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Among the overall perceptions of tattoos, perception of the surgical factors was the highest, and it was found to be positive about tattoos. The most important factor in the hygiene was the use of the tool as a disposable tool in the treatment of the tattoo, In terms of elements, Tatoo was considered as one of the areas of makeup, which showed the potential of tattoo industry growth. As a result of analyzing whether there is a difference in perception of tattoos according to general characteristics, it was found that perception of tattoos and perceptions of the subordinate factors were higher in the arts and physical education series. Which shows that institutional factors are highly perceived. In the case of the local area, students from the Seoul area showed a higher perception of overall tattoos, perceptions of sub-factors, and image factors. Perception. And it was found that the higher the level of economy, the higher the recognition of institutional factors. According to the personality, in the case of middle or extrovert compared to the introverted case, the perception of the overall tattoo, the institutional factor by sub-factors, and the image factor were high.

A movie is rapidly growing owing to the flow in the times and the development in scientific technology. The popularly spreading ability is emerging as a leading role in the general cultural activities through diverse visual content industries as various cultural genres. Especially, modern people's emotion is being reflected in diverse aspects. Accordingly, the purpose of this study is to analyze the aesthetic characteristics of the character make-up by selecting 6 movies in which actor Johnny Depp appeared among the movies by Tim Burton, who is suggesting filmic material and aesthetic characteristic in postmodernism. As a result of this study, the aesthetic characteristics of the Johnny Depp character make-up, which was shown in Tim Burton's movie, are the typical features of postmodernism that was shown the avant-garde, experimental, creative and originative diversity. First, androgyny, mixture and combination in a character were definitely indicated because of having been shown a hybrid with the genre-deconstruction trend in make-up that was mixed with the de-centering phenomenon, which reflects the public tendency and sociality. Second, grotesque, which was reflected deconstruction and popularization, was shown, thereby having been analyzed the characteristics in the aspects of aggression, decadence and inhumanity in grotesque, kitsch in playfulness, and kidult make-up tendency. Finally, surrealism, which was reflected the characteristics in polycentrism and de-centering phenomenon, was shown, thereby having been indicated fantastic, fanciful, unrealistic, non-popular, surrealism as the character make-up. Hence, the aesthetic characteristics in the Johnny Depp character make-up, which was shown in Tim Burton's movie, were analyzed the aesthetic characteristics in hybrid, grotesque, and surrealism that were reflected the typical aesthetic characteristics in postmodernism, and could be confirmed artistic value, which offers a creative filmic motive by analyzing and imprinting a character in a movie with a new vision. Therefore, a relevant academic research is expected to be carried out much more to be utilized as basic data available for further developing the artistic foundation in the character make-up at this point of time that the importance of character make-up in a movie is emphasized and that the weight of artistic, popular and cultural value in character make-up is gradually getting higher.

In this study, the color of lip makeup shown in domestic and foreign color cosmetics brand makeup will be identified and analyzed by the characteristics of each year and season, and it will become the basis for research on color trends of lip makeup in the past five years. The brands subject to analysis have selected 10 domestic and foreign color cosmetics brands that regularly present trend looks by season and year over the past five years. The criteria for selecting photos were used to analyze the color of lip makeup through official sites of cosmetics brands and advertisement images of cosmetics brands. Overall, the lip makeup color of cosmetics brands was most used in red and bright tone. This shows that clear and cheerful colors are mainly used in cosmetics brand advertisements, and the preferred color for lip makeup is a high-pitched, bright tone. Also, if you look at the flow of lip makeup colors, lip colors are still popularly preferred, but it can be suggested that subtle colors such as the original lip colors are also the trend of recent lip colors. It is hoped that this study will be the basis for researching the color of lip makeup and lip makeup trends in the future. I also hope to contribute to improving the development of makeup and color research in the future.

The purpose of this study is to analyze differences in cosmetics consumption propensity by the use of social media among new generation‘Gen Z’women. This study is meaningful in that it provides basic data needed to analyze Gen Z with a goal of developing effective marketing strategies such as analysis of beauty industry growth potential and sales promotion plans in the beauty industry. There was a survey among a total of 309 Gen Z women from April 10 to 15 in 2019. This study found that Gen Z, which accepts two-way communications and takes it as important to build relationships on social media, frequently explore photos and videos on Instagram with high interest in beauty-related information. Gen Z was also categorized as a group of rational and discreet consumers who are able to get information easily through online YouTubers’ review. Therefore, beauty industries need to make efforts to suggest customized information through advertising and PR platforms in marketing among Gen Z.

People are constantly attempting a new transformation for an attractive appearance. Human efforts to pursue beauty continue with the history with various forms regardless of gender and routinized. Combined with Korean wave, the Korean cosmetic market is facing a golden age in the history of cosmetics in the current popular cosmetic trend. Regardless of gender everyone use cosmetics. Until now mass cosmetics or used by the recommendation of the others, every person skin, and skin sensitivity is different, that a long-term and substantial efficacy require should be satisfactory than focusing on a temporary effect. Depending on the legal dose effective ingredients in personal skin from within can help the skin, desire to use cosmetics for your own needs as well as the well-known cosmetics brand in Europe and America and other developed countries are ready for customized cosmetics and this will be influencing the Korean cosmetics industry. Research on the current alignment of the customized cosmetics is measured and entered into the individual's skin condition survey and create a services platform to ensure the proper prescription. The purpose of this study was to investigate the development of personalized cosmetics for each individual skin. A survey of 415 people was conducted to research each individual skin problems and skin care products and experienced side effects. It can be predicted to identify any inconvenience and needs of customers while using cosmetics and without distribution costs that personalized cosmetics can maintain the freshness and prolong the shelf life, such as reducing skin irritant preservatives. As the customized cosmetics are annually growing, the interest in customized cosmetics potential and marketability is rising that more diverse methods are necessary to meet the individual skin needs and customized cosmetics.

Today, with the development of wide range of information in many different types of media and as a result, the change in perception about sharing the beauty of women has impacted the change of trends. Additionally, with the rising social status of women in modern societies, many women utilize make-up as an indirect tool for self PR or to build up self-image. Through colorful makeup, women are expressing themselves and represent their personality, especially through us of the tonal style makeup. In addition, a range of beauty-related TV programs are also being aired on an ongoing basis and there has been an increasing interest in colorful tonal makeup. As a result, the new makeup trends and fashion, variety of textures and color huge brand companies centered on female beauty, has been maximizing product releases. Therefore, this study, based on Shiseide Maquillage’s company corporate ideology and from 2010 to 2013, through the analysis, texture, color, and change in image study was conducted. Makeup trends inferred through Shiseido Maquillage's makeup advertisement image analyzing. Constantly Shiseide Maquillage’s makeup is the light skin appears consistently near to white skin. and ruddy color makeup such as pink, coral, red is used also. As a result, make-up specialist and non-specialist alike take advantage of the valuable data and depict make-up trend and utilize both to determine beauty training program to provide basic data required for developmental studies.

Because physical and mental growth are completed in teenager, their concern & behavior of feature are very important to contribute their growth stage. In this study, the subject of vestigation is 1,300 middle school students live in Seoul, Gyeonggi, Deajeon, and Chungnam during October and November, 2008. Finally, 1,193 teenager's data was analyzed. We used SPSS 14.0 software to research physical satisfaction of middle school students and skin care pattern. We calculated frequency and percentage and conformed that by t-test, One-way ANOVA, χ2(Chi-square) analysis technique, Correlation analysis, and Regression analysis. This object of research in indicate that self-esteem can be influenced by appearance management behavior of adolescent, specially skin care & make-up movement. As a result, boy's self-esteem was stronger than girl's but skin care and make-up were lower than girl's. Especially, skin care and make-up were dramatically increased according to self-esteem.

This study classified makeup image types focusing on cosmetic advertisements that were introduced in domestic magazines for 2017, and analyzed a design element by makeup image type according to it. The analytical contents are as follows. First, ‘natural image makeup’ expresses clean image. ‘Elegant image makeup’ represents delicate and refined image. ‘Feminine image makeup’ expresses soft and womanly image. ‘Classic image makeup’ represents intellectual feeling of being not influenced by trend. ‘Retro image makeup’ expresses reactionary sexy image. Second, the eyebrow shapes in ‘natural image makeup’ were equally shown a standard form, an angular pattern, a horizontal form, and an angular shape. On the other hand, ‘elegant image makeup’, ‘classic image makeup’ had the mainstream as the standard form. ‘Retro image makeup’ was shown evenly the thick straight pattern and the angular shape, arch shape and was mainly used the brown color. The eyeshadow colors in ‘natural image makeup,’ ‘elegant image makeup’ and ‘classic image makeup’ had the mainstream as peach, brown and pink colors. The lips in ‘elegant image makeup,’ ‘feminine image makeup’ and ‘retro image makeup’ were primarily used the red series, thereby being able to be known the principal trend for the year in 2017. Third, ‘natural image makeup’ and ‘classic image makeup’ did not highlight any specific section. ‘Elegant image makeup,’ ‘feminine image makeup’ and ‘retro image makeup’ tend to give a point with red series to the lip makeup color. Fourth, ‘natural image makeup,’ ‘elegant image makeup,’ ‘feminine image makeup’ and ‘retro image makeup’ can be known to be stressed the eye line in a long shape using black and brown colors in order to express clear eye shapes. It could be known to have been shown a strong image in order of natural<classic<feminine<elegant<retro based on design elements in color, texture and shape according to 5 Makeup image types.