. The results revealed that knowledge sharing behavior (r = .392, p < .001) and resilience(r = .416, p < .001) showed significant positive correlations with clinical decision- making ability. Knowledge sharing behavior, and resilience were identified as influential factors on nurses’ clinical decision-making capacity, with knowledge sharing and resilience accounting for 21.6%(F = 25.584, p < .001) of the variance. These findings highlight the importance of fostering an organizational culture that promotes knowledge sharing and implementing interventions to enhance nurses’ resilience to strengthen clinical decision-making.

SNS 이용이 증가함에 따라 SNS 사진 공유 행동은 타인과 의사소통하는 일상 활동으로 자 리 잡았다. 축제 현장에서도 방문객의 SNS 사진 공유 행동은 축제 경험을 공유하기 위한 개인 차원의 온라인 커뮤니케이션 활동으로 인식되고 있다. 축제 방문객 행동 관련 선행연구에 따르면, 야외 대중음 악 축제에서도 SNS 사진 공유 행동은 축제 인지도를 향상시키는 중요한 요소로 인식되고 있으며, 방문 객의 지각된 가치, 태도, 만족 및 행동의도에 긍정적인 영향을 미치는 변수로 제시되었다. 이러한 중요성 에도 불구하고, SNS 사진 공유 행동이 다양한 축제 방문객이 지각하는 체험, 가치, 만족 및 행동 의도에 어떠한 영향력을 미치는지에 대한 실증적 연구는 아직 미비한 상황이다. 또한 대부분 관련 기존 연구들 이 20-30대 축제 방문객에 집중하고 있어, 향후 잠재적 축제 방문객을 넓히는 포지셔닝 전략에 중요한 고객인 청소년 축제 방문객 행동에 관한 연구도 상당히 부족한 상황이다. 청소년은 SNS 의존도가 매우높은 소비자 집단이며, 그들의 야외 활동에서의 사진 공유 행동은 다른 동료 집단 및 일반 대중에의 태 도와 행동에 대해 더 많은 영향력을 미칠 수 있다. 이에 본 연구에서는 일상탈출(Escape), 합일성(Togetherness) 및 장소성(Placeness)으로 구성된 총 세 차원의 축제 체험요인이 청소년 축제 방문객 SNS 사진 공유 행동 및 행동의도에 대해 어떠한 영향을 미치는지 실증적으로 분석하였다. 이를 분석하기 위한 개념적 연구모형은 기존 축제 경험 이론 바탕으로 도출하였으며, 총 세 차원의 축제 체험요인이 청소년 축제 방문객 SNS 사진 공유 행동이 지각된 축제 가치, 재방문 의도에 대해 미치는 구조적 영향 관계를 검증하였다. 또한 기존 축제 체험 요인과 재방문 의도 간의 관계에서 SNS 사진 공유 행동의 매개효과도 검증하였다. 본 연구가 수행된 중국 광저우 주하이 비치 음악 페스티벌(Zhuhai Shark Music Festival)를 선정한 그 거를 살펴보면, 경제 성장과 더불어 중국 내 야외 대중음악축제에 대한 관심도 함께 증가하는 상황과 관 련이 깊다. 특히, 본 축제가 매년 개최되는 광저우는 중국 경제 및 관광 도시로서, 해마다 수많은 야외 대중음악축제를 경쟁적으로 개최하고 있다. 광저우 주하이 음악축제는 광저우에서 가장 대표적인 축제 만큼 국내외 대중에게 많은 관심을 받고 있고, 청소년들의 다양한 SNS 활동이 이루어지는 중국을 대표 할 수 있는 야외 음악축제로 판단하여 본 축제를 연구의 대상으로 선정하였다. 본 연구는 청소년 축제방 문객을 대상으로 데이터를 수집하여 분석하였는데, 이러한 청소년 방문객들을 대표할 수 있다고 판단한 광저우 시에 총 세 개 고등학교에서 오픈라인 설문조사를 실시하였다. 광저우 주하이 음악축제 방문하고 SNS를 통해서 사진 공유한 경험이 있는 총 340명의 데이터를 수집하여 통계분석을 진행하였다. 연구목적 달성을 위한 실증분석은 Smart PLS 3.0을 이용해서 통계분석을 실시하였으며, 주요 분석 결과 는 다음과 같다. 본 연구모형에 제시된 구조모형의 검증결과를 살펴보면, 다차원적 축제 체험 요인이 SNS 사진 공유 행동에 대해 긍정적인 영향을 미쳤고, 이렇게 영향을 받은 SNS 사진 공유 행동이 지각 된 가치에 대해 유의미한 영향을 미쳤다. 이어서, 방문객의 지각된 가치가 재방문 의도에 미치는 영향 관계를 확인하였고 SNS 사진 공유 행동이 재방문 의도에 대해 영향을 미친다는 결과도 검증하였다. 마 지막으로, 다차원적 축제 체험 요인, 지각된 가치, 재방문 의도 간의 구조적 관계에서 SNS 사진 공유 행 동의 매개효과도 검증하였다. 본 연구는 기존 축제 참여 동기 및 만족도 관련 연구와는 차별되는 다양한 이론적, 실무적 시사점을 제시하였다. 특히 SNS 사진 공유 행동의 특성과 기능을 잘 이해하고 활용하는 중국 청소년 방문객을 대 상으로 연구함으로써, 야외 대중음악 축제 관람객 경험 수준을 향상시킬 수 있는 온라인 마케팅 전략의 기초자료를 제시할 수 있을 것이다. 또한 본 연구는 기존 축제 경험 관련 연구모형을 검토하고 확장하여 SNS 사진 공유 행동이 축제 방문객의 지각된 가치, 행동에 대해 어떠한 영향을 미치는지 검증하고 사진 공유 행동의 매개효과를 검증함으로써, 청소년 방문객에 특화된 축제 방문객의 시장세분화 전략도 기대 할 수 있을 것이다.

With the wildly usage of SNS, online photo sharing behavior has been a part of one’s daily life. Following the previous studies, sharing outdoor music festival experience on SNS has been recognized as an important factor which may influence festivalgoer’s perceived value, attitude and behavior. However previous studies on festival have contributed to a understanding of the influence of festival attributes on festivalgoer’s satisfaction and revisit intention. The impact of festivalgoer’s SNS photo sharing behavior on their perceived value, attitude and behavior are still remains unexplored. Moreover previous studies sample have limited on 20 to 30 festivalgoer, this study intend to collect teenager sample, which will be long-relationship consumer for festival organizer. The purpose of this study is to offer place marketing strategy for music festival organizer to develop long-relationship consumer segment. This research sought to elucidate the formation of outdoor festival experience sharing behavior of teenager festivalgoer segment by examining the role of festival experience: escape and togetherness and places. In this study, a concept model was theoretically based on a festival experience theory, which proposes that consumer experience sharing can enhance perceived festival value and revisit intention. Present research considered GuangZhou ZhuHai Beach Outdoor Music Festival as appropriated research environment for several reasons. With the economy development, the consumption of outdoor festival in China sustained growth. GuangZhou, one of the main cities of China, the opinion from them will be effectively. GuangZhou ZhuHai BeachOutdoor Music Festival scale is one of the largest outdoor music festivals in this district, which is well known to public. our sample will derive from three major high schools located in GuangZhou. a total of 340 were selected for statistical analysis who participant ZhuHai Shark Music Festival and sharing festival photo on their SNSs. Smart PLS 3.0 was used to finish the statistical analysis. First, the results showed that festival experi-ence positively affect online photo sharing behavior, perceived value and revisit intention. Additionally, photo sharing significantly influences perceived value, revisit intention. Second, it was found that positive relationship between perceived value and revisit intention. Also, this study demonstrated the mediation effect of photo sharing and perceived value. The results show the significantly mediation effect among this relationship. Our findings may assist local tourism development institution and festival organization in formulating effective tourism strategy for young consumer segment. This study makes a theoretical contribution by extending and integrating prior literature. In this study extended the model to integrate model, drawn on the influence of festivalgoers’ SNS photo sharing behavior. From a practical standpoint, local tourism development institution and festival organization practitioners who strive to enhance young people outdoor festival experience sharing behavior and outdoor music festival visit intention, the effective strategies can be offered.

급격히 변화하는 경영환경에서 직원들은 커다란 고용불안정성을 경험하고 있다. 특히 최근에 등장한 인공 지능 혁명은 조직 내 고용불안정 성을 더욱 고조시키고 있다. 이에 본 연구는 고용불안정성이 직원들의 지식공유 행동에 미치는 영향과 그 작동기제, 그리고 중요 조절 변인의 효과 등에 대해 탐색하였다. 구체적으로, 본 연구에서는 직원들의 심리적 안전감이 고용불안정성과 지식공유 행동 사이의 행동을 매개할 것이 라는 가설을 설정하였다. 또한 고용불안정성이 심리적 안전감에 미치는 영향력은 코칭 리더십에 의해 조절(완화)될 것이라고 예측하였다. 이를 경험적으로 검증하기 위하여, 자료 수집 과정에는 다양한 산업 분야 및 기업들에 재직 중인 392명의 직원들에게 설문조사를 실시했고, 구조방 정식 모형 분석을 활용하여 실증 자료를 분석했다. 분석 결과, 본 연구에서 설정한 모든 가설들은 지지되었다. 고용불안정성은 직원의 심리적 안전감에 부정적인 영향을 미쳤고, 낮아진 심리적 안전감은 이들의 지식공유 행동을 낮추었다. 또한 심리적 안전감이 고용 불안정과 지식공유 행동 사이의 관계를 매개한다는 것 역시 밝혀졌다. 이에 더하여, 코칭 리더십은 고용불안정성이 심리적 안전감에 미치는 부정적인 영향력을 완 화하는 중요한 조절 변인 역할을 했다. 이는 고용이 불안정한 상황에서, 직원들의 지식공유 행동이 낮아지는 것을 막기 위해서는 조직 내 코칭 리더십을 배양할 필요가 있음을 의미한다. 본 연구는 고용불안정성, 코칭 리더십, 심리적 안전감, 지식공유 행동 사이의 상호작용을 규명함으로 써 기존 연구 문헌에 기여한다. 논문의 한계점 및 향후 연구 방향 역시 제시하였다.

In a rapidly changing business environment, employees are experiencing great job insecurity. In particular, the recent artificial intelligence revolution has increased job insecurity in organizations. Therefore, this study explored the impact of job insecurity on employees' knowledge sharing behavior, its mechanisms, and the effects of important moderating variables. Specifically, we hypothesize that employees' psychological security will mediate the relationship between job insecurity and knowledge sharing behavior. We also predicted that the impact of job insecurity on psychological security would be moderated(mitigated) by coaching leadership. To empirically test our hypotheses, we surveyed employees in a variety of industries and organizations and analyzed the empirical data using structural equation modeling. The results of the analysis showed that all the hypotheses of the study were supported. Job insecurity had a negative impact on employees' sense of psychological security, and lowered psychological security lowered their knowledge sharing behavior. We also found that psychological security mediated the relationship between job insecurity and knowledge sharing behavior. Furthermore, coaching leadership served as a significant moderating variable that mitigated the negative impact of job insecurity on psychological safety. This suggests that coaching leadership should be cultivated in organizations to prevent employees' knowledge sharing behaviors from declining in the face of job insecurity. This study contributes to the existing literature by identifying the interaction between employment insecurity, coaching leadership, psychological safety, and knowledge sharing behavior. Limitations and directions for future research are also presented.