Earticle

In this study, we tried to develop the nail art design research which is becoming more and more advanced and diversified by expressing various artistic nail techniques by applying painting characteristics to nail art design with motif of painting work of Alphonse Mooha, representative artist of Art Nouveau. There is a purpose. In order to develop the nail design development utilizing the characteristics of Alphonse Mujah painting, the theoretical review of the concept and characteristics of art nouveau based on the preceding articles, literature, paintings, and photographs was carried out. Through the various materials and techniques of nail art, Respectively. The research results of this study are as follows: By designing the organic and smooth curves of the S-curve, emphasizing line and contour, geometrical shapes such as left and right asymmetry, various flowers, Nail art design research using motifs of art works to reflect the characteristics of art nouveau, which is expressed using brilliant colors. In the field of nail art design, too, Can be sufficiently expressed and can be utilized.

뷰티는 사람의 감성을 자극하는 인자로서 감각을 매개로 얻어지는 기쁨, 쾌락의 근원적 체험을 주는 아름다움이다. 뷰티산업은 화장품을 포함하여 미적 디자인, 감동, 체험, 세련됨 등이 가미된 다양한 체험과 소비를 모두 포함하는 산업이라 할 수 있다. 이와 같이 뷰티산 업은 그 중요성과 가치가 있음에도 국가적인 공감대의 형성부족과 국가 전략산업으로서의 가치 인식의 미비로 인해 뷰티산업의 발전에 큰 어려움을 겪고 있다. 따라서 본 연구에서는 뷰티산업의 문제점 및 발전방안에 대해 알아보고자 한다. 본 연구는 문헌적 연구방법을 통 하여 국·내외 선행연구 결과와 미용학회지, 기타 연구기관의 연구보고서 및 발표자료 등을 수집하여 분석하였다. 이에 다음과 같은 발전방안을 제시하고자 한다. 첫째, 미용 공중위생 관련 법 제도의 재정비 즉 위생기준안 마련이 적극 요구된다. 뷰티산업의 각 분야별 특성에 맞춘 위생관련 법령 기준을 맞게 재정비하고 체계적으로 정립하는 기회가 있어야 한다. 둘 째, 신성장 동력산업으로의 뷰티산업을 적극적으로 육성하며, 뷰티 박람회 및 대회 개최를 통해 많은 노력을 해야 할 것이다. 이를 통해 보다 아름답고 건강한 생활을 할 수 있도록 실질적인 혜택을 제공해야 할 것이다.

This study investigated the effect of makeup recognition on Kwan-Sang makeup recognition and assessment after Kwan-Sang makeup. The purpose is to offer basic information of an effective marketing way of customers visiting a makeup shop and suggest a way to seek revisit intention through this. Targeting women living in Seoul and Gyeonggi-do, the final 499 questionnaires were analyzed by SPSS 21.0, and a result is as follows. As a result of investigating the effect of Kwan-Sang makeup recognition on assessment after Kwan-Sang makeup, as recognition dimension of Kwan-Sang makeup increases, a psychological satisfaction factor that is assessment dimension after Kwan-Sang makeup increases. To conclude, Kwan-Sang makeup is positively evaluated by customers, so if makeup shops develop various programs to offer rational manual related to Kwan-Sang makeup to customers and reeducation of makeup majors to manage customers with more services through a practical study of Kwan-Sang makeup, image of makeup shops will be greatly improved. In a follow-up study, the researcher hopes that a practical study that can be actively and actually used by considering more various variables of makeup recognition and Kwan-Sang makeup lasts.

As Modern make-up is adopting in to the modern society, it is becoming more complex and diverse. Since 20th century, naturalistic image-driven make up was influenced by the hippie culture. The naturalistic make-up was inspired to save environmental and ecological problems around the world. With the advanced technology, the environmental friendly idea recreated the naturalistic image. Following research analyzes the foundation and transitions in the naturalism. The research also focuses on naturalistic aspects in modern make-up after 2005 through the composition. First, naturalism in the modern make up does not impose strong emphasis or unnatural image. Secondly, naturalistic make-up categorizes the design into color, form and texture. Through dots, lines, and sides, design give more emphasis to sides than lines. Naturalistic make-up depicts the larger eyes, round ball cheeks, and less emphasizes on the eyebrows and lips. The skin tone was used to emphasize the healthy and the lively image of the naturalism. The color of the eye shadows exclude strong primary color and utilized colors that are similar to skin tones, like beige, brown, pastel pink, or orange, to demonstrate the transparent image. Make-up’s form is represented by mat, glossy, pearl, and glitter. Active and lively image was created through glossy form and dry and smooth mat displays light form.

Currently, all of the industry is in need of globalization, it has become a burden to have to have to survive in endless competition between domestic and foreign companies. The beauty industry will be faced with difficulties to survive without being innovative in many ways. Nevertheless, the nail industry, which is one ares of beauty industry has again shown a tendency to expand to other areas of the beauty industry, is thought to be the promising area in national certificate era, but more strategic management becomes necessary due to nonincreasing household income, increased aging population and unemployment. The research on the nail shop so far has mainly focused on the satisfaction of the nail shop services. As a result of the analysis, understanding, utilization and satisfaction of SNS marketing were shown to have positive (+) significant effects on financial and non-financial performance in the business. Therefore, research results suggest as follows in case of the process of management or start-up of the nail shop. First, learn and understand the SNS marketing. Second, utilize actively the elements of the SNS marketing. Third, it tells us there is a need to operate at least two or more types of SNS marketing elements that seems to be the best suited to your business. According to the research results, understanding, utilization and satisfaction of SNS marketing elements was helpful to generate revenue and profit and to secure and manage customers in the business. This study has a limitation for the overall generalization because we selected 6 channels among various kinds of SNS marketing channel. As a future additional research, we suggest the analysis of SNS marketing channel that explain more the business performance. From this, we expect to give more helps to owners of the nail shop and to increase of the success rate of start-ups.