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Among the overall perceptions of tattoos, perception of the surgical factors was the highest, and it was found to be positive about tattoos. The most important factor in the hygiene was the use of the tool as a disposable tool in the treatment of the tattoo, In terms of elements, Tatoo was considered as one of the areas of makeup, which showed the potential of tattoo industry growth. As a result of analyzing whether there is a difference in perception of tattoos according to general characteristics, it was found that perception of tattoos and perceptions of the subordinate factors were higher in the arts and physical education series. Which shows that institutional factors are highly perceived. In the case of the local area, students from the Seoul area showed a higher perception of overall tattoos, perceptions of sub-factors, and image factors. Perception. And it was found that the higher the level of economy, the higher the recognition of institutional factors. According to the personality, in the case of middle or extrovert compared to the introverted case, the perception of the overall tattoo, the institutional factor by sub-factors, and the image factor were high.

A movie is rapidly growing owing to the flow in the times and the development in scientific technology. The popularly spreading ability is emerging as a leading role in the general cultural activities through diverse visual content industries as various cultural genres. Especially, modern people's emotion is being reflected in diverse aspects. Accordingly, the purpose of this study is to analyze the aesthetic characteristics of the character make-up by selecting 6 movies in which actor Johnny Depp appeared among the movies by Tim Burton, who is suggesting filmic material and aesthetic characteristic in postmodernism. As a result of this study, the aesthetic characteristics of the Johnny Depp character make-up, which was shown in Tim Burton's movie, are the typical features of postmodernism that was shown the avant-garde, experimental, creative and originative diversity. First, androgyny, mixture and combination in a character were definitely indicated because of having been shown a hybrid with the genre-deconstruction trend in make-up that was mixed with the de-centering phenomenon, which reflects the public tendency and sociality. Second, grotesque, which was reflected deconstruction and popularization, was shown, thereby having been analyzed the characteristics in the aspects of aggression, decadence and inhumanity in grotesque, kitsch in playfulness, and kidult make-up tendency. Finally, surrealism, which was reflected the characteristics in polycentrism and de-centering phenomenon, was shown, thereby having been indicated fantastic, fanciful, unrealistic, non-popular, surrealism as the character make-up. Hence, the aesthetic characteristics in the Johnny Depp character make-up, which was shown in Tim Burton's movie, were analyzed the aesthetic characteristics in hybrid, grotesque, and surrealism that were reflected the typical aesthetic characteristics in postmodernism, and could be confirmed artistic value, which offers a creative filmic motive by analyzing and imprinting a character in a movie with a new vision. Therefore, a relevant academic research is expected to be carried out much more to be utilized as basic data available for further developing the artistic foundation in the character make-up at this point of time that the importance of character make-up in a movie is emphasized and that the weight of artistic, popular and cultural value in character make-up is gradually getting higher.

In this study, the color of lip makeup shown in domestic and foreign color cosmetics brand makeup will be identified and analyzed by the characteristics of each year and season, and it will become the basis for research on color trends of lip makeup in the past five years. The brands subject to analysis have selected 10 domestic and foreign color cosmetics brands that regularly present trend looks by season and year over the past five years. The criteria for selecting photos were used to analyze the color of lip makeup through official sites of cosmetics brands and advertisement images of cosmetics brands. Overall, the lip makeup color of cosmetics brands was most used in red and bright tone. This shows that clear and cheerful colors are mainly used in cosmetics brand advertisements, and the preferred color for lip makeup is a high-pitched, bright tone. Also, if you look at the flow of lip makeup colors, lip colors are still popularly preferred, but it can be suggested that subtle colors such as the original lip colors are also the trend of recent lip colors. It is hoped that this study will be the basis for researching the color of lip makeup and lip makeup trends in the future. I also hope to contribute to improving the development of makeup and color research in the future.

The purpose of this study is to analyze differences in cosmetics consumption propensity by the use of social media among new generation‘Gen Z’women. This study is meaningful in that it provides basic data needed to analyze Gen Z with a goal of developing effective marketing strategies such as analysis of beauty industry growth potential and sales promotion plans in the beauty industry. There was a survey among a total of 309 Gen Z women from April 10 to 15 in 2019. This study found that Gen Z, which accepts two-way communications and takes it as important to build relationships on social media, frequently explore photos and videos on Instagram with high interest in beauty-related information. Gen Z was also categorized as a group of rational and discreet consumers who are able to get information easily through online YouTubers’ review. Therefore, beauty industries need to make efforts to suggest customized information through advertising and PR platforms in marketing among Gen Z.

Because physical and mental growth are completed in teenager, their concern & behavior of feature are very important to contribute their growth stage. In this study, the subject of vestigation is 1,300 middle school students live in Seoul, Gyeonggi, Deajeon, and Chungnam during October and November, 2008. Finally, 1,193 teenager's data was analyzed. We used SPSS 14.0 software to research physical satisfaction of middle school students and skin care pattern. We calculated frequency and percentage and conformed that by t-test, One-way ANOVA, χ2(Chi-square) analysis technique, Correlation analysis, and Regression analysis. This object of research in indicate that self-esteem can be influenced by appearance management behavior of adolescent, specially skin care & make-up movement. As a result, boy's self-esteem was stronger than girl's but skin care and make-up were lower than girl's. Especially, skin care and make-up were dramatically increased according to self-esteem.

Today, with the development of wide range of information in many different types of media and as a result, the change in perception about sharing the beauty of women has impacted the change of trends. Additionally, with the rising social status of women in modern societies, many women utilize make-up as an indirect tool for self PR or to build up self-image. Through colorful makeup, women are expressing themselves and represent their personality, especially through us of the tonal style makeup. In addition, a range of beauty-related TV programs are also being aired on an ongoing basis and there has been an increasing interest in colorful tonal makeup. As a result, the new makeup trends and fashion, variety of textures and color huge brand companies centered on female beauty, has been maximizing product releases. Therefore, this study, based on Shiseide Maquillage’s company corporate ideology and from 2010 to 2013, through the analysis, texture, color, and change in image study was conducted. Makeup trends inferred through Shiseido Maquillage's makeup advertisement image analyzing. Constantly Shiseide Maquillage’s makeup is the light skin appears consistently near to white skin. and ruddy color makeup such as pink, coral, red is used also. As a result, make-up specialist and non-specialist alike take advantage of the valuable data and depict make-up trend and utilize both to determine beauty training program to provide basic data required for developmental studies.

This study classified makeup image types focusing on cosmetic advertisements that were introduced in domestic magazines for 2017, and analyzed a design element by makeup image type according to it. The analytical contents are as follows. First, ‘natural image makeup’ expresses clean image. ‘Elegant image makeup’ represents delicate and refined image. ‘Feminine image makeup’ expresses soft and womanly image. ‘Classic image makeup’ represents intellectual feeling of being not influenced by trend. ‘Retro image makeup’ expresses reactionary sexy image. Second, the eyebrow shapes in ‘natural image makeup’ were equally shown a standard form, an angular pattern, a horizontal form, and an angular shape. On the other hand, ‘elegant image makeup’, ‘classic image makeup’ had the mainstream as the standard form. ‘Retro image makeup’ was shown evenly the thick straight pattern and the angular shape, arch shape and was mainly used the brown color. The eyeshadow colors in ‘natural image makeup,’ ‘elegant image makeup’ and ‘classic image makeup’ had the mainstream as peach, brown and pink colors. The lips in ‘elegant image makeup,’ ‘feminine image makeup’ and ‘retro image makeup’ were primarily used the red series, thereby being able to be known the principal trend for the year in 2017. Third, ‘natural image makeup’ and ‘classic image makeup’ did not highlight any specific section. ‘Elegant image makeup,’ ‘feminine image makeup’ and ‘retro image makeup’ tend to give a point with red series to the lip makeup color. Fourth, ‘natural image makeup,’ ‘elegant image makeup,’ ‘feminine image makeup’ and ‘retro image makeup’ can be known to be stressed the eye line in a long shape using black and brown colors in order to express clear eye shapes. It could be known to have been shown a strong image in order of natural<classic<feminine<elegant<retro based on design elements in color, texture and shape according to 5 Makeup image types.

뷰티는 사람의 감성을 자극하는 인자로서 감각을 매개로 얻어지는 기쁨, 쾌락의 근원적 체험을 주는 아름다움이다. 뷰티산업은 화장품을 포함하여 미적 디자인, 감동, 체험, 세련됨 등이 가미된 다양한 체험과 소비를 모두 포함하는 산업이라 할 수 있다. 이와 같이 뷰티산 업은 그 중요성과 가치가 있음에도 국가적인 공감대의 형성부족과 국가 전략산업으로서의 가치 인식의 미비로 인해 뷰티산업의 발전에 큰 어려움을 겪고 있다. 따라서 본 연구에서는 뷰티산업의 문제점 및 발전방안에 대해 알아보고자 한다. 본 연구는 문헌적 연구방법을 통 하여 국·내외 선행연구 결과와 미용학회지, 기타 연구기관의 연구보고서 및 발표자료 등을 수집하여 분석하였다. 이에 다음과 같은 발전방안을 제시하고자 한다. 첫째, 미용 공중위생 관련 법 제도의 재정비 즉 위생기준안 마련이 적극 요구된다. 뷰티산업의 각 분야별 특성에 맞춘 위생관련 법령 기준을 맞게 재정비하고 체계적으로 정립하는 기회가 있어야 한다. 둘 째, 신성장 동력산업으로의 뷰티산업을 적극적으로 육성하며, 뷰티 박람회 및 대회 개최를 통해 많은 노력을 해야 할 것이다. 이를 통해 보다 아름답고 건강한 생활을 할 수 있도록 실질적인 혜택을 제공해야 할 것이다.