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Barbie Doll first made debut at New York Toy Fair in 1959. The Barbie Doll’s clothes and accessories, which have been the muse and inspiration to brand designers, were designed by approximately 140 well-known designers such as Calvin Klein, Christian Dior, Giorgio Armani, Gianni Versace, and so forth. Barbie Doll has continually secured a position as an interesting "fashion icon" for her trendy clothes, hair-style and make-up. Barbie Doll has risen in value as a fashion doll, going with the trend and creating stream of an age as a creative and independent medium, and its popularity is already verified though the case which she was made with features of famous celebrities for example, Marylin Monroe or Elizabeth Rosemond Taylor. Therefore, the purpose of the study is to analyze the make-up image features of the recent Barbie Dolls which were manufactured since 2000. With such objectives in mind, previous literature and information from Internet were reviewed. The result showed that Barbie Doll has basically image of femininity and this feminine image is further classified into following different categories: classic, elegance, romantic, active and exotic. As for images other than femininity, there are sexy, girlish cute, luxury, charismatic, gothic, and gorgeous. As for images other than femininity, there are sexy, girlish cute, luxury, charismatic, gothic, and gorgeous. Finally this study confirms how each of the images is properly reflected and expressed accordingly.

This research is aiming to support people who actually need to achieve their goals of beauty by analyzing the past tendency of wedding make-up as well as providing tips and suggestions for the future wedding make-up tendency. Secondary, research is used for methodology in this research, such as books, magazines and Internet to investigate mainly spring and autumn wedding make-up tendency between the period of 1998 and 2008. The result is summarized as follows; This research shows the fact that wedding make-up is currently becoming more professional. The purpose of the wedding make-up is not merely showing the beauty, it is also important that the wedding make-up should be able to hide any kind of scars in order to provide people with self-confidence. Moreover, the wedding make-up should match a skin type, a face shape and color of wedding dress.

This study examined the characteristics of formative design elements of semi‐up‐style observed in wedding ceremonies in the mid and late 2000s focused on five elements (parting, position and volume of chignon, burial and exposure of the ear line, forelock style, and head pieces, corsage, and various accessories including wig) by comparing them with the characteristics late 1990s. First, with regard to the type of parting, late 1990s, parting in the middle or combing straight back was popular regardless of face shape, but in the mid and late 2000s, parting was made at the side to produce elegant and refined beauty. Second, with regard to the position and volume of chignon, late 1990s, chignon was raised up to the gold point (G.P) and the top point (T.P) or an excessive volume was given to TP, so it looked artificial and old, but in the mid and late 2000s, chignon was positioned at the nape point (N.P) and back point (B.P), and N.P gave a point volume at around the neckline to produce the feeling of moderation, elegance, and composure. Third, with regard to the burial and exposure of the ear line, late 1990s, the ear line was exposed completely with no consideration of the bride’s face shape, so it looked artificial and old, but in the mid and late 2000s, the ear line was styled in various images including full exposure, partial exposure, and full burial. Fourth, with regard to forelock style, late 1990s, forelock was combed straight back neatly, but in the mid and late 2000s, forelock was styled in various ways including bang hair, medium length, and oblique curl. Fifth, with regard to partial wig and accessories, late 1990s, simply corsage or a partial wig was used uniformly, but in the mid and late 2000s, a partial wig was seldom used and various pieces of different shapes, sizes, and materials were used including corsage, head pieces, and natural flowers to adorn the bride. That is, while up‐style late 1990,s was a classical style that put the hair up to the top, looking unnatural and old, that in the mid and late 2000s was mainly natural semi‐up‐style in harmony with place, makeup, dress style, etc.

This study purposed to analyze men’s outward images appearing in mass media advertisements since 2009 and the elements of their outward style forming the images and, by doing so, to examine the association between the image of products and models in the advertisements. It also attempted to identify the characteristics of men’s image suggested as an ideal image to today’s men and women or preferred by consumers by analyzing the elements of their outward style according to the difference of each group of models' image. According to the results of analyzing men’s image by product type, in all the product categories, male models commonly showed a positive and attractive outward image. The advertisements of drinks and cosmetics used highly visual models with feminine beauty or masculine sexual beauty, exhibiting diverse images of contemporary men and their well-managed appearance. The advertisements of digital devices emphasized the original image of the models while spotlighting the characteristics of the products through the models’refined and intellectual image. Different from those of above-mentioned products, the advertisements of home appliances showed a comfortable and friendly image preferred by housewives. The image of contemporary men analyzed in this study was expressed as an object of grooming, and mass media advertisements chose and showed emphatically men’s image required in today’s society.

This thesis examines the notion of pop art and its characteristics based on the periodical background of its creation. Furthermore, it aims to understand the implications and diversity of cultural flows have on each other within the same cultural area and society by examining the fashion and make-up trend of the era when pop art was in mode. Pop art, as a trend that has accepted an image that appears in popular culture, which is a distinctive feature of today’s industrial society, can been perceived as a term that alluded regarding the mass art’s vehicle of epidemicity in advertisement, industrial design, photography, movie and so on, rather than artistry itself. Pop art provided with a clue that suggests a new direction for contemporary art. Pop art had originated from the United Kingdom but has developed into an art, especially in the United States where technology and an outcome of mass media that represents the advent of mass culture, which was initiated from today’s mass production/consumption society. Pop art, as an artistic modality of the general mass culture and a consumption culture of materialistic abundance, has promoted the industrialization of the fashion industry to a broader spectrum of public, including the young people. It has not only caused the popularization in terms of art, but also had a profound influence on popularization of fashion. Popularization of fashion has led to the development of ready-made clothes industry. Furthermore, it created a style that is unique and full of characteristics, deviating from the concept of conventional costume. Pop art not only had influenced fashion, but also make-up, which led to the creation a unique genre of pop art make-up.

Because physical and mental growth are completed in teenager, their concern & behavior of feature are very important to contribute their growth stage. In this study, the subject of vestigation is 1,300 middle school students live in Seoul, Gyeonggi, Deajeon, and Chungnam during October and November, 2008. Finally, 1,193 teenager's data was analyzed. We used SPSS 14.0 software to research physical satisfaction of middle school students and skin care pattern. We calculated frequency and percentage and conformed that by t-test, One-way ANOVA, χ2(Chi-square) analysis technique, Correlation analysis, and Regression analysis. This object of research in indicate that self-esteem can be influenced by appearance management behavior of adolescent, specially skin care & make-up movement. As a result, boy's self-esteem was stronger than girl's but skin care and make-up were lower than girl's. Especially, skin care and make-up were dramatically increased according to self-esteem.

The purposes of this study were to found out the effects of appearance variables of a female stimulus person and subject's traits on the impressions of the stimulus person with person perception theory as the research background. The study consisted of a survey and a quasi- experiment. The experimental materials used for this study were 15stimuli, 7-point semantic differential scales of bi-polar adjectives, and instruments to measure The subjects are 620 persons from 20 to 49 years old resident in cities. Material collection was completed between September 16 and October in 2008. Instrumental tools and reasonability were tested by group discussion of experts. Main gradients and Varimax spin method were used to show the factor of facial image and demographic structure. According to independent variables, analysis and Duncan range test are implemented to see the difference of facial image. T-test is implemented to see difference of facial image with demographical characteristics. The female's make-up lip color(Nude-beige, Orange, Pink, red, brown) and an perceiver's treats influenced the forming of impressions accordingly, the first hypothesis was supported. From the above results, female's make-up lip color are used as clues of perception of female. The result of this survey shows image making and make-up in addition to it can ve applied as the guidance of real evidence for instructions to marketing of beauty industry.