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원문정보
초록
영어
Background/Objectives: This paper analyzes the impact of social media circle characteristics on online information sharing behavior, and tries to provide proposals for improving the operation level of social media circle. Methods/Statistical analysis: The purpose of this study is to identify the preceding studies on Online Information Sharing Behavior in Social Media Circle and to establish a hypothesis through it. For this purpose, important factors were derived through previous studies. Findings: Through previous studies, important factors such as Relationship intensity, Number of members, Trust (Members' platform trust, Members' moral trust of others, members' ability trust of others), and online information sharing behavior were found and a research model was derived. Improvements/Applications: As this study is a qualitative study, it seems that a quantitative study is needed in the future.
목차
Abstract I. INTRODUCTION II. LITERATURE REVIEW III. THEORETICAL BASIS AND RESEARCH HYPOTHESIS IV. CONCLUSION REFERENCES
키워드
Circleinfluencing factorsonline information sharing behaviorsocial media
저자
Hong Jin [ School of Business, Jiangxi Normal University, Nanchang, JX 330000, China ]
Ying Peng [ School of Business, Jiangxi Normal University, Nanchang, JX 330000, China ]
Seong-Taek, Park [ Division of Software and Convergence, Sunmoon University, Asan, 31460, South Korea ]
Corresponding Author